I keep a library of articles, blogs, white papers, etc., on B2B sales and marketing strategies. Recently, while doing some research on the topic of B2B lead development, I dusted off a great article about generating revenue in ...
Pour les non-initiés, le marketing digital est un véritable méli-mélo: de nombreux acteurs et intermédiaires, des technologies et des supports variés peuvent rendre cet environnement flou. Afin d’en simplifier la lecture, nous l’avons regroupé en 5 leviers, ou 5 mondes, qui permettent de retrouver la logique du marketing offline.
“La conférence s’est tenue le 26 juin au Musée Dapper, lieu magique consacré au arts africains, aux masques notamment (voir les photos) De l’humour, (Retour sur la conférence « Les Nouvelles Frontières du Marketing Digital »...”
Mobile devices are more likely to increase, not decrease, consumers’ retail store trips. As a result, mobile usage before or during in-store shopping accounted for one-fifth of US brick-and-mortar retail sales last year.
As online bookings become the norm, the travel industry is focusing on the next channel—mobile. eMarketer estimates that mobile travel bookings are beginning to boom, with US mobile travel sales, including travel purchases on both tablets and smartphones, expected to increase 59.8% this year to reach $26.14 billion. On top of that, we expect the number of mobile travel bookers in the US to grow 27.5% in 2014 to hit 33.5 million consumers.
Pourquoi le site US de mode masculine cartonne-t-il ? Pourquoi des investisseurs viennent-ils de miser 55 millions de dollars sur lui ? Parce qu'il a trouvé comment mettre le offline au service du online.
“Le fournisseur de solutions de plateforme de gestion de données, Krux, vient de lever $35 Millions auprès de SAP Ventures, mais aussi de nouveaux investisseurs de renom, Time Warner Investments, Visionnaire Ventures et Temasek, en plus de ses...”
Effective Mobile Marketing Across Retail, Travel, Automotive & Financial Services Marketing Land The Kia Motors mobile rich-media ad campaign for the Kia Cee'd by InMobi (2012) was tremendously successful in these areas.
Facebook recently changed its News Feed algorithm in an effort to get more pages to use its visual link-share format, claiming that it’s more effective. A new report by Shareaholic, measuring social referrals, shows that the social network is right.
When companies pass over creating a strategic vision what happens? Technology—not strategy—becomes the driver. I’ve seen far too often just how much that can hurt a company. Technology is never the panacea.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.