THE B2B JOURNAL
73
AN ONLINE MAGAZINE OF THE BEST IDEAS ON THE WEB FOR MARKETING, PRODUCTIVITY, AND PERFORMANCE
Curated by Greg Jordan
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The top 100 most valuable global brands 2013 | Trends | Marketing Week

This year’s BrandZ ranking of the top 100 valuable global brands sees Apple maintain its reign at number one and the value of the top brands grow by 7 per cent to $2.6 trillion (RT @green_goddess: Millward Brown annual BrandZ ranking retains IBM as...
Greg Jordan's insight:

Look over this list  and pick out a few to follow - watch what they do and how they do it.  How can you apply some of their principles to your own business?

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4 Innovative Ways to Use Web Video for Small Business

4 Innovative Ways to Use Web Video for Small Business | THE B2B JOURNAL | Scoop.it

You've seen videos of people doing ridiculous things on the Internet. But you probably haven't seen too many videos of small businesses sharing their good work. Web video is more or less the domain of the ridiculous — whether that means something cute or something painful. Even top ads and commercials have a touch of the absurd (Old Spice, Dos Equis, I'm looking at you). So how does a small business compete with disturbingly low attention spans and a whole Internet of viral videos? Read on for five ways that small businesses can take advantage of web video without blowing their budgets and let us know your own success stories in the comments below....


Via Jeff Domansky
Greg Jordan's insight:

Here's a few good ideas on how to use video  in your business

Jeff Domansky's curator insight, May 19, 4:41 PM

Very practical tips to help you get web video working for your small business.

wanderingsalsero's curator insight, May 20, 12:55 AM

All good ideas. 

 

A dance studio could ask students to make a "Vine" (a brief "Twideo") video after an evening of using some cool moves (learned at the studio) on the dance floor on Saturday night.  Put a 'plug' in for the studio.  That would be great advertising for the studio.

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Wiley Releases New Book on a Simple Structure for a Complex Subject ... - PR Web (press release)

Wiley Releases New Book on a Simple Structure for a Complex Subject ... - PR Web (press release) | THE B2B JOURNAL | Scoop.it
PR Web (press release)
Wiley Releases New Book on a Simple Structure for a Complex Subject ...
Greg Jordan's insight:

What the world needs is more simplicity.  I haven't read this yet, but the premise is interesting

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Using Strategic Planning to Change Organizational Structure and Create a New Culture

Using Strategic Planning to Change Organizational Structure and Create a New Culture | THE B2B JOURNAL | Scoop.it
(This is the third post in a series: How To Change an Organization and Create a New Culture) "If you are wedded to today's trends, you'll be widowed by the weekend." --E. Stanley Jones   The w... (Did you catch this?
Greg Jordan's insight:

Changing an organization's culture is right up there with the most challenging work that an organization's leadership can take on.  Here are some good insights from an enlightened pastor.

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13 Reasons Why Your Content Marketing Might Fail - Content Marketing Insights brought to you by the B2B ContentEngine

13 Reasons Why Your Content Marketing Might Fail - Content Marketing Insights brought to you by the B2B ContentEngine | THE B2B JOURNAL | Scoop.it
RT @gregbardwell: 13 Reasons Why Your Content Marketing Might Fail http://t.co/aVbl6rlAz9
Greg Jordan's insight:

Great insights for anyone trying to market through content creation.

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3 Reasons a “Mobile First” Philosophy is Critical to Achieving Your Business Goals

3 Reasons a “Mobile First” Philosophy is Critical to Achieving Your Business Goals | THE B2B JOURNAL | Scoop.it
At the 1961 Masters Tournament, Arnold Palmer held a one stroke lead over Gary Player as he walked off the 18th tee.
Greg Jordan's insight:

Mobile as a strategy - worth paying attention to

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The B2B Power of a Tweet - HootSuite Social Media Management

The B2B Power of a Tweet - HootSuite Social Media Management | THE B2B JOURNAL | Scoop.it
According to a Twitter and Compete study B2B brands are generating more leads and increasing their online business opportunities through Tweets.
Greg Jordan's insight:

A Quick read on the value of twitter to B2B Marketing

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Small Businesses Doubling Down on Social Media Efforts

Small Businesses Doubling Down on Social Media Efforts | THE B2B JOURNAL | Scoop.it
A new study from Manta shows half of U.S. small business owners plan to invest more time in social media efforts, despite the fact that 60% haven’t seen any benefits from social networking.
Greg Jordan's insight:

A quick read with some important data on the use of social media in small businesses

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How Your Nonprofit Should Be Using Content to Emphasize Donor Impact

How Your Nonprofit Should Be Using Content to Emphasize Donor Impact | THE B2B JOURNAL | Scoop.it
Learn how nonprofits can use content to demonstrate and communicate constituent impact.

Via The Fish Firm
Greg Jordan's insight:

Great article on marketing strategies for nonprofits

María Dolores Díaz Noguera's curator insight, April 16, 6:25 AM

Comunicación en las organizaciones.

GSL Team's comment, May 2, 9:29 PM
Great article! I love the video idea.
GSL Team's comment, May 2, 9:29 PM
Great article! I love the video idea.
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3 IDEAS TO REDUCE BUSINESS UTILITY COSTS

A brief description of easy to implement ideas that can reduce business utility costs by 10% - 20% and more. For more information, visit www.utilitybillanaly...
Greg Jordan's insight:

A 5 minute video on things every business, nonprofit, and municipality should know about reducing their utility expenses and  getting a refund for past unnoticed overcharges.

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3 Keys To B2B Content Marketing Success In 2013

3 Keys To B2B Content Marketing Success In 2013 | THE B2B JOURNAL | Scoop.it
With 9 out of 10 B2B marketers adding content tactics to their marketing mix (according to a MarketingProfs/CMI 2013 study), it's hard to deny the impact of all the attention. Like any other business marketing topic trending in ...
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How To Reduce Business Utility Costs

This video shows how many organizations can get utility refunds and savings with just a few minutes of their time. Visit www.utilitybillanalysis.com to learn...
Greg Jordan's insight:

Business owners and managers of for-profit and nonprofit organizations should pay attention to this tactic that increases profits and operating budgets

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Quality Vs. Quantity: The Coming Content Marketing Crisis

Quality Vs. Quantity: The Coming Content Marketing Crisis | THE B2B JOURNAL | Scoop.it
Several weeks ago, our good friend Lee Odden declared quantity over quality as one of the most dangerous content marketing myths. Low-quality conte (Quality Vs.
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7 B2B Strategies for LinkedIn Marketing

7 B2B Strategies for LinkedIn Marketing | THE B2B JOURNAL | Scoop.it
LinkedIn marketing continues to pick up steam, as more and more businesses, particularly B2B businesses, realize the importance and value of creating a comprehensive strategy for one of the world's largest social networks.
Greg Jordan's insight:

A good short read with great advice on how to use LinkedIn for B2B companies.

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CEOs Say Investing in Innovation Is Not Paying Off

CEOs Say Investing in Innovation Is Not Paying Off | THE B2B JOURNAL | Scoop.it
The innovate-or-die rationale isn't working out for most companies, a new study says (Investing in innovative new products helps long-term success.
Greg Jordan's insight:

I'm not so sure about this conclusion but we do not need another type of fast food sandwich.  How about some more meaningful attempts at innovation that solves problems?

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Attracting and Retaining Diverse Talent

Jill is an African American woman with ten years of experience in public accounting. She is certified and versatile in the areas of practice in which she might contribute now and in the future.  She...
Greg Jordan's insight:

These issues seem never to have a permanent solution.  This topic is as relevant today as it was in the '80's.

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The Role of PR in Content Marketing and Thought Leadership | Forrester Blogs

The Role of PR in Content Marketing and Thought Leadership | Forrester Blogs | THE B2B JOURNAL | Scoop.it
RT @lauraramos: B2B CMOs must move marketing from selling to an audience to building relationships/trust across a community. http://t.co/z6407zqD1z
Greg Jordan's insight:

A clever acronym that conveys some important ideas about PR

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5 B2B Pinterest Boards You Need to Follow | Business 2 Community

5 B2B Pinterest Boards You Need to Follow | Business 2 Community | THE B2B JOURNAL | Scoop.it
When it comes to content curation, few sites do it better than Pinterest.
Greg Jordan's insight:

Pinterest useful for B2B Marketing?  Some examples to think about

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Self-driving cars, 4D printing and our manufacturing future

Self-driving cars, 4D printing and our manufacturing future | THE B2B JOURNAL | Scoop.it
Continue reading Read full article >>    
Greg Jordan's insight:

The new manufacturing.  It is already here. One of the reasons that US jobs creation has fallen short even though the manufacturing sector is in a strong recovery.  People with new skills are needed!

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5 Things Your B2B Advertising Agency Should Know About Inbound Marketing

5 Things Your B2B Advertising Agency Should Know About Inbound Marketing | THE B2B JOURNAL | Scoop.it
Does your B2B Advertising Agency know what's up with Inbound Marketing? Or, are they bluffing? We know; we used to do strictly traditional, too. (RT @tuxmiller: 5 Things Your #B2B Advertising Agency Should Know About Inbound Marketing.
Greg Jordan's insight:

Understand the profound differences between "interruption marketing"  and "attraction marketing". 

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Online Communities for B2B Lead Generation: A Guide for B2B Marketers - Business 2 Community

Online Communities for B2B Lead Generation: A Guide for B2B Marketers - Business 2 Community | THE B2B JOURNAL | Scoop.it
Online Communities for B2B Lead Generation: A Guide for B2B Marketers Business 2 Community With an increasing amount of time being spent online in communities and the subsequesnt uptake of community building activities in the B2B world, now is the...
Greg Jordan's insight:

There are lots of questions about how much an online social presence counts.  This short article is a good read for yhy you want it

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New at the top: From running a snack bar to running a company

New at the top: From running a snack bar to running a company | THE B2B JOURNAL | Scoop.it
In high school, I asked for the opportunity to run our school’s concession stand.
It was a popular position. When I took it over, the operation was losing money.
Greg Jordan's insight:

Some great lessons here - worth a read

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22 Best Marketing Quotes To Drive Your Marketing Strategy - Forbes

22 Best Marketing Quotes To Drive Your Marketing Strategy - Forbes | THE B2B JOURNAL | Scoop.it
How do you find inspiration? For many, the simplest ideas articulated in the form of a short quote can help you to think a little clearer, to move a little faster, to work a little harder, to drive toward a loftier goal.
Greg Jordan's insight:

Quotes worth reading and practicing

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SlideShare Email Tracking: This Week in Social Media | Social Media Examiner

SlideShare Email Tracking: This Week in Social Media | Social Media Examiner | THE B2B JOURNAL | Scoop.it
Social media news and new developments making social media marketing easier.
Greg Jordan's insight:

This is a great site to learn about social marketing

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5 Resolutions to Amplify Your Nonprofit’s 2013 Fundraising Strategy

5 Resolutions to Amplify Your Nonprofit’s 2013 Fundraising Strategy | THE B2B JOURNAL | Scoop.it
The new year means a clean slate for your organization’s fundraising strategy. Here are 5 resolutions you should consider keeping in 2013.

Via The Fish Firm
Greg Jordan's insight:

In addition to this great article, my nonprofit clients have gotten funds in a unique way: http://youtu.be/zQOmAbwDL_0

Sang Hoon Moon's comment, February 11, 10:32 PM
세계물의날을 맞이하여 ( 대체수자원 서비스: oecd193개 회원국 삶의질향상 / 과학기술 지식서비스 ) 기후변화 지구환경복원 지식 서비스를 제공합니다.
To celebrate World Water Day (Alternative water oecd193 life-member of the science and technology improving the quality / knowledge services), climate change, global environmental services restored knowledge.
Heriniaina Andriamisaodray's comment, February 12, 2:36 AM
Change the world through the use of renewable energies such as normal household waste, wind and water. Stop destroying the forest, retrieve products basements. http://goo.gl/1k5Qk
JoAnn Smith Quarles's comment, April 20, 2:20 PM
I've started my non-profit and I'm open for funding! Any and all suggestions are open and welcome.