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Greg Jordan
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This year’s BrandZ ranking of the top 100 valuable global brands sees Apple maintain its reign at number one and the value of the top brands grow by 7 per cent to $2.6 trillion (RT @green_goddess: Millward Brown annual BrandZ ranking retains IBM as...
You've seen videos of people doing ridiculous things on the Internet. But you probably haven't seen too many videos of small businesses sharing their good work. Web video is more or less the domain of the ridiculous — whether that means something cute or something painful. Even top ads and commercials have a touch of the absurd (Old Spice, Dos Equis, I'm looking at you). So how does a small business compete with disturbingly low attention spans and a whole Internet of viral videos? Read on for five ways that small businesses can take advantage of web video without blowing their budgets and let us know your own success stories in the comments below....
Via Jeff Domansky
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Greg Jordan
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PR Web (press release) Wiley Releases New Book on a Simple Structure for a Complex Subject ...
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(This is the third post in a series: How To Change an Organization and Create a New Culture) "If you are wedded to today's trends, you'll be widowed by the weekend." --E. Stanley Jones The w... (Did you catch this?
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Greg Jordan
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Greg Jordan
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At the 1961 Masters Tournament, Arnold Palmer held a one stroke lead over Gary Player as he walked off the 18th tee.
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Greg Jordan
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According to a Twitter and Compete study B2B brands are generating more leads and increasing their online business opportunities through Tweets.
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Greg Jordan
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A new study from Manta shows half of U.S. small business owners plan to invest more time in social media efforts, despite the fact that 60% haven’t seen any benefits from social networking.
Learn how nonprofits can use content to demonstrate and communicate constituent impact.
Via The Fish Firm
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Greg Jordan
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A brief description of easy to implement ideas that can reduce business utility costs by 10% - 20% and more. For more information, visit www.utilitybillanaly...
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Greg Jordan
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With 9 out of 10 B2B marketers adding content tactics to their marketing mix (according to a MarketingProfs/CMI 2013 study), it's hard to deny the impact of all the attention. Like any other business marketing topic trending in ...
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Greg Jordan
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This video shows how many organizations can get utility refunds and savings with just a few minutes of their time. Visit www.utilitybillanalysis.com to learn...
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Greg Jordan
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Several weeks ago, our good friend Lee Odden declared quantity over quality as one of the most dangerous content marketing myths. Low-quality conte (Quality Vs.
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Greg Jordan
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LinkedIn marketing continues to pick up steam, as more and more businesses, particularly B2B businesses, realize the importance and value of creating a comprehensive strategy for one of the world's largest social networks.
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The innovate-or-die rationale isn't working out for most companies, a new study says (Investing in innovative new products helps long-term success.
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Jill is an African American woman with ten years of experience in public accounting. She is certified and versatile in the areas of practice in which she might contribute now and in the future. She...
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RT @lauraramos: B2B CMOs must move marketing from selling to an audience to building relationships/trust across a community. http://t.co/z6407zqD1z
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When it comes to content curation, few sites do it better than Pinterest.
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Continue reading Read full article >>
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Does your B2B Advertising Agency know what's up with Inbound Marketing? Or, are they bluffing? We know; we used to do strictly traditional, too. (RT @tuxmiller: 5 Things Your #B2B Advertising Agency Should Know About Inbound Marketing.
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Greg Jordan
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Online Communities for B2B Lead Generation: A Guide for B2B Marketers Business 2 Community With an increasing amount of time being spent online in communities and the subsequesnt uptake of community building activities in the B2B world, now is the...
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Greg Jordan
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In high school, I asked for the opportunity to run our school’s concession stand. It was a popular position. When I took it over, the operation was losing money.
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How do you find inspiration? For many, the simplest ideas articulated in the form of a short quote can help you to think a little clearer, to move a little faster, to work a little harder, to drive toward a loftier goal.
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Social media news and new developments making social media marketing easier.
The new year means a clean slate for your organization’s fundraising strategy. Here are 5 resolutions you should consider keeping in 2013.
Via The Fish Firm
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Look over this list and pick out a few to follow - watch what they do and how they do it. How can you apply some of their principles to your own business?