B2B Marketing Insights
1 view | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by G. David Dodd
Scoop.it!

B2B Marketing Directions: Why There's Still So Much Bad Content

B2B Marketing Directions: Why There's Still So Much Bad Content | B2B Marketing Insights | Scoop.it
more...
No comment yet.
Scooped by G. David Dodd
Scoop.it!

Content Marketing Requires Empathy - Gartner Blog Network

Content Marketing Requires Empathy - Gartner Blog Network | B2B Marketing Insights | Scoop.it
At the heart of any successful content marketing strategy is a vision for something larger than your traditional brand promise. It's a point of view that represents the deepest interests and aspirations of your target audience.
more...
No comment yet.
Scooped by G. David Dodd
Scoop.it!

How Content Strategy and Content Marketing Are Separate But ...

How Content Strategy and Content Marketing Are Separate But ... | B2B Marketing Insights | Scoop.it
Find out more about how content strategy and content marketing are separate, but connected. As we begin to plan for 2014, it's worth outlining the differences.
more...
No comment yet.