Marketing Automation, Marketing, Sales and Lead Generation
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6 Best Marketing Tips for StartUps

6 Best Marketing Tips for StartUps | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
When you seek to carve out a niche for your business, you’re going to have a wide range of successes and failures. However, there are some very important marketing lessons you can learn the easy way. The following are just a few of those lessons.
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Marketing Automation, Marketing, Sales and Lead Generation
Breaking news on how to generate B2B & B2C leads with marketing and to close more sales
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Bots, automation and the future

Bots, automation and the future | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
Your competition is likely already using bots and automation, why aren't you? See how you can grow your business with automation.
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Rescooped by massimo facchinetti from The MarTech Digest
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Blockchain marketing technology has arrived and is about to explode - VentureBeat

Blockchain marketing technology has arrived and is about to explode - VentureBeat | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
To help answer that question, the first ever Blockchain Marketing Technology Landscape has been launched today by Never Stop Marketing. Inspired by Scott Brinker’s scarily humongous Marketing Technology Landscape, this first iteration shows both the current situation and the immense promise blockchain technology can offer marketers and advertisers. The most obvious target for disruption? Adtech.


Via marketingIO
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marketingIO's curator insight, September 19, 10:58 AM

The ledger as a foundation approach to transactional MarTech (which is pretty much all of it) is just starting. Watch this graph get filled up over the next 18 months.

 

Not having a fun time with IT? Contact marketingiIO: we can act as your buffer to get the job done. #MarTech #DigitalMarketing

Rescooped by massimo facchinetti from Digital marketing and user experience
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10 remarkable digital marketing stats we’ve seen this week

10 remarkable digital marketing stats we’ve seen this week | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
There’s lots to enjoy in this week’s stats roundup.

Via Stephen Walker
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Key Digital Marketing Trends to Look Out for in 2018

Key Digital Marketing Trends to Look Out for in 2018 | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
Digital Marketing trends you need to integrate into your 2018 plan. To help you strategize a marketing plan that will take your company to the next level.

Via Verhaal NG
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Rescooped by massimo facchinetti from The MarTech Digest
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Martech Now A $34B Industry, Represents 16% Of Marketing Budgets - MediaPost

Martech Now A $34B Industry, Represents 16% Of Marketing Budgets - MediaPost | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
Marketers are currently spending an average of 16% of their marketing budgets on technology, according to an analysis of the so-called “martech” market released this morning by London-based WARC. That percentage, which has presumably grown in recent years as a result of an increasing reliance on data-based and programmatic technology, coincidentally is close to the historical norm -- 15% -- that marketers have paid ad agencies for buying media.

WARC’s report, which is based on a survey conducted by accounting firm Moore Stephens of more than 500 North American and UK brand marketers, estimates the martech marketplace currently stands at about $34.3 billion in annual spending from marketers.

Interestingly, half the respondents said they are dissatisfied and don’t currently have the technology tools they need to do their jobs.

Via marketingIO
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marketingIO's curator insight, September 13, 12:23 AM

Go figure.

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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Compare 14 marketing automation platforms

Compare 14 marketing automation platforms | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
Although email marketing continues to be a core capability for B2B marketing automation platforms, the market is rapidly evolving from an email marketing f
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Rescooped by massimo facchinetti from Online Marketing Resources
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The Complete Voice Strategy Guide for Marketers

The Complete Voice Strategy Guide for Marketers | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
Voice is the next interface in computing. As a marketer, can you afford to sit and wait until it disrupts your industry, or should you take action? This guide tells you how.

Via Pedro Da Silva
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6 B2B Growth Hacks Your Start-Up Can’t Miss [Infographic]

6 B2B Growth Hacks Your Start-Up Can’t Miss [Infographic] | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
A few weeks back I wrote A Definitive Guide To Growth Hacking for Huffington Post. It’s a baseline guide that will help you understand what Growth Hacking is, what a Growth Hacker looks like, h…
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Lack of communication holding back sales and marketing alignment | B2B Marketing

Lack of communication holding back sales and marketing alignment | B2B Marketing | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
Lack of communication with marketing is the biggest alignment challenge for B2B salespeople, according to a report from Telverde. When asked what the biggest challenges in aligning sales with marketing were, 37% of respondents cited lack of regular communication as their biggest hurdle.
Via sandrinea
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Rescooped by massimo facchinetti from The MarTech Digest
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Optimizing the Marketing Operations (MO) Function - MarTech Advisor

Optimizing the Marketing Operations (MO) Function - MarTech Advisor | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it

"No matter what size company you are, no matter what industry you are in, the role of marketing is forever changed because of new level of marketing accountability, the age of the digital customer and the pervasive set of new marketing technologies.  Let me leave you with 5 key take-aways.

 

  • MOGs will continue to grow as a distinctive and strategic organizational capability. Get on board or get out of the way . MOGS is here to stay.
  • MOGs will serve as a key integrator for sales and marketing. The collaborative role of integrating process and technology will enable an improved working relationship.
  • MOGs will be a catalyst for change. Nothing changes an organization like technology. And, when that change happens along with a business orientation, it’s all positive change.
  • MOGs will enable marketing to act more like data scientists. Marketing will begin to incorporate more left-brained thinking using data and in the process, run marketing like a revenue center , not a cost center.
  • MOGs will allow marketing to become THE expert on the customer through the collection and analysis of online digital behavior. MOGs has access to invaluable data about client behavior, 24 x 7. Analyzing this data creates an up-to-the minute understanding of customer needs and responses."

Via marketingIO
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marketingIO's curator insight, September 10, 10:59 PM

Sales + MarketingOps, both under Sales = MarTech Leadership

 

marketingIO’s MarTech Managed Services drives more leads faster. Contact us to see how. #MarTech #DigitalMarketing

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13 Keys to Success in Digital Marketing in a Single Map

13 Keys to Success in Digital Marketing in a Single Map | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
Humans are visual animals and we learn better from visual information than in writing. So, when I ran across this infographic that maps the keys to success in digital marketing in a single image, I j…

Via Stefano Principato
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Rescooped by massimo facchinetti from TIC & Marketing
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The State of B2B Marketing Automation in 2017

The State of B2B Marketing Automation in 2017 | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
Most B2B marketers are already using or plan to use some form of marketing automation technology. See how and why marketers are using automation tech and the challenges they're facing.
Via sandrinea
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Rescooped by massimo facchinetti from Social Selling: with a focus on building business relationships online
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The Future of Social Selling & Why It Matters for Your Business

The Future of Social Selling & Why It Matters for Your Business | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
Learn about the future of social selling, what’s potentially coming down the pike, why it matters, and how it’s going to affect your business. Read more.

Via Anita Windisman
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Art Jones's curator insight, September 4, 5:44 PM

The Future of Social Selling is a  well written essay on social selling. the article is penned by the founder of a company selling a social selling platform. The article suggest Artificial intelligence is the added value layer his platform includes while most platforms are not yet AI enabled. 

 

I believe the future of sales support tools includes both Artificial Intelligence and Machine Learning. Now you may ask what's the difference (I know I did)?  I've included an article written by Bernard Marr, Forbes Magazine - December 2016 http://bit.ly/2vZHQCE which provides a easy to understand answer included below: 

 

Artificial Intelligence is the broader concept of machines being able to carry out tasks in a way that we would consider “smart”.

 

&

 

Machine Learning is a current application of AI based around the idea that we should really just be able to give machines access to data and let them learn for themselves.

 

There are several products emerging which include AI and have architected their platforms to enable AI to interrogate mountains of BIG DATA in order to forecast when your ideal prospect is prime to make a purchase and how they might navigate the buyer's journey. 

 

The future of sales is AI + Machine Learning = Predictive Modeling to illuminate the who, what, when, where and why a prospect will make a buying decisions.

 

Welcome to the brave new world of sales!

 

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How to Create a Marketing Funnel That Will Increase Sales and Profits

How to Create a Marketing Funnel That Will Increase Sales and Profits | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
Learn what types of content will move consumers through the funnel and help you earn conversions.
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Rescooped by massimo facchinetti from Webpresence Gems
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How A Change To Your Sales Funnel Could Lead To Online Sales Success

How A Change To Your Sales Funnel Could Lead To Online Sales Success | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
Got a lot of traffic coming to your website but sales are low? No need to panic; you may just need to better optimise your sales funnel. Here's how.

Via Webpresence
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Rescooped by massimo facchinetti from The MarTech Digest
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Top 8 Mistakes People Make with Marketing Automation | Marketing Insider Group

1. BEING INORGANIC
2. FLIPPING THE WRONG PERSONAL SWITCHES
3. FAILING TO PLAN
4. GETTING THE FOCUS WRONG
5. TICKING BOXES
6. IGNORING BUYER PROFILES
7. INEFFICIENT USE OF TOOLS AND PLATFORMS
8. FORGETTING ABOUT DATA GENERATION

Via marketingIO
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marketingIO's curator insight, September 17, 6:44 PM

Not entirely intuitive, so you'll need to click through for the details.

 

MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact marketingIO to see how. #MarTech #DigitalMarketing

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Marketing Automation Buyer’s Checklist - Four Quadrant GTM Strategies

Marketing Automation Buyer’s Checklist - Four Quadrant GTM Strategies | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
The marketing automation buyer’s checklist helps marketers navigate the MAP vendor landscape so that their marketing organizations can generate the best leads, accurately and quickly qualify sales leads, shorten sales cycles, and demonstrate marketing accountability and increase the ROI of marketing spend. This Marketing Automation Buyer’s Checklist will walk you through what B2B marketers should be thinking about and the questions that should be asked of potential MAP vendors.


Via marketingIO, Anuj Saxena
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marketingIO's curator insight, September 13, 12:21 AM

It's a simple, nice spreadsheet that covers most if not all of the checklist items when evaluating a MAP.

 

Suffering from MarTech FOMO? We’ve got the cure. Contact marketingIO. #MarTech #DigitalMarketing

Rescooped by massimo facchinetti from SEO Tips, Advice, Help
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Why a Digital Marketing Partner is Key to Driving Traffic to Your Site

Why a Digital Marketing Partner is Key to Driving Traffic to Your Site | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
If you are not using search engine optimization for your business, you could be missing out on the most basic benefits of digital information access

Via Bonnie Burns
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Rescooped by massimo facchinetti from Digital Marketing
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An Outbound Sales Digital Marketing Strategy for Selling High Ticket Retainer Services

An Outbound Sales Digital Marketing Strategy for Selling High Ticket Retainer Services | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
Did you know there is less competition in the outbound sales approach, a strategy of approaching your prospects, instead of waiting for them to come to you?

Via Anna Colibri
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Rescooped by massimo facchinetti from Online Marketing Tools
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Your Marketing Strategy is Boring! 28 Boring Words & What to Use Instead - Online Marketing Scoops

Your Marketing Strategy is Boring! 28 Boring Words & What to Use Instead - Online Marketing Scoops | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
Are your marketing efforts struggling to generate interest and engagement? Could the words you use be the problem? Custom Writing share some alternatives to the most boring words in this infographic. The post Your Marketing Strategy is Boring! 28 Boring Words & What to Use Instead [Infographic] appeared first on Red Website Design Blog. via Your…

Via Online Marketing
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Why HubSpot Inc. Could Be a Gold Mine for Growth Investors

Why HubSpot Inc. Could Be a Gold Mine for Growth Investors | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
When is the last time you saw a blog post that captured your interest and then went searching for more about the company behind the blog? If your answer was
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Rescooped by massimo facchinetti from TIC & Marketing
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Measuring Marketing ROI: Are You Doing It Right?

Measuring Marketing ROI: Are You Doing It Right? | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
Today's consumers connect with brands through more channels and devices than ever before. And though many companies have some process in place to measure marketing ROI, few are doin
Via sandrinea
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Rescooped by massimo facchinetti from All About LinkedIn
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The Promoter’s Paradox: Selling Without Being Salesy

The Promoter’s Paradox: Selling Without Being Salesy | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
If you’re in B2B sales or marketing, you have surely heard this statistic, or some variation of it: 68% of today’s buyers prefer to complete their own research online. That’s up from 53% in 2015.

Via Anita Windisman
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Rescooped by massimo facchinetti from Business Improvement
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20 Smart Ways to Generate more Business Leads 

20 Smart Ways to Generate more Business Leads  | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
Even with the best product your business is doomed to fail if you don't get enough leads. This article unpacks 20 ways you can generate more leads right now
Via Brian Yanish - MarketingHits.com, Daniel Watson
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Yousuf Rafi's curator insight, September 8, 6:37 AM
Loved it!
 
expectrely's comment, September 11, 3:18 AM
Cool
Rescooped by massimo facchinetti from Content, Marketing and Sales Advice
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Gartner's 5 Key Trends Shaping the Future of Marketing

Gartner's 5 Key Trends Shaping the Future of Marketing | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
The marketing function is evolving at a lightning fast pace with regards to technology. To keep up, your company must leverage these capabilities to thrive.

Via JustCallMeWill
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JustCallMeWill's curator insight, September 5, 11:38 AM
Interestingly, there is no mention of #blockchain