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6 Best Marketing Tips for StartUps

6 Best Marketing Tips for StartUps | B2B Marketing for Lead Generation | Scoop.it
When you seek to carve out a niche for your business, you’re going to have a wide range of successes and failures. However, there are some very important marketing lessons you can learn the easy way. The following are just a few of those lessons.
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Rescooped by massimo facchinetti from Public Relations & Social Media Insight
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Why We Need to Tell the Truth About Marketing

Why We Need to Tell the Truth About Marketing | B2B Marketing for Lead Generation | Scoop.it

Marketing's changed -- and it's got CMOs worried. Here's why....Well done marketing has always been a mix of detailed strategy, long-term vision, flawless execution, and a bit of luck thrown in for good measure. But, all changes to the marketing industry aren’t making the work any easier.


Yes, the tools have become smarter and more powerful -- but they’ve also brought even more data to track. And according to IBM, 82% of surveyed CMOs feel unprepared to deal with this data deluge....


Via Jeff Domansky
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Jeff Domansky's curator insight, October 22, 1:06 AM

The Big Data blues? Some CMO's are struggling.

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Business Moves from Industrial to Social Age with Content Marketing - Business 2 Community

Business Moves from Industrial to Social Age with Content Marketing - Business 2 Community | B2B Marketing for Lead Generation | Scoop.it
As we all recall from history class, the industrial revolution marked an enormous turning point in history.
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Tired Of Local Networking Events? Try Linkedin - Business 2 Community

Tired Of Local Networking Events? Try Linkedin - Business 2 Community | B2B Marketing for Lead Generation | Scoop.it
Are you looking for a change from traditional networking events? Consider Linkedin Publishing No that is not a misprint. Linkedin Groups are fine but Linkedin Publishing is where the action is.
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When do B2B Tech Companies Need Content Marketing? Inspiration for 2015 Marketing Planning

When do B2B Tech Companies Need Content Marketing? Inspiration for 2015 Marketing Planning | B2B Marketing for Lead Generation | Scoop.it
Speaking at both a B2B Marketing and a Public Relations conference in the space of a week has yielded some insightful discussions. Many of those conversations
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How to create a new product or service, which people will love!

How to create a new product or service, which people will love! | B2B Marketing for Lead Generation | Scoop.it
Here are some ideas, to help you create new products or services, which people will love.
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28 Insights On Business And Marketing

28 Insights On Business And Marketing | B2B Marketing for Lead Generation | Scoop.it
I’ve been a consultant or owned a business for almost over 12 years. When you’ve been in business or worked with as many business owners/entrepreneurs as I have you start to see trends. I thought…
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Rescooped by massimo facchinetti from Personal Branding and Professional networks
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5 Mistakes Companies Make When Automating Their Marketing - exploreB2B

5 Mistakes Companies Make When Automating Their Marketing  - exploreB2B | B2B Marketing for Lead Generation | Scoop.it
According to Raab Associates, Inc. the marketing automation space is due to grow by 60% this year and reach overall revenues of $1.2 billion. The continued rise in revenue is indicative of the ...

Via Philippe Trebaul
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Rescooped by massimo facchinetti from Mobile Customer Experience Management
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Introducing the Local Marketing Adoption Curve

Introducing the Local Marketing Adoption Curve | B2B Marketing for Lead Generation | Scoop.it

The explosion of channels and devices has made the opportunity to connect with consumers more abundant, as well as more daunting, than ever. Today, marketers must ensure their brands are visible where and when their customers are looking for them - locally, nationally, and globally - as well as contextually relevant and engaging in the content and experiences they provide across the entire journey.

With 72 percent of consumers searching for local information on a smartphone visiting a store or location within five miles (and likely within five to 10 minutes), the local opportunity is clear. But local marketing consists of more than just optimized pages and listings - it’s a complex ecosystem that is always on and always changing. Because local truly puts the customer at the center of cross-functional corporate marketing programs that span paid, earned, and owned (think search, social, and mobile), many multi-location marketers have struggled to rally their teams to define, implement, and track their local efforts.


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, October 17, 9:14 AM

A great tool for assessing the state of your #localmarketing maturity. The framework breaks the maturity level into three phases--crawl, walk and run--with #KPIs specifically designated for each stage. Very useful for self assessment of #geolocal marketing efforts. 

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Does Your Sales Team Know Your Strategy?

Does Your Sales Team Know Your Strategy? | B2B Marketing for Lead Generation | Scoop.it

First, many companies really do not have a strategy. They confuse their vision or their mission statement or their values with a strategy. Those are different things. Strategy involves explicit choices about...


Via Karl Wabst
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Karl Wabst's curator insight, October 14, 2:05 PM

Some salespeople will sell anything to anyone. That may be unfortunate. Why?

 

Yes, this may increase revenue in the short term. Over the long term however, this tactic may sabotage the company strategy.

 

Companies must answer what are our Winning Aspirations or our Ideal Future. Who are our customers?

 

Additional questions spring forth from there.

 

Whom we do not want for customers? Where should we compete? Where should we not compete? Who is our competition? How do you plan to beat the competition?

 

There are additional steps, but you have to listen to the podcast for a start.

 

For now, remember this.

 

“A desk is a dangerous place from which to view the world. I think that’s true, especially the sales world.”

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Documenting Content Marketing Delivers ROI Tracking Success for B2B Marketers - ClickZ

Documenting Content Marketing Delivers ROI Tracking Success for B2B Marketers - ClickZ | B2B Marketing for Lead Generation | Scoop.it
If you can effectively track your content marketing success, you will be able to better use the strategy in your marketing efforts.
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How to Take Your Startup Global (on a Shoestring Budget)

How to Take Your Startup Global (on a Shoestring Budget) | B2B Marketing for Lead Generation | Scoop.it

If you run a startup or online business (or have an idea for one), there’s a good chance the opportunity for your venture is a global one.


Via Pedro Da Silva
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B2B Content Marketing Trends for 2015 [Infographic]

B2B Content Marketing Trends for 2015 [Infographic] | B2B Marketing for Lead Generation | Scoop.it
MarketingProfs and the Content Marketing Institute have partnered yet again to bring you the latest B2B content marketing industry survey. Find out what they had to say.

Via Francois Mathieu, Scotty Barker
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B2B Marketers Are Doing WHAT? How Not To Measure Your Marketing ROI - Business 2 Community

B2B Marketers Are Doing WHAT? How Not To Measure Your Marketing ROI - Business 2 Community | B2B Marketing for Lead Generation | Scoop.it
With 2015 just around the corner, it’s time to examine our year-to-date marketing performance so we can really hit the ground running in the New Year. But in order to do that, us B2B Marketers need…
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Rescooped by massimo facchinetti from Brand Strategy, Branding and Marketing
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5 Trends Your Marketing Team Should Budget For In 2015 - Forbes

5 Trends Your Marketing Team Should Budget For In 2015 - Forbes | B2B Marketing for Lead Generation | Scoop.it
Divvying up your marketing funds isn’t a fun or easy task, so you’ve likely pushed it off as long as possible.

Via Dennis Bailen, CMO, Chief Outsiders
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3 Building Blocks For A Great B2B Email Content Strategy

3 Building Blocks For A Great B2B Email Content Strategy | B2B Marketing for Lead Generation | Scoop.it
When last did you sit down and evaluate the reasons behind your B2B marketing emails? We’re all guilty of it. We have a schedule and we’re sticking to it – sometimes scrambling to find some gre…
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The Past, Present and Future of B2B Marketing Campaigns

The Past, Present and Future of B2B Marketing Campaigns | B2B Marketing for Lead Generation | Scoop.it
How campaigns changed as B2B marketing moved onto the web… and how they’ll change again in the future. Like all professional services, marketing evolves – and the approach to B2B market…
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Rescooped by massimo facchinetti from Sales Best Practices (sales.eu.org)
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3 Tips to Build Sales Confidence

3 Tips to Build Sales Confidence | B2B Marketing for Lead Generation | Scoop.it
Are you confident in your ability to sell? Confidence increases with experience. If you’re new to media sales, or have recently experienced a setback that took your sales confidence down a notch, here are 3 tips for increasing your confidence level.

Via Laurent J.V. Dubois
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The 2015 “Smarketing” Plan

The 2015 “Smarketing” Plan | B2B Marketing for Lead Generation | Scoop.it
OK, OK…this might be a tacky headline that brings to mind Pappa Smurf but it represents exactly what I want to say: YOU CAN’T BUILD A 2015 MARKETING PLAN WITHOUT THE 2015 SALES PLAN. In my Septem…
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What is a Technical Marketer?

What is a Technical Marketer? | B2B Marketing for Lead Generation | Scoop.it

The first time I saw the job title of Technical Marketer I was curious about what that meant. I had never seen that title before, although I had a been feeling I had been doing that role for the past


Via Pedro Da Silva
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Rescooped by massimo facchinetti from Public Relations & Social Media Insight
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8 Must-Have Startup Tools

8 Must-Have Startup Tools | B2B Marketing for Lead Generation | Scoop.it

Building your own business is no easy task, and it certainly requires a significant amount of sweat equity. Luckily, these eight startup tools are here to make the process quite a bit easier.


Via Jeff Domansky
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Nathan Bachynski's curator insight, October 19, 9:34 PM

In a technologically based society such as today, it is essential for a startup company to use technology as well. A marketing strategy can only be effective when you're using the best tools to gather the most accurate information as efficiently as possible.

Oliver Durrer's curator insight, October 20, 9:11 AM

Very helpful tools to help building your business more effectively and efficiently.

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Content Marketing Done Right – A Powerful Tool for B2B

Content Marketing Done Right – A Powerful Tool for B2B | B2B Marketing for Lead Generation | Scoop.it
If you really want your prospective market to buy from you, you must do your level best to help them know and understand you.

Via Francois Mathieu
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David Duncan's curator insight, October 15, 4:36 AM

Some great advice here to follow, content is great if it is targeted

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Connect Your Content Marketing: Let Your Blog Guide Your B2B Social Media ... - Business 2 Community

Connect Your Content Marketing: Let Your Blog Guide Your B2B Social Media ... - Business 2 Community | B2B Marketing for Lead Generation | Scoop.it
Business 2 Community
Connect Your Content Marketing: Let Your Blog Guide Your B2B Social Media …
Business 2 Community
Connect Your Content Marketing: Let Your Blog Guide Your B2B Social Media Efforts...
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How To Enable Your Channel Organization To Drive Sales Revenue

How To Enable Your Channel Organization To Drive Sales Revenue | B2B Marketing for Lead Generation | Scoop.it
When I’m in the middle of a conversation with someone in my profession, I can always tell within the first 2-3 questions or comments the level of knowledge or experience the person has around t…
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Why LinkedIn Pulse is a Field of Dreams for B2B Content - SEMrush Blog

Why LinkedIn Pulse is a Field of Dreams for B2B Content - SEMrush Blog | B2B Marketing for Lead Generation | Scoop.it
Meegan Kauffman of Portent explains why publishing on LinkedIn Pulse is a content strategist's secret weapon.
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How Does B2B Marketing Compare to B2C? - KoMarketing Associates (blog)

How Does B2B Marketing Compare to B2C? - KoMarketing Associates (blog) | B2B Marketing for Lead Generation | Scoop.it
This is a question that I get asked frequently and often wonder at times myself: How does B2B marketing compare with B2C marketing?
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