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Fundamentals of the Greatest Organizations : Under30CEO

Fundamentals of the Greatest Organizations : Under30CEO | B2B Marketing for Lead Generation | Scoop.it
Here is a look at some of the governing principles that the greatest organisations follow.
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Business Model Workshop: the Startup Metrics

Third lecture in a workshop on business model generation and technology startups. Focuses on metrics.

Via Stefano Principato
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Rescooped by massimo facchinetti from L'Univers du Cloud Computing dans le Monde et Ailleurs
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The 2014 State of Digital Transformation

The 2014 State of Digital Transformation | B2B Marketing for Lead Generation | Scoop.it

Today, I’m proud to announce the release of Altimeter Group’s second report on Digital Transformation. This new report is aimed at executives and digital strategists to help them (you) further understand the state of digital transformation as you plan your next steps and investments.


In our initial report, “Digital Transformation: Why and How Companies are Investing in New Business Models to Lead Digital Customer Experiences (DCX),” we learned that digital transformation was as much about technology as it was about people. It was a much more human story, one that shared insights, advice and cautionary tales from those on the front lines.


Via Vicki Kossoff @ The Learning Factor, michel verstrepen, Patrick Bouillaud
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Vicki Kossoff @ The Learning Factor's curator insight, July 23, 3:19 AM

This new report is aimed at executives and digital strategists to help them further understand the state of digital transformation.

Rescooped by massimo facchinetti from MarketingHits
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8 Strategies To Strengthen The Quality Of Your Twitter Community

8 Strategies To Strengthen The Quality Of Your Twitter Community | B2B Marketing for Lead Generation | Scoop.it

Let’s get something straight: quantity on Twitter does not mean quality. Are the thousands of followers you have real people or rotten eggs? Are you considered an influential thought leader… or a Twitter cold-caller that always rings just before dinner? Are you proud of the community you’ve built and engage with? Nothing is more valuable for a brand than developing a strong relationship with your fans. When producing content and launching campaigns, it can take a lot of pressure off to know you have a receptive audience listening, sharing and even keeping you on your toes. How do you build this Twitter utopia? Well, reading these tips is an excellent place to start.


Via Brian Yanish - MarketingHits.com
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What is marketing automation and why do you need it?

What is marketing automation and why do you need it? | B2B Marketing for Lead Generation | Scoop.it
It’s as easy as switching on your computer, sitting back, relaxing and letting the software do all your work for you while you secretly read Viz behind a copy of Marketing Week.

Via Stephen Walker
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Content Marketing Best Practices for B2B Brands

Content Marketing Best Practices for B2B Brands | B2B Marketing for Lead Generation | Scoop.it
Defining great content is no easy matter. To some CMOs or execs the definition may be similar to the Potter Stewart's quote about obscenity: "I know it when I see it." I wish I could tell you it is this easy. It's not; but, here are critical benchmarks you should be aware of to create meaningful content. High Quality B2B Content Has These Identifiable Traits B2B Content Marketing Strategy Drivers: facts, figures and numbers drive credibilityand are inherent in great business to business focused content vs. "consumerish" content. Structure, story and presentation still drive conversions; but, other businesses are looking for brands that educate with their content. The sell cycle for B2B focused brands is incrementally longer that consumer facing businesses: a sell cycle for an average B2B brand can be from one month to a year, it's fraught with peril as "leads" can and do drop out of the sales funnel process. It's all about relevance too. Your content has to be credible and relevant to the"prosumer" you are targeting.
Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, July 20, 10:58 AM

Great guidelines and examples for the development of a #B2B  #brand #contentmarketing strategy. 

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5 Keys to Becoming a Sales First Company

5 Keys to Becoming a Sales First Company | B2B Marketing for Lead Generation | Scoop.it
Becoming a sales first company is all about aligning everyone in your organization to support your sales team because they are the face of your brand and the person your customers turn to first to understand how your products and ...
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14 Marketing Automation Tools That Can Save You Precious Time

14 Marketing Automation Tools That Can Save You Precious Time | B2B Marketing for Lead Generation | Scoop.it

New businesses are often faced with a near-Herculean task when it comes to advertising and gaining market presence in an already saturated online environment. The question becomes, how to effectively market a new business with the limited resources of a startup company.

Market Automation Tools provide an Effective SolutionMarketing automation is a very broad term that can refer collectively or separately to a number of behaviors and actions. In general, marketing automation tools refer to the online software and tools that provide business owners with the opportunity to effectively market their products online and to automate repetitive tasks.


What those actions and tasks are differs depending on the specific business.


Marketing automation tools include basic tasks like advertising and promotion, and also includes marketing tasks completed over the Internet, via email, SMS (text messaging) and social media. More complicated marketing automation includes the tracking and categorizing of customer data, lead generation, monitoring customer behaviors and choosing appropriate responses to help earn maximum profit.



Via Brian Yanish - MarketingHits.com
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Nancy Barnett's curator insight, July 13, 7:52 AM

Finding ways to manage your social media is always a challenge.  Here are some options. 

Rescooped by massimo facchinetti from Integrated Brand Communications
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The Success of Loyalty Programs [Infographic] | Loyalty360.org

The Success of Loyalty Programs [Infographic] | Loyalty360.org | B2B Marketing for Lead Generation | Scoop.it
Did you know that 76% of people are more likely to shop at a retailer that offers a loyalty program?

Consumers are a fickle bunch and switch brands for a variety reasons. Whether you’re already running a loyalty program or are looking into starting one, The Success of Loyalty Programs infographic will provide you with insight on the various types of programs out there, which programs are most successful, and the landscape of the loyalty program industry.

Please read, enjoy, and feel free to share The Success of Loyalty Programs Infographic

Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, July 12, 7:14 AM

A very useful collection of facts and stats about brand loyalty programs. Good reference value.

Rescooped by massimo facchinetti from Designing design thinking driven operations
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Megaphone model – An approach to influence an entire market

Megaphone model – An approach to influence an entire market | B2B Marketing for Lead Generation | Scoop.it

I’ve been involved in some cases that had to do about introducing something new to the market place that required changes to legislation, public opinion and awareness.


Via Fred Zimny
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Rescooped by massimo facchinetti from Social Media, SEO, Mobile, Digital Marketing
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Facebook vs. LinkedIn: which is better for B2B marketing?

Facebook vs. LinkedIn: which is better for B2B marketing? | B2B Marketing for Lead Generation | Scoop.it

 

Do you ever wonder which social network is best for B2B marketing?


Via Kamal Bennani
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B2B Customer Experience Research Finds 85 per cent of B2B executives think customer experience is critical to growth

B2B Customer Experience Research Finds 85 per cent of B2B executives think customer experience is critical to growth | B2B Marketing for Lead Generation | Scoop.it

B2B Customer Experience Research - Accenture Sales and Customer Service.

 

Accenture’s survey of 1,450 leaders also found that 70 per cent think the role of customer experience will play a larger role in strategy over the next two years.

 

More than seven in ten said that their customer interactions are affected by their expectations of a more consumer-like experience.

 

70 per cent agreed that flexibility is key when customers are consistently re-evaluating their suppliers, and 67 per cent said their engagement is affected by customers’ growing tendency to be influenced by word of mouth.

 

Customer experience (CX) is widely recognized as critical to an organization's growth. However, most B2B (Business to Business) companies only realize half the potential benefits of their significant investments in the name of providing a better experience for their customers.


Recent Accenture research reveals that for more than half of B2B companies around the world and across industries, much of their CX investments are ineffective. The study also revealed the “masters” in CX—companies that generate higher-than-average revenue growth—develop strong customer experience strategies and execute them well.


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, July 10, 6:54 PM

A great piece of research by Accenture showing a strong relationship between effective #B2B #customerexperience strategies and tactics and economic #growth. Very informative infographic packed full of details. The full 16 page report is available on the micro website.

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The Most Influential CMOs On Twitter Forbes

The Most Influential CMOs On Twitter Forbes | B2B Marketing for Lead Generation | Scoop.it

Come la necessità di CMO 'presa il centro della scena nei social media per il bene dei loro-imprese e le loro personali marche-solidifica, così anche le classifiche della loro statura nella sfera sociale. L'ultima è da social-media analytics azienda PeerIndex, che ha creato una lista dei più influenti OCM big-brand su Twitter TWTR -2.05% sulla base del punteggio PI. Un punteggio PI include punteggio di attività di un dirigente, il punteggio del pubblico e l'autorità punteggio.


Via Jeff Domansky, Marco Favero
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Jeff Domansky's curator insight, July 10, 7:39 AM

Excellent list of follows on Twitter as indicated by PeerIndex and Forbes. Recommended reading.

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How To Sell Without Selling (Infographic)

How To Sell Without Selling (Infographic) | B2B Marketing for Lead Generation | Scoop.it
Ready to put your business on autopilot? That’s right, selling doesn’t necessarily require constant aggressive marketing. You don’t have to sell to sell. Setting up a strategy for passive sales…

Via Stefano Principato, Marco Favero
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malek's curator insight, July 9, 12:51 PM

90% of people say that positive reviews influence their decision to buy 

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20 Captivating Content Marketing Facts In 2014 (Infographic)

20 Captivating Content Marketing Facts In 2014 (Infographic) | B2B Marketing for Lead Generation | Scoop.it

Content marketing has flipped the traditional marketing models from the push paradigm to pull. It’s about the law of attraction. It’s also inbound marketing (that has been with us for over half a decade) by a different name.

 

It is an art and a science that rewards creative content creators. It’s images,text, videos and podcasts.

 

The craft of content marketing is also many moving parts. It includes the disciplines of search engine marketing, email marketing and social media. You need to understand that making it work is about earned and paid marketing tactics that need to run in parallel if you want to be visible online.


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, July 24, 8:16 PM

Some interesting #stats that #brands may want to consider when developing #contentmarketing strategies.

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10 Secrets From Leading Sales Execs

10 Secrets From Leading Sales Execs | B2B Marketing for Lead Generation | Scoop.it
Effective sales teams are the product of the culture within the team, across the company and including customers.
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Rescooped by massimo facchinetti from SNA - Social Network Analysis ... and more.
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The Top 7 Online Marketing Trends Dominating 2014

The Top 7 Online Marketing Trends Dominating 2014 | B2B Marketing for Lead Generation | Scoop.it
Late last year, I made some predictions for online marketing in 2014. If you missed that post, you can read it here. Given the clear shift toward inbound marketing methods, I considered how trends in SEO, social media, and content marketing were likely to impact businesses over the coming year. As [...]

Via João Greno Brogueira
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Rescooped by massimo facchinetti from Digital Marketing
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B2B Lead Generation Methods: Which one is the most effective?

B2B Lead Generation Methods: Which one is the most effective? | B2B Marketing for Lead Generation | Scoop.it
Most B2b Business are investing with different Marketing strategies to boost leads and increase sales. Know how to manage your lead generation strategy with this.

Via Massimo Sciuchetti
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Things a New CMO Needs to Know, But Often Doesn't - Business 2 Community

Things a New CMO Needs to Know, But Often Doesn't - Business 2 Community | B2B Marketing for Lead Generation | Scoop.it
Things a New CMO Needs to Know, But Often Doesn't
Business 2 Community
Not only was I tasked with creating a new brand identity, but I was also asked to identify new revenue streams through services, software and content.
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A Roadmap to the Future of Marketing - Marketing Technology Blog

A Roadmap to the Future of Marketing - Marketing Technology Blog | B2B Marketing for Lead Generation | Scoop.it
A Roadmap to the Future of Marketing by Douglas Karr on Marketing Technology Blog
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Rescooped by massimo facchinetti from Sales Best Practices (sales.eu.org)
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Sales Prospecting Basics: 3 Must-Have Checklists

Sales Prospecting Basics: 3 Must-Have Checklists | B2B Marketing for Lead Generation | Scoop.it
Prospecting is no easy job. But having the right resources and reminders can put even the most junior sales rep at ease, and senior salespeople ahead of their peers.

Via Laurent J.V. Dubois
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Boost Your Sales's curator insight, July 13, 6:02 AM

Probeer het zeker uit!

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ThriveHive transforms into a HubSpot for really small businesses, with a twist - ThriveHive transforms into a HubSpot for really small businesses, with a twist

ThriveHive transforms into a HubSpot for really small businesses, with a twist - ThriveHive transforms into a HubSpot for really small businesses, with a twist | B2B Marketing for Lead Generation | Scoop.it
The founders of ThriveHive have never expected the Cambridge startup to be one of those companies that gains a huge user base virtually overnight. As they told me in an interview more than a year ago, scaling up its marketing software for the smallest of businesses—the ones with 10 or fewer employees—would necessarily take some time.
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Lean Analytics Cycle

Lean Analytics Lean Product & Lean UX Silicon Valley - July 2014 Hiten Shah hnshah@gmail.com Download the slides: h p://kiss.ly/leanprod2014


Via Fred Zimny
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Rescooped by massimo facchinetti from Sales Best Practices (sales.eu.org)
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2014 State of Marketing

2014 State of Marketing | B2B Marketing for Lead Generation | Scoop.it
ExactTarget surveyed thousands of marketers to learn their top marketing objectives and priorities for 2014. With more than 2,500 responses, they analyzed their insights to give you a current snapshot of the state of marketing.

Via Laurent J.V. Dubois
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Rescooped by massimo facchinetti from Digital marketing and user experience
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Is it time for ‘marketing-as-a-service’ (MaaS)?

Is it time for ‘marketing-as-a-service’ (MaaS)? | B2B Marketing for Lead Generation | Scoop.it
Snow Fall is a beautiful, interactive and immersive multimedia experience about the avalanche at Tunnel Creek in the US.

Via Stephen Walker
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Rescooped by massimo facchinetti from Digital-News on Scoop.it today
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The Small Business Guide to Marketing

The Small Business Guide to Marketing | B2B Marketing for Lead Generation | Scoop.it
If you are planning to open your first business or your business has already been up and running for the past few years, it’s always important to take a look at your marketing strategy and figure o…

Via Thomas Faltin
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