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Marketers Are on the Prowl for Better Customer Experiences Infographic

Marketers Are on the Prowl for Better Customer Experiences Infographic | Marketing and Lead Generation | Scoop.it

Extracting data insights comprise the lion's share of the challenges marketers face trying to deliver those apex experiences.

When it comes to focus areas that eat up most of marketers' time and resources, customer experience reigns at the top of the food chain. According to the “Customer Experience Optimization Report” by Econsultancy and Ensighten, 96% of company marketers and agency respondents (including vendors and consultancies) consider customer experience optimization somewhat important or critical.

Marketers who take pride in their customers' experiences can leave a major (paw) print on their organizations. In fact, 94% of marketers and 79% of agency respondents say that higher engagement and conversion rates are among the many benefits of customer experience optimization. Better brand perception and loyalty (66%, 47%); renewal, cross-sell, and upsell (50%, 41%), and increased average order value (22%, 29%) are also benefits for marketers and agency professionals, respectively.


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, March 29, 8:50 PM

How well can you extract insights from #data to build better #customerexperiences?  Here are some reasons why you should.

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How can you make your business inclusive?

How can you make your business inclusive? | Marketing and Lead Generation | Scoop.it

In the coming decades, the majority of the world’s economic output and market growth will come from the emerging markets, writes Bhaskar Chakravorti.


Via W. Robert de Jongh
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Disruption Yet Again: 3 New Technologies That Will Transform Marketing

Disruption Yet Again: 3 New Technologies That Will Transform Marketing | Marketing and Lead Generation | Scoop.it
Over the last decade, the art of marketing has become incredibly complex, largely due to the number of touch points across which marketers must relevantly engage the modern-day consumer. As technology evolves, however, and brings new and ever-more enticing gadgets to market, so grows the set of tools with which to spark conversation and build long-lasting consumer relationships.

This past year, the launch of several new devices has inspired yet another wave of transformation that will further alter the way people communicate. Regardless of a company’s size -- be it startup, small business or enterprise brand -- every type of marketer will need to learn how to effectively communicate via these new and disruptive mediums. Here, three cutting-edge technologies that will impact the way marketers engage with the consumer in 2015.


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Brian Yanish - MarketingHits.com's insight:


This article covers what marketers need to be aware of when it comes to the following three disruptive technologies and how it can play into a marketer's strategy.


1) Wearables

2) Internet-connected cars

3) Smart devices in the home


All three of these will provide new data not only to the consumer but also to the marketers. As marketers, we will be able to use this data to target our specific messages to the end-user based on multiple touch points and user requirements.


Via Brian Yanish - MarketingHits.com
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Marketers to Boost Global Ad Spending This Year to $540 Billion #marketing

Marketers to Boost Global Ad Spending This Year to $540 Billion #marketing | Marketing and Lead Generation | Scoop.it
Marketers are expected to spend $540 billion globally on advertising this year, a 4.6% increase over 2014, according to a report by media-agency Carat.


The year-over-year increase comes despite a relative lack of tent-pole media events. In 2014, by comparison, a trifecta of major events -- Winter Olympics, FIFA World Cup and U.S. mid-term elections -- helped boost advertising outlays.


"Carat's latest advertising forecast gives us increased optimism for the outlook for global advertising spending," Jerry Buhlmann, CEO of Carat's parent company Dentsu Aegis Network, said in a statement. "With harder times behind us, negative growth markets are pleasingly now a minority, and collectively we can look ahead to 2016 with positive growth predicted for all key markets."


Global ad spending is expected to climb 5% year-over-year in 2016, according to the report.


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Brian Yanish - MarketingHits.com's insight:


Digital online marketing has shown great return on investment for companies with the right strategy.


Many think digital marketing is clickable banner ads, but there's so much more marketers can do to create touch points with their consumers. A couple of examples are social media and videos. When used correctly they can engage your audience with your brand.


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Why Premium Content Is Key To An Effective Inbound Marketing Campaign - Business 2 Community

Why Premium Content Is Key To An Effective Inbound Marketing Campaign - Business 2 Community | Marketing and Lead Generation | Scoop.it
As a graphic designer at Quintain, I design much of the premium content that we create for our clients and ourselves. What is premium content you ask? It is anything that you “gate” ̵…
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59% of B2B Fortune 500 Companies Use Marketing Automation

59% of B2B Fortune 500 Companies Use Marketing Automation | Marketing and Lead Generation | Scoop.it
The world's biggest companies are beginning more and more to see the value of marketing automation systems. Why is the adoption rate growing so quickly?

Via iNeoMarketing
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iNeoMarketing's curator insight, March 23, 5:01 PM

Here are the qualifiers: B2B companies in Fortune 500. Conclusion: plenty of room for growth. Adoption continues at the highest levels, and it is filtering down to the SMB level. If I were a vendor, I'd hit the Fortune 501-5000 hard...HARD!!!

Bertrand Fredenucci's curator insight, March 24, 11:14 AM

Why Btwinz cofounds Leadnovation 

Joe Ambrose's curator insight, March 26, 10:20 AM

I equate Marketing Automation to the new restaurant in town.  You hear about it, you hear it is great, all your friends go to it and rave about it, yet you still go to the same old place to eat.   This article continues to support the fact that Marketing Automation is a viable lead generation source for not only B2C sales, but also B2B.


As detailed by a recent study in which Harvard researched 29 B2C companies and 13 B2B companies and detailed their follow-up times starting when a lead took a "hand-raising action." They found that the companies that followed up within a few hours were 60 times more likely to win the business than those who followed up later.  This is not happening in companies with manual sales and marketing processes.


Marketing Automation does take some work to get up and running, but the payback to growing top line sales is worth the investment.

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B2B Inbound Marketing: Top Tactics, Goals, and Challenges

B2B Inbound Marketing: Top Tactics, Goals, and Challenges | Marketing and Lead Generation | Scoop.it
Marketing Strategy - Only 27% of B2B leaders say their inbound marketing efforts are very successful in helping to achieve important objectives, according to a recent report from NetProspex and Ascend2.
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4 Ways Interactive Data Visualization Enhances Digital Marketing

4 Ways Interactive Data Visualization Enhances Digital Marketing | Marketing and Lead Generation | Scoop.it
A new and exciting trend in digital marketing that consumers love is interactive data visualizations.
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How to Spend 30 Minutes on Your Digital Marketing Strategy

How to Spend 30 Minutes on Your Digital Marketing Strategy | Marketing and Lead Generation | Scoop.it
What if you only had 30 minutes per week to work on your digital marketing strategy? Here are the three tasks you should focus on for the best results.

Via Brian Yanish - MarketingHits.com
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3 Reasons That Thinking Outside the Box Is Harmful to Sales Productivity

3 Reasons That Thinking Outside the Box Is Harmful to Sales Productivity | Marketing and Lead Generation | Scoop.it
Think outside the box. Outmaneuver and outsmart. Outfox and outwit. In our zeal to out-shine the competition there’s a lot of pressure to outdo yourself. If you can come up with that magic bu
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10 Skills a Digital Marketing Manager Needs to Succeed

10 Skills a Digital Marketing Manager Needs to Succeed | Marketing and Lead Generation | Scoop.it
A digital marketer is like a conductor. Many players, a lot of shiny noisy instruments and a big audience.
It means understanding the nuances of the new web paradigms and how they interact. It’s about knowing about how each of the social and digital channels operate and interact with each other and the synergies that creates.
It raises questions. How different should my Facebook post be to my Twitter or Instagram tactics. What priority should I put on email marketing? How does my content marketing help build my search engine optimization?
The questions are many and complex.

Via Brian Yanish - MarketingHits.com
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How to Nurture Your Leads With Narrative [Infographic] - Profs

How to Nurture Your Leads With Narrative [Infographic] - Profs | Marketing and Lead Generation | Scoop.it

iNeoMarketing’s Outsourcing delivers the vetted talent you need under your complete management and control. Contact us to see how.


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B2B Newsletter Content Dos and Don’ts - B2B Marketing Agency

B2B Newsletter Content Dos and Don’ts - B2B Marketing Agency | Marketing and Lead Generation | Scoop.it
Measure your current B2B newsletter content strategy against Brainrider’s best practices in this handy guide.

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ROI or Bust: Why Marketers Need to Show ROI in 2015 [Infographic] - Kapost Content Marketing Blog

ROI or Bust: Why Marketers Need to Show ROI in 2015 [Infographic] - Kapost Content Marketing Blog | Marketing and Lead Generation | Scoop.it

iNeoMarketing executes your revenue-generating efforts with the right metrics and the appropriate reports. Contact us to learn more.


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Infographic: Mobile Marketing is Taking Over Digital Marketing | Mobile Marketing Watch

Infographic: Mobile Marketing is Taking Over Digital Marketing | Mobile Marketing Watch | Marketing and Lead Generation | Scoop.it

Just how hot is mobile marketing? Let’s put it this way. We can’t get close enough to tell without getting seriously burned.

According to a recent report from3Sixty Interactive, mobile marketing may already be blazing hot, but it’s only getting hotter.

“Mobile marketing used to be a new concept with digital marketing. Now, it’s the focal point of many digital marketing campaigns,” the firm says.

To see how mobile marketing has grown and evolved over the years, check out the fascinating infographic


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, March 29, 11:06 AM

Is your brand keeping up with the growth in #mobilemarketing? Here are some #stats that may surprise you.

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How to Boost Your Revenue Through Upselling and Cross Selling

How to Boost Your Revenue Through Upselling and Cross Selling | Marketing and Lead Generation | Scoop.it

iNeoMarketing.com bridges the gap between your MarTech and your in-house experience. Contact us.


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Benoit Kreins's curator insight, March 29, 3:44 PM

TIPS : Nice diagram and interesting NINJA techniques 

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The Role Of Inbound Marketing For B2B

The Role Of Inbound Marketing For B2B | Marketing and Lead Generation | Scoop.it
Entrepreneurs are known to embrace change and even drive it.
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The B2B Customer Journey Is Beginning to Look a Lot Like the B2C Version

The B2B Customer Journey Is Beginning to Look a Lot Like the B2C Version | Marketing and Lead Generation | Scoop.it
Customer Behavior - B2B marketing and B2B customer journeys are becoming more like their B2C counterparts. Here's how they're changing.
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Marketing to the B2B Millennial: 6 Things to Remember - KoMarketing Associates (blog)

Marketing to the B2B Millennial: 6 Things to Remember - KoMarketing Associates (blog) | Marketing and Lead Generation | Scoop.it
Developing new slang, using selfie sticks, and religiously watching reality shows are a few of the most commonly used characteristics to describe the Millennial generation (ages 18-34).
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The Reason Only 3% Of Enterprise B2B Marketers Are Very Effective

The Reason Only 3% Of Enterprise B2B Marketers Are Very Effective | Marketing and Lead Generation | Scoop.it
Drumroll please….the reason only three percent of enterprise marketers in a recent ANNUITAS study claim to be “very effective” when it comes to demand generation…. is… Marketing is tough. O…
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4 Tools to Skyrocket Your Demand Generation Strategy in 2015

4 Tools to Skyrocket Your Demand Generation Strategy in 2015 | Marketing and Lead Generation | Scoop.it
If you're looking for a way to supercharge your demand generation strategy this year, look no further than Yoav Vilner's four-stage guide

Via malek
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malek's curator insight, March 28, 6:43 AM

Would there really be a life-or-death scenario if you didn’t check in more than once an hour?

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B2B Marketing Automation Platforms 2015: A Marketer's Guide - Digital Marketing Depot

B2B Marketing Automation Platforms 2015: A Marketer's Guide - Digital Marketing Depot | Marketing and Lead Generation | Scoop.it

MarTech is the New Black. Get fashionable. Contact us to see how.


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iNeoMarketing's curator insight, March 26, 9:14 AM

GET. THIS. NOW.


It's an update from previous editions, and we know how the MA industry continues to dramatically change. And it was written by Scott Brinker.

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5 steps to audit your digital marketing strategy for 2015

5 steps to audit your digital marketing strategy for 2015 | Marketing and Lead Generation | Scoop.it
Brian Honigman is a marketing consultant, speaker and freelance writer. For more insights on how to be a better marketer, sign up for Brian Honigman’s weekly newsletter. This post originally appeared on his blog.

Via Brian Yanish - MarketingHits.com
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User Engagement & Marketing Automation Tool | App42

User Engagement & Marketing Automation Tool | App42 | Marketing and Lead Generation | Scoop.it
A Powerful Marketing Automation Tool to track realtime analytics based on several parameters of Apps and optimize user retention, engagement & loyalty.

Via Mandeep Bajar
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[Infographic] B2C Marketers Speak—5 Predictions About The Future of Marketing

[Infographic] B2C Marketers Speak—5 Predictions About The Future of Marketing | Marketing and Lead Generation | Scoop.it
We took a deep dive into survey results from these B2C marketers—the creative minds typically responsible for the expensive yet memorable ads and branding that fueled plenty of water cooler discussions across the world.

Via Jeff Domansky, Rami Kantari
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Jeff Domansky's curator insight, March 24, 2:53 AM

Marketo takes a look at the future of marketing.

CIM Academy's curator insight, March 25, 5:39 AM

What is the future of B2C marketing? This research shows the views of professional marketers.