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Marketing and Lead Generation
Breaking news on how to generate B2B & B2C leads with marketing
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Lead Nurturing Activity Your Sales & Marketing Team Can’t Afford To Miss

Lead Nurturing Activity Your Sales & Marketing Team Can’t Afford To Miss | Marketing and Lead Generation | Scoop.it
It’s the era of engagement. B2B Marketing is no longer about marketing and selling on a business-to-business mind-set; we’re marketing and selling to humans. On the flipside of this though, B2B p…
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Report: B2B Marketers Still Seek Demand Gen Strategy Improvement | KoMarketing

Report: B2B Marketers Still Seek Demand Gen Strategy Improvement | KoMarketing | Marketing and Lead Generation | Scoop.it
Many B2B marketers still do not find their demand generation strategies to be effective.
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Marketing To The Empowered B2B Buyer Is Impacting B2B Marketers - Business 2 Community

Marketing To The Empowered B2B Buyer Is Impacting B2B Marketers - Business 2 Community | Marketing and Lead Generation | Scoop.it
We’ve come from a world where our audience was addressable through a mass effort, rather than the precise pinpointed effort that we need today. The most challenging complexity that modern B2B marke…
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​The 2015 Online Marketing Industry Survey

​The 2015 Online Marketing Industry Survey | Marketing and Lead Generation | Scoop.it

After sifting through more than 3,600 responses, we've painted a picture of the online marketing industry in 2015. Here's what we found.


Via Pedro Da Silva
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3 Ways for Marketers to Take on the Growing Subscription-Based Economy

3 Ways for Marketers to Take on the Growing Subscription-Based Economy | Marketing and Lead Generation | Scoop.it
The growing subscription economy is shaking the foundations of marketing strategy by shifting revenues and customer expectations. If you’re not adapting to these changes yet, it’s time to start!…
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The Best In B2B Technology Content Marketing | B2B Marketing Insider

The Best In B2B Technology Content Marketing | B2B Marketing Insider | Marketing and Lead Generation | Scoop.it
The b2b technology process is complicated. The marketplace is crowded and the complexity of the sale only increases as more stakeholders get involved.
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How to Get Started in B2B Content Marketing

How to Get Started in B2B Content Marketing | Marketing and Lead Generation | Scoop.it
If you think that B2B is a synonym for bland and boring, you couldn’t be more wrong, especially when it comes to content marketing.
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The Ultimate Marketing Automation Glossary [Infographic]

The Ultimate Marketing Automation Glossary [Infographic] | Marketing and Lead Generation | Scoop.it
Sort your way through the marketing automation jargon by getting to know the marketing automation terms associated with Marketo, Pardot, HubSpot, Act-On and Eloqua.
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Inbound Marketing & Inbound Sales. Why inbound and why Sales process need to change

Our Company is one of the Leaders when it comes to inbound marketing and sales platform. Since 2014. www.Flawlessinbound.ca has been on a mission to ...
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B2B Content Marketing: Marketing to Business Buyers Vs. IT

B2B Content Marketing: Marketing to Business Buyers Vs. IT | Marketing and Lead Generation | Scoop.it
Cloud-based services and new applications targeted at business users are driving a shift in purchase decision making from IT to line-of-business managers.
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B2B Content Marketing: 6 Guidelines on Satisfying Brand Expectations

B2B Content Marketing: 6 Guidelines on Satisfying Brand Expectations | Marketing and Lead Generation | Scoop.it
Audiences seek value and surety and an outstanding purchase experience. Six guidelines on how to better satisfy these needs.
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Why Named Accounts are so Valuable for Sales Teams - Business 2 Community

Why Named Accounts are so Valuable for Sales Teams - Business 2 Community | Marketing and Lead Generation | Scoop.it
Leads, leads, leads. That’s all sales reps on your team should care about, right? Well, not exactly. Leads are obviously vital, but many sales leaders are shifting the focus from individual leads t…
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Perfect Your Cold Calling Skills In 7 Steps - Business 2 Community

Perfect Your Cold Calling Skills In 7 Steps - Business 2 Community | Marketing and Lead Generation | Scoop.it
We hear talk about inbound marketing and how we need to draw the customer to our business, instead of chasing them down.
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Pre- or Post-Sale, LinkedIn Is Tops for B2B Customer Engagement - eMarketer

Pre- or Post-Sale, LinkedIn Is Tops for B2B Customer Engagement - eMarketer | Marketing and Lead Generation | Scoop.it
More than nine in 10 business-to-business (B2B) marketers use LinkedIn for marketing purposes. Recent research finds that the platform is better than any other social network for engaging B2B customers before and after a sale.
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How Technology Is Transforming The Structure Of The Marketing Organization - Forbes

How Technology Is Transforming The Structure Of The Marketing Organization - Forbes | Marketing and Lead Generation | Scoop.it
This article is by Phil Fernandez, chairman and CEO of Marketo, a marketing-automation company. Technology is no longer the tail that wags the marketing dog – it is the entire dog, nose to tail.

Via Dennis Bailen, CMO, Chief Outsiders
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Why Marketing & Advertising Is Storytelling

Why Marketing & Advertising Is Storytelling | Marketing and Lead Generation | Scoop.it

È possibile primp e lucidare qualsiasi cosa per renderlo brillare e barlume, ma fare qualcosa di bello non lo rende unico e non lo rende efficace.

 

Lo stesso si può dire con la pubblicità e PR. È possibile ideare la campagna più sorprendente che implementa ogni strumento creativo nel libro e poi un po ', ma se il vostro messaggio non risuona con la gente, avete perso.

 

Questa estate ho avuto il privilegio di partecipare al Festival di Cannes Lions International di creatività, dove ho assorbito la pubblicità conoscenze e consigli e professionisti di PR ha dovuto dare sul campo in continua evoluzione in cui lavorano. Nel seminario "Inchiodare Jelly ad un albero e altre Wild Goose Chase" Dr. Itiel Dror unito Nir Wegrzyn per discutere come rendere i vostri messaggi pubblicitari bastone con il pubblico e avere l'effetto che si desidera.

 

Il dottor Dror, neuroscienziato cognitivo, ha sottolineato tre punti: rendere i messaggi in memoria, codificare i messaggi nelle parti appropriate del cervello, raccontare una storia rilevante e raccontarla bene. Tutti questi componenti combinati rendono possibile per noi come gli inserzionisti (o aspiranti inserzionisti) per divulgare in una visione umana e di connettersi con il nostro pubblico in modo trasparente ed efficace ....


Via Jeff Domansky, Marco Favero
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Marco Favero's curator insight, July 29, 5:03 AM

aggiungere la vostra comprensione ...

Alberto Botton's curator insight, July 29, 5:32 AM

"...making your messages into memories, encode those messages in the appropriate parts of the brain, tell a relevant story and tell it well. All of these components combined make it possible for us as advertisers (or aspiring advertisers) to divulge into human insight and to connect with our audience in a transparent and effective way"

Brian Chaulk's curator insight, July 29, 12:20 PM

Advertising is evolving... make your story memorable. 

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Free CRM for Small Business | HubSpot CRM

Free CRM for Small Business | HubSpot CRM | Marketing and Lead Generation | Scoop.it
HubSpot CRM is the perfect free sales tool for your small business. Say goodbye to manual tasks and confusing features. Say hello to HubSpot CRM.

Via OFFICIAL ANDREASCY, steve batchelder
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OFFICIAL ANDREASCY's curator insight, July 28, 2:28 PM

Talk about a good time investment:

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Periscope: Are You Ready to Redefine Your Marketing Strategy?

Periscope: Are You Ready to Redefine Your Marketing Strategy? | Marketing and Lead Generation | Scoop.it
Periscope: Are You Ready to Redefine Your Marketing Strategy?
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11 Awesome Tools for Hassle-Free Influencer Outreach

11 Awesome Tools for Hassle-Free Influencer Outreach | Marketing and Lead Generation | Scoop.it
Your influencer campaign is so close to the official kickoff. You’ve built your strategy and, thanks to some influencer research, your targets have been acquired. Get ready, because it’s finally time to make your move.

Time to send some outreach emails! This is where it starts to get really fun.

This is where planning comes to a close and you’re getting ready to launch. It’s time to start reaching out to the people on your target list.

It seems simple, but you quickly realize it’s not. At least one target will have an email address you can’t find anywhere. Another will respond immediately, super excited to get started – never to be heard from again.

Via Brian Yanish - MarketingHits.com
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SENAME Interactive's curator insight, July 28, 1:08 AM

Influencers are very important for any business.  Nice tools for influencer outreach is listed here.  Rapportive is a wonderful tool.

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The Top Online Lead Generation Tactics and Metrics

The Top Online Lead Generation Tactics and Metrics | Marketing and Lead Generation | Scoop.it
Sales - Marketing, sales, and business professionals say email is the most effective digital tactic they use to generate leads, according to a recent report from Ascend2.
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30 B2B Marketing Automation Statistics You Should Know for 2015

30 B2B Marketing Automation Statistics You Should Know for 2015 | Marketing and Lead Generation | Scoop.it
Looking for the latest B2B marketing automation statistics? Here's 30 you should be aware of going into 2015.
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10 Things We Know about the Future of Data-Driven Marketing — Salesforce on Marketing

10 Things We Know about the Future of Data-Driven Marketing - Salesforce on Marketing - Medium
By Heike Young
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Six Key Aspects to Inbound Marketing ROI: Part 6 Innovation

Six Key Aspects to Inbound Marketing ROI: Part 6 Innovation | Marketing and Lead Generation | Scoop.it
Innovation is a key ingredient to the longevity of a successful company. Times change, people's behaviour changes, our needs and desires also change, and in
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Is Facebook Working For Your Business?

Is Facebook Working For Your Business? | Marketing and Lead Generation | Scoop.it
Did you know that the two most shared things on the Internet today are kittens and bacon? They are even more popular than Kim Kardashian. So, you are probably asking yourself right now, “Who really…
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Trends + Trendsetters: The Best in B2B Technology Content Marketing | Newscred Blog

Trends + Trendsetters: The Best in B2B Technology Content Marketing | Newscred Blog | Marketing and Lead Generation | Scoop.it
The B2B technology marketplace is crowded and the complexity of the sale only increases as more stakeholders get involved.
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