Marketing Automation, Marketing, Sales and Lead Generation
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Marketing Automation, Marketing, Sales and Lead Generation
Breaking news on how to generate B2B & B2C leads with marketing and to close more sales
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New evidence for the power of digital platforms | McKinsey & Company

Incumbents should go on the attack with their own online exchanges.

Via Ian Harris
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Ian Harris's curator insight, August 15, 7:09 PM

Some ways of considering the advantages of platforms in this digital age.

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16 Ways B2B Websites Can Optimize Conversion Rates [Infographic] - MarketingProfs

16 Ways B2B Websites Can Optimize Conversion Rates [Infographic] - MarketingProfs | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
Optimizing for higher B2B website conversion rates doesn't have to be complicated. This infographic has 16 simple ways to make sure your B2B website helps visitors become buyers.

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marketingIO's curator insight, August 16, 8:06 PM

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How Inside Sales Enablement Can Help Increase Revenues

How Inside Sales Enablement Can Help Increase Revenues | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
Sabrina Ferraioli gives five essential building blocks of inside sales enablement that can put your team on track to make or exceed their quotas.
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The Demand For Industry-Specific CRM Explodes · Forrester

The Demand For Industry-Specific CRM Explodes · Forrester | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
Horizontal CRM solutions — as mature as they are (and they have been around for 20+ years) — don't always do a good job at supporting industry-specific business processes. Consider these examples: CRM users in manufacturing need capabilities to track projects, schedules, time sheets, labor efficiencies, and equipment inventory in addition to core CRM attributes. …

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marketingIO's curator insight, August 16, 9:49 AM

Commonly referred to "out-of-the-box" solutions.

 

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4 Things We Can Learn From B2B Marketers Using Marketing Automation | Salesforce Pardot

4 Things We Can Learn From B2B Marketers Using Marketing Automation | Salesforce Pardot | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
1. IT’S A MARATHON NOT A SPRINT

2. THE RIGHT SKILLS ARE ESSENTIAL

3. COLLABORATION CAN HELP WITH GDPR COMPLIANCE

GDPR requires businesses to handle personal data in very specific ways and this means marketing and sales teams will need to start working together. Though it will lead to more work, GDPR compliance will actually help B2B marketers do a lot of the customer-centric things they’ve been planning to do anyway.

4. ABM WILL CHANGE THE WAY YOU MARKET.

Via marketingIO
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marketingIO's curator insight, August 15, 9:24 PM

I'll have more on GDPR tomorrow. If you don't have a process, don't even think about email marketing in the EU and UK.

 

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The Essential Digital Strategies

The Essential Digital Strategies | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
The reality today is that despite seemingly endless advances and a steady river of emerging technologies, many of the key insights, strategies, and lessons in the digital age have still yet to be discovered. Looking back, we are frankly still early in the pioneering phase of digital, despite significant early ground being claimed and several…

Via Os Ishmael
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Are Sales Incentives Becoming Obsolete? - HBR

Are Sales Incentives Becoming Obsolete? - HBR | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it

"Sales leaders must change compensation plans to look more like management bonus plans, designed to encourage people to work together to make the company and its customers more competitive and prosperous in the long run. Changes include:

  • Changing the metrics for determining incentive pay. 
  • Shifting the pay mix more toward salary. 

 

In addition to changing sales compensation, sales leaders and managers must take a more active role in managing salespeople. This involves changes such as:

  • Deploying new sales team structures. 
  • Hiring salespeople with new capabilities. 
  • Using performance management, coaching, training, and sales data and tools. 
  • Establishing a new sales culture. "

Via marketingIO
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marketingIO's curator insight, August 12, 6:57 PM

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111+ Killer Lead Generation Ideas for B2B Companies (on a Tight Budget)

111+ Killer Lead Generation Ideas for B2B Companies (on a Tight Budget) | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it

Are your perfectly crafted lead generation campaigns underperforming? Are you fed up and feel like giving up on one or more or all your lead generation strategies? Are you on a low budget with high marketing goals and ambitions?


Via Laurent J.V. Dubois
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Do Your Customers Really Want a ‘Smart’ Version of Your Product? 

Do Your Customers Really Want a ‘Smart’ Version of Your Product?  | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it

Via Richard Platt
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Richard Platt's curator insight, August 14, 5:37 PM

Here are five questions I’d urge consumer product companies to ask themselves before committing to smart products:

  • Does this feature solve a real problem? So far, most connected products have been solutions in search of problems to solve.
  • Do my customers genuinely want this? Don’t assume everyone is clamoring for connectivity just because it’s all over the news. Talk to your customers, and listen to what they say.
  • Have I fully weighed the economics involved? Software in its current state creates opportunities, as well as many new expenses.
  • Should I keep the work in-house or outsource it? We began by outsourcing the work but found ourselves being charged for every detail. But doing it in-house is a huge commitment. Weigh the ramifications of both options.
  • Can I ensure a good customer experience? Be prepared to deal with your customers in an entirely new way. They’ll have different levels of technological expertise, and they’ll have questions that can only be answered by people who really understand the technology—and who may speak an entirely different language than other employees at your company.
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What Is Artificial Intelligence Marketing? | Emarsys

What Is Artificial Intelligence Marketing? | Emarsys | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
Artificial intelligence marketing offers a way to bridge the gap between data science and execution. Analyzing huge data dumps is now feasible and easy.

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5 Examples of Brands Using Cross-Channel Tactics to Drive Real Results

5 Examples of Brands Using Cross-Channel Tactics to Drive Real Results | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
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10 Key Differences between B2B and B2C Digital Marketing

10 Key Differences between B2B and B2C Digital Marketing | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
The field of marketing is buzzing with the festivity of digital marketing. The prevalence and proficiency of digital marketing have changed the landscape of advertising. Now, the consumers are more…

Via Gina Tucker
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5 biggest marketing budget mistakes to avoid (Infographic)

5 biggest marketing budget mistakes to avoid (Infographic) | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
Marketing budget is an area where there's always plenty of advice about what to do. Everyone seems to have opinion. But what about what not to do.

Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, August 8, 12:34 PM
Do you know the 5 biggest marketing budget mistakes to avoid? How many are you making?
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5 Marketing Budget Mistakes to Avoid | MarTech

5 Marketing Budget Mistakes to Avoid | MarTech | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
5 Marketing Budget Mistakes to Avoid by Douglas Karr on MarTech

Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, August 17, 5:40 PM
Do You Know the 5 Marketing Budget Mistakes to Avoid? See this Article.
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How to Get More Clients Without Being Pushy

How to Get More Clients Without Being Pushy | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
Three steps to help you earn more sales without pushing potential clients away.

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Why Your Marketing Automation ROI Is In The 'Lost And Found'

Why Your Marketing Automation ROI Is In The 'Lost And Found' | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
53% of companies surveyed implemented marketing automation, 37% were planning to and 10% not at all. The lack of adoption is puzzling since 82% of study respondents agreed that MA can make them more efficient, deliver ROI and increase revenue. Study results summariezed.
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Investment in Marketing Automation Drives B2B Marketing Performance, Act-On Study Shows

Investment in Marketing Automation Drives B2B Marketing Performance, Act-On Study Shows | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it

"Act-On Software, the leading provider of adaptive marketing automation for fast-growing businesses, today shared findings from the State of B2B Marketing Automation study it commissioned Econsultancy to do that surveyed more than 350 B2B marketing professionals in North America and Europe. The study reveals a correlation between marketing automation investment and business performance. Leaders are 24 percent more likely than their peers to say they are currently using marketing automation, and almost two-thirds of these companies employ marketing automation technology, compared to 50 percent for the Mainstream.

While just over half of B2B organisations surveyed are using marketing automation, only 27 percent firmly believe that it has increased marketing’s contribution to pipeline. This could be because marketers are just only scratching the surface when it comes to using marketing automation. The research shows that there are only three areas where more than half of those surveyed are using marketing automation: email, web forms, and landing pages. These are the more basic functions within marketing automation, which can point to a potential misalignment between system, strategy, and skill-set."


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marketingIO's curator insight, August 15, 9:28 PM

Typical when technology outstrips human engineering.

 

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Study: Only 27% Of Marketing Automation Users Say It Impacts Contribution To Pipeline - Demand Gen Report

Study: Only 27% Of Marketing Automation Users Say It Impacts Contribution To Pipeline - Demand Gen Report | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it

"The State of B2B Marketing Automation report reveals that just over half of B2B organizations (53%) are using marketing automation and 37% say they are planning to implement it. Additionally, only two out of five survey respondents (41%) believe their organizations are using automation to its full capacity.  In addition, more than half of respondents said they are only using three basic functions of marketing automation:
Email (73%);
Web forms (63%); and
Landing pages (56%).

Other key findings include:

  • 98% of B2B marketers agree that effective marketing automation is critical to long-term business success;
  • 58% “strongly agree” that marketing automation makes marketing team more efficient; and
  • 66% of respondents rank “high quality leads” as one of the top three reasons for implementing automation, while 49% say the same for “increased revenue.”"

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marketingIO's curator insight, August 15, 9:39 PM

More from that same study.

 

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Growth Hacking: Strategies Learned Studying 77 Big Name Brands

Growth Hacking: Strategies Learned Studying 77 Big Name Brands | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
Explore the growth strategies and techniques used by 77 big brands - including Uber, Spotify, PayPal and AirBnB - to gain traction & land paying customers.

Via Adam C
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What are the biggest challenges of account based marketing? - Smart Insights

What are the biggest challenges of account based marketing? - Smart Insights | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
Chart of the day: length of time for results is the biggest challenge for account-based marketing, according to those in the field Research by #flipmyfunne. Marketing topic(s):Digital marketing strategy. Advice by Robert Jones.

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marketingIO's curator insight, August 12, 6:46 PM

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How Marketers Get Marketing All Wrong

How Marketers Get Marketing All Wrong | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
Content Marketing Institute Founder Joe Pulizzi previews his new book – Killing Marketing: How Innovative Businesses Are Turning Marketing Cost into Profit.
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Developing a Referral Marketing Strategy for Existing Customers

Developing a Referral Marketing Strategy for Existing Customers | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
Referral marketing isn’t just about using your existing customers to gain new leads. With a well-built incentive program, you can actually increase brand loyalty among existing customers while simu…

Via Stefano Principato
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The Psychology Behind Word-of-Mouth Marketing

The Psychology Behind Word-of-Mouth Marketing | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
Word of mouth marketing is one of the most powerful forms of outreach - here's an outline of the psychological triggers behind its effectiveness.

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16 Ways B2B Websites Can Optimize Conversion Rates [Infographic]

16 Ways B2B Websites Can Optimize Conversion Rates [Infographic] | Marketing Automation, Marketing, Sales and Lead Generation | Scoop.it
Optimizing for higher website conversions doesn't have to be a complicated process. This infographic has 16 simple ways to make sure your B2B website helps visitors become buyers.
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