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5 Cheap (or Free) Marketing Tools for Your Small Business

5 Cheap (or Free) Marketing Tools for Your Small Business | Marketing and Lead Generation | Scoop.it
Must-Have Online Tools to Grow Your Business You’re starting a business and realizing there are many costs you weren’t anticipating. It seems everything comes with a fee or subscription price or…
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How to Run a Productive Marketing Team Meeting

How to Run a Productive Marketing Team Meeting | Marketing and Lead Generation | Scoop.it
Learn how to run a productive marketing team meeting so that you don't waste time covering things that don't matter.
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B2B Purchase Decisions: Logic Driven by Emotion - Kapost Content Marketing Blog

B2B Purchase Decisions: Logic Driven by Emotion - Kapost Content Marketing Blog | Marketing and Lead Generation | Scoop.it

iNeoMarketing’s MarTech Managed Services drives more leads faster. Contact us to see how.


Via iNeoMarketing
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iNeoMarketing's curator insight, June 30, 10:14 PM

Emotion underlies the Logic. Bottom line: we're human.

iNeoMarketing's curator insight, July 1, 11:24 AM

Emotion underlies the Logic. Bottom line: we're human.

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Salesforce’s Marketing Cloud 2.0 goes beyond marketing journeys - VentureBeat

Salesforce’s Marketing Cloud 2.0 goes beyond marketing journeys - VentureBeat | Marketing and Lead Generation | Scoop.it
Salesforce is today unveiling the 2.0 version of its Marketing Cloud, which boosts the role of Journey Builder and ties this Cloud more tightly with its brethren clouds, Sales and Service.

“We’ve [now] revved, matured, and promoted Journey Builder to be the best of the Marketing Cloud,” senior vice president of product marketing Eric Stahl told me, “the glue that pulls together the channels, the personalization engine, the data in the Sales and Service Clouds.”

One aspect of that promotion is a heightened integration between Journey Builder and an updated Active Audiences, which Salesforce introduced in March.

Active Audiences uses data from the company’s crown jewel, its customer relationship management (CRM) system, to target individual users for ad campaigns, instead of relying on Web cookies or email lists uploaded to Facebook. This data might include, for instance, emails or mobile messages, a purchase history with a brand, or interaction with customer service or sales.

There’s also now a native integration with the Sales and Service Clouds, coming closer to a functional super-cloud. Prebuilt triggers from events in the company’s Sales and Services clouds can generate marketing or advertising toward a customer or potential customer.


iNeoMarketing’s MarTech Managed Services drives more leads faster. Contact us to see how.


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iNeoMarketing's curator insight, June 29, 6:48 AM

The announcement came last week. 

iNeoMarketing's curator insight, July 1, 11:27 AM

The announcement came last week. 

Rescooped by massimo facchinetti from MarketingHits
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7 Content Promotion Strategies That Drive Traffic, Leads, and Sales

7 Content Promotion Strategies That Drive Traffic, Leads, and Sales | Marketing and Lead Generation | Scoop.it
An editorial strategy without distribution disappoints brands and marketers invested in the thoughtful creation and production of quality content. Businesses that invest resources to develop blog posts, video, and other multimedia should also allocate time and budget toward amplifying the overall reach of their content, both through organic and paid distribution. Content strategist Steven Rubel believes the most successful brands “take a journalistic mindset and distribution-centric thinking.”

Carefully crafted content is nothing if businesses cannot find eager readers willing to consume it and take action. For ROI-minded marketers, tapping the right audiences can turn content marketing into a company’s number one acquisition channel. Here are seven worthwhile strategies to help place your stories in front of the audiences they deserve and capture visitors who will convert to interested prospects, and then clients.

Via Brian Yanish - MarketingHits.com
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Rescooped by massimo facchinetti from Technology in Business Today
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Technology and the Future of Digital Marketing

Technology and the Future of Digital Marketing | Marketing and Lead Generation | Scoop.it
Emerging technologies that haven’t yet hit the mainstream potentially have a lot to offer digital and traditional marketing.

Via TechinBiz
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How to Promote an Event Using Online Marketing #Infographic

How to Promote an Event Using Online Marketing #Infographic | Marketing and Lead Generation | Scoop.it
Preparing to run an event can sometimes feel like you're sprinting a marathon. Months before you even announce your event to the public, you and your team have already started concepting the event, booking the venues, procuring speakers and activities, creating the materials ... and so on and so forth. There's no denying that organizing the logistics of an event is a ton of work.

But checking all the logistical boxes ahead of your event is only part of the battle. The other critical part? Making people aware of the event -- and getting them to actually sign up. If you fail to create buzz around your event, you can't expect to fill many seats.

Via Brian Yanish - MarketingHits.com
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The 3 Salesperson Behavioral Traits Buyers Value Above All Others [New Research]

The 3 Salesperson Behavioral Traits Buyers Value Above All Others [New Research] | Marketing and Lead Generation | Scoop.it
Discover the three sales rep characteristics that make buyers want to buy.
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How Are Manufacturers Generating Marketing Leads? - Business 2 Community

How Are Manufacturers Generating Marketing Leads? - Business 2 Community | Marketing and Lead Generation | Scoop.it
Lead generation is a top priority for manufactures.
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Marketing and the Internet of Things, closer than you think

Marketing and the Internet of Things, closer than you think | Marketing and Lead Generation | Scoop.it
For many years, we kept being promised that “the year of mobile” was upon us. When it failed to materialize, it was easy to become jaded and write off much of the discussion of that coming wave of innovation as hype.

Via Fred Zimny
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Rescooped by massimo facchinetti from Online Marketing Resources
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How to Align Your Entire Company with Your Marketing Strategy

How to Align Your Entire Company with Your Marketing Strategy | Marketing and Lead Generation | Scoop.it

Download this simple tool and follow these steps to align your entire company with 8 very important elements of your marketing strategy.


Via Pedro Da Silva
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Infographic: 10 Tips and Tricks for B2B Professionals to Maximize Their LinkedIn Presence

Infographic: 10 Tips and Tricks for B2B Professionals to Maximize Their LinkedIn Presence | Marketing and Lead Generation | Scoop.it
A decade ago professionals and businesses couldn’t use LinkedIn to make connections and close deals globally. In todays business world they are opening doors that were not once possible. Are you set up on LinkedIn to enter those doors?
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Content Marketing efficacy for your B2B | b2bmarketing.net

Content Marketing efficacy for your B2B | b2bmarketing.net | Marketing and Lead Generation | Scoop.it
Where the B2B marketing community comes together to share information, news, insights and knowledge of B2B marketing issues.
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Marketing Database Management: Precision Drives Sales

Marketing Database Management: Precision Drives Sales | Marketing and Lead Generation | Scoop.it
Working with our client-base of medium to global enterprises here at Novacom, we regularly take on and manage client data, normally when setting up email marketing campaigns for them, or when running…
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Rescooped by massimo facchinetti from Softwares for Business
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How To Increase Sales With Suggestive Selling Techniques

How To Increase Sales With Suggestive Selling Techniques | Marketing and Lead Generation | Scoop.it
In order to maximize profits, salesmen and saleswomen need to know how to use suggestive selling to offer customers things they may not have otherwise purchased.

Via lucifer Willis
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Small Business Online Solutions - Patant Consultants's curator insight, July 3, 3:13 PM

The internet and social media has placed customers at our fingertips, but it has also increased direct competition for customer mindshare. Business must get creative in staying ahead of the curve.

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20+ digital marketing stats from APAC in June 2015

20+ digital marketing stats from APAC in June 2015 | Marketing and Lead Generation | Scoop.it
It’s the start of a new month, so let’s cast an eye back over the past 30 days and enjoy the finest digital marketing stats that Asia-Pacific had to offer.
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101+ Actionable Business Growth Tips from Digital Marketing Experts #Infographic

101+ Actionable Business Growth Tips from Digital Marketing Experts #Infographic | Marketing and Lead Generation | Scoop.it

“When you hear the crazy success stories of some startups, it can be super motivational -- but also a bit demotivational, as well.”


Via Brian Yanish - MarketingHits.com, Jesús Hernández, Ivo Nový
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Small Business Online Solutions - Patant Consultants's curator insight, July 3, 3:15 PM

Very inspiring infographic on lead generation

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Top 3 Marketing Challenges for Brands today and How Pinterest can help

Top 3 Marketing Challenges for Brands today and How Pinterest can help | Marketing and Lead Generation | Scoop.it
Top 3 Marketing Challenges for Brands today and How Pinterest can help break through the noise and connect with audiences. An exclusive Interview with Christine Cassis, Global Social Media Manager at Pinterest, in this episode of The Social CMO Show.

Via Kelly Lieberman
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Rescooped by massimo facchinetti from Google Plus and Social SEO
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9 Ways SMBs Can Beat Big Brands on Social Media

9 Ways SMBs Can Beat Big Brands on Social Media | Marketing and Lead Generation | Scoop.it
It’s time to find out how to use social as a marketing equalizer: here are 9 techniques SMBs can use to beat big corporations on social media.

Via Neil Ferree
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Neil Ferree's curator insight, June 27, 11:42 AM

These 9 ways for an SMB to compete with larger brands with biggest budgets and more resources all make sense. Tip #7 is probably the fastest and easiest way to move the needle in your favor. After all, isn't this one of the reasons you're using Scoop.it in the first place?


Get in touch if you want to learn how to become a content marketing ninja.

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Why Facebook Is Still Relevant for B2B | eMagine’s B2B Blog

Why Facebook Is Still Relevant for B2B | eMagine’s B2B Blog | Marketing and Lead Generation | Scoop.it
Wondering if you should hang onto your Facebook page? Get some answers on Facebook relevancy in our latest B2B blog.
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5 B2B Marketing Beliefs And Trends Debunked - Business 2 Community

5 B2B Marketing Beliefs And Trends Debunked - Business 2 Community | Marketing and Lead Generation | Scoop.it
First a disclaimer – I’m an “old” salesperson! Old in the number of years on planet earth–and also old as in years ago, I began my career in the chemical and plastics industry selling and m…
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Five leadership practices for improving the cus...

Five leadership practices for improving the cus... | Marketing and Lead Generation | Scoop.it
To be successful a customer service focused organization, we must have effective leadership. John Maxwell reminds us that, “Everything rises and falls on

Via Fred Zimny
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SENAME Interactive's curator insight, June 24, 1:39 AM

Analysis is very important to learn what your customers like. Listen to their feedback to serve them better. 

malek's curator insight, June 24, 6:29 PM

Customer service improves when your employees feel empowered to take action when they are on the “front lines” of dealing with the customer. 

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A New Framework for Customer Segmentation in the Digital Age

A New Framework for Customer Segmentation in the Digital Age | Marketing and Lead Generation | Scoop.it
Target your customers according to the jobs they need done.

Via Andy Thompson, Fred Zimny
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How-To Align Marketing & Sales to Boost Revenue (Infographic)

Learn how-to align marketing and sales teams to close more customers. This infographic covers the top 5 ways you can align your teams for success.
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B2B Content Marketers: Are You Making These 5 Common SEO Mistakes?

B2B Content Marketers: Are You Making These 5 Common SEO Mistakes? | Marketing and Lead Generation | Scoop.it
Dear Content Marketer: Are you missing any -- or even all -- of these SEO opportunities?
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