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The Most Effective B2B Lead Generation Methods

The Most Effective B2B Lead Generation Methods | B2B Marketing | Scoop.it

The most effective methods for generating B2B sales leads are outbound marketing (telemarketing, virtual/remote sales), event marketing (tradeshows, webinars, and seminars), and online marketing (email newsletters, websites, search, and blogs), according to a recent report by InsideSales.com.

On the other hand, the B2B sales and marketing professionals surveyed rated social media as the least effective lead generation strategy. Among the top social networks, LinkedIn was rated the most effective tool, but it still barely reached above the bottom quartile in marketing method effectiveness.





Via Gregg Breward
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Amazing Data on B2B Sales & Marketing {Video} Brad Gillespie of SiriusDecisions

Amazing Data on B2B Sales & Marketing {Video} Brad Gillespie of SiriusDecisions | B2B Marketing | Scoop.it
When it comes to research and advice for B2B marketing and sales, not many can hold a candle to the team at SiriusDecisions. Looking...
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6 Types of Mobile Marketing You Can Use For Your Business - QR Code Press

6 Types of Mobile Marketing You Can Use For Your Business - QR Code Press | B2B Marketing | Scoop.it
QR Code Press
6 Types of Mobile Marketing You Can Use For Your Business
QR Code Press
In this generation, more and more people are learning to be comfortable with doing things on-the-go, hence the rise of smartphone users.

Via Paulo Gervasio
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Three inspiring B2B marketing case studies

Three inspiring B2B marketing case studies | B2B Marketing | Scoop.it
We get lots of request for examples of good B2B marketing, so here's a trio for you and all your family.
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LinkedIn: The Leading Network For B2B Social Media Marketing

LinkedIn: The Leading Network For B2B Social Media Marketing | B2B Marketing | Scoop.it
If you're not already using LinkedIn as part of your B2B social media marketing strategy, these stats from faberNovel present a compelling case.
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The Future of Demand Generation: A Study In Modern B2B Marketing Techniques - The ExactTarget Blog

The Future of Demand Generation: A Study In Modern B2B Marketing Techniques - The ExactTarget Blog | B2B Marketing | Scoop.it
Demand generation is a topic we can never escape, and an area where we’re constantly trying to improve. It is at the heart of every marketer, and the focus of every campaign.
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SOCIAL NEWS: 77% of B2B buyers more likely to buy from a company whose ... - B2B Marketing Online

SOCIAL NEWS: 77% of B2B buyers more likely to buy from a company whose ... - B2B Marketing Online | B2B Marketing | Scoop.it
SOCIAL NEWS: 77% of B2B buyers more likely to buy from a company whose ...
B2B Marketing Online
A whopping 77 per cent of B2B buyers say they are more likely to buy from a company whose CEO uses social, according to a new Momentum infographic.
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5 Tips for Better B2B Landing Pages

5 Tips for Better B2B Landing Pages | B2B Marketing | Scoop.it
Landing pages and B2B content marketing go together like ramalamalama ke dingadedingdedong. 68 percent of B2B marketers rely on landing pages to gain new sales leads, but only 48 percent of markete...
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How to Avoid 4 Crosschannel Marketing Killers - Multichannel Merchant

How to Avoid 4 Crosschannel Marketing Killers - Multichannel Merchant | B2B Marketing | Scoop.it
There are many killers that can bring about the death of a crosschannel marketing effort at different stages in its development. Here's how to avoid them.
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B2B Marketing Automation by Pardot

B2B Marketing Automation by Pardot | B2B Marketing | Scoop.it
Make sales and marketing teams best friends with no-hassle marketing automation. Gain greater insight into ROI, increase marketing accountability, and more.

Via Jerome D. Simon
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Jerome D. Simon's curator insight, July 30, 2013 8:50 AM

Pardot : la solution inbound de Salesforce

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Top 10 Things the B2B Buyer Persona is Saying About Your (Content) Marketing

Top 10 Things the B2B Buyer Persona is Saying About Your (Content) Marketing | B2B Marketing | Scoop.it
I haven’t seen David Letterman do this one, so here's what we’re hearing from B2B buyers. Every statement comes from real interviews with actual buyers.
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Spotify - Head of B2B Marketing, Latin America

Spotify - Head of B2B Marketing, Latin America | B2B Marketing | Scoop.it
Head of B2B Marketing, Latin America - Summary
This role will be based in Mexico and report to the Head of Global
B2B Marketing and Branded Experiences.  The ideal ...
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Marketing for Small Businesses with Big Chain Competition - Business 2 Community

Marketing for Small Businesses with Big Chain Competition - Business 2 Community | B2B Marketing | Scoop.it
Marketing for Small Businesses with Big Chain Competition
Business 2 Community
Imagine this: you're a small business owner with a truly valuable product. Your customers love you and remain loyal.
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BEST PRACTICES - Why I Killed My Facebook Page – Confessions of a Social Media Coach

BEST PRACTICES - Why I Killed My Facebook Page – Confessions of a Social Media Coach | B2B Marketing | Scoop.it
"Don’t start a page unless you can keep it interestingEngage users, don’t just post and hope somebody caresAuto-posting news without your own comments is broadcasting (and nobody cares)Creating a page for one purpose and then changing the focus of the page is really, really hardDon’t choose a network just because you think you should"

 

 


Via Peg Corwin
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Peg Corwin's curator insight, July 27, 2013 10:15 PM

This social media coach gave clients the above advice on Facebook Pages, but found she was not following her own advice.  

I agree. She was right to close her business page.

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SlideShare Introduces Support for Infographics, a Big Win for Marketers

SlideShare Introduces Support for Infographics, a Big Win for Marketers | B2B Marketing | Scoop.it
Get the low-down on SlideShare's newest feature and a few takeaways to improve your marketing.

Via Gregg Breward
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Social Selling Anatomy Of A B2B Decision Maker - MarketingThink | #TheMarketingAutomationAlert

Social Selling Anatomy Of A B2B Decision Maker - MarketingThink | #TheMarketingAutomationAlert | B2B Marketing | Scoop.it
This social selling infographic and blog post is a one-stop shop to understand how today's B2B decision-maker is using social media as part of their buying.

 

And...

 

Once you have fine-tuned your approach to your B2B decision-maker social selling anatomy you might find these other social selling resources useful to perform the following operations:

How to sell better by tweeting betterHow to create an effective LinkedIn profileHow to create a successful Twitter profileHow to get found more easily on LinkedInHow to cold call with Twitter
Via marketingIO
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marketingIO's curator insight, July 29, 2013 6:16 AM

Gerry Moran is one of my favorite marketing thought leaders: his messages are simple, direct and insightful. See the graphic above, and take the time to explore the five links.


If you want to learn more, go here, click on Filter, and then search MarketingThink.


  • See the article at marketingthink.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
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  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
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What will Content Creators do if Curators take over? - Curated Content Marketing article, blogs and resources for B2B Lead Generation

What will Content Creators do if Curators take over? - Curated Content Marketing article, blogs and resources for B2B Lead Generation | B2B Marketing | Scoop.it
What will Content Creators do if Curators take over? http://t.co/FrcQpVSR76
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EMAIL NEWS: B2B marketers struggling to adapt to mobile | b2bmarketing.net

EMAIL NEWS: B2B marketers struggling to adapt to mobile | b2bmarketing.net | B2B Marketing | Scoop.it
Marketers are failing to capitalise on the growing popularity of mobile devices, according to new research from Pure360, the email and SMS marketing provider.
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B2B Lead Blog » B2B Marketing: 3 reasons for adopting video content into your marketing mix

B2B Lead Blog » B2B Marketing: 3 reasons for adopting video content into your marketing mix | B2B Marketing | Scoop.it
RT @B2BLeadBlog: B2B Marketing: 3 reasons for adopting video content into your marketing mix http://t.co/g9dSfXouIF
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How B2B Companies Can Link Marketing with Sales

How B2B Companies Can Link Marketing with Sales | B2B Marketing | Scoop.it
With marketing automation tools, B2B companies can close the gap between marketing and sales by seamlessly and consistently nurturing prospects.
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Create a B2B Content Marketing Strategy

Create a B2B Content Marketing Strategy | B2B Marketing | Scoop.it
There is a lot of ground to cover and can require significant resources; so how do you know where to start and what areas will provide the best traction? Tip: Start small and try working with the digital assets that you already have.
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How B2B Decision-Makers Are Using Social Media - MarketingCharts | #TheMarketingAutomationAlert

How B2B Decision-Makers Are Using Social Media - MarketingCharts | #TheMarketingAutomationAlert | B2B Marketing | Scoop.it

Excerpt...

 

Social media use is ubiquitous among B2B decision-makers in North America and Europe, according to results from a newly-released Forrester Research study. That said, their motivations for using various platforms differs greatly, and understanding those patterns is a crucial element for figuring out appropriate marketing strategies. The data suggests that among popular sites, Facebook is rarely used primarily for business purposes, while Google+ and Pinterest are still lagging in adoption rates overall.

 

 


Via marketingIO
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marketingIO's curator insight, July 30, 2013 7:52 AM

And it's LinkedIn in concert with SlideShare. I don't think you need any more proof. One of the best charts we've seen supporting B2B social media selection.


  • See the article at www.marketingcharts.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
Stefano Magliole's curator insight, July 30, 2013 7:54 AM

Alcuni dati sul social media nel B2B, secondo una ricerca di @Forrester

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The Future of Marketing - B2B Marketing Expert Interviews eBook

Most people think marketing is the same thing as advertising.
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Do You Know Who Your B2B Content Marketing Is For? | CustomerThink

Do You Know Who Your B2B Content Marketing Is For? | CustomerThink | B2B Marketing | Scoop.it
Do You Know Who Your B2B Content Marketing Is For? - http://t.co/0XXoYKA9Cq
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The 5 Steps of Inbound Marketing | Social Media Today

The 5 Steps of Inbound Marketing | Social Media Today | B2B Marketing | Scoop.it
The first step in any marketing campaign is attracting customers to your business.
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