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How Sales Enablement Results in Higher ROI for B2B Marketing Content - Business 2 Community

How Sales Enablement Results in Higher ROI for B2B Marketing Content - Business 2 Community | b2b marketing | Scoop.it
Mobile Marketing Watch
How Sales Enablement Results in Higher ROI for B2B Marketing Content
Business 2 Community
This has put the onus on B2B marketers to take responsibility for even more of the buying process than ever before.
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Top 10 Recommendations to Revitalize Your B2B Marketing - Customer Think

Customer Think
Top 10 Recommendations to Revitalize Your B2B Marketing
Customer Think
For B2B marketers, this is a good time to review what has worked in 2015 so far and what needs to change before the year is over.
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Create a Better Digital Marketing Strategy With These 4 Tips

Create a Better Digital Marketing Strategy With These 4 Tips | b2b marketing | Scoop.it
Entrepreneurs need to redefine engagement and start focusing on what customers really want.
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3 Common B2B Marketing Strategies Compared

3 Common B2B Marketing Strategies Compared | b2b marketing | Scoop.it
Compare three different B2B marketing strategies and start to determine which could work best for your company. Inbound, outbound, or both?
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What Are The Key New Market Entry Challenges

The key challenges associated with entering a new B2B market are not always obvious. We consider the key B2B new market entry challenges and suggest some solutions.
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The State of B2B Product Marketing [Infographic] - MarketingProfs - MarketingProfs.com (subscription)

The State of B2B Product Marketing [Infographic] - MarketingProfs - MarketingProfs.com (subscription) | b2b marketing | Scoop.it
General Management - What does the state of B2B product marketing look like right now? Here's what recently surveyed senior marketers shared about current trends and practices.
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Building An Inbound Marketing Strategy By Using Your Product's Lifecycle | b2bmarketing.net

Building An Inbound Marketing Strategy By Using Your Product's Lifecycle | b2bmarketing.net | b2b marketing | Scoop.it
If you are the product marketing head of a B2B company, you must already be using a lifecycle management software for
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7 Questions Your Content Marketing Strategy Must Answer - Business 2 Community

7 Questions Your Content Marketing Strategy Must Answer - Business 2 Community | b2b marketing | Scoop.it
It’s now abundantly clear that content marketing has become an integral part of the marketing efforts of most B2B companies. Recent research by several organizations has shown that an overwhelm…
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Holistic Marketing = Inbound + Outbound Marketing

Holistic marketing combines you inbound marketing and outbound marketing to provide more value to your marketing strategy. Holistic marketing for the win!
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B2B Inbound Marketing Snapshot: Top Goals, Tactics, and Challenges

B2B Inbound Marketing Snapshot: Top Goals, Tactics, and Challenges | b2b marketing | Scoop.it
Marketing Strategy - B2B inbound marketers say their top objectives for the year ahead are to boost conversion rates and improve the quality of leads, according to a recent poll conducted by Ascend2.
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5 Reasons Why Social Media Is Important To Your Inbound Marketing Strategy

5 Reasons Why Social Media Is Important To Your Inbound Marketing Strategy | b2b marketing | Scoop.it
Not sure how social media helps your Inbound Marketing Strategy? Here are 5 reasons why you need social media to do Inbound Marketing effectively.

Via Pantelis Chiotellis
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Mehdi Semlali's curator insight, June 15, 2015 8:03 AM

Without social media we can't release a succesful inbound marketing strategy ! 

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[INFOGRAPHIC] The State of B2B Product Marketing - Kapost Content Marketing Blog

[INFOGRAPHIC] The State of B2B Product Marketing - Kapost Content Marketing Blog | b2b marketing | Scoop.it
What does product marketing look like in 2015? Well, as The Blueprint of Modern Product Launch Marketing explains, adoption is high, content is key, channe
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Mobilegeddon – Why marketing has such a bad reputation

Mobilegeddon – Don’t make me laugh. A plea from the heart. The next time Google makes one of their statements can we all turn the hype down just a little?
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Bootstrap Marketing Strategies to Kick-Start Your Start-Up - Business 2 Community

Bootstrap Marketing Strategies to Kick-Start Your Start-Up - Business 2 Community | b2b marketing | Scoop.it
Bootstrap Marketing Strategies to Kick-Start Your Start-Up
Business 2 Community
For businesses operating on shoestring budgets, marketing opportunities can appear to be rather limited.
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B2B Content Marketing: Who Is Your Audience…Really?

B2B Content Marketing: Who Is Your Audience…Really? | b2b marketing | Scoop.it
When I ask a B2B content marketing manager who his or her target audience is, I’ll often hear an answer along the lines of “Our target audience? Sure, we’ve got that nailed down. We want to rea…
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Are These 5 Mistakes Preventing Your B2B Marketing Success? | B2B Marketing Insider

I love this time of year. So many great research reports coming out of last year that provide us with a chance to reflect on our B2B marketing strategies a
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How we Created an Outsourced Inbound Marketing Engine

How we Created an Outsourced Inbound Marketing Engine | b2b marketing | Scoop.it
Learn the 4 key activities we've successfully outsourced while scaling our startup.
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Infographic Looks At The State Of B2B Product Marketing in 2015 - WebProNews

Infographic Looks At The State Of B2B Product Marketing in 2015 - WebProNews | b2b marketing | Scoop.it
Kapost, the company behind the marketing content engine of the same name, recently released an ebook called The Blueprint of Modern Product Launch Marketing looking at how to “make a splash” when launching a product.
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Rethinking Referral Marketing: Develop a Strategy - Business 2 Community - Business 2 Community

Rethinking Referral Marketing: Develop a Strategy - Business 2 Community - Business 2 Community | b2b marketing | Scoop.it
You’ve assessed your current referral strategy. You’ve researched your target audience. Now it’s time to build out your referral marketing strategy. Sound daunting? It doesn’t have to be, as…
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Why You Should Stop Trying to "Get SEO" for your Business - Huffington Post

Why You Should Stop Trying to "Get SEO" for your Business - Huffington Post | b2b marketing | Scoop.it
There have been multiple announcements that SEO is dead, usually followed by a vociferous response to the contrary.

Via Rami Kantari
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Rachel Wild's curator insight, July 2, 2015 4:08 AM

SEO finally knows its place: a great piece featuring Rand Fishkin of Moz via The Huffington Post

One80 Services's curator insight, July 2, 2015 10:00 AM

Interesting-I DO  feel like I spend a lot to time making my blog posts marketing SEO friendly instead of content rich just to allow for stronger SEO.  I am not sure that all of the effort is worth the little bit of SEO boast (if any) that we are getting.

judyhaar's curator insight, August 13, 2015 12:18 PM

Marketing is a plan that encompasses many strategies as mentioned in this article.

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B2B Marketing Strategic Planning – Why Bother?

Too often I have seen B2B marketing strategic planning process hijacked or the outcome of the sitting on a shelf gathering dust. Is the process still valid in 2015.
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The State of B2B Digital Marketing Analytics

The State of B2B Digital Marketing Analytics | b2b marketing | Scoop.it
Marketing Strategy - Some 86% of B2B marketers say marketing analytics is very important for the success of their digital marketing strategies, according to a recent report from Regalix.
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A B2B Market Analysis Template | B2B marketing mentor

Without a detailed B2B market analysis the resulting strategic marketing plan is likely to be of little use. We deliver a practical guide with resources
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Social Media For B2B Manufacturers Is Not Worth The Effort

There is a mass of information online and endless seminars about the power of social media for business but what is the truth? Is it really worth the effort?
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Influencer Marketing is the Fastest-Growing Customer Aquisition Channel

Influencer Marketing is the Fastest-Growing Customer Aquisition Channel | b2b marketing | Scoop.it
Businesses are making $6.50 for every $1 spent on influencer marketing, according to a poll of marketing professionals conducted by Tomoson. The poll also found

Via Ron Sela
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