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79% of Marketers Say Social Media is the Most Effective Channel for B2B #infographic

79% of Marketers Say Social Media is the Most Effective Channel for B2B #infographic | B2B Marketing | Scoop.it

Almost four in five marketers believe that social media is the most effective channel for business to business brands, reveals a new study.

 

Omobono‘s “What Works Where in B2B digital marketing?” survey polled 115 senior business marketers about their objectives, budgets, activities and challenges and found that while just 15 percent of marketing budgets are spent on social media, 79 percent of respondents said that it was the most effective digital channel.


Via Brian Yanish - MarketingHits.com
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OXY GREY's curator insight, September 11, 2014 3:14 AM

79% des responsables marketing considèrent que les médias sociaux sont le canal de communication le plus efficace en B2B

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SAP to focus on small businesses with launch of SMB Solutions Group | ZDNet

SAP to focus on small businesses with launch of SMB Solutions Group | ZDNet | B2B Marketing | Scoop.it
The German enterprise software giant already offers products for mid-market companies, but says the SMB division is designed specifically for businesses with 500 employees or less.
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SAP to focus on small businesses with launch of SMB Solutions Group 

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12 Ways to Improve Your Company Branding Strategy Using LinkedIn

12 Ways to Improve Your Company Branding Strategy Using LinkedIn | B2B Marketing | Scoop.it
Developing a strong company brand is one of the keys which determines how well you’re able to recruit and retain key talent in any market. Asian employees often view LinkedIn as the most profession…
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20th century v 21st century – which is the more innovative? - Virgin.com

20th century v 21st century – which is the more innovative? - Virgin.com | B2B Marketing | Scoop.it
Science, too, has been busy pushing forward new gene therapies, stem cell treatments and nanotechnologies. Rarely a week goes by that we don’t hear about the latest gadget to hit the market that will transform our daily routines, or treatment to be made available that will save lives. No wonder th...
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Software AG strengthens its Mobile Capabilities with metaquark Acquisition

Software AG strengthens its Mobile Capabilities with metaquark Acquisition | B2B Marketing | Scoop.it
Software AG strengthens its Mobile Capabilities with metaquark Acquisition
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12 Most Strategic Ways to Use Pinterest for Marketing

12 Most Strategic Ways to Use Pinterest for Marketing | B2B Marketing | Scoop.it
Passionate pinner and social media marketer Peg Fitzpatrick pinpoints the 12 Most Strategic Ways to Use Pinterest for Marketing.
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Charities must innovate and take risks to create change

Charities must innovate and take risks to create change | B2B Marketing | Scoop.it
There is always a risk that new ideas may not work, but if charities are not testing and learning they are not moving forward, says Lucy Gower
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Another Google Glass Wearer Attacked in San Francisco

Another Google Glass Wearer Attacked in San Francisco | B2B Marketing | Scoop.it
Another Google Glass wearer in San Francisco has been attacked while wearing the device.
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Heartbleed, the Branding of a Bug, and the Internet of Things

Heartbleed, the Branding of a Bug, and the Internet of Things | B2B Marketing | Scoop.it
This wasn't just a case of security wonks crying "wolf."
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7 Companies Doing #SocialMedia Right!

7 Companies Doing #SocialMedia Right! | B2B Marketing | Scoop.it
An article discussing seven companies that are doing social media right.

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, April 13, 2014 11:04 PM

"These companies show how to do social media right in a crowded marketplace. Positive word-of-mouth from customers on social networks can be just as effective as a well-executed advertising campaign."


If you have a limited budget, what would you primarily spend it on:


Social Media campaign?

or

Advertising?

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Made in IBM Labs: Enabling Dynamic Prioritization of Data in the Cloud

Made in IBM Labs: Enabling Dynamic Prioritization of Data in the Cloud | B2B Marketing | Scoop.it

As more and more companies take advantage of applications, processes and services delivered via the cloud, vendors are struggling with increased complexity and challenges associated with ensuring uninterrupted data availability. IBM's patented technique creates a cloud environment in which Quality of Service priorities can be modified according to real-time or expected conditions, to reduce data bottlenecks in the cloud, thereby ensuring that clients receive the level and quality of service they expect..


Via Peter Azzopardi
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Secrets, Sabotage and the Superfast Revolution

Secrets, Sabotage and the Superfast Revolution | B2B Marketing | Scoop.it
Many CEOs and their CTOs are paranoid about the security of their company’s data – and rightly so.Leaks and loss can be the difference between success and failure for game-changing products, services
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Predictions 2014 - Are You Preparing for Smart Wigs in the Enterprise? - techbubbles

Predictions 2014 - Are You Preparing for Smart Wigs in the Enterprise? - techbubbles | B2B Marketing | Scoop.it
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Motorola Solutions Unveils Next Generation Voice-Directed Solution
for Industrial Environments

Motorola Solutions Unveils Next Generation Voice-Directed Solution <br/>      for Industrial Environments | B2B Marketing | Scoop.it
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Motorola Solutions Unveils Next Generation Voice-Directed Solution

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Can Amazon and Microsoft crack cloud computing in China? | China Economic Review

Can Amazon and Microsoft crack cloud computing in China? | China Economic Review | B2B Marketing | Scoop.it

Almost all of the six hundred and twenty million Chinese people and the hundreds of thousands of domestic firms that connect to the internet daily store some form of content online.


Via Peter Azzopardi
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Peter Azzopardi's curator insight, July 15, 2014 6:11 PM

Microsoft is the only global company that has managed to offer a completely public cloud service in China.

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Top Turnaround Stock For 2014 [Hewlett-Packard Company, Microsoft Corporation, International Business Machines Corp., Intel Corporation]

Top Turnaround Stock For 2014 [Hewlett-Packard Company, Microsoft Corporation, International Business Machines Corp., Intel Corporation] | B2B Marketing | Scoop.it
Tech stocks are in crash mode. The NASDAQ is down nearly 5% over the last month. Investors are trading in growth tech companies for value names. But as tech investors make that transition, they’re also turning to turnaround stories.
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Heartbleed prompts joint vendor effort to boost OpenSSL, security

Heartbleed prompts joint vendor effort to boost OpenSSL, security | B2B Marketing | Scoop.it
Reeling from the Heartbleed security fiasco, major IT vendors including Microsoft, IBM, Intel, Google and Cisco are backing a Linux Foundation initiative designed to boost open source projects considered critical to the industry.
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Tweet-a-Coffee: Another example of Starbucks' brilliance

Tweet-a-Coffee: Another example of Starbucks' brilliance | B2B Marketing | Scoop.it
There’s no denying that Starbucks understands technology, and more importantly, their customers.In 2011, Starbucks began accepting mobile payments through an app they developed. The app would allow
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Mobile to Account for £1 of Every £5 Spent Online in 2014 | Mobile Marketing Magazine

Mobile to Account for £1 of Every £5 Spent Online in 2014 | Mobile Marketing Magazine | B2B Marketing | Scoop.it
mCommerce will account for 18 per cent of the total amount spent online by UK shoppers this year, according to a study from RetailMeNot and the Centre for
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Soon, cloud capacity will be available in a spot market | ZDNet

Soon, cloud capacity will be available in a spot market | ZDNet | B2B Marketing | Scoop.it
Infrastructure as a Service marketplace will enable organizations to acquire IaaS cycles, as well as potentially sell excess capacity.
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Why the High Street Isn't Dead - How Retail will Embrace the Connected Consumer

Why the High Street Isn't Dead - How Retail will Embrace the Connected Consumer | B2B Marketing | Scoop.it
The UK retail sector is the third largest in the world - behind only the US and Japan. With sales totaling £321bn last year, it's vital to the economy. But for those retailers with a physical high
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Back to the Future: Why the Cloud Won't Replace the Mainframe

Back to the Future: Why the Cloud Won't Replace the Mainframe | B2B Marketing | Scoop.it
A mainframe computer system, on display at the Computer History Museum, in Mountain View, California. Image: Pargon/Flickr This week marks the 50th birthda

Via Peter Azzopardi
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Peter Azzopardi's curator insight, April 12, 2014 5:48 PM

Today more than 10,000 mainframes still run hundreds of thousands of enterprise apps for business, finance and administrative systems and that’s unlikely to change any time soon.

David J. Williamson, MBA, PhD, PMP, ITIL-F's curator insight, March 15, 7:25 PM

There are at least 10,000 mainframes still running important enterprise applications.

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The convergence of #Mobile and #Data - ask @Disney!

The convergence of #Mobile and #Data - ask @Disney! | B2B Marketing | Scoop.it
The latest Disney World gadget is a sign of what's to come in customer interaction.

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, April 13, 2014 11:32 PM

#Wearables or not, the key is to enhance your #CustExp, and certainly removing any friction and offering ease of use looks like the right investment.


Would you agree?