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Video Advertising and the Shift to Online Channels

Video Advertising and the Shift to Online Channels | B2B Marketing | Scoop.it
By creating videos, your business can build brand awareness and engagement while driving searches and new customer acquisition. Video marketing is a must .

In the past, TV advertising has been a major hot spot for marketing budget. Businesses were able to reach a wide audience with a somewhat targeted approach, paying attention to channel, program, and location segmentation. However, more and more buyers and business decision makers are turning to online sources to consume video. From sites such as YouTube and Vimeo to Hulu and Netflix, online video channels are one marketing medium advertisers would be wise to take advantage of. We produced this infographic to show marketers and buyers alike that there is value in online video. Businesses can produce valuable content for brand awareness and engagement, and buyers can get the information they need to make more informed decisions about the products and services they need to run their business.


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4 Common Display Ad Mistakes and How You Can Avoid Them | Business.com B2B Online Marketing Blog

4 Common Display Ad Mistakes and How You Can Avoid Them | Business.com B2B Online Marketing Blog | B2B Marketing | Scoop.it
Many may not be evaluating their display ad strategy and optimizing their spend. Here are common display advertising mistakes and how you can avoid them.
ebellbiz's insight:

Display advertising isn’t disappearing. The metrics are simply changing. It’s no longer solely about the clicks.

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Marketing Monday: Email Marketing: 3 Excellent Ways to Improve Open Rates | Business.com Blog

Marketing Monday: Email Marketing: 3 Excellent Ways to Improve Open Rates | Business.com Blog | B2B Marketing | Scoop.it
Is your email marketing performing as well as it could? To improve your email marketing efforts and open rates, consider taking these three steps forward.
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Study: Paid Advertising Most Successful Social Tactic | b2bmarketing.net

Study: Paid Advertising Most Successful Social Tactic | b2bmarketing.net | B2B Marketing | Scoop.it
In advertising, the greater the ROI and success of a campaign, the more the advertiser is willing to spend in the future....
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The Breakthrough of B2B Video Marketing | Business.com B2B Online Marketing Blog

The Breakthrough of B2B Video Marketing | Business.com B2B Online Marketing Blog | B2B Marketing | Scoop.it
B2B video marketing is on the rise as businesses look for ways to create and repurpose content that engages their audience on multiple platforms and networks.
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How to Conquer with B2B Content Marketing | Business.com B2B Online Marketing Blog

How to Conquer with B2B Content Marketing | Business.com B2B Online Marketing Blog | B2B Marketing | Scoop.it
Content marketing is a top priority for B2B marketers and in this post we’ll share insights into the best tactics and strategies.
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3 Reasons to Nurture New Leads with Social Media | Business.com B2B Online Marketing Blog

3 Reasons to Nurture New Leads with Social Media | Business.com B2B Online Marketing Blog | B2B Marketing | Scoop.it
Using social networks as a way to have B2B nurturing conversations is rare, but effective. Here are 3 reasons why you should use social media to nurture leads.
ebellbiz's insight:

65% of social media users learn more about brands, products, or services - Are you helping new leads find out about your business on social media? 

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Marketing Monday: Best Practice Strategies for Driving Social Interaction | Business.com Blog

Marketing Monday: Best Practice Strategies for Driving Social Interaction | Business.com Blog | B2B Marketing | Scoop.it
How do you drive social interaction? A recent study by Burst Media found the effectiveness of social media cues varies widely by medium. Read on to learn more.
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Developing a Content Marketing Plan for 2013 | b2bmarketing.net

Where the B2B marketing community comes together to share information, news, insights and knowledge of B2B marketing issues.
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3 Ways to Grow Your Email Newsletter Database | Social Media Today

3 Ways to Grow Your Email Newsletter Database | Social Media Today | B2B Marketing | Scoop.it
When email continues to be used each day by 93% of consumers, it’s important for your business to have a presence in the space and one that performs well. Here are three ways you can grow your database.
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The B2B Buyer Journey: Moving From Catalyst to Closer | Business.com B2B Online Marketing Blog

The B2B Buyer Journey: Moving From Catalyst to Closer | Business.com B2B Online Marketing Blog | B2B Marketing | Scoop.it
If your business has acted as a catalyst and content resource during the research phase, you increase the likelihood that you’ll also be the closer.
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