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How to Choose the Right Marketing Automation Technology - Great B2B Marketing

How to Choose the Right Marketing Automation Technology - Great B2B Marketing | B2B Marketing | Scoop.it
Discusses the importance of marketing automation technology that is a good fit with the size of your organization and complexity of your marketing processes
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CEO Keys to Sales and Marketing

CEO Keys to Sales and Marketing | B2B Marketing | Scoop.it
Here are 5 key ongoing conversations CEOs need to have with their sales and marketing leadership to achieve their teams’ visions of revenue growth
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How CEOs Can Improve the Value of Sales and Marketing Efforts (Without Getting Involved)

How CEOs Can Improve the Value of Sales and Marketing Efforts (Without Getting Involved) | B2B Marketing | Scoop.it
Here are 5 key ongoing conversations CEOs need to have with their sales and marketing leadership t
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How to Achieve Expert Status in B2B Marketing and Sales - Great B2B Marketing

How to Achieve Expert Status in B2B Marketing and Sales - Great B2B Marketing | B2B Marketing | Scoop.it
There is a large difference between companies and individuals who are considered experts, versus those who are perceived as being competent or proficient.
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There is a huge difference between companies and individuals who are considered experts, versus those who are perceived as being competent or proficient.
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Crisp Sales and Marketing Execution – A Key to B2B Success - Great B2B Marketing

Crisp Sales and Marketing Execution – A Key to B2B Success - Great B2B Marketing | B2B Marketing | Scoop.it
Crisp sales and marketing execution is imperative to support strategic planning. This article discusses the importance of metrics and communication.
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The Evolving Journey of the B2B Buyer

74% of B2B buyers conduct more than half of their research online before talking to a salesperson, 5.4 people are now involved in the average B2B buying decisi…
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Why You Need to Pay Attention to Search Engine Marketing - Great B2B Marketing

Why You Need to Pay Attention to Search Engine Marketing - Great B2B Marketing | B2B Marketing | Scoop.it
Search engine marketing is one of the best ways to improve the performance of a B2B organization. This article talks about the key element in SEM/SEO.
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2016 B2B Sales & Marketing Trends - Fusion Marketing Partners

2016 B2B Sales & Marketing Trends - Fusion Marketing Partners | B2B Marketing | Scoop.it
This 2016 B2B Sales & Marketing Trends report contains actionable information to improve your B2B marketing and sales performance in the coming year.
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What are the top B2B sales and marketing trends for 2016? Find out by reading our annual report. 

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Time – Your Most Valuable Marketing and Sales Asset

Time – Your Most Valuable Marketing and Sales Asset | B2B Marketing | Scoop.it
Marketing and sales managers need to optimize time to increase productivity. This article discusses ways to prioritize time and effort to improve results.
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How to Get Invited to the B2B Sales Dance - Great B2B Marketing

How to Get Invited to the B2B Sales Dance - Great B2B Marketing | B2B Marketing | Scoop.it
B2B companies spend too much money and time on hiring and training sales reps. However, the real payoff comes as a result of awareness building activities.
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Digital Disruption and Disintermediation – Key Drivers for B2B Companies - Great B2B Marketing

Digital Disruption and Disintermediation – Key Drivers for B2B Companies - Great B2B Marketing | B2B Marketing | Scoop.it
Digital disruption and disintermediation are two key marketplace drivers that are strongly impacting B2B companies. This article discusses the key factors.
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Why Too Much Marketing Automation Can Be Worse than Not Enough - Great B2B Marketing

Why Too Much Marketing Automation Can Be Worse than Not Enough - Great B2B Marketing | B2B Marketing | Scoop.it
Marketing automation can seem to be an easy answer but can highlight problems in the areas of complexity, data quality, integration, process issues.
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The Marketing and Sales Gap of Disappointment - Great B2B Marketing

The Marketing and Sales Gap of Disappointment - Great B2B Marketing | B2B Marketing | Scoop.it
The gap of disappointment occurs when our expectations are not met that our marketing and sales efforts will be rewarded in a timely fashion.
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Actions Trump Ideas in B2B Marketing and Sales - Great B2B Marketing

Actions Trump Ideas in B2B Marketing and Sales - Great B2B Marketing | B2B Marketing | Scoop.it
This article discusses the importance of taking aggressive action to be effective at B2B marketing and sales.
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The B2B Marketing Valley of Death - Great B2B Marketing

The B2B Marketing Valley of Death - Great B2B Marketing | B2B Marketing | Scoop.it
Address the so-called B2B marketing "valley of death" early in the product launch process by testing media and messaging.
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Showcase Your Expertise - Increase Your Market Value - Great B2B Marketing

Showcase Your Expertise - Increase Your Market Value - Great B2B Marketing | B2B Marketing | Scoop.it
Market Value can range from being a commodity supplier competing on price to a highly-valued and highly-compensated provider of goods or services.
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What Types of Content Propels B2B Buyers - Great B2B Marketing

What Types of Content Propels B2B Buyers - Great B2B Marketing | B2B Marketing | Scoop.it
B2B buyers respond to good B2B content aimed at the right stage of their buying journey. This article discusses the key strategies in B2B content.
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The Evolving Journey of the B2B Buyer - Great B2B Marketing

The Evolving Journey of the B2B Buyer - Great B2B Marketing | B2B Marketing | Scoop.it
The B2B Buyer is changing their behavior in ways that profoundly impact the buying journey and the methods B2B sellers use to communicate.
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2016 B2B Sales and Marketing Trends

Annually, Fusion Marketing Partners publishes a report on the major trends we are seeing currently and for the upcoming year. As always, I base what goes into…
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The Tao of B2B Buying Behavior – Why Emotion Trumps Logic - Great B2B Marketing

The Tao of B2B Buying Behavior – Why Emotion Trumps Logic - Great B2B Marketing | B2B Marketing | Scoop.it
B2B buyers often make their purchase decision based on emotion and then justify with logic.
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Are You a Dirt Road or Superhighway Marketer? - Great B2B Marketing

Are You a Dirt Road or Superhighway Marketer? - Great B2B Marketing | B2B Marketing | Scoop.it
Many companies are on the dirt road of marketing. This article discusses the five barriers you need to overcome to get back on the Marketing Superhighway.
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For B2B Companies - Selling Better is Not the Answer

For B2B Companies - Selling Better is Not the Answer | B2B Marketing | Scoop.it
Companies rely on boosting sales rep performance instead of the more effective strategy of educating prospects and making it easier for them to buy.
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