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Rescooped by Aurore Braquenié from La transformation digitale
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La transformation digitale: d'un outil à un état d'esprit

La transformation digitale: d'un outil à un état d'esprit | B2B Marketing | Scoop.it
Quand, il y a quelques années nous expliquions qu’une direction digitale devait, par essence, mourir, cela pouvait faire hurler certaines...

Via Rémy Baranger
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Scooped by Aurore Braquenié
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Reports: Mobile device use increasing in France - Mobile Marketing - BizReport

More French consumers are looking to the mobile web, and not just for shopping ease. That is the takeaway from a new report out from the International Data Corporation which shows France's online base is increasingly turning to tablets and smartphones to connect.
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