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B2B Marketing and PR
B2B Marketing and PR Insights, Advice and Tips
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7 Reasons You Can’t Afford to Ignore Lead Nurturing | B2Bbloggers.com

7 Reasons You Can’t Afford to Ignore Lead Nurturing | B2Bbloggers.com | B2B Marketing and PR | Scoop.it
7 statistics that show if you’re not taking advantage of lead nurturing, you’re losing customers and revenue, and very quickly.
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January 2012 Top 100 Public Relations Experts to Follow on Twitter

January 2012 Top 100 Public Relations Experts to Follow on Twitter | B2B Marketing and PR | Scoop.it
This is a list of the top 100 recommended public relations experts to follow on Twitter for January 2012.
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Outlook 2012 :: BtoB Magazine

Outlook 2012 :: BtoB Magazine | B2B Marketing and PR | Scoop.it

This year, online will see the most significant marketing investment, with 74.0% of marketers increasing their online spending.

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Protect free speech - say no to SOPA and PIPA at Cool Mom Tech

Protect free speech - say no to SOPA and PIPA at Cool Mom Tech | B2B Marketing and PR | Scoop.it
In solidarity with the many websites protesting SOPA, the Stop Online Piracy Act, Cool Mom Tech will not post reviews today.
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Social Media - Integrating Social Media Still Challenges Marketers : MarketingProfs Article

Social Media - Integrating Social Media Still Challenges Marketers : MarketingProfs Article | B2B Marketing and PR | Scoop.it
Social Media - Although most US companies use social networks—66% have a Facebook page, 51% have a Twitter account, and 44% have a LinkedIn page—only 16% say their social marketing efforts are fully ...
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Find Great Blog Topics with these 50 Can't-Fail Techniques | Copyblogger

Find Great Blog Topics with these 50 Can't-Fail Techniques | Copyblogger | B2B Marketing and PR | Scoop.it
Are you out of ideas for blog posts? To help get your inspirational motor running, here are 50 techniques for generating great blog post topics.
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How to Create a Social Media Editorial Calendar

How to Create a Social Media Editorial Calendar | B2B Marketing and PR | Scoop.it
January is always a fresh time to fine tune online marketing habits. One good place to start is the social media editorial calendar. You remember, that f...
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The Marketing Measurement Checklist [Infographic] - B2B Marketing

The Marketing Measurement Checklist [Infographic] - B2B Marketing | B2B Marketing and PR | Scoop.it
The Marketing Measurement Checklist will help you intelligently analyze the success of your marketing, justify your marketing budget, and keep measurement from becoming an afterthought.
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Build Your Social Media Schedule For 2012 | Social Media Today

Build Your Social Media Schedule For 2012 | Social Media Today | B2B Marketing and PR | Scoop.it
It’s 2012 and I can’t resist jumping on the “Things To Do In 2012″ bandwagon. Slowly but surely, people we are meeting with are starting to understand how important is is for them to get involved with social media marketing.
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MarketingSherpa: Inbound Marketing 2011: The 9 social media, content marketing, and SEO articles your peers shared most

MarketingSherpa: Inbound Marketing 2011: The 9 social media, content marketing, and SEO articles your peers shared most | B2B Marketing and PR | Scoop.it
More companies realized in 2011 that content marketing, SEO, social media and website optimization can be combined to create a powerful strategy. One year into our Inbound newsletter, we're looking back at the best examples we found.
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2012: Your Marketing Department's New Look

2012: Your Marketing Department's New Look | B2B Marketing and PR | Scoop.it
No doubt, 2011 was the tipping point for the marketing department. Marketing automation, content marketing and analytics entered boardroom conversations.
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Photo Release - More Than 70% of Digital Influencers Engage With Public Relations Professionals Through Social Media

Photo Release - More Than 70% of Digital Influencers Engage With Public Relations Professionals Through Social Media | B2B Marketing and PR | Scoop.it
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5 Lessons to Learn Early in Your Marketing Career

5 Lessons to Learn Early in Your Marketing Career | B2B Marketing and PR | Scoop.it
Today's guest post comes from Geeta Sachdev, Senior Vice President of Marketing at SolarWinds and a contributor to the Real World Marketing Syllabus.
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The Top Three B2B Marketing Themes for 2012 | B2Bbloggers.com

The Top Three B2B Marketing Themes for 2012 | B2Bbloggers.com | B2B Marketing and PR | Scoop.it
Trends affecting B2B marketers in 2012...
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What SOPA means for PR professionals | Articles

What SOPA means for PR professionals | Articles | B2B Marketing and PR | Scoop.it
The controversial Stop Online Piracy Act will create enormous obstacles for communicators, and the PR industry should take a stand against the legislation, according to the author.
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PR newbies, your skills are more old school than you think | Articles

PR newbies, your skills are more old school than you think | Articles | B2B Marketing and PR | Scoop.it
The author, a public relations professional who remembers the days before email, says practitioners young and old possess the same skills. They just use different tools.
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Customer expectations and behavior are changing. So if you want to stay relevant, you have to change too | Lead Generation & Lead Nurturing

Customer expectations and behavior are changing. So if you want to stay relevant, you have to change too | Lead Generation & Lead Nurturing | B2B Marketing and PR | Scoop.it
B2B buyers have grown more sophisticated in the ways they educate themselves, select vendors and make purchasing decisions.
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4 reasons the PR team should handle social media | Articles

4 reasons the PR team should handle social media | Articles | B2B Marketing and PR | Scoop.it
When The New York Times reaches out to your organization on Twitter, will you be ready?
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15 useful iPhones apps for work and play | Articles

15 useful iPhones apps for work and play | Articles | B2B Marketing and PR | Scoop.it
Make your life a simpler, more fun and more social place with these apps (many of which are free).
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20 Ideas for Social Media Content That Engages | Jeffbullas's Blog

20 Ideas for Social Media Content That Engages | Jeffbullas's Blog | B2B Marketing and PR | Scoop.it
The cry of "Content is King" has been a rallying call for bloggers and on-line publishers for years.
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4 Ways to Optimize Your Facebook Page- ‘Social Media on a Budget’ Tips for Small Business | Business 2 Community

4 Ways to Optimize Your Facebook Page- ‘Social Media on a Budget’ Tips for Small Business | Business 2 Community | B2B Marketing and PR | Scoop.it
Is your Facebook fan page supercharged and utilizing its full marketing super powers?
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Our 7 Most Popular 2011 SEO Articles - High Rankings Advisor Newsletter / Blog

Our 7 Most Popular 2011 SEO Articles - High Rankings Advisor Newsletter / Blog | B2B Marketing and PR | Scoop.it
In this year end issue of the High Rankings Advisor, Jill Whalen recaps the most popular High Rankings SEO articles from 2011.
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3 Steps to Understanding Buying Behavior

3 Steps to Understanding Buying Behavior | B2B Marketing and PR | Scoop.it
Ever wonder how your customers make their buying decisions? Make the connection between your selling process and the buyer's buying behavior.
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