B2B Marketing and PR
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B2B Marketing and PR
B2B Marketing and PR Insights, Advice and Tips
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5 things an engineer learned about PR and marketing | Articles | Home

5 things an engineer learned about PR and marketing | Articles | Home | B2B Marketing and PR | Scoop.it
The author has a background in industrial engineering, but he’s spent the last eight months in the marketing department. Here are his observations.
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The ROI of Social Media.. INFOGRAPHIC

The ROI of Social Media.. INFOGRAPHIC | B2B Marketing and PR | Scoop.it

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Via The Fish Firm
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5 Easy Steps to Build Customer Loyalty

5 Easy Steps to Build Customer Loyalty | B2B Marketing and PR | Scoop.it
Replacements, Ltd. went from a handful of leads in a recipe box to 10 million loyal customers.
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The 100% Fool Proof Way to Increase Credible Inbound Links to Your Site

The 100% Fool Proof Way to Increase Credible Inbound Links to Your Site | B2B Marketing and PR | Scoop.it
One of the best ways to grow inbound links to the core service and product pages on your website is by contributing guest posts to other sites.
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Twitter is about to be transformed

Twitter is about to be transformed | B2B Marketing and PR | Scoop.it
Twitter is about to undergo a shock of new interest and the platform will never be the same.
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10 photo-editing tools for community managers | Articles | Social Media

10 photo-editing tools for community managers | Articles | Social Media | B2B Marketing and PR | Scoop.it
Your audience craves visual content. These free tools will help you create the kind of images that will nourish those cravings.
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Rethinking the press release: How to reach larger audiences | Articles | Home

Rethinking the press release: How to reach larger audiences | Articles | Home | B2B Marketing and PR | Scoop.it
Your press release could go viral, and you could measure it. Learn how.
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Exploring The Challenges of B2B Social Media | Social Media Explorer

Exploring The Challenges of B2B Social Media | Social Media Explorer | B2B Marketing and PR | Scoop.it
Social media in a business-to-business (B2B) environment offers interesting challenges to the marketer.
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What can B2B Marketers Learn from Online Retailers? | B2B Bliss

What can B2B Marketers Learn from Online Retailers? | B2B Bliss | B2B Marketing and PR | Scoop.it
It’s no secret that the growth of the digital and mobile platform has changed the game for retailers, both online and traditional brick and mortar.
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The Ultimate List of Social Media Marketing Tips | B2B Bliss

The Ultimate List of Social Media Marketing Tips | B2B Bliss | B2B Marketing and PR | Scoop.it
Are you using social media to reach your customers? Are you doing it strategically or are you just bashing them over the head with information? HubSpot’s Dan Zarrella and HootSuite’s Ben Watson teamed up for a webinar on social media marketing.
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What Are Marketers Spending on Social Media?

What Are Marketers Spending on Social Media? | B2B Marketing and PR | Scoop.it
Most spend less than 20% of their marketing budget on social...
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Six ideas to make visual marketing work for you

Six ideas to make visual marketing work for you | B2B Marketing and PR | Scoop.it
Visual content marketing is incredibly powerful. Here are six ideas to make it work for you.
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5 Things Reporters Hate

5 Things Reporters Hate | B2B Marketing and PR | Scoop.it

Why did your last press release go unpublished or your last few phone calls to the local newspaper go unanswered?

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5 Ways to View Social Media for A Small Business

5 Ways to View Social Media for A Small Business | B2B Marketing and PR | Scoop.it

if you are still having difficulty understanding the attraction to social media – hopefully these points might convince you.


Via The Fish Firm
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Is Outsourcing Your Marketing a Good Idea? [FLOWCHART]

Is Outsourcing Your Marketing a Good Idea? [FLOWCHART] | B2B Marketing and PR | Scoop.it
Use this handy flowchart to determine whether you should outsource your marketing, or keep it in-house.
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Building a B2B Marketing Brand Advocate Army - B2B Marketing

Building a B2B Marketing Brand Advocate Army - B2B Marketing | B2B Marketing and PR | Scoop.it

Being in customer marketing, I am always looking for new and better ways to identify and empower our most active customers.

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Social media to-do list: 10 tasks every PR pro should complete | Articles | Home

Social media to-do list: 10 tasks every PR pro should complete | Articles | Home | B2B Marketing and PR | Scoop.it
Don’t waste your day on social media. By referring to this list you’ll actually save yourself time in the long run.
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5 PR lessons from the 2012 Summer Olympics | Articles | Home

5 PR lessons from the 2012 Summer Olympics | Articles | Home | B2B Marketing and PR | Scoop.it
Keep these lessons in mind as you watch the world’s top athletes compete in the coming days and weeks.
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What to do when reporters don’t respond to your pitch | Articles | Home

What to do when reporters don’t respond to your pitch | Articles | Home | B2B Marketing and PR | Scoop.it
You’ve done your research. Targeted your pitch, and—crickets. It’s frustrating. The author knows, and she wants to help.
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3 brand and social media lessons from the Olympics - Vocus Blog

3 brand and social media lessons from the Olympics - Vocus Blog | B2B Marketing and PR | Scoop.it
Everything we do as marketers should be aimed at facilitating sharing – because people buy from brands their friends.
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A Guide To Social Media Images (Infographic) | Business 2 Community

A Guide To Social Media Images (Infographic) | Business 2 Community | B2B Marketing and PR | Scoop.it
At Original Ginger, we know how difficult it can be for businesses to keep track of all of the latest social media trends and platforms.
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Be better and more efficient on Twitter

Be better and more efficient on Twitter | B2B Marketing and PR | Scoop.it
Let's pretend this column is a college course. Welcome to Advanced Twitter Techniques 302. I'm Professor @scottkleinberg and my goal is to help you be better on Twitter by taking advantage of readily-accessible and easy-to-use tools.
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6 things to know about pitching freelancers

6 things to know about pitching freelancers | B2B Marketing and PR | Scoop.it
Developing relationships with freelancers is well worth the time because—among others reasons—they pitch editors for you.
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22 filler terms we abuse every day—and how to avoid them | Articles | Home

22 filler terms we abuse every day—and how to avoid them | Articles | Home | B2B Marketing and PR | Scoop.it
We utter these words and phrases in response to awkward situations and uncomfortable silences. Here are a few tips to end your complicity in the practice.
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