B2B Marketing and PR
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B2B Marketing and PR
B2B Marketing and PR Insights, Advice and Tips
Curated by Jenni Hilton
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Sites poke fun at Pinterest-inspired craft fails

Sites poke fun at Pinterest-inspired craft fails | B2B Marketing and PR | Scoop.it
By letting users create "virtual pinboards," Pinterest has become a popular way to keep track of home decor ideas, recipes and craft projects spread across the Internet.
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50 useful apps for PR and social media professionals | Articles | Home

50 useful apps for PR and social media professionals | Articles | Home | B2B Marketing and PR | Scoop.it
From running your brands Facebook page to organizing a trip, these apps for iPhones and Androids can make your professional and personal life easier.
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What the future of PR measurement will look like | Articles | Main

What the future of PR measurement will look like | Articles | Main | B2B Marketing and PR | Scoop.it
Brands will ditch silos, focus on the customer, and connect results to business goals, Katie Paine says.
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Why Your Small Business Should Think Like a Comedian

Why Your Small Business Should Think Like a Comedian | B2B Marketing and PR | Scoop.it
Like every small business, comedians know that social media is practically mandatory in order to get ahead. We're past the days of hesitancy toward having a Facebook page or Twitter account.
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7 signs your PR efforts need a reboot | Articles | Home

7 signs your PR efforts need a reboot | Articles | Home | B2B Marketing and PR | Scoop.it
Does it feel like you’ve hit a rut? Are things a tad stale in your office or PR department? Check these signs—if they apply to you, it might be time to freshen things up.
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Small Business Blogging Strategy |

Small Business Blogging Strategy | | B2B Marketing and PR | Scoop.it
Can the strategy of the 20th century's most-read magazine be a successful small business blogging plan?
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5 Free Online Tools B2B Professionals Should Keep in Their Back Pocket | B2B Bliss

5 Free Online Tools B2B Professionals Should Keep in Their Back Pocket | B2B Bliss | B2B Marketing and PR | Scoop.it
It seems the day of the free Internet tool has come and gone.
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3 Tips to Optimize Your B2B Social Media Marketing Mix | Social Media B2B

3 Tips to Optimize Your B2B Social Media Marketing Mix | Social Media B2B | B2B Marketing and PR | Scoop.it
B2B marketers often ask how to apply traditional marketing mix modeling to their social media efforts and how analyzing data can lead to data-driven decisions.
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Infographic: 75 percent of reporters want videos in press releases | Articles | Main

Infographic: 75 percent of reporters want videos in press releases | Articles | Main | B2B Marketing and PR | Scoop.it
A new survey finds a big discrepancy between what journalists want from press releases and what PR pros think they want. More video is one example.
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3 reasons millennials will choose Fancy over Pinterest | Articles | Main

3 reasons millennials will choose Fancy over Pinterest | Articles | Main | B2B Marketing and PR | Scoop.it
If your brand targets millennials, you may want to add this Pinterest look-alike to your social media strategy. A millennial explains why.
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8 website flaws you should fix ASAP

8 website flaws you should fix ASAP | B2B Marketing and PR | Scoop.it
From infrequent posts to pixelated pictures, here are the flaws that scare away your customers.
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Measuring Success in B2B Marketing [#B2Bchat Recap] — B2B Digital Marketing

Measuring Success in B2B Marketing [#B2Bchat Recap] — B2B Digital Marketing | B2B Marketing and PR | Scoop.it
Picking the right measurements and consistently using them to improve your marketing is the real challenge. Here are just a few of the topics you will need to address: measurements beyond revenue, data quality, social media and content marketing.
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20 things PR is NOT | Articles | Home

20 things PR is NOT | Articles | Home | B2B Marketing and PR | Scoop.it
It is important for PR pros to educate others about what it can do for organizations, and that means telling people what PR isn’t .
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How to Create Social Analytics -

How to Create Social Analytics - | B2B Marketing and PR | Scoop.it
A quick and easy way to generate social analytics for your social media campaigns using a free tool.
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5 ways to become a writing superstar at your job | Articles | Main

5 ways to become a writing superstar at your job | Articles | Main | B2B Marketing and PR | Scoop.it
Hint: under-promise and over-deliver. Here's how doing so will impress your boss or client.
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Your client's idea stinks! What do you do? | Articles | Home

Your client's idea stinks! What do you do? | Articles | Home | B2B Marketing and PR | Scoop.it
Five tips for working with a client who thinks he knows the PR business, but is instead offering disastrous ideas.
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The benefits of responding to customers on social media | Articles | Home

The benefits of responding to customers on social media | Articles | Home | B2B Marketing and PR | Scoop.it
Are your executives or clients wary about investing in social media? This infographic shows the power—and return on investment—of engaging with people online.
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How I Get Copywriting Clients Through SEO: The Good, the Bad and the Ugly (Guest Post)

How I Get Copywriting Clients Through SEO: The Good, the Bad and the Ugly (Guest Post) | B2B Marketing and PR | Scoop.it

I don’t quite remember when I stumbled upon commercial writing as a viable freelance profession, but as soon as I did I was sold.

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The Beginners Guide to Running a Social Media Contest | Unbounce

The Beginners Guide to Running a Social Media Contest | Unbounce | B2B Marketing and PR | Scoop.it
Follow this step-by-step guide to promoting and running a contest on Twitter, Pinterest and Facebook.
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12 Revealing Stats About B2B Social Media Marketing | Social Media B2B

12 Revealing Stats About B2B Social Media Marketing | Social Media B2B | B2B Marketing and PR | Scoop.it
Articles about B2B social media marketing adoption often paint a rosy picture of the current landscape, but when you dig in deeper, there are many challenges.
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Eight Reasons Why B2B Social Media Actually Matters

Eight Reasons Why B2B Social Media Actually Matters | B2B Marketing and PR | Scoop.it
News for the marketing & media industries in the UK, with stories, job search resources, events listing, and features.
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Social media to-do list: 10 tasks every PR pro should complete | Articles | Main

Social media to-do list: 10 tasks every PR pro should complete | Articles | Main | B2B Marketing and PR | Scoop.it
Don’t waste your day on social media. By referring to this list you’ll actually save yourself time in the long run.
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3 analogies to help executives 'get' social media | Articles | Main

3 analogies to help executives 'get' social media | Articles | Main | B2B Marketing and PR | Scoop.it
Your C-suite honchos are aware of online networks, of course, but here are several approaches to help them see the benefits for your organization.
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3 Critical Tips for B2B Buyer Personas - Marketing Interactions

3 Critical Tips for B2B Buyer Personas - Marketing Interactions | B2B Marketing and PR | Scoop.it
As many of you know, I spend a lot of time working on buyer personas in my client projects. I thought I'd share a few things that should be obvious, but apparently are not. Objectivity is critical.
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