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B2B Marketing and PR
B2B Marketing and PR Insights, Advice and Tips
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50 social media case studies and reports that are well worth reading

50 social media case studies and reports that are well worth reading | B2B Marketing and PR | Scoop.it
As social media starts to evolve there is more and more material that is useful to other marketers and businesses so we wanted to bring a list of the...
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Why the Massive Move to Mobile Computing Changes Content Marketing Rules

Why the Massive Move to Mobile Computing Changes Content Marketing Rules | B2B Marketing and PR | Scoop.it
How to turn prospects into buyers with content marketing...
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How to Use Hashtags on Twitter: A Simple Guide for Marketers

How to Use Hashtags on Twitter: A Simple Guide for Marketers | B2B Marketing and PR | Scoop.it
A simple guide to understanding how to effectively use Twitter hashtags in marketing.
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A Marketer’s Guide to Optimizing Images for Google Search | Sazbean

There's no doubt about it: the visual content revolution is upon us, as is evident by the infographic craze, the popularity of websites like Pinterest, and the success of visual content on social media sites like Facebook and Google+.
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10 Things You Need to Know about Selling to Business Owners

Whether you work for a "big company" or an INC 500 firm, here are 10 key points to keep in mind when selling to the Small Business segment.

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How B2B Marketers Use Social Media: New Research | Social Media Examiner

How B2B Marketers Use Social Media: New Research | Social Media Examiner | B2B Marketing and PR | Scoop.it
Latest study results for B2B social media marketing: Discover what's working for B2B marketers today and current B2B marketing trends.
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Marketing in a Downturn Part 2: Content Marketing - B2B Marketing

Marketing in a Downturn Part 2: Content Marketing - B2B Marketing | B2B Marketing and PR | Scoop.it

As B2B marketing budgets have become strained, many marketers believe they should be doing more with less. But as we demonstrated in our first post, your aim should really be to do better with less.

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9 Easy Ways to Remember Your Presentation Material

9 Easy Ways to Remember Your Presentation Material | B2B Marketing and PR | Scoop.it
Crush your anxiety with these methods that will help you thoroughly remember all of your slides before you get to them.
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What is the Value of a Facebook Like? Creative Concepts

What is the Value of a Facebook Like? Creative Concepts | B2B Marketing and PR | Scoop.it

Facebook, as you most likely know, has changed the way people and brands tell their stories through “Timeline,” the new Facebook layout featuring a large cover photo, an actual timeline, and more.

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7 key roles for corporate communicators | Articles

7 key roles for corporate communicators | Articles | B2B Marketing and PR | Scoop.it
It's never been harder to do this job. Here's how to remain relevant and not get bogged down fighting the wrong battles.
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How Asking “Why” Helps Us Get to Our Larger Story

How Asking “Why” Helps Us Get to Our Larger Story | B2B Marketing and PR | Scoop.it
Asking 'why?' is an important strategy for content marketing. Our content should focus on delivering value to our customers beyond the product or service we provide. It should ultimately answer the question of 'why' our customers care about us.
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Most millennials rarely visit Facebook fan pages | Articles

Most millennials rarely visit Facebook fan pages | Articles | B2B Marketing and PR | Scoop.it
This infographic reveals some sobering details about how college students interact with brands on Facebook.
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Is Blogging Dead or Are Companies Not Trying Hard Enough? | Spin Sucks

Is Blogging Dead or Are Companies Not Trying Hard Enough? | Spin Sucks | B2B Marketing and PR | Scoop.it
Is blogging truly dead or are companies not trying hard enough? With 158 million blogs on the Internet and 67-88% new leads generated, it's hard to believe.
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B2B Blogging – 8 Ways to Promote Your Blog — NewIncite

B2B Blogging – 8 Ways to Promote Your Blog — NewIncite | B2B Marketing and PR | Scoop.it
Find out how to promote your B2B blog to get more readers. 8 tips by marketing consultant Jennifer Beever of New Incite.
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Why Landing Pages Are an Indispensable Part of Marketing

Why Landing Pages Are an Indispensable Part of Marketing | B2B Marketing and PR | Scoop.it
Learn why landing pages are a critical component of your lead generation and inbound marketing strategy.
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Designing Calls to Action for B2B Marketing Content - Marketing Interactions

Designing Calls to Action for B2B Marketing Content - Marketing Interactions | B2B Marketing and PR | Scoop.it
During my keynote at the B2B Content 2 Conversion conference on Tuesday, one of the questions the audience asked was about a slide I used when discussing how to create a content flow.
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13 Things You Never Knew You Could Do On LinkedIn

13 Things You Never Knew You Could Do On LinkedIn | B2B Marketing and PR | Scoop.it
Land a job and show up higher in Google results.
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10 Qualities of a Successful Social Media Manager | The Fish Firm

10 Qualities of a Successful Social Media Manager | The Fish Firm | B2B Marketing and PR | Scoop.it

"Social Good authored by Heather Mansfield introduces key points regarding necessary qualities and standards of an effective social media manager that include the importance being able to stay human while also willing to ‘go viral’. They respect effective social media management as both an art and a skill and underly that some personalities are more likely to experience success than others."

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Social Media Time Savers: 4 New Productivity Tools and How to Use Them | social media tools | Social Media Consulting - Convince & Convert

Social Media Time Savers: 4 New Productivity Tools and How to Use Them | social media tools | Social Media Consulting - Convince & Convert | B2B Marketing and PR | Scoop.it
4 new social media productivity tools reviewed and analyzed. Each can save you considerably time and hassle when you're producing or curating content.
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3 Creative Blogs to Get Your Innovative Ideas Flowing

3 Creative Blogs to Get Your Innovative Ideas Flowing | B2B Marketing and PR | Scoop.it
Get your creative wheels turning with these three great resources.
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Copywriting: How to improve headlines on landing pages and blog posts | Marketingsherpa Blog

Copywriting: How to improve headlines on landing pages and blog posts | Marketingsherpa Blog | B2B Marketing and PR | Scoop.it
A well-crafted headline can carry your campaign to glory. So to help, we've gathered some theory on writing great headlines and capped it off with five tips from our editors and a useful process for improving results.
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Which Social Network Should You Use -- and When? [INFOGRAPHIC]

Which Social Network Should You Use -- and When? [INFOGRAPHIC] | B2B Marketing and PR | Scoop.it
What is Facebook best for? How about Twitter, LinkedIn, Google+? This infographic has all you need to know to leverage social networks.
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5 easy ways to help employees embrace Twitter | Articles

5 easy ways to help employees embrace Twitter | Articles | B2B Marketing and PR | Scoop.it
Are your employees unsure of what and when to tweet? Follow these simple steps to turn the doubters into your best brand ambassadors.
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Quick Tips for Growing Your Business on Twitter

Quick Tips for Growing Your Business on Twitter | B2B Marketing and PR | Scoop.it
Twitter just released a helpful guide aimed to help small business engage their online communities.
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