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B2B Marketing and PR
B2B Marketing and PR Insights, Advice and Tips
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TechCrunch | How To Use Facebook Timeline For Brand Pages: New Feature Details

TechCrunch | How To Use Facebook Timeline For Brand Pages: New Feature Details | B2B Marketing and PR | Scoop.it
What does the launch of Facebook Timeline for Pages mean for your brand? Unprecedented control, an opportunity to boost engagement, but also lot of initial work.
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When To Connect With Your Target

When To Connect With Your Target | B2B Marketing and PR | Scoop.it

When we build a valuable relationship with our target audience, they go from a one-time customer to a person that repurchases your stuff, gives feedback on what you do, the products and services you sell and they’ll share their experiences with their peers or they’ll vouch for you when something is wrong.

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Creative Concepts PR Tools - Help A Reporter Out

Creative Concepts PR Tools - Help A Reporter Out | B2B Marketing and PR | Scoop.it

A wonderful resource for businesses looking to garner publicity while on a budget is Help A Reporter Out (HARO).

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11 LinkedIn Marketing Gems You're Missing Out On

11 LinkedIn Marketing Gems You're Missing Out On | B2B Marketing and PR | Scoop.it
Discover 11 LinkedIn marketing gems that will transform the way you use the social media network for inbound marketing.
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These Four Components of an Online Newsroom Will get You More Press

These Four Components of an Online Newsroom Will get You More Press | B2B Marketing and PR | Scoop.it

What do journalists want to see in online newsrooms?

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How to Use Social Media to Get PR For Your Company | Fast Company

How to Use Social Media to Get PR For Your Company | Fast Company | B2B Marketing and PR | Scoop.it
if you are still sending out press releases over the wire headed "press release" or "for immediate release," you are just setting yourself up for rejection according to a panel of journalists at today's Social Media Summit in San Francisco.
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Creative Concepts PR Tools - Help A Reporter Out

Creative Concepts PR Tools - Help A Reporter Out | B2B Marketing and PR | Scoop.it

A wonderful resource for businesses looking to garner publicity while on a budget is Help A Reporter Out (HARO).

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2012 Online Newsroom Survey Says: Journalists Expect it

2012 Online Newsroom Survey Says: Journalists Expect it | B2B Marketing and PR | Scoop.it
What’s IN for public relations? Online newsrooms. Call it the new ‘black’, the must have Social PR communications tool that today’s journalists expect and publicists -turned -content- marketers need.
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20 Free Social Media Monitoring Tools to Find Your Brand’s Social Mentions

20 Free Social Media Monitoring Tools to Find Your Brand’s Social Mentions | B2B Marketing and PR | Scoop.it
20 Free Social Media Monitoring Tools to Find Your Brand’s Social Mentions
By Steve Farnsworth (@Steveology)

NOTE: You will want to check out this survey: What Are The Best FREE Social Media ...
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26 Tips for Writing Great Blog Posts

26 Tips for Writing Great Blog Posts | B2B Marketing and PR | Scoop.it
Do you blog? Feel like you're trying to reinvent the wheel time and again?
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The Top Three B2B Marketing Themes for 2012 | B2Bbloggers.com

The Top Three B2B Marketing Themes for 2012 | B2Bbloggers.com | B2B Marketing and PR | Scoop.it
Trends affecting B2B marketers in 2012...
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What SOPA means for PR professionals | Articles

What SOPA means for PR professionals | Articles | B2B Marketing and PR | Scoop.it
The controversial Stop Online Piracy Act will create enormous obstacles for communicators, and the PR industry should take a stand against the legislation, according to the author.
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A Surefire Way to Drive Visitors to Your Website

A Surefire Way to Drive Visitors to Your Website | B2B Marketing and PR | Scoop.it
The fastest way of getting on page one of search engine results? A high quality, keyword-rich online press release.
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45 Incredibly Useful Web Design Checklists and Questionnaires | Smashing Magazine

45 Incredibly Useful Web Design Checklists and Questionnaires | Smashing Magazine | B2B Marketing and PR | Scoop.it
Designing websites can be a long and complicated process. Dealing with clients, designing prototypes, coding, programming, and testing – there's a lot to keep track of and a lot to make sure gets done.
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Study: First impressions of a website form in less than a second | Articles

Study: First impressions of a website form in less than a second | Articles | B2B Marketing and PR | Scoop.it
Seven areas of a site draw users' attention the most, according to a new eye-tracking study. Is your site up to par?
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7 things PR pros should know about the shifting media landscape | Articles

7 things PR pros should know about the shifting media landscape | Articles | B2B Marketing and PR | Scoop.it
The Vocus State of the Media report was unveiled recently and it shows a media world that is evolving. Here’s how it affects public relations.
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The most overused jargon in press release headlines | Articles

The most overused jargon in press release headlines | Articles | B2B Marketing and PR | Scoop.it
Everything PR pros wanted to know about headlines but were afraid to ask.
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A PR Campaign Strategy Gives Your Business the Traction It Needs

A PR Campaign Strategy Gives Your Business the Traction It Needs | B2B Marketing and PR | Scoop.it
Learn why a well executed public relations strategy can be the best investment you make.
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10 Free iPhone Apps You'll Use Every Day

10 Free iPhone Apps You'll Use Every Day | B2B Marketing and PR | Scoop.it
We've compiled a list of free, everyday iPhone apps, whether to help you wake up in the morning, access the news or manage your to-do list.
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Econsultancy Releases B2B Content Marketing Guide

Econsultancy Releases B2B Content Marketing Guide | B2B Marketing and PR | Scoop.it
You may have noticed we did a little decorating of our top navigation on the site... blogging has now been replaced with content marketing.
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The Power of A Blog | Social Media Explorer

The Power of A Blog | Social Media Explorer | B2B Marketing and PR | Scoop.it
Jason Falls compares blogging to company newsletters to illustrate the powerful mechanism blogs provide brands and companies.
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7 Reasons You Can’t Afford to Ignore Lead Nurturing | B2Bbloggers.com

7 Reasons You Can’t Afford to Ignore Lead Nurturing | B2Bbloggers.com | B2B Marketing and PR | Scoop.it
7 statistics that show if you’re not taking advantage of lead nurturing, you’re losing customers and revenue, and very quickly.
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January 2012 Top 100 Public Relations Experts to Follow on Twitter

January 2012 Top 100 Public Relations Experts to Follow on Twitter | B2B Marketing and PR | Scoop.it
This is a list of the top 100 recommended public relations experts to follow on Twitter for January 2012.
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