B2B Marketing and PR
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B2B Marketing and PR
B2B Marketing and PR Insights, Advice and Tips
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6 surprising tools for blogger outreach | SmartBlogs

6 surprising tools for blogger outreach | SmartBlogs | B2B Marketing and PR | Scoop.it
Networking is a critical part of blogging as you build a stronger following on social media and solicit related blogs for guest posts.
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Why The Most Important Part of Your Brand is Invisible

Why The Most Important Part of Your Brand is Invisible | B2B Marketing and PR | Scoop.it
An article that shows the invisible factor of your brand can be much more important than your visible one.
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Demystification of Social Media - 7 Ground Rules and ONE Ugly Truth | LEADership by Louis Foong

Demystification of Social Media - 7 Ground Rules and ONE Ugly Truth | LEADership by Louis Foong | B2B Marketing and PR | Scoop.it
Is social media a mystery for B2B marketers? What are the ground rules that can help you unravel it?
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How to Educate Bosses, Colleagues and clients about Facebook Marketing (PDF Whitepaper)

How to Educate Bosses, Colleagues and clients about Facebook Marketing (PDF Whitepaper) | B2B Marketing and PR | Scoop.it
Free whitepaper PDF on the Facebook Marketing Lifecycle - Audience, Reach, Engagement, and Growth - the four stages of Facebook Pages.
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Using Twitter to Disseminate News Without a News Release | Spin Sucks

Using Twitter to Disseminate News Without a News Release | Spin Sucks | B2B Marketing and PR | Scoop.it
The DREAM Act used Twitter in an interesting way, proving a news release isn't necessary. Learn how they used content and influencers to tell their story.
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Is your business still anti-social?

Is your business still anti-social? | B2B Marketing and PR | Scoop.it
Every time I attend a small-business conference, I make sure I get into the room for the session on using social media to market your business, and every t...
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What Marketers Can Learn From Farmers

What Marketers Can Learn From Farmers | B2B Marketing and PR | Scoop.it
Marketing Strategy - Marketing is a game of seasons and cycles. We deal with ups and downs, timing, and patience. It's a lot like farming, actually. Farmers have to deal with seasons, and ...
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The 12 most effective ways to generate leads on LinkedIn | Articles | Main

The 12 most effective ways to generate leads on LinkedIn | Articles | Main | B2B Marketing and PR | Scoop.it
LinkedIn can do more than house your online resume. Use it to drum up business, locate new customers, and boost your brand's reputation.
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4 things PR pros should never say to reporters | Articles | Main

4 things PR pros should never say to reporters | Articles | Main | B2B Marketing and PR | Scoop.it
There is no circumstance when the question, "Did you get my press release?" should be uttered.
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Stop Pitching. Start Listening.

Stop Pitching. Start Listening. | B2B Marketing and PR | Scoop.it

If you’re like most companies, you’d like more success. That’s because the way we work – and the way journalists work – has changed. 

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Differences in Facebook, Twitter and LinkedIn Writing

Differences in Facebook, Twitter and LinkedIn Writing | B2B Marketing and PR | Scoop.it
Even though Facebook, LinkedIn and Twitter tend to get lumped into the same general category of marketing, they are actually quite different.
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Brand Storytelling: Why Your Employees Should Tell Your Story | Networking Exchange Blog

Brand Storytelling: Why Your Employees Should Tell Your Story | Networking Exchange Blog | B2B Marketing and PR | Scoop.it
Are You Leveraging Your Employee Channel?
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5 major LinkedIn changes you should know about | Articles | Main

5 major LinkedIn changes you should know about | Articles | Main | B2B Marketing and PR | Scoop.it
Keeping with current trends, the professional network put more emphasis on visuals and mobile. Here's how the changes affect you.
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4 trends affecting PR departments | Articles | Home

4 trends affecting PR departments | Articles | Home | B2B Marketing and PR | Scoop.it
The shift in media and marketing continues, as social media continues to reshape the landscape for people in the industry.
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22 Tweetable Moments and 23 Slides From MarketingProfs B2B Forum #MPB2B | B2B Marketing Insider

22 Tweetable Moments and 23 Slides From MarketingProfs B2B Forum #MPB2B | B2B Marketing Insider | B2B Marketing and PR | Scoop.it

So below you will see some of my top “tweeted notes,” a few other great moments and my slides from the event.

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Why Apps Fail and Other Mobile Marketing Truths

Why Apps Fail and Other Mobile Marketing Truths | B2B Marketing and PR | Scoop.it
In the new book, Shorty Guide to Mobile Marketing, Simon Salt talks about why mobile apps fail, the importance of mobile strategy, and the value of SMS.
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1 out of 5 new Facebook fans now comes from mobile–a 280% increase from May to August

1 out of 5 new Facebook fans now comes from mobile–a 280% increase from May to August | B2B Marketing and PR | Scoop.it

Everyone wants to know how well Facebook is doing with mobile

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How to stay current on social media (in just 30 minutes a day) | Articles | Home

How to stay current on social media (in just 30 minutes a day) | Articles | Home | B2B Marketing and PR | Scoop.it
Are you crazy busy? These eight easy steps will help you be in the know when it comes to blogs, Twitter, Facebook, and more.
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SEO for PR: How to execute proactive and defensive SEO | Articles | Home

SEO for PR: How to execute proactive and defensive SEO | Articles | Home | B2B Marketing and PR | Scoop.it
An important piece of any public relations strategy is search engine optimization, and it has two components. Learn how to practice each one.
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25 Facebook tips every social media manager needs | Articles | Main

25 Facebook tips every social media manager needs | Articles | Main | B2B Marketing and PR | Scoop.it
Everything you wanted to know, but were afraid to ask.
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10 holiday consumer trends brands should know | Articles | Home

10 holiday consumer trends brands should know | Articles | Home | B2B Marketing and PR | Scoop.it
A report out today highlights the spending habits of consumers this holiday season.
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Making Your Site Sticky For Both Search & Social Users

Making Your Site Sticky For Both Search & Social Users | B2B Marketing and PR | Scoop.it
You are probably well aware of the benefits of making a “sticky” site.
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All About Fake Online Reviews: The Problem of Separating Fact from Fiction | Business 2 Community

All About Fake Online Reviews: The Problem of Separating Fact from Fiction | Business 2 Community | B2B Marketing and PR | Scoop.it
I recently read an article on Mashable that reported on a study from tech research company Gartner.
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How to schedule pins on Pinterest | Articles | Main

How to schedule pins on Pinterest | Articles | Main | B2B Marketing and PR | Scoop.it
You already schedule tweets and Facebook posts, and thanks to a new tool, you can now add pins to your calendar.
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