B2B Marketing and PR
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B2B Marketing and PR
B2B Marketing and PR Insights, Advice and Tips
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Lead Generation: When To Use Registration Forms | B2B Marketing Insider

Lead Generation: When To Use Registration Forms | B2B Marketing Insider | B2B Marketing and PR | Scoop.it
When most people encounter an online registration form from a company they either don’t know or who they feel hasn’t earned the right to ask for their...
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5 Emerging PR Trends & the New Public Relations Skill Set for 2012 (& Beyond)

5 Emerging PR Trends & the New Public Relations Skill Set for 2012 (& Beyond) | B2B Marketing and PR | Scoop.it
  We’re well into 2012, and I think we can all agree that the new trends and opportunities for public relations are continuing to develop on what feels like a weekly basis.  At least I hope...
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Public Relations: 5 interview mistakes that drive journalists crazy (and how to avoid them) | Marketingsherpa Blog

Public Relations: 5 interview mistakes that drive journalists crazy (and how to avoid them) | Marketingsherpa Blog | B2B Marketing and PR | Scoop.it
Many marketers reach out to the traditional press, websites and bloggers to promote their products and services through those extremely valuable “earned mentions.” So let me help you avoid these five things that drive journalists crazy …...
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10 Free Tools Every Business Blogger Should Bookmark

10 Free Tools Every Business Blogger Should Bookmark | B2B Marketing and PR | Scoop.it
Explore the free tools out there that will help you be better at business blogging and content creation.
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Seth's Blog: Seven marketing sins

Impatient... great marketing takes time. Doing it wrong (and rushed) ten times costs much more and takes longer than doing it slowly, but right, over the same period of time. Selfish... we have a choice, and if we sense that...
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10 skills PR professionals will need in 2020 | Articles | Home

10 skills PR professionals will need in 2020 | Articles | Home | B2B Marketing and PR | Scoop.it
Some of them you probably already possess, others you’ll have to work on if you hope to thrive in the PR industry in the future.
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Tips on Teamwork From the Man Who Reinvented Starbucks

Tips on Teamwork From the Man Who Reinvented Starbucks | B2B Marketing and PR | Scoop.it
When your company loses its way, you must help your team rediscover its purpose and find its focus.
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5 Simple Tips For Better Business Websites

5 Simple Tips For Better Business Websites | B2B Marketing and PR | Scoop.it
Customers are the lifeblood of small business. Make your site more enjoyable and productive for them with these tips.
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Is Your Website Ready for Summer?

Is Your Website Ready for Summer? | B2B Marketing and PR | Scoop.it
Does your website look like you haven’t updated it in a while? Summer is just around the corner. Get inspired!
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5 Cool Social Media Tools to Help You Expand Your Small Business

5 Cool Social Media Tools to Help You Expand Your Small Business | B2B Marketing and PR | Scoop.it
For a small business, the successful use of social media involves a bit more than simply “liking” a few things on Facebook...
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42 B2B Marketing Acronyms and Abbreviations — B2B Digital Marketing

42 B2B Marketing Acronyms and Abbreviations — B2B Digital Marketing | B2B Marketing and PR | Scoop.it
Some days B2B marketing discussions seem more like a reading of alphabet soup. "...SME commitment before developing DDMs for the ABM...". No wonder we have difficulty communicating internally! I would welcome your additions to the list.
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To Gate or Not to Gate, That Is the B-to-B Content Marketing Question

To Gate or Not to Gate, That Is the B-to-B Content Marketing Question | B2B Marketing and PR | Scoop.it
There’s a spirited debate in B-to-B marketing about whether it’s best to give away information (aka “content,” like white papers and research...
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20 Search Tips for Google Masters

20 Search Tips for Google Masters | B2B Marketing and PR | Scoop.it
Smart Googling requires finesse, a keen eye, some Boolean tricks, and a bit of 'jena se qua' we like to call 'Google-Fu.'...
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The Most Dangerous Opinion in Marketing: Yours — B2B Digital Marketing

The Most Dangerous Opinion in Marketing: Yours — B2B Digital Marketing | B2B Marketing and PR | Scoop.it
Your opinion of marketing does not matter. In fact, it can be downright dangerous. The only perspective that matters in marketing is your audience's.
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Sharpen Your Social Marketing: MarketingProfs' Digital Marketing World Recap - B2B Marketing

Sharpen Your Social Marketing: MarketingProfs' Digital Marketing World Recap - B2B Marketing | B2B Marketing and PR | Scoop.it

Our friends at MarketingProfs hosted the most recent installation of their Digital Marketing World virtual conference series last Friday. The topic was that which no marketer can seem to get enough of these days, Social Media.

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Six ways to create great content in just 15 minutes a day

Six ways to create great content in just 15 minutes a day | B2B Marketing and PR | Scoop.it
Content marketing can be an extremely complicated, time-consuming, and expensive proposition! So I came up with content options for the time-starved!
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Use Your Content Marketing To Nurture B2B Relationships - PRWeb

B2B success depends on nurturing relationship with prospects, customers and partners. Check these 5 ways your content marketing can do just that.
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48 Guerrilla Marketing Tips from Top PR Pros

48 Guerrilla Marketing Tips from Top PR Pros | B2B Marketing and PR | Scoop.it
Your business is feeling the crunch this year — and your marketing budget is dwindling as a result.
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5 Ways Surveys Can Help Your Small Business

5 Ways Surveys Can Help Your Small Business | B2B Marketing and PR | Scoop.it
With so many cheap and easy survey applications online, your business has no excuse for not polling your customers.
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5 Services For Building Websites On A Budget

5 Services For Building Websites On A Budget | B2B Marketing and PR | Scoop.it
Designing your own website can feel like an impossible feat. Mashable's Kelli Shaver has five programs to help you out.
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The 7 Golden Rules For A Great Website

The 7 Golden Rules For A Great Website | B2B Marketing and PR | Scoop.it
Follow these time-tested tips to help boost sales on your e-commerce website.
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Twitter Just Made Trends More Relevant To You

Twitter Just Made Trends More Relevant To You | B2B Marketing and PR | Scoop.it
Twitter on Tuesday began rolling out “tailored trends” to help users see more relevant topics in their Discover tab and top trends list.
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8 Easy and Effective B2B Sales Tips — It's All About Revenue: The Revenue Marketing Blog

8 Easy and Effective B2B Sales Tips — It's All About Revenue: The Revenue Marketing Blog | B2B Marketing and PR | Scoop.it
Though B2B sales is hard, not every tip has to be. Here are 8 surprisingly easy B2B sales tips.
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10 signs of a horrendous press release | Articles

10 signs of a horrendous press release | Articles | B2B Marketing and PR | Scoop.it
Enticing a journalist or blogger to write about your company or client remains an achievement in the PR business. So make sure you’re doing it right.
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