B2B Marketing and PR
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B2B Marketing and PR
B2B Marketing and PR Insights, Advice and Tips
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The Most Common Hiding Places for Workplace Passwords

The Most Common Hiding Places for Workplace Passwords | B2B Marketing and PR | Scoop.it
When I was an IT admin, I had the pleasure of dealing often with people who would submit urgent service requests and then leave for the day, leaving their office empty and computer locked by the time I could get there to help.
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Brand Research: Emotions, Feelings And Behavior: Branding Strategy Insider

Brand Research: Emotions, Feelings And Behavior: Branding Strategy Insider | B2B Marketing and PR | Scoop.it
If I ever needed proof that our emotional response to the world around us is quicker than our ability to think, I got it a couple of weeks ago. Anticipating that I was about to hear another pseudo-science sales pitch,...
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Avoiding The Top 5 Leadership Communication Blunders

Avoiding The Top 5 Leadership Communication Blunders | B2B Marketing and PR | Scoop.it
Communication is the most important predictor of a team’s success.  MIT has the data to prove it.  If you lead a team, this should command your attention. Communication is Key to a Successful Team ...
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How to Simplify Your Social Monitoring | Social Media Examiner

How to Simplify Your Social Monitoring | Social Media Examiner | B2B Marketing and PR | Scoop.it
Social Monitoring: Learn about two real-time social analytic tools and how they can give you the information you need to stand out among your peers.
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10 Ways to Convert More Customers With Psychology [INFOGRAPHIC]

10 Ways to Convert More Customers With Psychology [INFOGRAPHIC] | B2B Marketing and PR | Scoop.it
When it comes to converting more customers…...
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Five Marketing Decisions Social Media Should Be Shaping

Five Marketing Decisions Social Media Should Be Shaping | B2B Marketing and PR | Scoop.it
Social Media - If you're not deriving customer intelligence from social media to inform your marketing decisions, you're missing an important opportunity to extend the reach and effectiveness of your marketing efforts.
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5 things for PR pros to know about Hurricane Sandy | Articles | Home

5 things for PR pros to know about Hurricane Sandy | Articles | Home | B2B Marketing and PR | Scoop.it
From the powerful statements to the major faux pas , here’s a quick recap of how the superstorm is affecting the PR and marketing world.
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100+ must have #social tools and platforms for your social business arsenal

100+ must have #social tools and platforms for your social business arsenal | B2B Marketing and PR | Scoop.it

Whether you’re a professor of communications, a social media consultant or a blogger, this list of resources is for you. The sheer amount of social tools are overwhelming. I test several new ones out each day. I’ve done the work and put in the time to make it easier for you.

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Do Your Slides Pass the Glance Test?

Do Your Slides Pass the Glance Test? | B2B Marketing and PR | Scoop.it
An audience can't listen to your presentation and read detailed, text-heavy slides at the same time (not without missing key parts of your message, anyway).
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Five Traits of Successful B2B Content Marketers | Social Media Today

Five Traits of Successful B2B Content Marketers | Social Media Today | B2B Marketing and PR | Scoop.it

Get excited. The 2013 edition of the annual content marketing study of North American B2B marketers conducted by Content Marketing Institute (CMI) and Marketing Profs is out, and has a number of findings that should be of interest to anyone in the B2B space.

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Tweets Spawn Ad Campaigns

Tweets Spawn Ad Campaigns | B2B Marketing and PR | Scoop.it
Brands including Samsung and Duracell are mining comments made on Twitter, Facebook and other social-media sites to help shape their ad campaigns.
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6 Factors that turn social media strategy into RESULTS

6 Factors that turn social media strategy into RESULTS | B2B Marketing and PR | Scoop.it
These seven factors make the difference between social media strategy success and failure.
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Startup Brands: 7 Keys For Brand Strategy Success: Branding Strategy Insider

Startup Brands: 7 Keys For Brand Strategy Success: Branding Strategy Insider | B2B Marketing and PR | Scoop.it
When startups and emerging companies are at a point in their evolution when a strategic approach to brand development becomes a critical business imperative, often times the whole process will begin and end with a shiny new logo and website....
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Ask the Entrepreneurs: What Do You Cross Off Your To-Do List First?

Ask the Entrepreneurs: What Do You Cross Off Your To-Do List First? | B2B Marketing and PR | Scoop.it
Here's the question posed in this edition of Ask The Entrepreneurs: What do you cross off your to-do list first, and why does it help you stay productive?
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Nine Steps to Better Conversions [Infographic]

Nine Steps to Better Conversions [Infographic] | B2B Marketing and PR | Scoop.it
Sales - Over time, insiders in the analytics industry have codified A/B-testing to help clients understand how it all really works. This infographic by KISSmetrics and Conversion Rate Experts highlights one approach ...
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25 tips to punch up your writing

25 tips to punch up your writing | B2B Marketing and PR | Scoop.it
Filled with classic advice and fresh ideas, this list can help even seasoned pros.
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A PR pro’s guide to organizing contacts | Articles | Home

A PR pro’s guide to organizing contacts | Articles | Home | B2B Marketing and PR | Scoop.it
Five easy steps to make sure you never lose another email address or phone number.
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4 Simple Ways to Monitor Your Competitors’ Marketing Strategies | Business 2 Community

4 Simple Ways to Monitor Your Competitors’ Marketing Strategies | Business 2 Community | B2B Marketing and PR | Scoop.it
Competitive analysis is just a fancy way to describe the process of checking out what your competitors are doing, or not doing, and using that information to...
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7 Gmail Productivity Extensions | Business 2 Community

7 Gmail Productivity Extensions | Business 2 Community | B2B Marketing and PR | Scoop.it
In so many industries today - especially startups and small businesses - cloud-based tools are the crux of professional life.
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5 Productivity Tools for PR Pros | TriplePoint PR Blog

5 Productivity Tools for PR Pros | TriplePoint PR Blog | B2B Marketing and PR | Scoop.it
It’s no secret that today’s PR pro faces substantial challenges.
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Amid hurricane, power company keeps customers informed through social media | Articles | Home

Amid hurricane, power company keeps customers informed through social media | Articles | Home | B2B Marketing and PR | Scoop.it
With the 'Frankenstorm' taking aim at the East Coast, PR Daily looks at how Consolidated Edison of New York deftly handed Hurricane Irene, which hit the Eastern seaboard in August 2011.
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Real-Time Signs That PR and Marketing Are Merging - Vocus Blog

Real-Time Signs That PR and Marketing Are Merging - Vocus Blog | B2B Marketing and PR | Scoop.it
Another indication that lines between PR and marketing are growing so blurred, they arguably don’t exists.
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Not Just a Pretty Face: Moving Your Website from Cosmetic to Strategic [INFOGRAPHIC]

The most powerful tool you have in your Online Marketing arsenal is your website. Find out why and how you should be exploiting it.
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