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B2B Marketing and PR
B2B Marketing and PR Insights, Advice and Tips
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Study ranks effectiveness of 60 free press release sites | Articles

Study ranks effectiveness of 60 free press release sites | Articles | B2B Marketing and PR | Scoop.it
Should you submit your announcement to one of those free sites? This study will help you decide if you should—and, if so, which ones.
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Check These 6 SEO Tips Before You Submit A Press Release

Check These 6 SEO Tips Before You Submit A Press Release | B2B Marketing and PR | Scoop.it
To get the best results for your small business marketing check these 6 SEO tips before you submit a press release.
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5 Ways to Make It Easier for People to Keep Up With Your Content

5 Ways to Make It Easier for People to Keep Up With Your Content | B2B Marketing and PR | Scoop.it
People are overloaded with content, and this post gives 5 ways to make it easier for them to keep up with your content.
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12 Must-Have Resources for Getting Started With SEO

12 Must-Have Resources for Getting Started With SEO | B2B Marketing and PR | Scoop.it
Want to get started on educating yourself about SEO? Don't know where to begin? MarketingProfs guest blogger Charles Sipes has a list to help you learn what you need to know about SEO.
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Jay Baer Debunks 7 Social Media Myths At Marketo Summit: Live Blog - B2B Marketing

Jay Baer Debunks 7 Social Media Myths At Marketo Summit: Live Blog - B2B Marketing | B2B Marketing and PR | Scoop.it

With the consumerization of IT and customers becoming social, it is imperative that B2B companies begin to engage.

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Does your Website grab your visitors' attention? How to increase "stickiness".

Does your Website grab your visitors' attention? How to increase "stickiness". | B2B Marketing and PR | Scoop.it

Once you’ve gotten visitors to your site, do you know how to hold their attention?

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Why Do Some B2B Public Relations Programs Fail? | B2B Bliss

Why Do Some B2B Public Relations Programs Fail? | B2B Bliss | B2B Marketing and PR | Scoop.it
Last month, I was invited to speak with the marketing committee at the Tooling and Manufacturing Association in Chicago about public relations.
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Top Four Ways to Convert Social Networkers into Customers | B2Bbloggers.com

Top Four Ways to Convert Social Networkers into Customers | B2Bbloggers.com | B2B Marketing and PR | Scoop.it
So you have thousands of followers on Twitter, hundreds of Facebook “Likes,” and millions of views on your YouTube channel. What’s the secret to turning all your social networkers into cash-buying customers you ask?
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12 incredibly useful infographics on social media | Articles

12 incredibly useful infographics on social media | Articles | B2B Marketing and PR | Scoop.it
It’s the year of the infographic. Here are 12 beautiful examples.
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10 basic tech skills every PR pro should know for a crisis | Articles

10 basic tech skills every PR pro should know for a crisis | Articles | B2B Marketing and PR | Scoop.it
If a crisis strikes and your IT and/or Web team aren’t around, you—the communicator—will need these basic skills.
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What makes a good PR pro: A degree or a journalism background? | Articles

What makes a good PR pro: A degree or a journalism background? | Articles | B2B Marketing and PR | Scoop.it
This former journalist (hint, hint) posits four reasons that experience trumps a degree. Do you agree?
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A Simple Plan for Writing One Powerful Piece of Online Content per Week | Copyblogger

A Simple Plan for Writing One Powerful Piece of Online Content per Week | Copyblogger | B2B Marketing and PR | Scoop.it
Consistently good content creation is the backbone of online business. But how can you make that happen week in and week out to build your business?
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Creative Concepts Highlights the Importance of an Online Newsroom

Creative Concepts Highlights the Importance of an Online Newsroom | B2B Marketing and PR | Scoop.it

In this all-access digital world, companies of all sizes need to be sure they have an up-to-date online newsroom.

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How to SEO: “There’s a Lot Out There About SEO - But Where do You Start From Scratch?” | Atlanta Freelance Copywriter

How to SEO: “There’s a Lot Out There About SEO - But Where do You Start From Scratch?” | Atlanta Freelance Copywriter | B2B Marketing and PR | Scoop.it
I recently answered a how to SEO question from a LinkedIn colleague: “There’s a Lot Out There About SEO - But Where do You Start From Scratch?
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Two Lists You Should Look at Every Morning

Two Lists You Should Look at Every Morning | B2B Marketing and PR | Scoop.it
I was late for my meeting with the CEO of a technology company and I was emailing him from my iPhone as I walked onto the elevator in his company's office building. I stayed focused on the screen as I rode to the sixth floor.
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Facebook Finally Lets Page Admins Schedule Posts, Have Different Roles

Facebook Finally Lets Page Admins Schedule Posts, Have Different Roles | B2B Marketing and PR | Scoop.it
Third-party apps like HootSuite just got a little less relevant with an update from Facebook that lets Page admins schedule posts.
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Infographic: How Marketers are Using Social Media to Market Their Business in 2012 | Other Side Group

Infographic: How Marketers are Using Social Media to Market Their Business in 2012 | Other Side Group | B2B Marketing and PR | Scoop.it
An infographic based on Social Media Examiner's State of the Social Media Industry Report 2012...
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20 Revealing Stats, Charts, and Graphs Every Marketer Should Know

20 Revealing Stats, Charts, and Graphs Every Marketer Should Know | B2B Marketing and PR | Scoop.it
Read 20 of the most telling inbound marketing statistics and data points that will help position your progress against other marketers.
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AdamVincenzini.com: Seven sports teams using social media in seven innovative ways

AdamVincenzini.com: Seven sports teams using social media in seven innovative ways | B2B Marketing and PR | Scoop.it

When things are going well for a sports team, social media channels provide them with a ‘virtual roar’ that can be heard all over the world.

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25 Awesome Twitter Tips | B2Bbloggers.com

25 Awesome Twitter Tips | B2Bbloggers.com | B2B Marketing and PR | Scoop.it
For many B2Bs, Twitter is a mystery. Sure, it makes sense for restaurants and retail shops, but where is the value for makers of safety hand gloves or fire resistant clothing?
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25 Awesome LinkedIn Tips for B2B | B2Bbloggers.com

25 Awesome LinkedIn Tips for B2B | B2Bbloggers.com | B2B Marketing and PR | Scoop.it
How can you make the most of LinkedIn for your B2B company?
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5 secrets to building your LinkedIn presence | Articles

5 secrets to building your LinkedIn presence | Articles | B2B Marketing and PR | Scoop.it
These tactics will lead to a spike in your number of contacts and the amount of people seeing your profile on LinkedIn, according to the author.
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8 words that may not mean what you think they mean | Articles

8 words that may not mean what you think they mean | Articles | B2B Marketing and PR | Scoop.it
Inspired by ‘The Princess Bride,’ the author sets us straight on the appropriate way to use common words.
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#muckedup wrap up: How do journalists want to be pitched on social media?

“ Welcome to the first official #muckedup chat! Today we’ll be discussing how/if #journalists want to be pitched on social media.#muckedup
— Muck Rack (@muckrack) May 9, 2012”
On Wednesday, Muck Rack...
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Three Steps to More Word-of-Mouth -- and More Business

Three Steps to More Word-of-Mouth -- and More Business | B2B Marketing and PR | Scoop.it
Use these tips to increase repeat sales by keeping your customers and clients connected to your business.
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