B2B Marketing and PR
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B2B Marketing and PR
B2B Marketing and PR Insights, Advice and Tips
Curated by Jenni Hilton
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Latest Twitter app is a boon for PR people

Latest Twitter app is a boon for PR people | B2B Marketing and PR | Scoop.it
The Vine app lets Twitter users share a six-second video—the ideal length for an elevator pitch. Here are several ways to use the app for PR and marketing.
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How To Improve Facebook EdgeRank Using This Hidden Feature - Outspective

How To Improve Facebook EdgeRank Using This Hidden Feature - Outspective | B2B Marketing and PR | Scoop.it
This feature is a great way to customize posts to certain audiences, be more creative, boost engagement rates AND improve Facebook EdgeRank.
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Most journalists now get story ideas from social media sources, survey says | Poynter.

Standing for journalism, strengthening democracy | Journalism training, media news & how to's
Jenni Hilton's insight:

Search and social are important to journalists. Make sure your business will appear if they seek sources in your industry. Think keywords.

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10 skills the PR pro of 2022 MUST have

10 skills the PR pro of 2022 MUST have | B2B Marketing and PR | Scoop.it
A few months ago the good folks with the Puget Sound PRSA chapter asked me to keynote their PRSA Pro Conference on June 12. The topic they w
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21 Ways to get Featured in the Media « EpicLaunch

21 Ways to get Featured in the Media « EpicLaunch | B2B Marketing and PR | Scoop.it
Your business: front and center in the newspaper, feature, on prime-time TV or out there where everyone can see you. It's what dreams are made of.
Jenni Hilton's insight:

Great pitch list of topics.

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12 Quick Tips To Search Google Like An Expert

12 Quick Tips To Search Google Like An Expert | B2B Marketing and PR | Scoop.it
tweetmeme_url http://blog.hubspot.com/blog/tabid/6307/bid/1264/12-Quick-Tips-To-Search-Google-Like-An-Expert.aspx tweetmeme_service bit.ly tweetmem
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How to make your social media profiles shine | Articles | Home

How to make your social media profiles shine | Articles | Home | B2B Marketing and PR | Scoop.it
Follow these easy steps to ensure you’re putting your best foot forward on Facebook, Twitter, and LinkedIn. You’ll be thankful later.
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15 Examples of Brilliant Homepage Design

15 Examples of Brilliant Homepage Design | B2B Marketing and PR | Scoop.it
Browse through fifteen examples of brands who have created excellent homepages -- from a form and a function standpoint.
Jenni Hilton's insight:

Your website homepage should be your central hub for all online activity.

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6 PR and social media predictions for 2013 | Articles | Home

6 PR and social media predictions for 2013 | Articles | Home | B2B Marketing and PR | Scoop.it
A surge for LinkedIn, PR's mobile outreach, and a return to reliable reporting (even if it takes longer) are in the author's forecast for the coming year.
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There's No Avoiding Google+

There's No Avoiding Google+ | B2B Marketing and PR | Scoop.it
Google Inc. is challenging Facebook Inc. by using a controversial tactic: requiring people to use the Google+ social network. The result is that people who create an account to use Gmail, YouTube and other ...
Jenni Hilton's insight:

In efforts to compete with Facebook, Google+ wants part of the social networking pie. The important part for companies is that this will affect SEO so make sure your company has a presence.

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Why Marketers Must Care After the Handoff - Marketing Interactions

Why Marketers Must Care After the Handoff - Marketing Interactions | B2B Marketing and PR | Scoop.it
I'm still speaking with a lot of B2B marketers who draw a hard line in the sand at the sales handoff. Each time I hear the disinterest and see them disengage, I cringe a bit. Well, a lot. Comments vary, but often include flavors of: It's not my job.
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Everything you need to know about 2012, according to social media

Everything you need to know about 2012, according to social media | B2B Marketing and PR | Scoop.it
From the most popular searches to the hottest memes, here’s what captured the imagination of social media audiences.
Jenni Hilton's insight:

Top social searches and phrases in 2012.

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How to manage social media on the cheap | Articles | Social Media

How to manage social media on the cheap | Articles | Social Media | B2B Marketing and PR | Scoop.it
Stop throwing money at expensive social media management tools. These options do a good job at little cost.
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Social media tool aims to help journalists find undiscovered, reliable sources on Twitter | Poynter.

Social media tool aims to help journalists find undiscovered, reliable sources on Twitter | Poynter. | B2B Marketing and PR | Scoop.it
Standing for journalism, strengthening democracy | Journalism training, media news & how to's
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5 ways journalists can use social media to resurface old content | Poynter.

Standing for journalism, strengthening democracy | Journalism training, media news & how to's
Jenni Hilton's insight:

Great ideas for journalists as well as businesses.

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Three Basic Elements of Content that Spreads

Three Basic Elements of Content that Spreads | B2B Marketing and PR | Scoop.it
Have you ever asked yourself why a specific blog post stopped you dead in your tracks? Did you truly feel the author's pain? Maybe the post was so cap
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3 Tips to Get Your Small Business in the Media

3 Tips to Get Your Small Business in the Media | B2B Marketing and PR | Scoop.it
Does your small business need some free press? A service that connects reporters to sources can be the key for getting your name in print.
Jenni Hilton's insight:

HARO is an important (and free!) PR newsletter for small businesses to receive.

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5 reasons reporters aren’t using you as a source | Articles | Home

5 reasons reporters aren’t using you as a source | Articles | Home | B2B Marketing and PR | Scoop.it
So you’re not getting the ink you think your company or client deserves. Here are simple ways to remedy that problem.
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3 Basic Things You Can Do on LinkedIn in 10 Minutes or Less — NewIncite

3 Basic Things You Can Do on LinkedIn in 10 Minutes or Less — NewIncite | B2B Marketing and PR | Scoop.it
Learn what you can do on LinkedIn in 10 minutes or less per day – basics that are productive and get results.
Jenni Hilton's insight:

Build your network before you need it.

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2013: The Year Of Social HR - Forbes

2013: The Year Of Social HR - Forbes | B2B Marketing and PR | Scoop.it
2012 was the year for workforce innovation, with more companies experimenting with using social media to brand and market their organizations.
Jenni Hilton's insight:

Be sure to create and keep your profile updated on LinkedIn if you are looking for work. Build your network before you need it.

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20 phrases you can replace with one word | Articles | Home

20 phrases you can replace with one word | Articles | Home | B2B Marketing and PR | Scoop.it
Circumlocution is the use of many words when one or two will do. It’s a scourge of corporate writing. Here’s how to avoid it.
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Seven Expert Social PR Guides and Tips | B2B Marketing Blog | Webbiquity

Seven Expert Social PR Guides and Tips | B2B Marketing Blog | Webbiquity | B2B Marketing and PR | Scoop.it
How exactly does PR support SEO? What are today's best practices for B2B PR? Find answers to those questions and more here in seven expert guides to social PR.
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Is it Time for Your Industrial Website to Sing Auld Lang Syne? | Industrial Marketing Today

Is it Time for Your Industrial Website to Sing Auld Lang Syne? | Industrial Marketing Today | B2B Marketing and PR | Scoop.it
There are many reasons for redesigning your industrial website, mainly because it is outdated or it is underperforming or not producing any results at all.
Jenni Hilton's insight:

Your website should be your central hub for all online activity. Speak your customer's language on it, not your own. Solve their problems.

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