B2B Marketing and PR
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B2B Marketing and PR
B2B Marketing and PR Insights, Advice and Tips
Curated by Jenni Hilton
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Most stressed-out generations in America: Millennials and Gen X | Articles | Home

Most stressed-out generations in America: Millennials and Gen X | Articles | Home | B2B Marketing and PR | Scoop.it
Work issues, money concerns, and job instability are keeping those under 50 awake at night.
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How To Add Your Facebook Notifications Feed To Any RSS Reader

How To Add Your Facebook Notifications Feed To Any RSS Reader | B2B Marketing and PR | Scoop.it
Facebook gives you lots of ways to keep up with your feed; you can rely on Push notifications from the Facebook app on your iPhone, Android or Windows Phon
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3 Analogies To Help Executives ‘Get’ Social Media

3 Analogies To Help Executives ‘Get’ Social Media | B2B Marketing and PR | Scoop.it
Your C-suite honchos are aware of online networks, of course, but here are several approaches to help them see the benefits for your organization.
One of the biggest frustrations experienced by PR
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Big-Brand Results with Small-Business Budgets

Big-Brand Results with Small-Business Budgets | B2B Marketing and PR | Scoop.it
Use these three marketing principles that the world's most successful brands have incorporated into their strategies to win over customers.Get the...
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How to Tell Your Company’s Story

How to Tell Your Company’s Story | B2B Marketing and PR | Scoop.it
Three tips to help you put your core value into words and let potential customers know what makes your business stand out.
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metacool: Girl Scout Cookies and learning to live an entrepreneurial life

metacool: Girl Scout Cookies and learning to live an entrepreneurial life | B2B Marketing and PR | Scoop.it
Today is National Girl Scout Cookie Day. I used to not know much about the Girl Scouts, but my daughter recently joined, and this has given me the opportunity to learn a bunch about this remarkable organization.
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What Every B2B Marketer Should be Doing Online in 2013 | eMagine's B2B Blog

What Every B2B Marketer Should be Doing Online in 2013 | eMagine's B2B Blog | B2B Marketing and PR | Scoop.it
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11 (of the) Best SEO Tools and Keyword Research Guides of 2012 | B2B Marketing Blog | Webbiquity

11 (of the) Best SEO Tools and Keyword Research Guides of 2012 | B2B Marketing Blog | Webbiquity | B2B Marketing and PR | Scoop.it
What are the best tools for fixing broken links? Which less-known tools are most useful for building keyword lists? Find those answers and many more here.
Jenni Hilton's insight:

Marketers and PR pros need to learn SEO and keyword research basics.

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The New SEO: Search Marketing Integration

The New SEO: Search Marketing Integration | B2B Marketing and PR | Scoop.it
The days of SEO as a distinct, independent discipline are numbered. SEO is fast evolving into a more creative, diverse, and challenging profession. Here’s how the integration of social, branding, PR, paid search, and video is changing the SEO model.
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10 Places You Can't Afford to Publish Mediocre Marketing Copy

10 Places You Can't Afford to Publish Mediocre Marketing Copy | B2B Marketing and PR | Scoop.it
Learn about the little places in your marketing that actually pack a big marketing copy punch.
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Marketers still need to learn some basic HTML

Marketers still need to learn some basic HTML | B2B Marketing and PR | Scoop.it
I have recently been blogging for the Huffington Post and they use Six Apart's Movable Type blogging platform. Moveable Type was my second blogging platform
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The insider’s guide to social media consulting success

The insider’s guide to social media consulting success | B2B Marketing and PR | Scoop.it
Social media consulting success doesn't start with a Facebook page. Let's back up a few steps first.
Jenni Hilton's insight:

Five building blocks listed for social media success. If the company isn't willing to commit, then it most likely won't happen. 

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The Farce That Is Google+

The Farce That Is Google+ | B2B Marketing and PR | Scoop.it
Tweet Right when it was launched, I was told I “HAVE TO” get on Google+ Seriously, in all-caps. So I went, it’s what us social geeks do. Nothing new right? But Google+ was different.
Jenni Hilton's insight:

Some good points questioning the numbers Google has posted. I think there are already too many social networks.

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How to Increase Facebook Fans and Engagement | The Marketing Nut

How to Increase Facebook Fans and Engagement | The Marketing Nut | B2B Marketing and PR | Scoop.it
Tips on how to Increase Facebook Fans and Engagement with contests and promotions
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Five Low-Cost Local Marketing Ideas

Five Low-Cost Local Marketing Ideas | B2B Marketing and PR | Scoop.it
Often the best ways to spread the word about your business to local customers cost the least. Here are some tactics to try before spending the big bucks.
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A Quick Guide to Making Your Brand's Story More Compelling

A Quick Guide to Making Your Brand's Story More Compelling | B2B Marketing and PR | Scoop.it
Companies should tell the 'why' and highlight their stories in engaging ways.
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In Search of Buzz: What It Is and How to Build It

In Search of Buzz: What It Is and How to Build It | B2B Marketing and PR | Scoop.it
Generating interest among the media, customers and clients is the goal, but how to make that happen can often get confusing and costly. Here are three tips.
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Creative Concepts Offers SEO Tips for Public Relations

Creative Concepts Offers SEO Tips for Public Relations | B2B Marketing and PR | Scoop.it
Search engine optimization is an important component of an online marketing strategy for public relations professionals. Here are a few SEO tips for P
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Three Reasons Marketing Is the First Budget Cut

Three Reasons Marketing Is the First Budget Cut | B2B Marketing and PR | Scoop.it
Marketers, you may want to cover your ears and stop reading now. Marketing really should be one of the first budgets cut. Here's why:
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How Oreo Got That Twitter Ad Up So Fast

How Oreo Got That Twitter Ad Up So Fast | B2B Marketing and PR | Scoop.it
Within minutes of the Super Bowl blackout, Oreo tweeted a perfectly zeitgeisty "dunk in the dark" ad . Here's how.
Jenni Hilton's insight:

Brilliant.

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The 6 Marketing Metrics Your CEO Actually Cares About [Cheat Sheet]

The 6 Marketing Metrics Your CEO Actually Cares About [Cheat Sheet] | B2B Marketing and PR | Scoop.it
Read through the important metrics any marketer should be able to present to their CEO.
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Anything Goes Marketing: Survey Shows B2B Marketers Will Prioritize Email Marketing, SEO, Social Media in 2013

Anything Goes Marketing: Survey Shows B2B Marketers Will Prioritize Email Marketing, SEO, Social Media in 2013 | B2B Marketing and PR | Scoop.it
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7 Blogging Mistakes B2B Marketers Make — B2B Digital Marketing

7 Blogging Mistakes B2B Marketers Make — B2B Digital Marketing | B2B Marketing and PR | Scoop.it
We have all seen the floundering corporate blogs. Most of them have made one (or more) of these easily avoided mistakes.
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Top 50 B2B Marketing Influencers On Twitter | B2B Marketing Insider

Top 50 B2B Marketing Influencers On Twitter | B2B Marketing Insider | B2B Marketing and PR | Scoop.it
Who are the biggest B2B Marketing Influencers? In this list, I make my best attempt at identifying the top 50 twitter accounts you should follow...
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