I was late for my meeting with the CEO of a technology company and I was emailing him from my iPhone as I walked onto the elevator in his company's office building. I stayed focused on the screen as I rode to the sixth floor.
B2B marketers want to reach people that are trying to solve a challenge or embrace an opportunity in their unique business, not grow their Twitter following or master email marketing. There is no one size fits all solution.
The perception of value is the key driver of Facebook’s IPO seesaw. While new brands like Facebook are widely recognized as fundamental components of today’s digital economy, the market is still deciding how to quantify the value of connections vs.