B2B Marketing and PR
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B2B Marketing and PR
B2B Marketing and PR Insights, Advice and Tips
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10 signs of a horrendous press release | Articles

10 signs of a horrendous press release | Articles | B2B Marketing and PR | Scoop.it
Enticing a journalist or blogger to write about your company or client remains an achievement in the PR business. So make sure you’re doing it right.
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B2B Mobile Marketing: 10 Things You Need to Know — B2B Digital Marketing

B2B Mobile Marketing: 10 Things You Need to Know — B2B Digital Marketing | B2B Marketing and PR | Scoop.it
Digital marketers agree that mobile is a priority, yet many organizations lag behind, struggling to prioritize mobile and determine how to effectively move forward.
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Improve Your Mental Toughness in 2 Minutes

Improve Your Mental Toughness in 2 Minutes | B2B Marketing and PR | Scoop.it
Barry Moltz brings you tips from a performance specialist on dealing with tough situations.
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7 things journalists wish PR pros knew about pitching | Articles

7 things journalists wish PR pros knew about pitching | Articles | B2B Marketing and PR | Scoop.it
Here’s a secret: most journalists like solid, professional PR people. Here are the secrets these pros understand.
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18 common PR terms—defined | Articles

18 common PR terms—defined | Articles | B2B Marketing and PR | Scoop.it
How many of them do you know and use? Did we miss any important ones?
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B2B Marketers: Use Big Data, New Tools to Evaluate, Execute, Evolve - Forbes

B2B Marketers: Use Big Data, New Tools to Evaluate, Execute, Evolve - Forbes | B2B Marketing and PR | Scoop.it
Retailers aren’t the only ones struggling to meet the demands of the digital revolution.
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Homepage Testing: 91% conversion lift from new copy and layout | MarketingSherpa

Homepage Testing: 91% conversion lift from new copy and layout | MarketingSherpa | B2B Marketing and PR | Scoop.it
When done correctly, conversion rate optimization not only increases conversion rates, it reveals details about customers.
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How To Explain Content Marketing To The C-Suite | Content Marketing Institute

How To Explain Content Marketing To The C-Suite | Content Marketing Institute | B2B Marketing and PR | Scoop.it
Part of the content marketer’s job is to champion the value that content has on the bottom line of any business.
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How to SEO: “There’s a Lot Out There About SEO - But Where do You Start From Scratch?” | Atlanta Freelance Copywriter

How to SEO: “There’s a Lot Out There About SEO - But Where do You Start From Scratch?” | Atlanta Freelance Copywriter | B2B Marketing and PR | Scoop.it
I recently answered a how to SEO question from a LinkedIn colleague: “There’s a Lot Out There About SEO - But Where do You Start From Scratch?
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Two Lists You Should Look at Every Morning

Two Lists You Should Look at Every Morning | B2B Marketing and PR | Scoop.it
I was late for my meeting with the CEO of a technology company and I was emailing him from my iPhone as I walked onto the elevator in his company's office building. I stayed focused on the screen as I rode to the sixth floor.
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Facebook Finally Lets Page Admins Schedule Posts, Have Different Roles

Facebook Finally Lets Page Admins Schedule Posts, Have Different Roles | B2B Marketing and PR | Scoop.it
Third-party apps like HootSuite just got a little less relevant with an update from Facebook that lets Page admins schedule posts.
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Infographic: How Marketers are Using Social Media to Market Their Business in 2012 | Other Side Group

Infographic: How Marketers are Using Social Media to Market Their Business in 2012 | Other Side Group | B2B Marketing and PR | Scoop.it
An infographic based on Social Media Examiner's State of the Social Media Industry Report 2012...
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20 Revealing Stats, Charts, and Graphs Every Marketer Should Know

20 Revealing Stats, Charts, and Graphs Every Marketer Should Know | B2B Marketing and PR | Scoop.it
Read 20 of the most telling inbound marketing statistics and data points that will help position your progress against other marketers.
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To Gate or Not to Gate, That Is the B-to-B Content Marketing Question

To Gate or Not to Gate, That Is the B-to-B Content Marketing Question | B2B Marketing and PR | Scoop.it
There’s a spirited debate in B-to-B marketing about whether it’s best to give away information (aka “content,” like white papers and research...
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4 B2B Marketing Scenarios Show One Size Does Not Fit All — B2B Digital Marketing

4 B2B Marketing Scenarios Show One Size Does Not Fit All — B2B Digital Marketing | B2B Marketing and PR | Scoop.it
B2B marketers want to reach people that are trying to solve a challenge or embrace an opportunity in their unique business, not grow their Twitter following or master email marketing. There is no one size fits all solution.
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The 7 Most Common Lies Customers Tell

The 7 Most Common Lies Customers Tell | B2B Marketing and PR | Scoop.it
Lying is part of our nature. But it can also hurt your business if you can't read the facts behind the fibs.
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12 of this decade’s most irritating words and phrases | Articles

12 of this decade’s most irritating words and phrases | Articles | B2B Marketing and PR | Scoop.it
It is what it is? No, not really—not ever, please.
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How to Rehearse for Important Conversations — S. Anthony Iannarino

How to Rehearse for Important Conversations — S. Anthony Iannarino | B2B Marketing and PR | Scoop.it
If you need to have an important conversation, deciding your outcome, preparing your points, and choosing the right words in advance can help you obtain the outcome.
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The Number One Lesson Marketers Can Learn From the Facebook IPO Seesaw - Forbes

The Number One Lesson Marketers Can Learn From the Facebook IPO Seesaw - Forbes | B2B Marketing and PR | Scoop.it
The perception of value is the key driver of Facebook’s IPO seesaw. While new brands like Facebook are widely recognized as fundamental components of today’s digital economy, the market is still deciding how to quantify the value of connections vs.
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Step-by-Step Templates for Mapping Your B2B Content | Content Marketing Institute

Step-by-Step Templates for Mapping Your B2B Content | Content Marketing Institute | B2B Marketing and PR | Scoop.it
A lot of B2B marketers talk about the need for content mapping.
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Study ranks effectiveness of 60 free press release sites | Articles

Study ranks effectiveness of 60 free press release sites | Articles | B2B Marketing and PR | Scoop.it
Should you submit your announcement to one of those free sites? This study will help you decide if you should—and, if so, which ones.
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Check These 6 SEO Tips Before You Submit A Press Release

Check These 6 SEO Tips Before You Submit A Press Release | B2B Marketing and PR | Scoop.it
To get the best results for your small business marketing check these 6 SEO tips before you submit a press release.
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5 Ways to Make It Easier for People to Keep Up With Your Content

5 Ways to Make It Easier for People to Keep Up With Your Content | B2B Marketing and PR | Scoop.it
People are overloaded with content, and this post gives 5 ways to make it easier for them to keep up with your content.
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12 Must-Have Resources for Getting Started With SEO

12 Must-Have Resources for Getting Started With SEO | B2B Marketing and PR | Scoop.it
Want to get started on educating yourself about SEO? Don't know where to begin? MarketingProfs guest blogger Charles Sipes has a list to help you learn what you need to know about SEO.
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Jay Baer Debunks 7 Social Media Myths At Marketo Summit: Live Blog - B2B Marketing

Jay Baer Debunks 7 Social Media Myths At Marketo Summit: Live Blog - B2B Marketing | B2B Marketing and PR | Scoop.it

With the consumerization of IT and customers becoming social, it is imperative that B2B companies begin to engage.

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