B2B Marketing and PR
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B2B Marketing and PR
B2B Marketing and PR Insights, Advice and Tips
Curated by Jenni Hilton
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Kate Mitchell: The Advantage of LinkedIn

Kate Mitchell: The Advantage of LinkedIn | B2B Marketing and PR | Scoop.it
KATE MITCHELL: For B2B startups, LinkedIn is where you need to be. HubSpot research reported that LinkedIn was 277% more effective for lead generation than Facebook and Twitter.
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5 reasons you should be in social media, even if the boss says “no”

5 reasons you should be in social media, even if the boss says “no” | B2B Marketing and PR | Scoop.it
Social media doesn't fit your business model? Think again. Your future might depend on it.
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4 Ways Small Businesses Should Spend On Mobile

4 Ways Small Businesses Should Spend On Mobile | B2B Marketing and PR | Scoop.it
Small businesses have much to gain by embracing mobile and shifting to integrated digital marketing. Here are 4 ways they can do so.
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10 next steps after you’ve decided to start a company blog

10 next steps after you’ve decided to start a company blog | B2B Marketing and PR | Scoop.it
Blogging and content marketing are hot digital buzzwords these days for good reason: "92% of companies who blogged multiple times a day acquired a customer through their blog", according to the HubSpot State of Inbound Marketing 2012.
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3 ways to continue getting booked on TV

3 ways to continue getting booked on TV | B2B Marketing and PR | Scoop.it
A former cable newser explains what you should—and should not do—to land yourself or your client on news shows.
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A Guide to Creating a Thought Leadership Campaign

A Guide to Creating a Thought Leadership Campaign | B2B Marketing and PR | Scoop.it
Establishing thought leadership is a common objective. Although it is often a long-term initiative, here is one way to start with a three month campaign.
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Social Media Marketing becoming Mainstream in BtoB, though most still can't measure it - Fearless Competitor

Social Media Marketing becoming Mainstream in BtoB, though most still can't measure it - Fearless Competitor | B2B Marketing and PR | Scoop.it
Social Media Marketing has gone mainstream and is now a key element in digital marketing programs.
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The two emerging media-relations skills every PR pro needs

The two emerging media-relations skills every PR pro needs | B2B Marketing and PR | Scoop.it
Just calling up a reporter won’t work anymore. You need to adopt these approaches. And don’t worry, we’ll explain how with tons of tips.
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20 PR Power Women to Follow on Twitter | The Daily Muse

20 PR Power Women to Follow on Twitter | The Daily Muse | B2B Marketing and PR | Scoop.it
In the PR world, it’s all about connections. And what better place to make those connections than the Twitterverse? Here's who you should be hanging out with online.
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If Your Writing Sucks, So Will Your Content

If Your Writing Sucks, So Will Your Content | B2B Marketing and PR | Scoop.it
For content marketing, the problem isn’t necessarily with content itself; it’s the lack of quality content.
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A Really Useful B2B Marketing Benchmark Report from Optify – The Point

A Really Useful B2B Marketing Benchmark Report from Optify – The Point | B2B Marketing and PR | Scoop.it
Jenni Hilton's insight:

Web traffic is seasonal.

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3 Simple Questions Your Website Should Answer | Men with Pens

3 Simple Questions Your Website Should Answer | Men with Pens | B2B Marketing and PR | Scoop.it
Want your website to make more money? Make sure it answers these 3 simple questions - and check out the bonus for an extra one-two punch that pads your wallet.
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3 More Critical Roles that Need SEO Skills

3 More Critical Roles that Need SEO Skills | B2B Marketing and PR | Scoop.it
  Panda and Penguin Last month, I wrote about how SEO is not just the domain of consultants. Rather, every person in digital media production needs
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The Corporate Battle of the Facebook Likes

The Corporate Battle of the Facebook Likes | B2B Marketing and PR | Scoop.it
Is competing for Facebook "Likes" a viable brand strategy or an emotional response to competitors? This company has started a war over Likes!
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Why Every Digital Marketer Needs to Watch Amanda Palmer’s TED Talk

Why Every Digital Marketer Needs to Watch Amanda Palmer’s TED Talk | B2B Marketing and PR | Scoop.it

What are you doing with social media? Are you developing high-quality content? Curating your Twitter feed? Are you connecting with your followers?

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25 Things You'll Have to Explain to Your Kids About Marketing One Day

25 Things You'll Have to Explain to Your Kids About Marketing One Day | B2B Marketing and PR | Scoop.it
Read through what you'll have to explain to your kids about marketing one day.
Jenni Hilton's insight:

Hilarious.

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How to get your photo to show up in Google search results

How to get your photo to show up in Google search results | B2B Marketing and PR | Scoop.it
A number of readers have noticed that whenever a post from this blog shows up in Google’s search results, Google displays a photo of me next to it (see above).
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3 imminent Facebook changes that could affect brands | Articles | Home

3 imminent Facebook changes that could affect brands | Articles | Home | B2B Marketing and PR | Scoop.it
The social network is making a big announcement tomorrow. Here’s what could be in store for companies on Facebook.
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The 5 Red Flags That Signal It's Time to Make Over Your Website

The 5 Red Flags That Signal It's Time to Make Over Your Website | B2B Marketing and PR | Scoop.it
Do you have the sneaking suspicion your website needs a redesign, but you're not sure if it's worth the effort? You may know all the basic website information. You may have been inspired by some gr...
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Make Your Writing Pop: 8 Tips

Make Your Writing Pop: 8 Tips | B2B Marketing and PR | Scoop.it
With email and social media, everyone writes all the time now. Are you any good at it? Here are eight ways to improve.
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How to think like a PR person | Articles | Home

How to think like a PR person | Articles | Home | B2B Marketing and PR | Scoop.it
You think in sound bites; you deal in talking points; you feed on deadlines, and more.
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PR Pros to Follow on Twitter - PRWeb

Learn directly from the most influential names in content marketing - follow these PR pros on Twitter to gain their valuable insights.
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Top 10 Tips for Better Email Templates – The Point

Top 10 Tips for Better Email Templates – The Point | B2B Marketing and PR | Scoop.it
Jenni Hilton's insight:

Great tips.

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Social tools and platforms for your social business arsenal - A Listly List

This list was curated for you by the folks at social collaboration platform Tracky (www.tracky.com). The sheer amount of social tools are overwhelming. We've done the work and put in the time to make it easier for you. Instead of keeping 20+ browser windows open each day, bookmark this ultimate social tool list and reference it, daily.
Jenni Hilton's insight:

Great list to bookmark and reference when you have free time.

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10 industry buzzwords that need to die | Articles | Home

10 industry buzzwords that need to die | Articles | Home | B2B Marketing and PR | Scoop.it
Here are a few more gems to add to your trusty "do not use" vocabulary list. Digital ecosystem and data visualization should be at the top.
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