B2B Marketing and PR
2.5K views | +0 today
Follow
B2B Marketing and PR
B2B Marketing and PR Insights, Advice and Tips
Curated by Jenni Hilton
Your new post is loading...
Your new post is loading...
Scooped by Jenni Hilton
Scoop.it!

Marketers must be equal parts creative, tech, and finance - Chief Marketing Technologist

Marketers must be equal parts creative, tech, and finance - Chief Marketing Technologist | B2B Marketing and PR | Scoop.it
Earlier this month, I read Oracle/Eloqua's new report on Defining the Modern Marketer: From Ideal to Real.
more...
No comment yet.
Scooped by Jenni Hilton
Scoop.it!

Personal Branding: How to Use LinkedIn to Create Yours

Personal Branding: How to Use LinkedIn to Create Yours | B2B Marketing and PR | Scoop.it
A personal brand can be a very valuable thing. Here's how to use LinkedIn to being the process of creating your personal brand.
more...
No comment yet.
Scooped by Jenni Hilton
Scoop.it!

3/26/13: Constant Contact Survey of Small Business Owners Finds Increasing Numbers Now View LinkedIn and Twitter as Effective for Their Business | Constant Contact Media Newsroom

3/26/13: Constant Contact Survey of Small Business Owners Finds Increasing Numbers Now View LinkedIn and Twitter as Effective for Their Business | Constant Contact Media Newsroom | B2B Marketing and PR | Scoop.it
Get media contact information and the latest from Constant Contact, including press releases, news and video clips, recent research, and more.
more...
No comment yet.
Scooped by Jenni Hilton
Scoop.it!

Crafting an Effective Sign-Up Form

Crafting an Effective Sign-Up Form | B2B Marketing and PR | Scoop.it
We've compiled some tips and examples to help you create a frictionless sign up form so you can get pertinent information from your subscribers while you have their undivided attention.
more...
No comment yet.
Scooped by Jenni Hilton
Scoop.it!

How to Turn Social Connections Into In-Person Sales

How to Turn Social Connections Into In-Person Sales | B2B Marketing and PR | Scoop.it
Alix Hart, Brand Marketer at Best Buy, joins the Social Pros Podcast this week to discuss integrating social into all aspects of customer service and battling the "showroom" effect as a brick-and-mortar retailer.
more...
No comment yet.
Scooped by Jenni Hilton
Scoop.it!

What Content Creators Can Learn from Tablet Design Pros

What Content Creators Can Learn from Tablet Design Pros | B2B Marketing and PR | Scoop.it
According to recent Adobe study, tablets are trumping smartphones in global website traffic. Users of the internet prefer to use tablets for more in depth visits.  Whether they’re shopping, watchin...
more...
No comment yet.
Scooped by Jenni Hilton
Scoop.it!

A Whirlpool Microwave and a Customer-Service Problem

A Whirlpool Microwave and a Customer-Service Problem | B2B Marketing and PR | Scoop.it
After trying repeatedly to get a new microwave oven in working order — and then asking the company for a refund — a Whirlpool customer turned to the Haggler to intervene.
more...
No comment yet.
Scooped by Jenni Hilton
Scoop.it!

5 Ways for Journalists to Build Better Relationships with PR Pros - PRNewser

5 Ways for Journalists to Build Better Relationships with PR Pros - PRNewser | B2B Marketing and PR | Scoop.it
5 Ways for Journalists to Build Better Relationships with PR Pros
more...
No comment yet.
Scooped by Jenni Hilton
Scoop.it!

Hack to Flack: A Former Journalist’s Guide to Better PR Pitches - PRNewser

Hack to Flack: A Former Journalist’s Guide to Better PR Pitches - PRNewser | B2B Marketing and PR | Scoop.it
Hack to Flack: A Former Journalist’s Guide to Better PR Pitches
more...
No comment yet.
Scooped by Jenni Hilton
Scoop.it!

Content Marketing Metrics Fun With Google Analytics

Content Marketing Metrics Fun With Google Analytics | B2B Marketing and PR | Scoop.it
In this article from Jill Whalen you'll learn how to measure the rankings, traffic, conversions, leads and sales of your content marketing strategies.
more...
No comment yet.
Scooped by Jenni Hilton
Scoop.it!

A Simple Plan for Writing One Powerful Piece of Online Content per Week

A Simple Plan for Writing One Powerful Piece of Online Content per Week | B2B Marketing and PR | Scoop.it
Good morning, you epic article writer, you. That's right, I'm talking to you. You wield your WordPress editor as a valuable tool. You use it to attract n
more...
No comment yet.
Scooped by Jenni Hilton
Scoop.it!

Baby Boomers, Gen Xers and Millennials: Their Different Communication Preferences

Baby Boomers, Gen Xers and Millennials: Their Different Communication Preferences | B2B Marketing and PR | Scoop.it
Different generational groups may communicate differently based upon the cultural shared practices that are most salient during their birth cohort.
more...
No comment yet.
Scooped by Jenni Hilton
Scoop.it!

Twitter marketing: B2B tech brands generate above average leads via social media content

Twitter marketing: B2B tech brands generate above average leads via social media content | B2B Marketing and PR | Scoop.it
Twitter proves its audience-targeting capabilities with new research from Compete.
more...
No comment yet.
Scooped by Jenni Hilton
Scoop.it!

Integration, Content and Analytics Drive B2B Digital Marketing Success

Integration, Content and Analytics Drive B2B Digital Marketing Success | B2B Marketing and PR | Scoop.it
In a recent study, CEB’s Marketing Leadership Council and Google found that 57% of the buying process is complete before a B2B buyer ever contacts a salesperson. And their results showed an even higher number, 70%, in some instances.
more...
No comment yet.
Scooped by Jenni Hilton
Scoop.it!

When Did Marketing Become IT? | Digital Clarity Group Blog - Just Clarity

When Did Marketing Become IT? | Digital Clarity Group Blog - Just Clarity | B2B Marketing and PR | Scoop.it
more...
No comment yet.
Scooped by Jenni Hilton
Scoop.it!

5 Essential Spreadsheets for Social Media Analytics

5 Essential Spreadsheets for Social Media Analytics | B2B Marketing and PR | Scoop.it
Social media analytics and tracking can be very time-consuming and expensive. You'll find quite a few smart social media monitoring tools, but what if you can't afford them?
Tha...
more...
No comment yet.
Scooped by Jenni Hilton
Scoop.it!

9 Tools to Improve Social Media Productivity

9 Tools to Improve Social Media Productivity | B2B Marketing and PR | Scoop.it
Do you find that the daily demands of social media promotion are increasing? Thankfully, there are several wonderful tools that can help. Here are 9 social media tools that will help you save time and improve your productivity.
more...
No comment yet.
Scooped by Jenni Hilton
Scoop.it!

20+ Tools to Create Your Own Infographics

20+ Tools to Create Your Own Infographics | B2B Marketing and PR | Scoop.it
A picture is worth a thousand words – based on this, infographics would carry hundreds of thousands of words, yet if you let a reader choose between a full-length 1000-word article and an infographic that needs a few scroll-downs, they’d probably...
more...
No comment yet.
Scooped by Jenni Hilton
Scoop.it!

5 Key Takeaways from Pew's State of the News Media 2013

5 Key Takeaways from Pew's State of the News Media 2013 | B2B Marketing and PR | Scoop.it

This morning, the Pew Research Center's Project for Excellence in Journalism (PEJ) released the 10th annual State of News Media report. 

more...
No comment yet.
Scooped by Jenni Hilton
Scoop.it!

The changed PR-journalist equation | Talking Biz News

The changed PR-journalist equation | Talking Biz News | B2B Marketing and PR | Scoop.it

Last week my former Associated Press client Tori Ekstrand invited me to speak at the School of Journalism & Mass Communicationat the University of North Carolina at Chapel Hill.

more...
No comment yet.
Scooped by Jenni Hilton
Scoop.it!

‘Bad Pitch Blog’ Co-Founder Kevin Dugan on the Art of Pitching - PRNewser

‘Bad Pitch Blog’ Co-Founder Kevin Dugan on the Art of Pitching - PRNewser | B2B Marketing and PR | Scoop.it
‘Bad Pitch Blog’ Co-Founder Kevin Dugan on the Art of Pitching
more...
No comment yet.
Rescooped by Jenni Hilton from Web Project Management
Scoop.it!

Excel for SEO & Analytics – Powerful Cheat Sheet


Via TonyaPriceConsulting
more...
TonyaPriceConsulting's curator insight, March 19, 2013 10:14 AM

Web Project Managers have to be generalists - you have to know a lot about a lot of things. One of those things is SEO and Analytics. Here is a great artcile with a cheat sheet for Editing in Excel. 

 

If you have to work with Excel spreadsheets, then you'll want to download the pdf.

Scooped by Jenni Hilton
Scoop.it!

9 Persuasion Lessons from a 4-Year-Old

9 Persuasion Lessons from a 4-Year-Old | B2B Marketing and PR | Scoop.it
How confident are you in your persuasion skills? After months and months of providing your most valuable teaching, are you hearing crickets chirping when
more...
No comment yet.
Scooped by Jenni Hilton
Scoop.it!

The One Conversational Tool That Will Make You Better At Absolutely Everything

The One Conversational Tool That Will Make You Better At Absolutely Everything | B2B Marketing and PR | Scoop.it
Ask yourself: If you could interview like Walter Cronkite, would you get more value from your meetings? Would your mentors become more valuable?
more...
No comment yet.
Scooped by Jenni Hilton
Scoop.it!

20 B2B Marketing Blogs You Need To Read | B2B Marketing Insider

20 B2B Marketing Blogs You Need To Read | B2B Marketing Insider | B2B Marketing and PR | Scoop.it
Are you in B2B? Then you need to follow these 22 Best B2B Marketing Blogs - a list compiled from reader and social media feedback...
more...
No comment yet.