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B2B Marketing and PR
B2B Marketing and PR Insights, Advice and Tips
Curated by Jenni Hilton
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Everything you need to know about 2012, according to social media

Everything you need to know about 2012, according to social media | B2B Marketing and PR | Scoop.it
From the most popular searches to the hottest memes, here’s what captured the imagination of social media audiences.
Jenni Hilton's insight:

Top social searches and phrases in 2012.

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Phone call etiquette: 4 things journalists love | Articles | Home

Phone call etiquette: 4 things journalists love | Articles | Home | B2B Marketing and PR | Scoop.it
Even in this digital age, as a PR pro you'll need to call a journalist at some point. When you do, remember these tips to stay on his good side.
Jenni Hilton's insight:

Research their contact preferences and then get in touch the way they prefer. Be a resource not only for your pitch but for all things relevant.

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The Cutting Edge of B2B Content Marketing

The Cutting Edge of B2B Content Marketing | B2B Marketing and PR | Scoop.it
37 ways to put yourself at the cutting edge of B2B content marketing and win hearts and minds to your brand!
Jenni Hilton's insight:

Great examples of new techy ways to tell your story.

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Use the Google Keyword Tool for Content Ideas | Spin Sucks

Use the Google Keyword Tool for Content Ideas | Spin Sucks | B2B Marketing and PR | Scoop.it
All of us get stumped when we have to consistently produce content. Next time you need ideas, check out these tips using the Google Keyword Tool.
Jenni Hilton's insight:

Ask your customers what keywords they use to search for your type of business. Then check out the Google keyword tool.

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A cautionary tale: Putting your business in the hands of Facebook

A cautionary tale: Putting your business in the hands of Facebook | B2B Marketing and PR | Scoop.it
Why do we need a website when we have Facebook? Let us count the ways!
Jenni Hilton's insight:

Your website should be the central hub for all of your online activity, including social. Don't depend on other sites.

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"Get Up, Do Something, Do Anything...Just Make a Start!" - Forbes

"Get Up, Do Something, Do Anything...Just Make a Start!" - Forbes | B2B Marketing and PR | Scoop.it
I still remember the first time my grandfather gave me that advice.  I was only 23 years old, with two small children and no idea how I was going to support my family and still have time to care for my kids. I had gone to my grandparent’s house to...
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B2B Marketing Has a Perception Problem — B2B Digital Marketing

B2B Marketing Has a Perception Problem — B2B Digital Marketing | B2B Marketing and PR | Scoop.it
No one buys from a company they distrust or pays a premium to work with the discount provider. However, today's approaches to marketing and measurement are turning marketers away from creating or changing these perceptions.
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A New Way To Connect Twitter To Lead Generation — B2B Digital Marketing

A New Way To Connect Twitter To Lead Generation — B2B Digital Marketing | B2B Marketing and PR | Scoop.it
Lead generation is still a top objective for many marketers and any new opportunity to connect social media and lead generation is worth considering.
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Three Basic Steps For Filming A Marketing Video - Forbes

Three Basic Steps For Filming A Marketing Video - Forbes | B2B Marketing and PR | Scoop.it
Creating marketing videos that are as engaging as prime time television and blockbuster movies can be a daunting task. Most entrepreneurs and marketers struggle to dream up the content that will captivate their video viewers.
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Content Marketing Strategy Worksheet and Template to Jumpstart 2013 - Forbes

Content Marketing Strategy Worksheet and Template to Jumpstart 2013 - Forbes | B2B Marketing and PR | Scoop.it
Use the Content Marketing Strategy Worksheet and Template to jumpstart your content marketing and build your brand and business.
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18 Growing B2B Content Marketing Trends to Share

18 Growing B2B Content Marketing Trends to Share | B2B Marketing and PR | Scoop.it
This benchmark survey of North American B2B marketers shows that the adoption of content marketing and the sharing of it using social media continues to grow.
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Managing client expectations: 6 guidelines for PR firms | Articles | Home

Managing client expectations: 6 guidelines for PR firms | Articles | Home | B2B Marketing and PR | Scoop.it
Public relations is a long-term investment; unfortunately, not every client understands this notion. Here are guidelines for dealing with them.
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The 16 Most Important Social Media Updates of 2012

The 16 Most Important Social Media Updates of 2012 | B2B Marketing and PR | Scoop.it
Read about the biggest social media marketing updates from 2012.
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Journalists and PR pros share 10 wishes for the year ahead | Articles | Home

Journalists and PR pros share 10 wishes for the year ahead | Articles | Home | B2B Marketing and PR | Scoop.it
Better industry standards and smoother working relationships could make for a happier 2013.
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What Instagram's New Terms of Service Mean for You

What Instagram's New Terms of Service Mean for You | B2B Marketing and PR | Scoop.it
Instagram released an updated version of its privacy policy and terms of service, and they include lengthy stipulations on how photographs uploaded by users may be used by Instagram and its parent company, Facebook.
Jenni Hilton's insight:

I don't want pictures of my family appearing in advertisements. Looks like I will be closing my Instagram account.

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14 Ways to Present Information Visually

14 Ways to Present Information Visually | B2B Marketing and PR | Scoop.it
Making an infographic? Here are 14 ways to present data visually, with examples and tips on when to use them
Jenni Hilton's insight:

Valuable tips for presenting data visually.

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Six simple social media tips to get you noticed

Six simple social media tips to get you noticed | B2B Marketing and PR | Scoop.it
There are loads of ways to stand out on social media platforms, but frankly nothing beats due diligence and knowing what the hell you’re doing does it?
Jenni Hilton's insight:

Very great social media "How To" tips I haven't seen anywhere else.

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7 habits of highly successful PR people | Articles | Home

7 habits of highly successful PR people | Articles | Home | B2B Marketing and PR | Scoop.it
Listen up, PR pros. Here's how Stephen Covey's tips can help you become even better at what you do.
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B2B Lead Blog » Trade Show Follow-Up: 5 tips to optimize response

B2B Lead Blog » Trade Show Follow-Up: 5 tips to optimize response | B2B Marketing and PR | Scoop.it

For the past seven years, trade shows have surpassed websites, email marketing and paid search to secure the top spot as B2B marketers’ biggest investment, according to the MarketingSherpa 2012 B2B Marketing Benchmark Report.

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How the Internet has made your B2B sales process outdated

How the Internet has made your B2B sales process outdated | B2B Marketing and PR | Scoop.it
Photo credit: eric.delcroix I'm old. 30 years ago, I learned how IBM qualified leads for sales.
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The First Thing To Do Before You Start Anything New - Forbes

The First Thing To Do Before You Start Anything New - Forbes | B2B Marketing and PR | Scoop.it
As early as possible, ask potential customers will they pay for what you plan to offer. If you don't, you are going to waste endless amounts of time, money and other resources.
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Three Ways Marketers May Be Pushing Away Consumers - Forbes

Three Ways Marketers May Be Pushing Away Consumers - Forbes | B2B Marketing and PR | Scoop.it
(Image credit: Getty Images via @daylife) This article is by Robert Wollan, global managing director of the Accenture Sales & Customer Services practice.
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12 most overused fonts that can damage your brand

12 most overused fonts that can damage your brand | B2B Marketing and PR | Scoop.it
This list goes beyond Comic Sans—way beyond. So are you using of these fonts?
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Study shows Americans’ social media habits now account for 18 percent of time spent online

Study shows Americans’ social media habits now account for 18 percent of time spent online | B2B Marketing and PR | Scoop.it
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The PR industry’s high school stereotypes

The PR industry’s high school stereotypes | B2B Marketing and PR | Scoop.it
Meet the popular kids, the jocks, the nerds, and the new kids of the public relations profession.
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