B2B Marketing and PR
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B2B Marketing and PR
B2B Marketing and PR Insights, Advice and Tips
Curated by Jenni Hilton
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A beginner's guide to Google Analytics | Articles | Home

A beginner's guide to Google Analytics | Articles | Home | B2B Marketing and PR | Scoop.it
Here's some fundamental information to get you started using this powerful online tracking tool.
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Lead Generation Poses Biggest Challenge for B2Bs - eMarketer

Finding new prospects is critical for B2B companies and seen as their biggest online marketing challenge. Social media is among the most challenging lead gen tactics, while email marketing, SEO and content marketing get the best results.
Jenni Hilton's insight:

Lead generation is still a struggle.

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3 Ways to Micro-Target Your PR Pitches

3 Ways to Micro-Target Your PR Pitches | B2B Marketing and PR | Scoop.it
When PR firms are sending out a pitch, it’s important to tell a compelling story and know the best times to send a pitch, but you also need to make sure your pitches are relevant to the influencers and audience you want to reach.
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5 Ways B2B Tech Companies Can Use Facebook for Leads

5 Ways B2B Tech Companies Can Use Facebook for Leads | B2B Marketing and PR | Scoop.it
Facebook isn’t a platform that appeals to a lot of B2B tech companies. One recent study showed that LinkedIn is deemed the most “useful” social media network among B2Bs in general, and Twitter comes out ahead of Facebook, too.
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How Are Small Businesses Using Social Media (And What Are They Doing Wrong)? [INFOGRAPHIC] - AllTwitter

How Are Small Businesses Using Social Media (And What Are They Doing Wrong)? [INFOGRAPHIC] - AllTwitter | B2B Marketing and PR | Scoop.it
How Are Small Businesses Using Social Media (And What Are They Doing Wrong)? [INFOGRAPHIC]
Jenni Hilton's insight:

Three-quarters of small businesses (74 percent) employ nobody to manage their social media marketing. 

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How to Keep Prospects on Your Content: A Look at Aesthetics and Usability

How to Keep Prospects on Your Content: A Look at Aesthetics and Usability | B2B Marketing and PR | Scoop.it
The way your webpages look, whether it’s your homepage, blog or press releases make a difference in who arrives, who stays and even who buys.
Jenni Hilton's insight:

You only have a few seconds to make an impression. 

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What Does ‘Digital Disruption’ Mean for B2B Tech PR?

What Does ‘Digital Disruption’ Mean for B2B Tech PR? | B2B Marketing and PR | Scoop.it
Digital disruption is a term we’re hearing a lot these days.
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Public Relations For SEO: How To Target Journalists

Public Relations For SEO: How To Target Journalists | B2B Marketing and PR | Scoop.it
A few years ago, I launched a website called FindHow, and we gave it a full-court press from a PR standpoint. In this series of articles, I’m running through all the best practices we leveraged.
Jenni Hilton's insight:

Be aware of other events taking place around your announcement date. Be flexible and do your homework.

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Social Media Benchmarking Report 2013 | b2bmarketing.net

Social Media Benchmarking Report 2013 | b2bmarketing.net | B2B Marketing and PR | Scoop.it
The Social Media Benchmarking Report highlights the key trends and activities in B2B organisations, based on an exclusive research project. The report was produced by B2B Marketing in association with Circle Research.
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Integration, Content and Analytics Drive B2B Digital Marketing Success

Integration, Content and Analytics Drive B2B Digital Marketing Success | B2B Marketing and PR | Scoop.it
In a recent study, CEB’s Marketing Leadership Council and Google found that 57% of the buying process is complete before a B2B buyer ever contacts a salesperson. And their results showed an even higher number, 70%, in some instances.
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When Did Marketing Become IT? | Digital Clarity Group Blog - Just Clarity

When Did Marketing Become IT? | Digital Clarity Group Blog - Just Clarity | B2B Marketing and PR | Scoop.it
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5 Essential Spreadsheets for Social Media Analytics

5 Essential Spreadsheets for Social Media Analytics | B2B Marketing and PR | Scoop.it
Social media analytics and tracking can be very time-consuming and expensive. You'll find quite a few smart social media monitoring tools, but what if you can't afford them?
Tha...
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9 Tools to Improve Social Media Productivity

9 Tools to Improve Social Media Productivity | B2B Marketing and PR | Scoop.it
Do you find that the daily demands of social media promotion are increasing? Thankfully, there are several wonderful tools that can help. Here are 9 social media tools that will help you save time and improve your productivity.
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Get Media Attention: Six Tips to Pitch Journalists on Your Own

Get Media Attention: Six Tips to Pitch Journalists on Your Own | B2B Marketing and PR | Scoop.it
No longer is a PR professional needed for you to gain media attention. Here are six tips to pitch journalists your organization's story on your own.
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Infographic: The Best (and Worst) Times to Send a Pitch

Infographic: The Best (and Worst) Times to Send a Pitch | B2B Marketing and PR | Scoop.it
Pitching ideas to the media is one of the most important skills every PR pro should master. And while email is perhaps the primary vehicle for getting stories out, it’s oftentimes our greatest enemy.
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3 Things B2B Tech Companies Should Consider For a Social Media Program

3 Things B2B Tech Companies Should Consider For a Social Media Program | B2B Marketing and PR | Scoop.it
Are you a B2B tech company that is thinking about leaping into the world of social media? Maybe you haven’t ventured in because you aren’t sure if you’ll reach your intended audience, or perhaps the scene just feels too overwhelming.
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10 Tactics to Get Your Social Media Strategy on Track | Heidi Cohen

10 Tactics to Get Your Social Media Strategy on Track | Heidi Cohen | B2B Marketing and PR | Scoop.it
Social media strategies, like IRS forms, cause anxiety to runs high. Face it—change is challenging, especially when you’re trying to get an organization to transform how it do business.
Jenni Hilton's insight:

Find out where your customers go online, and then be there.

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4 tips for building reporter relationships on Twitter | Articles | Home

4 tips for building reporter relationships on Twitter | Articles | Home | B2B Marketing and PR | Scoop.it
Reporters have less time for in person visits, but reaching out on Twitter can help fill part of that void. Here are the finer details.
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5 Ways B2B Tech Companies Can Use Facebook for Leads

5 Ways B2B Tech Companies Can Use Facebook for Leads | B2B Marketing and PR | Scoop.it
Facebook isn’t a platform that appeals to a lot of B2B tech companies. One recent study showed that LinkedIn is deemed the most “useful” social media network among B2Bs in general, and Twitter comes out ahead of Facebook, too.
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Public Relations For SEO: How To Pitch Journalists

Public Relations For SEO: How To Pitch Journalists | B2B Marketing and PR | Scoop.it
A few years ago, I launched a website called FindHow, and we gave it a full-court press from a PR standpoint. In this series of articles, I’m running through all the best practices we leveraged.
Jenni Hilton's insight:

Become a source, be helpful.

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How Colors Affect Conversions - Infographic

How Colors Affect Conversions - Infographic | B2B Marketing and PR | Scoop.it
Color has a powerful psychological influence on the human brain. Learn how others have harnessed it and how you can do the same.
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Marketers must be equal parts creative, tech, and finance - Chief Marketing Technologist

Marketers must be equal parts creative, tech, and finance - Chief Marketing Technologist | B2B Marketing and PR | Scoop.it
Earlier this month, I read Oracle/Eloqua's new report on Defining the Modern Marketer: From Ideal to Real.
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Personal Branding: How to Use LinkedIn to Create Yours

Personal Branding: How to Use LinkedIn to Create Yours | B2B Marketing and PR | Scoop.it
A personal brand can be a very valuable thing. Here's how to use LinkedIn to being the process of creating your personal brand.
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3/26/13: Constant Contact Survey of Small Business Owners Finds Increasing Numbers Now View LinkedIn and Twitter as Effective for Their Business | Constant Contact Media Newsroom

3/26/13: Constant Contact Survey of Small Business Owners Finds Increasing Numbers Now View LinkedIn and Twitter as Effective for Their Business | Constant Contact Media Newsroom | B2B Marketing and PR | Scoop.it
Get media contact information and the latest from Constant Contact, including press releases, news and video clips, recent research, and more.
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Crafting an Effective Sign-Up Form

Crafting an Effective Sign-Up Form | B2B Marketing and PR | Scoop.it
We've compiled some tips and examples to help you create a frictionless sign up form so you can get pertinent information from your subscribers while you have their undivided attention.
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