I tweeted sometime last week that I thought part of the problem folks face with social media measurement and determining performance against metrics like ROI is that they don’t know how to create measurable objectives in the first place.
Today’s guest post comes from Steve Farnsworth (who you might know as Steveology). He’s a Forbes Top 50 Social Media Influencer and an advisor to the TEDxSanJoseCA event. He blogs at The Steveology Blog.
I recently asked you to weigh in on content for the blog — choose your own adventure, if you will. Between the comments, tweets and emails I received, it was clear that you wanted more info about how to write a PR plan.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.