B2B Marketing and PR
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B2B Marketing and PR
B2B Marketing and PR Insights, Advice and Tips
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12 Revealing Stats About B2B Social Media Marketing | Social Media B2B

12 Revealing Stats About B2B Social Media Marketing | Social Media B2B | B2B Marketing and PR | Scoop.it
Articles about B2B social media marketing adoption often paint a rosy picture of the current landscape, but when you dig in deeper, there are many challenges.
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Eight Reasons Why B2B Social Media Actually Matters

Eight Reasons Why B2B Social Media Actually Matters | B2B Marketing and PR | Scoop.it
News for the marketing & media industries in the UK, with stories, job search resources, events listing, and features.
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Social media to-do list: 10 tasks every PR pro should complete | Articles | Main

Social media to-do list: 10 tasks every PR pro should complete | Articles | Main | B2B Marketing and PR | Scoop.it
Don’t waste your day on social media. By referring to this list you’ll actually save yourself time in the long run.
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3 analogies to help executives 'get' social media | Articles | Main

3 analogies to help executives 'get' social media | Articles | Main | B2B Marketing and PR | Scoop.it
Your C-suite honchos are aware of online networks, of course, but here are several approaches to help them see the benefits for your organization.
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3 Critical Tips for B2B Buyer Personas - Marketing Interactions

3 Critical Tips for B2B Buyer Personas - Marketing Interactions | B2B Marketing and PR | Scoop.it
As many of you know, I spend a lot of time working on buyer personas in my client projects. I thought I'd share a few things that should be obvious, but apparently are not. Objectivity is critical.
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How to Optimize Your PDF for Search Engines

How to Optimize Your PDF for Search Engines | B2B Marketing and PR | Scoop.it
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4 ways to increase the pick-up on your press releases | Articles | Home

4 ways to increase the pick-up on your press releases | Articles | Home | B2B Marketing and PR | Scoop.it
Are the press releases you’re writing falling flat, attracting no responses or, worse, jeers from your audience. Here’s how you can fix the problem.
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5 things an engineer learned about PR and marketing | Articles | Home

5 things an engineer learned about PR and marketing | Articles | Home | B2B Marketing and PR | Scoop.it
The author has a background in industrial engineering, but he’s spent the last eight months in the marketing department. Here are his observations.
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The ROI of Social Media.. INFOGRAPHIC

The ROI of Social Media.. INFOGRAPHIC | B2B Marketing and PR | Scoop.it

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Via The Fish Firm
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5 Easy Steps to Build Customer Loyalty

5 Easy Steps to Build Customer Loyalty | B2B Marketing and PR | Scoop.it
Replacements, Ltd. went from a handful of leads in a recipe box to 10 million loyal customers.
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The 100% Fool Proof Way to Increase Credible Inbound Links to Your Site

The 100% Fool Proof Way to Increase Credible Inbound Links to Your Site | B2B Marketing and PR | Scoop.it
One of the best ways to grow inbound links to the core service and product pages on your website is by contributing guest posts to other sites.
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Twitter is about to be transformed

Twitter is about to be transformed | B2B Marketing and PR | Scoop.it
Twitter is about to undergo a shock of new interest and the platform will never be the same.
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10 photo-editing tools for community managers | Articles | Social Media

10 photo-editing tools for community managers | Articles | Social Media | B2B Marketing and PR | Scoop.it
Your audience craves visual content. These free tools will help you create the kind of images that will nourish those cravings.
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3 Tips to Optimize Your B2B Social Media Marketing Mix | Social Media B2B

3 Tips to Optimize Your B2B Social Media Marketing Mix | Social Media B2B | B2B Marketing and PR | Scoop.it
B2B marketers often ask how to apply traditional marketing mix modeling to their social media efforts and how analyzing data can lead to data-driven decisions.
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Infographic: 75 percent of reporters want videos in press releases | Articles | Main

Infographic: 75 percent of reporters want videos in press releases | Articles | Main | B2B Marketing and PR | Scoop.it
A new survey finds a big discrepancy between what journalists want from press releases and what PR pros think they want. More video is one example.
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3 reasons millennials will choose Fancy over Pinterest | Articles | Main

3 reasons millennials will choose Fancy over Pinterest | Articles | Main | B2B Marketing and PR | Scoop.it
If your brand targets millennials, you may want to add this Pinterest look-alike to your social media strategy. A millennial explains why.
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8 website flaws you should fix ASAP

8 website flaws you should fix ASAP | B2B Marketing and PR | Scoop.it
From infrequent posts to pixelated pictures, here are the flaws that scare away your customers.
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Measuring Success in B2B Marketing [#B2Bchat Recap] — B2B Digital Marketing

Measuring Success in B2B Marketing [#B2Bchat Recap] — B2B Digital Marketing | B2B Marketing and PR | Scoop.it
Picking the right measurements and consistently using them to improve your marketing is the real challenge. Here are just a few of the topics you will need to address: measurements beyond revenue, data quality, social media and content marketing.
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20 things PR is NOT | Articles | Home

20 things PR is NOT | Articles | Home | B2B Marketing and PR | Scoop.it
It is important for PR pros to educate others about what it can do for organizations, and that means telling people what PR isn’t .
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5 tips to boost PR productivity (and maintain your sanity) | Articles | Home

5 tips to boost PR productivity (and maintain your sanity) | Articles | Home | B2B Marketing and PR | Scoop.it
You’ve got a full list of to-dos and then—the phone rings. A major media contact requires your attention. There goes that productive day, right? Not necessarily.
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5 Things Reporters Hate

5 Things Reporters Hate | B2B Marketing and PR | Scoop.it

Why did your last press release go unpublished or your last few phone calls to the local newspaper go unanswered?

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Rescooped by Jenni Hilton from Modern Marketer
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5 Ways to View Social Media for A Small Business

5 Ways to View Social Media for A Small Business | B2B Marketing and PR | Scoop.it

if you are still having difficulty understanding the attraction to social media – hopefully these points might convince you.


Via The Fish Firm
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Is Outsourcing Your Marketing a Good Idea? [FLOWCHART]

Is Outsourcing Your Marketing a Good Idea? [FLOWCHART] | B2B Marketing and PR | Scoop.it
Use this handy flowchart to determine whether you should outsource your marketing, or keep it in-house.
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Building a B2B Marketing Brand Advocate Army - B2B Marketing

Building a B2B Marketing Brand Advocate Army - B2B Marketing | B2B Marketing and PR | Scoop.it

Being in customer marketing, I am always looking for new and better ways to identify and empower our most active customers.

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Social media to-do list: 10 tasks every PR pro should complete | Articles | Home

Social media to-do list: 10 tasks every PR pro should complete | Articles | Home | B2B Marketing and PR | Scoop.it
Don’t waste your day on social media. By referring to this list you’ll actually save yourself time in the long run.
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