B2B Marketing and PR
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B2B Marketing and PR
B2B Marketing and PR Insights, Advice and Tips
Curated by Jenni Hilton
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4 Questions To Ask During The Upcoming ObamaCare Public Relations Blitz

4 Questions To Ask During The Upcoming ObamaCare Public Relations Blitz | B2B Marketing and PR | Scoop.it
The Obama Administration is planning a new PR campaign to sell the health law. Here are 4 questions every American should ask.
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Expanding Your Reach: How Do You Attract New Customers to Your Coffee Shop Beyond the People That Walk By or Visit

Expanding Your Reach: How Do You Attract New Customers to Your Coffee Shop Beyond the People That Walk By or Visit | B2B Marketing and PR | Scoop.it
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The 25 Most Essential Public Speaking Tips | Mr. Media Training

The 25 Most Essential Public Speaking Tips | Mr. Media Training | B2B Marketing and PR | Scoop.it
Here are the 25 most important tips you need to know to deliver a terrific presentation that your audience remembers and acts upon.
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The Marketer’s Guide to Reaching Millennials

The Marketer’s Guide to Reaching Millennials | B2B Marketing and PR | Scoop.it
Much public hand-wringing and gnashing of teeth have been made of late on the subject of brand marketers targeting millennials and their appetite for the use of digital channels to connect with the demo.
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5 tips to enhance social media content | Articles | Home

5 tips to enhance social media content | Articles | Home | B2B Marketing and PR | Scoop.it
Sure, you already know these platforms, but you might not know these terrific ways of getting the most out of them for you organization or brand.
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Why the brand newsroom will change PR for good

Why the brand newsroom will change PR for good | B2B Marketing and PR | Scoop.it
Speed and mobility are transforming the industry landscape. Here’s how, along with guidelines for keeping pace.
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5 questions that nag social media marketers

5 questions that nag social media marketers | B2B Marketing and PR | Scoop.it
They want to know which tools and tactics will work best for them, how to create a strategy, and how to measure results. The answers are nuanced.
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7 design sins that undermine your content

7 design sins that undermine your content | B2B Marketing and PR | Scoop.it
Beautifully written, incredibly interesting copy isn’t any good if people can’t see the words.
Jenni Hilton's insight:

Keep it short and sweet. Use subheadings and bullet points.

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3 ways video helps with PR | Articles | Home

3 ways video helps with PR | Articles | Home | B2B Marketing and PR | Scoop.it
Videos are great for brands looking for a way to make inroads with potential customers, news outlets, or future advocates.
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8 Keys To A Successful Local Business Website

8 Keys To A Successful Local Business Website | B2B Marketing and PR | Scoop.it
A company website is the core of most local businesses’ online presence.
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What PR Pros Must Understand About Journalists: 10 Top Do's and Don'ts

What PR Pros Must Understand About Journalists: 10 Top Do's and Don'ts | B2B Marketing and PR | Scoop.it
By Laura Carabello, Principal, CPR Strategic Marketing and Communications; Publisher of Medical Travel Today and U.S.
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LinkedIn Now Lets You Share Photos, Presentations on its Homepage

LinkedIn Now Lets You Share Photos, Presentations on its Homepage | B2B Marketing and PR | Scoop.it
LinkedIn now allows you to share photos, documents and more on its homepage.
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PR for Startups: When Do You Begin?

PR for Startups: When Do You Begin? | B2B Marketing and PR | Scoop.it
One of the questions we hear all the time is when is it time to begin PR for startups? The answer, along with 10 PR tips for startups, can be found here.
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Content Marketing From Start to Finish (a B2B Marketer's Journey) - Business 2 Community

Content Marketing From Start to Finish (a B2B Marketer's Journey) - Business 2 Community | B2B Marketing and PR | Scoop.it

The task of marketing to a B2B buyer is complex, because you, the seller, must understand the buyer’s questions (AND the questions of other ‘influencers’ the main buyer relies on consulting) throughout the buying journey.

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Attract Publicity Without A New Story

Attract Publicity Without A New Story | B2B Marketing and PR | Scoop.it
You don't always need a new story to attract publicity. You can grab journalists' attention by promoting existing coverage and building thought leadership.
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Creative Concepts Shares Five Ways to Improve Your Story Pitch

Creative Concepts Shares Five Ways to Improve Your Story Pitch | B2B Marketing and PR | Scoop.it
Journalists are bombarded with emails, texts and phone calls every day of the week. How can you as a PR person make sure that your pitch breaks throug
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Simplest marketing question may be the most difficult

Simplest marketing question may be the most difficult | B2B Marketing and PR | Scoop.it
How will we measure success? That is a critical question that torments many organizations
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Is the traditional PR pitch dead?

Is the traditional PR pitch dead? | B2B Marketing and PR | Scoop.it
Has the rise of new media made it possible to practice PR without reporters? Absolutely. But is it smart?
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A history of typefaces

A history of typefaces | B2B Marketing and PR | Scoop.it
When Johannes Gutenberg first devised movable type in 1440 with the invention of the printing press, he couldn’t have known the endless series of design wars he’d inadvertently set off.
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What 9 Internet trends mean for PR

What 9 Internet trends mean for PR | B2B Marketing and PR | Scoop.it
Smartphone use is up, Facebook is trending downward, and video is only getting bigger and bigger. Also, everything could change at any moment.
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The essentials for finding and using images online

The essentials for finding and using images online | B2B Marketing and PR | Scoop.it
Images add a lot to the appeal of a blog, but bloggers, particularly when huge organizations are involved, have to be careful about using images they find online.
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Time to back away from the cookie jar? Introducing nutrition info in search - Inside Search

Time to back away from the cookie jar? Introducing nutrition info in search - Inside Search | B2B Marketing and PR | Scoop.it

Figuring out how to make smart choices about some of our favorite foods can often be a cumbersome and daunting process. So we’re hoping we can make those choices a little bit easier: starting today you will be able to quickly and easily find extensive nutrition information for over 1,000 fruits, vegetables, meats and meals in search.

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Are marketing and PR the same thing?

Are marketing and PR the same thing? | B2B Marketing and PR | Scoop.it
Are marketing and PR the same thing? - SHIFT Communications PR Agency | Boston | New York | San Francisco
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Gmail's New Inbox and Other News You Need to Know

Gmail's New Inbox and Other News You Need to Know | B2B Marketing and PR | Scoop.it
Gmail is redesigning its inbox again, adding tabbed categories to organize different types of mail.
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