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Articles about B2B social media marketing adoption often paint a rosy picture of the current landscape, but when you dig in deeper, there are many challenges.
News for the marketing & media industries in the UK, with stories, job search resources, events listing, and features.
Don’t waste your day on social media. By referring to this list you’ll actually save yourself time in the long run.
Your C-suite honchos are aware of online networks, of course, but here are several approaches to help them see the benefits for your organization.
As many of you know, I spend a lot of time working on buyer personas in my client projects. I thought I'd share a few things that should be obvious, but apparently are not. Objectivity is critical.
Are the press releases you’re writing falling flat, attracting no responses or, worse, jeers from your audience. Here’s how you can fix the problem.
The author has a background in industrial engineering, but he’s spent the last eight months in the marketing department. Here are his observations.
Replacements, Ltd. went from a handful of leads in a recipe box to 10 million loyal customers.
One of the best ways to grow inbound links to the core service and product pages on your website is by contributing guest posts to other sites.
Twitter is about to undergo a shock of new interest and the platform will never be the same.
Your audience craves visual content. These free tools will help you create the kind of images that will nourish those cravings.
B2B marketers often ask how to apply traditional marketing mix modeling to their social media efforts and how analyzing data can lead to data-driven decisions.
A new survey finds a big discrepancy between what journalists want from press releases and what PR pros think they want. More video is one example.
If your brand targets millennials, you may want to add this Pinterest look-alike to your social media strategy. A millennial explains why.
From infrequent posts to pixelated pictures, here are the flaws that scare away your customers.
Picking the right measurements and consistently using them to improve your marketing is the real challenge. Here are just a few of the topics you will need to address: measurements beyond revenue, data quality, social media and content marketing.
It is important for PR pros to educate others about what it can do for organizations, and that means telling people what PR isn’t .
You’ve got a full list of to-dos and then—the phone rings. A major media contact requires your attention. There goes that productive day, right? Not necessarily.
Why did your last press release go unpublished or your last few phone calls to the local newspaper go unanswered?
if you are still having difficulty understanding the attraction to social media – hopefully these points might convince you.
Use this handy flowchart to determine whether you should outsource your marketing, or keep it in-house.
Being in customer marketing, I am always looking for new and better ways to identify and empower our most active customers.