B2B Marketing and PR
2.5K views | +0 today
Follow
B2B Marketing and PR
B2B Marketing and PR Insights, Advice and Tips
Curated by Jenni Hilton
Your new post is loading...
Your new post is loading...
Scooped by Jenni Hilton
Scoop.it!

Top B2B Content Marketing Trends in 2013

Top B2B Content Marketing Trends in 2013 | B2B Marketing and PR | Scoop.it
Content - The popularity of whitepapers as a B2B content marketing format is declining in relation to more interactive, easily digestible formats such as video, according to a recent survey.
Jenni Hilton's insight:

Showcase your customers through testimonials and case studies.

more...
No comment yet.
Scooped by Jenni Hilton
Scoop.it!

3 Easy Ways to Attract More Traffic to Your Site | The Work at Home Woman

3 Easy Ways to Attract More Traffic to Your Site | The Work at Home Woman | B2B Marketing and PR | Scoop.it
When you run an online business, blog, or newsfeed, traffic to your website is your life blood. Without it, your whole business structure will shrivel and die, so it is important to continue to look for new ways to bring people to you.
more...
No comment yet.
Scooped by Jenni Hilton
Scoop.it!

8 Useful Computer Tools For Your Daily Office Tasks | SMALL BUSINESS CEO

8 Useful Computer Tools For Your Daily Office Tasks | SMALL BUSINESS CEO | B2B Marketing and PR | Scoop.it
There are many tools that will help you organize your daily business activities with more or less functionality.
more...
No comment yet.
Scooped by Jenni Hilton
Scoop.it!

10 Ways to Stretch Your Marketing Budget

10 Ways to Stretch Your Marketing Budget | B2B Marketing and PR | Scoop.it
General Management - All marketing practitioners are seeking ways to save money and get a bigger bang for their budget buck. How to do that isn't at all obvious. But, sometimes, the answer ...
more...
No comment yet.
Scooped by Jenni Hilton
Scoop.it!

Five Ways To Be A Smart PR Person

Five Ways To Be A Smart PR Person | B2B Marketing and PR | Scoop.it
(Photo credit: Wikipedia) I get daily pitches from PR people. Most of them are dumb, and I should know, since I started out in the PR world pretty dumb myself.
more...
No comment yet.
Scooped by Jenni Hilton
Scoop.it!

How to Write, Publish and Market Your Book | Social Media Examiner

How to Write, Publish and Market Your Book | Social Media Examiner | B2B Marketing and PR | Scoop.it
Self publishing: Guy Kawasaki's latest book APE shows you how to go from manuscript to book, without giving up control to a publisher.
more...
No comment yet.
Scooped by Jenni Hilton
Scoop.it!

Hipster Logos in 6 Easy Steps - AdPulp

Hipster Logos in 6 Easy Steps - AdPulp | B2B Marketing and PR | Scoop.it
Thanks to Fast Company’s Co.Design for bring the knowledge of how craft your own Hipster Logo in 6 easy steps.
more...
No comment yet.
Scooped by Jenni Hilton
Scoop.it!

People Don't Buy Price. They Buy an Outcome.

People Don't Buy Price. They Buy an Outcome. | B2B Marketing and PR | Scoop.it
It doesn't matter how cheap you are. Nobody is going to buy if they don't believe what your offering is going to help them. If every purchase is based on an expected outcome, then is there really any reason to worry so much about price?
more...
No comment yet.
Scooped by Jenni Hilton
Scoop.it!

13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships | B2B Marketing and PR | Scoop.it
Getting the most out of Twitter without Twitter getting the most out of you is a daily challenge for consumers, journalists, media, and brands small and large. But following Twitter best practices can ease the pain and increase the exposure rate.
more...
Jennifer Palmer Farrington's curator insight, July 29, 2013 9:18 AM

Twitter and PR are a natural fit, if done correctly.

Scooped by Jenni Hilton
Scoop.it!

How to say ‘I don’t know’

How to say ‘I don’t know’ | B2B Marketing and PR | Scoop.it
Don’t sound like a dunce just because you don’t have the answer. Try these tips for maintaining your professional demeanor, even when lacking a solution.
more...
No comment yet.
Scooped by Jenni Hilton
Scoop.it!

13 writing tips for the Web

13 writing tips for the Web | B2B Marketing and PR | Scoop.it
Whether you’re a brand or a blogger, a new report provides some useful tenets to keep bookmarked to better guide your online content and copy.
more...
No comment yet.
Scooped by Jenni Hilton
Scoop.it!

14 essentials for PR newbies | Articles | Home

14 essentials for PR newbies | Articles | Home | B2B Marketing and PR | Scoop.it
Got what it takes to work in public relations? Better read this PR executive’s checklist to find out.
more...
No comment yet.
Scooped by Jenni Hilton
Scoop.it!

4 Questions To Ask Before Sending That B2B Email

4 Questions To Ask Before Sending That B2B Email | B2B Marketing and PR | Scoop.it
Many B2B marketers are still missing out when it comes to email marketing efficacy. The solution? Ask yourself these 4 questions before sending your B2B email.
more...
No comment yet.
Scooped by Jenni Hilton
Scoop.it!

6 Social Media Trends You Need to Know Now

6 Social Media Trends You Need to Know Now | B2B Marketing and PR | Scoop.it
Social media trends are evolving fast, but that's no reason small-business owners can't keep up. Focus on these 6 trends happening right now.
more...
No comment yet.
Scooped by Jenni Hilton
Scoop.it!

Seven Traits of Press Releases That Actually Get Read

Seven Traits of Press Releases That Actually Get Read | B2B Marketing and PR | Scoop.it
I hate 99.99% of press releases that hit my inbox. Those sloppy cut-and-paste jobs make me cringe. However, now and then, I receive press releases that make me want to learn more about the newsworthy event.
Jenni Hilton's insight:

"Write for people..."

more...
No comment yet.
Scooped by Jenni Hilton
Scoop.it!

Lessons From Shark Week

Lessons From Shark Week | B2B Marketing and PR | Scoop.it
The Discovery Channel\'s pop culture phenomenon churns up marketing opportunities for brands.\n\n
more...
No comment yet.
Scooped by Jenni Hilton
Scoop.it!

Content Writing Best Practices | Social Media Today

Content Writing Best Practices | Social Media Today | B2B Marketing and PR | Scoop.it
I’ve been asked to give a brief lesson on how to write content for the web. While it’s writing we’re going to cover, to apply the lesson I want you to think of yourself as an artist. You’re going to paint a picture—illustrate a point (or several).
more...
No comment yet.
Scooped by Jenni Hilton
Scoop.it!

How to Find PR Opportunities Online Using HARO

How to Find PR Opportunities Online Using HARO | B2B Marketing and PR | Scoop.it
I went over some useful tools for blogger outreach a while back and mentioned the importance of Google Alerts and other search platforms to find bloggers, but i
more...
No comment yet.
Scooped by Jenni Hilton
Scoop.it!

Facebook Launches "Facebook for Business" Resource for Marketers

Facebook Launches "Facebook for Business" Resource for Marketers | B2B Marketing and PR | Scoop.it
Facebook has announced "Facebook For Business", a major re-launch of all content related to using Facebook as a marketing channel.
more...
No comment yet.
Scooped by Jenni Hilton
Scoop.it!

Password Protect Your Devices - 10 Incredibly Simple Things You Can Do To Protect Your Privacy

Password Protect Your Devices - 10 Incredibly Simple Things You Can Do To Protect Your Privacy | B2B Marketing and PR | Scoop.it
Choosing not to password protect your devices is the digital equivalent of leaving your home or car unlocked. If you're lucky, no one will take advantage of the access.
more...
No comment yet.
Scooped by Jenni Hilton
Scoop.it!

Google+ Turns Two: You Can't Ignore It for Another Minute

Google+ Turns Two: You Can't Ignore It for Another Minute | B2B Marketing and PR | Scoop.it
brands and social-media marketers need to develop a strategy that puts google+ at its center. it will need to be quite different than your facebook strategy.
Jenni Hilton's insight:

Why marketers need to get serious about Google+.

more...
No comment yet.
Scooped by Jenni Hilton
Scoop.it!

3 tips for using Facebook hashtags | Articles | Home

3 tips for using Facebook hashtags | Articles | Home | B2B Marketing and PR | Scoop.it
Hashtags are now on Facebook. Before you work them into your marketing strategy, consider these pointers.
more...
No comment yet.
Scooped by Jenni Hilton
Scoop.it!

90 percent of customers find custom content useful, report says.

90 percent of customers find custom content useful, report says. | B2B Marketing and PR | Scoop.it
Wishpond's "State of Content Marketing 2013" infographic is a report of a practice in excellent health.
more...
No comment yet.