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B2B Marketing and PR
B2B Marketing and PR Insights, Advice and Tips
Curated by Jenni Hilton
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Crafting an Effective Sign-Up Form

Crafting an Effective Sign-Up Form | B2B Marketing and PR | Scoop.it
We've compiled some tips and examples to help you create a frictionless sign up form so you can get pertinent information from your subscribers while you have their undivided attention.
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How to Turn Social Connections Into In-Person Sales

How to Turn Social Connections Into In-Person Sales | B2B Marketing and PR | Scoop.it
Alix Hart, Brand Marketer at Best Buy, joins the Social Pros Podcast this week to discuss integrating social into all aspects of customer service and battling the "showroom" effect as a brick-and-mortar retailer.
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What Content Creators Can Learn from Tablet Design Pros

What Content Creators Can Learn from Tablet Design Pros | B2B Marketing and PR | Scoop.it
According to recent Adobe study, tablets are trumping smartphones in global website traffic. Users of the internet prefer to use tablets for more in depth visits.  Whether they’re shopping, watchin...
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A Whirlpool Microwave and a Customer-Service Problem

A Whirlpool Microwave and a Customer-Service Problem | B2B Marketing and PR | Scoop.it
After trying repeatedly to get a new microwave oven in working order — and then asking the company for a refund — a Whirlpool customer turned to the Haggler to intervene.
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5 Ways for Journalists to Build Better Relationships with PR Pros - PRNewser

5 Ways for Journalists to Build Better Relationships with PR Pros - PRNewser | B2B Marketing and PR | Scoop.it
5 Ways for Journalists to Build Better Relationships with PR Pros
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Hack to Flack: A Former Journalist’s Guide to Better PR Pitches - PRNewser

Hack to Flack: A Former Journalist’s Guide to Better PR Pitches - PRNewser | B2B Marketing and PR | Scoop.it
Hack to Flack: A Former Journalist’s Guide to Better PR Pitches
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Content Marketing Metrics Fun With Google Analytics

Content Marketing Metrics Fun With Google Analytics | B2B Marketing and PR | Scoop.it
In this article from Jill Whalen you'll learn how to measure the rankings, traffic, conversions, leads and sales of your content marketing strategies.
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A Simple Plan for Writing One Powerful Piece of Online Content per Week

A Simple Plan for Writing One Powerful Piece of Online Content per Week | B2B Marketing and PR | Scoop.it
Good morning, you epic article writer, you. That's right, I'm talking to you. You wield your WordPress editor as a valuable tool. You use it to attract n
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Baby Boomers, Gen Xers and Millennials: Their Different Communication Preferences

Baby Boomers, Gen Xers and Millennials: Their Different Communication Preferences | B2B Marketing and PR | Scoop.it
Different generational groups may communicate differently based upon the cultural shared practices that are most salient during their birth cohort.
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Twitter marketing: B2B tech brands generate above average leads via social media content

Twitter marketing: B2B tech brands generate above average leads via social media content | B2B Marketing and PR | Scoop.it
Twitter proves its audience-targeting capabilities with new research from Compete.
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The Corporate Battle of the Facebook Likes

The Corporate Battle of the Facebook Likes | B2B Marketing and PR | Scoop.it
Is competing for Facebook "Likes" a viable brand strategy or an emotional response to competitors? This company has started a war over Likes!
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Why Every Digital Marketer Needs to Watch Amanda Palmer’s TED Talk

Why Every Digital Marketer Needs to Watch Amanda Palmer’s TED Talk | B2B Marketing and PR | Scoop.it

What are you doing with social media? Are you developing high-quality content? Curating your Twitter feed? Are you connecting with your followers?

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25 Things You'll Have to Explain to Your Kids About Marketing One Day

25 Things You'll Have to Explain to Your Kids About Marketing One Day | B2B Marketing and PR | Scoop.it
Read through what you'll have to explain to your kids about marketing one day.
Jenni Hilton's insight:

Hilarious.

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9 Tools to Improve Social Media Productivity

9 Tools to Improve Social Media Productivity | B2B Marketing and PR | Scoop.it
Do you find that the daily demands of social media promotion are increasing? Thankfully, there are several wonderful tools that can help. Here are 9 social media tools that will help you save time and improve your productivity.
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20+ Tools to Create Your Own Infographics

20+ Tools to Create Your Own Infographics | B2B Marketing and PR | Scoop.it
A picture is worth a thousand words – based on this, infographics would carry hundreds of thousands of words, yet if you let a reader choose between a full-length 1000-word article and an infographic that needs a few scroll-downs, they’d probably...
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5 Key Takeaways from Pew's State of the News Media 2013

5 Key Takeaways from Pew's State of the News Media 2013 | B2B Marketing and PR | Scoop.it

This morning, the Pew Research Center's Project for Excellence in Journalism (PEJ) released the 10th annual State of News Media report. 

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The changed PR-journalist equation | Talking Biz News

The changed PR-journalist equation | Talking Biz News | B2B Marketing and PR | Scoop.it

Last week my former Associated Press client Tori Ekstrand invited me to speak at the School of Journalism & Mass Communicationat the University of North Carolina at Chapel Hill.

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‘Bad Pitch Blog’ Co-Founder Kevin Dugan on the Art of Pitching - PRNewser

‘Bad Pitch Blog’ Co-Founder Kevin Dugan on the Art of Pitching - PRNewser | B2B Marketing and PR | Scoop.it
‘Bad Pitch Blog’ Co-Founder Kevin Dugan on the Art of Pitching
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Excel for SEO & Analytics – Powerful Cheat Sheet


Via TonyaPriceConsulting
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TonyaPriceConsulting's curator insight, March 19, 2013 10:14 AM

Web Project Managers have to be generalists - you have to know a lot about a lot of things. One of those things is SEO and Analytics. Here is a great artcile with a cheat sheet for Editing in Excel. 

 

If you have to work with Excel spreadsheets, then you'll want to download the pdf.

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9 Persuasion Lessons from a 4-Year-Old

9 Persuasion Lessons from a 4-Year-Old | B2B Marketing and PR | Scoop.it
How confident are you in your persuasion skills? After months and months of providing your most valuable teaching, are you hearing crickets chirping when
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The One Conversational Tool That Will Make You Better At Absolutely Everything

The One Conversational Tool That Will Make You Better At Absolutely Everything | B2B Marketing and PR | Scoop.it
Ask yourself: If you could interview like Walter Cronkite, would you get more value from your meetings? Would your mentors become more valuable?
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20 B2B Marketing Blogs You Need To Read | B2B Marketing Insider

20 B2B Marketing Blogs You Need To Read | B2B Marketing Insider | B2B Marketing and PR | Scoop.it
Are you in B2B? Then you need to follow these 22 Best B2B Marketing Blogs - a list compiled from reader and social media feedback...
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Kate Mitchell: The Advantage of LinkedIn

Kate Mitchell: The Advantage of LinkedIn | B2B Marketing and PR | Scoop.it
KATE MITCHELL: For B2B startups, LinkedIn is where you need to be. HubSpot research reported that LinkedIn was 277% more effective for lead generation than Facebook and Twitter.
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5 reasons you should be in social media, even if the boss says “no”

5 reasons you should be in social media, even if the boss says “no” | B2B Marketing and PR | Scoop.it
Social media doesn't fit your business model? Think again. Your future might depend on it.
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4 Ways Small Businesses Should Spend On Mobile

4 Ways Small Businesses Should Spend On Mobile | B2B Marketing and PR | Scoop.it
Small businesses have much to gain by embracing mobile and shifting to integrated digital marketing. Here are 4 ways they can do so.
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