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B2B Marketing and PR
B2B Marketing and PR Insights, Advice and Tips
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Managing client expectations: 6 guidelines for PR firms | Articles | Home

Managing client expectations: 6 guidelines for PR firms | Articles | Home | B2B Marketing and PR | Scoop.it
Public relations is a long-term investment; unfortunately, not every client understands this notion. Here are guidelines for dealing with them.
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The 16 Most Important Social Media Updates of 2012

The 16 Most Important Social Media Updates of 2012 | B2B Marketing and PR | Scoop.it
Read about the biggest social media marketing updates from 2012.
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How To Create Measurable Objectives

How To Create Measurable Objectives | B2B Marketing and PR | Scoop.it
I tweeted sometime last week that I thought part of the problem folks face with social media measurement and determining performance against metrics like ROI is that they don’t know how to create measurable objectives in the first place.
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8 tips for an outstanding media interview

8 tips for an outstanding media interview | B2B Marketing and PR | Scoop.it
Follow this advice so a reporter or editor doesn’t delete your statements before a story is published.
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5 Presentation Lessons from TED Talks — It's All About Revenue: The Revenue Marketing Blog

5 Presentation Lessons from TED Talks — It's All About Revenue: The Revenue Marketing Blog | B2B Marketing and PR | Scoop.it
Today’s guest post comes from Steve Farnsworth (who you might know as Steveology). He’s a Forbes Top 50 Social Media Influencer and an advisor to the TEDxSanJoseCA event. He blogs at The Steveology Blog.
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The A to Z guide to content marketing

The A to Z guide to content marketing | B2B Marketing and PR | Scoop.it
The practice, also known as brand journalism, is taking hold as a major trend in the PR industry. Here’s a rundown of the fundamentals.
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Twitter CEO Dick Costolo: Users Can Download Their Entire Archive By Year-End; Now Sees 1B Tweets Every 2.5 Days | TechCrunch

Twitter CEO Dick Costolo: Users Can Download Their Entire Archive By Year-End; Now Sees 1B Tweets Every 2.5 Days | TechCrunch | B2B Marketing and PR | Scoop.it
Twitter CEO Dick Costolo has once again promised that Twitter users will, indeed, be able to download a full archive of their tweets in just a matter of weeks.
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5 ways to fix a failed pitch to a blogger | Articles | Home

5 ways to fix a failed pitch to a blogger | Articles | Home | B2B Marketing and PR | Scoop.it
Bloggers don't want to promote your product for free, or cover a story their readers won't care about. Here's what they do want.
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Checklist: 7 (More) Questions to Ask Before Hitting Publish — @TMGmedia

Checklist: 7 (More) Questions to Ask Before Hitting Publish — @TMGmedia | B2B Marketing and PR | Scoop.it
There are many questions you should ask yourself before you hit that unforgiving “publish” button.
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The 2013 Social Business Marketing Manifesto | B2B Marketing Insider

The 2013 Social Business Marketing Manifesto | B2B Marketing Insider | B2B Marketing and PR | Scoop.it

Planning season is well underway and I think it is never to early to look at the B2B Marketing 2012 year in review and start to make some predictions for Marketing and Social Businesses in 2013.

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7 PR lessons from Thanksgiving dinner | Articles | Home

7 PR lessons from Thanksgiving dinner | Articles | Home | B2B Marketing and PR | Scoop.it
The season of giving thanks with family and friends—and stuffing our faces—offers important reminders for public relations professionals.
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How to control an audience with your eyes | Articles | Home

How to control an audience with your eyes | Articles | Home | B2B Marketing and PR | Scoop.it
New eye-tracking studies reveal important tips for public speakers.
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24 Must-Have Social Media Marketing Tools | Social Media Examiner

24 Must-Have Social Media Marketing Tools  | Social Media Examiner | B2B Marketing and PR | Scoop.it
Social Media Marketing Tools: Discover the tools social media pros are using today.
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The PR industry’s high school stereotypes

The PR industry’s high school stereotypes | B2B Marketing and PR | Scoop.it
Meet the popular kids, the jocks, the nerds, and the new kids of the public relations profession.
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HOW TO: Create a PR Plan Timeline

Hard to believe, but we’re getting close Q4. (Seriously, where did the year go?!) For many organizations, this means it’s time to start creating a 2013 communication strategy.

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HOW TO Write a PR Plan: Situation Analysis, Research and Goals/Strategy/Objectives - prTini

HOW TO Write a PR Plan: Situation Analysis, Research and Goals/Strategy/Objectives - prTini | B2B Marketing and PR | Scoop.it

I recently asked you to weigh in on content for the blog — choose your own adventure, if you will. Between the comments, tweets and emails I received, it was clear that you wanted more info about how to write a PR plan.

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How to Craft the Perfect Marketing Elevator Pitch

How to Craft the Perfect Marketing Elevator Pitch | B2B Marketing and PR | Scoop.it
Learn how to craft and deliver an elevator pitch for your business.
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Seven strategies to stay ahead of overwhelming social media change

Seven strategies to stay ahead of overwhelming social media change | B2B Marketing and PR | Scoop.it
Trying to keep up with social media is overwhelming. Here are seven coping strategies.
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7 key elements of micro-editing | Articles | Home

7 key elements of micro-editing | Articles | Home | B2B Marketing and PR | Scoop.it
Focusing on the smallest elements in text can have the biggest effect on your message’s clarity and impact.
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25 lesser known social media tips for work and play

25 lesser known social media tips for work and play | B2B Marketing and PR | Scoop.it
Whether you’re a social media newbie or a pro, there’s something in this list to help make your life easier—at the office and on the go.
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20 Stats Every Global Social Media Marketer Should Know

20 Stats Every Global Social Media Marketer Should Know | B2B Marketing and PR | Scoop.it
Read through some interesting data and stats about global social media marketing.
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B2B Marketers: How to Use LinkedIn Endorsements — NewIncite

B2B Marketers: How to Use LinkedIn Endorsements — NewIncite | B2B Marketing and PR | Scoop.it
How does the LinkedIn Endorsements feature work? Learn how in this blog post by marketing consultant Jennifer Beever.
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Best Social Media Management Tools for Small Business Owners

Best Social Media Management Tools for Small Business Owners | B2B Marketing and PR | Scoop.it
This post describes some of the best, low-cost social media management options for small businesses.
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Facebook reveals the 4 factors that decide News Feed content | Articles | Home

Facebook reveals the 4 factors that decide News Feed content | Articles | Home | B2B Marketing and PR | Scoop.it
A great social media mystery is revealed.
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31 Easy Ideas To Create Content Your Customers Want - Forbes

31 Easy Ideas To Create Content Your Customers Want - Forbes | B2B Marketing and PR | Scoop.it
"I don't know what to write about!" If you are trying to recruit social ambassadors for your business, you will quickly run into this challenge from your colleagues.
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