I tweeted sometime last week that I thought part of the problem folks face with social media measurement and determining performance against metrics like ROI is that they don’t know how to create measurable objectives in the first place.
Today’s guest post comes from Steve Farnsworth (who you might know as Steveology). He’s a Forbes Top 50 Social Media Influencer and an advisor to the TEDxSanJoseCA event. He blogs at The Steveology Blog.
I recently asked you to weigh in on content for the blog — choose your own adventure, if you will. Between the comments, tweets and emails I received, it was clear that you wanted more info about how to write a PR plan.