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B2B Marketing and PR
B2B Marketing and PR Insights, Advice and Tips
Curated by Jenni Hilton
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11 (of the) Best SEO Tools and Keyword Research Guides of 2012 | B2B Marketing Blog | Webbiquity

11 (of the) Best SEO Tools and Keyword Research Guides of 2012 | B2B Marketing Blog | Webbiquity | B2B Marketing and PR | Scoop.it
What are the best tools for fixing broken links? Which less-known tools are most useful for building keyword lists? Find those answers and many more here.
Jenni Hilton's insight:

Marketers and PR pros need to learn SEO and keyword research basics.

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The New SEO: Search Marketing Integration

The New SEO: Search Marketing Integration | B2B Marketing and PR | Scoop.it
The days of SEO as a distinct, independent discipline are numbered. SEO is fast evolving into a more creative, diverse, and challenging profession. Here’s how the integration of social, branding, PR, paid search, and video is changing the SEO model.
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10 Places You Can't Afford to Publish Mediocre Marketing Copy

10 Places You Can't Afford to Publish Mediocre Marketing Copy | B2B Marketing and PR | Scoop.it
Learn about the little places in your marketing that actually pack a big marketing copy punch.
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Marketers still need to learn some basic HTML

Marketers still need to learn some basic HTML | B2B Marketing and PR | Scoop.it
I have recently been blogging for the Huffington Post and they use Six Apart's Movable Type blogging platform. Moveable Type was my second blogging platform
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The insider’s guide to social media consulting success

The insider’s guide to social media consulting success | B2B Marketing and PR | Scoop.it
Social media consulting success doesn't start with a Facebook page. Let's back up a few steps first.
Jenni Hilton's insight:

Five building blocks listed for social media success. If the company isn't willing to commit, then it most likely won't happen. 

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The Farce That Is Google+

The Farce That Is Google+ | B2B Marketing and PR | Scoop.it
Tweet Right when it was launched, I was told I “HAVE TO” get on Google+ Seriously, in all-caps. So I went, it’s what us social geeks do. Nothing new right? But Google+ was different.
Jenni Hilton's insight:

Some good points questioning the numbers Google has posted. I think there are already too many social networks.

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How to manage social media on the cheap | Articles | Social Media

How to manage social media on the cheap | Articles | Social Media | B2B Marketing and PR | Scoop.it
Stop throwing money at expensive social media management tools. These options do a good job at little cost.
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Social media tool aims to help journalists find undiscovered, reliable sources on Twitter | Poynter.

Social media tool aims to help journalists find undiscovered, reliable sources on Twitter | Poynter. | B2B Marketing and PR | Scoop.it
Standing for journalism, strengthening democracy | Journalism training, media news & how to's
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5 ways journalists can use social media to resurface old content | Poynter.

Standing for journalism, strengthening democracy | Journalism training, media news & how to's
Jenni Hilton's insight:

Great ideas for journalists as well as businesses.

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Three Basic Elements of Content that Spreads

Three Basic Elements of Content that Spreads | B2B Marketing and PR | Scoop.it
Have you ever asked yourself why a specific blog post stopped you dead in your tracks? Did you truly feel the author's pain? Maybe the post was so cap
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3 Tips to Get Your Small Business in the Media

3 Tips to Get Your Small Business in the Media | B2B Marketing and PR | Scoop.it
Does your small business need some free press? A service that connects reporters to sources can be the key for getting your name in print.
Jenni Hilton's insight:

HARO is an important (and free!) PR newsletter for small businesses to receive.

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5 reasons reporters aren’t using you as a source | Articles | Home

5 reasons reporters aren’t using you as a source | Articles | Home | B2B Marketing and PR | Scoop.it
So you’re not getting the ink you think your company or client deserves. Here are simple ways to remedy that problem.
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3 Basic Things You Can Do on LinkedIn in 10 Minutes or Less — NewIncite

3 Basic Things You Can Do on LinkedIn in 10 Minutes or Less — NewIncite | B2B Marketing and PR | Scoop.it
Learn what you can do on LinkedIn in 10 minutes or less per day – basics that are productive and get results.
Jenni Hilton's insight:

Build your network before you need it.

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How Oreo Got That Twitter Ad Up So Fast

How Oreo Got That Twitter Ad Up So Fast | B2B Marketing and PR | Scoop.it
Within minutes of the Super Bowl blackout, Oreo tweeted a perfectly zeitgeisty "dunk in the dark" ad . Here's how.
Jenni Hilton's insight:

Brilliant.

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The 6 Marketing Metrics Your CEO Actually Cares About [Cheat Sheet]

The 6 Marketing Metrics Your CEO Actually Cares About [Cheat Sheet] | B2B Marketing and PR | Scoop.it
Read through the important metrics any marketer should be able to present to their CEO.
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Anything Goes Marketing: Survey Shows B2B Marketers Will Prioritize Email Marketing, SEO, Social Media in 2013

Anything Goes Marketing: Survey Shows B2B Marketers Will Prioritize Email Marketing, SEO, Social Media in 2013 | B2B Marketing and PR | Scoop.it
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7 Blogging Mistakes B2B Marketers Make — B2B Digital Marketing

7 Blogging Mistakes B2B Marketers Make — B2B Digital Marketing | B2B Marketing and PR | Scoop.it
We have all seen the floundering corporate blogs. Most of them have made one (or more) of these easily avoided mistakes.
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Top 50 B2B Marketing Influencers On Twitter | B2B Marketing Insider

Top 50 B2B Marketing Influencers On Twitter | B2B Marketing Insider | B2B Marketing and PR | Scoop.it
Who are the biggest B2B Marketing Influencers? In this list, I make my best attempt at identifying the top 50 twitter accounts you should follow...
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Latest Twitter app is a boon for PR people

Latest Twitter app is a boon for PR people | B2B Marketing and PR | Scoop.it
The Vine app lets Twitter users share a six-second video—the ideal length for an elevator pitch. Here are several ways to use the app for PR and marketing.
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How To Improve Facebook EdgeRank Using This Hidden Feature - Outspective

How To Improve Facebook EdgeRank Using This Hidden Feature - Outspective | B2B Marketing and PR | Scoop.it
This feature is a great way to customize posts to certain audiences, be more creative, boost engagement rates AND improve Facebook EdgeRank.
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Most journalists now get story ideas from social media sources, survey says | Poynter.

Standing for journalism, strengthening democracy | Journalism training, media news & how to's
Jenni Hilton's insight:

Search and social are important to journalists. Make sure your business will appear if they seek sources in your industry. Think keywords.

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10 skills the PR pro of 2022 MUST have

10 skills the PR pro of 2022 MUST have | B2B Marketing and PR | Scoop.it
A few months ago the good folks with the Puget Sound PRSA chapter asked me to keynote their PRSA Pro Conference on June 12. The topic they w
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21 Ways to get Featured in the Media « EpicLaunch

21 Ways to get Featured in the Media « EpicLaunch | B2B Marketing and PR | Scoop.it
Your business: front and center in the newspaper, feature, on prime-time TV or out there where everyone can see you. It's what dreams are made of.
Jenni Hilton's insight:

Great pitch list of topics.

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12 Quick Tips To Search Google Like An Expert

12 Quick Tips To Search Google Like An Expert | B2B Marketing and PR | Scoop.it
tweetmeme_url http://blog.hubspot.com/blog/tabid/6307/bid/1264/12-Quick-Tips-To-Search-Google-Like-An-Expert.aspx tweetmeme_service bit.ly tweetmem
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How to make your social media profiles shine | Articles | Home

How to make your social media profiles shine | Articles | Home | B2B Marketing and PR | Scoop.it
Follow these easy steps to ensure you’re putting your best foot forward on Facebook, Twitter, and LinkedIn. You’ll be thankful later.
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