B2B Marketing and PR
2.5K views | +0 today
Follow
B2B Marketing and PR
B2B Marketing and PR Insights, Advice and Tips
Curated by Jenni Hilton
Your new post is loading...
Your new post is loading...
Scooped by Jenni Hilton
Scoop.it!

Social Media and Public Relations | Social Media Today

Social Media and Public Relations | Social Media Today | B2B Marketing and PR | Scoop.it
Social media and publicity go hand in hand. In fact, they need each other in order to function most effectively, as intelligent and responsive community management for a brand will often help or exacerbate a PR crisis as it unfolds in real time.
more...
No comment yet.
Scooped by Jenni Hilton
Scoop.it!

3 Steps to Improve the Effectiveness of Press Releases – Use Tableau and Google Analytics « E-Nor Blog – Marketing Optimization and Google Analytics

3 Steps to Improve the Effectiveness of Press Releases – Use Tableau and Google Analytics « E-Nor Blog – Marketing Optimization and Google Analytics | B2B Marketing and PR | Scoop.it
more...
No comment yet.
Scooped by Jenni Hilton
Scoop.it!

A Search Marketing Road Map — From Paid to Organic Search to Site Optimization

A Search Marketing Road Map — From Paid to Organic Search to Site Optimization | B2B Marketing and PR | Scoop.it

"Pay-Per-Click (PPC) advertising and Search Engine Optimization (SEO) are distinct activities that are often viewed as opposites. We think of them as complementary with one before the other. Search marketing is best considered in phases, with an overall goal in mind — like a road trip with multiple stops on the route to the destination."

more...
No comment yet.
Scooped by Jenni Hilton
Scoop.it!

How To Deliver A Good Tradeshow Demo

How To Deliver A Good Tradeshow Demo | B2B Marketing and PR | Scoop.it

"I love working a tradeshow booth. Seriously. I’m about to spend four days at Dreamforcedoing just that while talking and demoing to prospects, customers and partners. Doing this will give me valuable feedback on product, messaging and use cases that I’ll use to improve my sales and marketing. I also take an hour or two and walk the floor to check out demos from other companies that interest me. Over the years I’ve noticed all the good demos had a few things in common. Here’s what the best ones do:"

more...
No comment yet.
Scooped by Jenni Hilton
Scoop.it!

7 surefire ways to frustrate a journalist

7 surefire ways to frustrate a journalist | B2B Marketing and PR | Scoop.it
While riling a journalist may sound like fun, you should avoid it for the sake of future news coverage. Keep these annoyances out of your pitches.
more...
No comment yet.
Scooped by Jenni Hilton
Scoop.it!

What B2B Leaders think about brand, performance, team and personal reputation | BDB

What B2B Leaders think about brand, performance, team and personal reputation | BDB | B2B Marketing and PR | Scoop.it
Following a recent b2b marketing report on brand and performance, René looks at the results and looks at the findings behind the statistics
more...
No comment yet.
Scooped by Jenni Hilton
Scoop.it!

Five LinkedIn Strategies You Haven't Thought Of Before

Five LinkedIn Strategies You Haven't Thought Of Before | B2B Marketing and PR | Scoop.it
The overwhelming majority of current LinkedIn users (84.4 percent) are using LinkedIn’s free account. Only 15.1 percent pay for premium service.
more...
No comment yet.
Rescooped by Jenni Hilton from Marketing, Sales and Lead Generation
Scoop.it!

Four essential steps to creating a B2B marketing dashboard

Four essential steps to creating a B2B marketing dashboard | B2B Marketing and PR | Scoop.it

If you follow marketing and digital related blogs and news sites, then it won’t come as a surprise to you that marketing professionals and CMOs are expected to show how activity achieves business results.


Via massimo facchinetti
more...
No comment yet.
Scooped by Jenni Hilton
Scoop.it!

The complete guide to creating compelling marketing tweets

The complete guide to creating compelling marketing tweets | B2B Marketing and PR | Scoop.it
I like to think I've seen a lot of tweets, enough to know a good one when I see it.
more...
No comment yet.
Scooped by Jenni Hilton
Scoop.it!

How to 'Hack' Facebook to Get Press Coverage

How to 'Hack' Facebook to Get Press Coverage | B2B Marketing and PR | Scoop.it
Trying to engage a top industry reporter but not getting anywhere? This trick from Ian Greenleigh will help you use Facebook to get press coverage.
more...
No comment yet.
Scooped by Jenni Hilton
Scoop.it!

Twitter’s changing its direct messaging policy, some journalists are ready to take advantage

Twitter’s changing its direct messaging policy, some journalists are ready to take advantage | B2B Marketing and PR | Scoop.it
Twitter is changing an old policy that meant that you could only be DM'd by — that is, you could only receive a direct message from — users that you follow.
more...
No comment yet.
Scooped by Jenni Hilton
Scoop.it!

10 Hilarious Blogs That'll Make You Feel Better About Your Job

10 Hilarious Blogs That'll Make You Feel Better About Your Job | B2B Marketing and PR | Scoop.it
Discover 10 different marketing blogs that'll tickle your funny bone.
more...
No comment yet.
Scooped by Jenni Hilton
Scoop.it!

What to Look For When Seeking Out Bloggers

What to Look For When Seeking Out Bloggers | B2B Marketing and PR | Scoop.it
Will you be able to find bloggers that fit your blog niche and bring in readers? How do you find bloggers that are up to your standards?
more...
No comment yet.
Scooped by Jenni Hilton
Scoop.it!

Why do journalists prefer Twitter to Facebook?

Why do journalists prefer Twitter to Facebook? | B2B Marketing and PR | Scoop.it
Particularly when Facebook drives 10 times more traffic than Twitter?
more...
No comment yet.
Scooped by Jenni Hilton
Scoop.it!

On a Blog or In the Boardroom, This is Still the Most Powerful Way to Persuade

On a Blog or In the Boardroom, This is Still the Most Powerful Way to Persuade | B2B Marketing and PR | Scoop.it
He'd been on the job just two short weeks. Two weeks at the most prestigious publication in his industry, and he was already on the brink of bringing The
more...
No comment yet.
Scooped by Jenni Hilton
Scoop.it!

7 Tips for B2B Remarketing

7 Tips for B2B Remarketing | B2B Marketing and PR | Scoop.it
  Refreshing a lead’s memory about your brand is a powerful strategy for more than retailers. Even as a B2B brand, whether you sell software to accountant
more...
No comment yet.
Scooped by Jenni Hilton
Scoop.it!

Communicating for a client outside your comfort zone

Communicating for a client outside your comfort zone | B2B Marketing and PR | Scoop.it
Work with enough clients, and odds are you’re going to come across one whose business is just not your bailiwick. Garbage, for instance. Time to hit the books.
more...
No comment yet.
Scooped by Jenni Hilton
Scoop.it!

6 Ways to Grow Your LinkedIn Connections

6 Ways to Grow Your LinkedIn Connections | B2B Marketing and PR | Scoop.it
LinkedIn etiquette: here's how to successfully network and avoid common mistakes that may damage your professional reputation on LinkedIn.
more...
No comment yet.
Rescooped by Jenni Hilton from Mastering Facebook, Google+, Twitter
Scoop.it!

The 20 Most Retweetable Words - AllTwitter

The 20 Most Retweetable Words - AllTwitter | B2B Marketing and PR | Scoop.it

You might want to bookmark this post.

HubSpot’s Dan Zarrella has assembled a list of the 20 Most Retweetable Words based on his research into the key characteristics of highly-retweetable content.

To compose the list, Zarrella examined the top 10,000 (out of 158,000+ total) most retweeted tweets in his “ReTweet Mapping” database, which you can check out here. He then broke down the most common words and phrases in these highly retweeted posts and “cherry picked through the list (ignoring very common words)” to uncover the top 20 retweetable words or phrases.


Via Mau, massimo facchinetti
more...
No comment yet.
Scooped by Jenni Hilton
Scoop.it!

19 Must-Read PR & Social Media Websites

19 Must-Read PR & Social Media Websites | B2B Marketing and PR | Scoop.it
19 websites that are must-reads for anyone working in PR and social media
more...
No comment yet.
Scooped by Jenni Hilton
Scoop.it!

The Complete Checklist for Creating Compelling Calls-to-Action

The Complete Checklist for Creating Compelling Calls-to-Action | B2B Marketing and PR | Scoop.it
Don't miss a crucial step of call-to-action optimization by following this checklist.
more...
No comment yet.
Scooped by Jenni Hilton
Scoop.it!

How to find a journalist's email address: 4 FREE tools to make media list building easy - Muck Rack

How to find a journalist's email address: 4 FREE tools to make media list building easy - Muck Rack | B2B Marketing and PR | Scoop.it
Finding a journalist’s email address can sometimes feel like digging for a needle in a hay stack. During my first internship, I was given the arduous task of building a media list for a client.
more...
No comment yet.
Scooped by Jenni Hilton
Scoop.it!

Best Tips for B2B Companies on Social Media Marketing

Best Tips for B2B Companies on Social Media Marketing | B2B Marketing and PR | Scoop.it

Best Tips for B2B Companies on Social Media Marketing:As is known to many, the use of social media for marketing campaigns has risen exponentially"

more...
No comment yet.
Scooped by Jenni Hilton
Scoop.it!

21 of the Best Social Media Marketing Guides of 2013 (So Far) | B2B Marketing Blog | Webbiquity

21 of the Best Social Media Marketing Guides of 2013 (So Far) | B2B Marketing Blog | Webbiquity | B2B Marketing and PR | Scoop.it
Though more than 90% of marketers use social media, many still struggle with questions about ROI, budgeting and strategy.Find those answers and more here.
more...
No comment yet.
Scooped by Jenni Hilton
Scoop.it!

Mobile Sites of Most Top Brands Are Slow to Load, Not Optimized

Mobile Sites of Most Top Brands Are Slow to Load, Not Optimized | B2B Marketing and PR | Scoop.it
Mobile - Pages on the mobile websites of Fortune 100 companies take five seconds on average to load, much longer than Google's recommendation of one second or less, according to a recent ...
more...
No comment yet.