B2B Marketing and PR
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B2B Marketing and PR
B2B Marketing and PR Insights, Advice and Tips
Curated by Jenni Hilton
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7 Mobile Marketing Stats That Will Blow Your Mind

7 Mobile Marketing Stats That Will Blow Your Mind | B2B Marketing and PR | Scoop.it
Mobile marketing is the future. These 7 statistics will give you an idea of just how important this is, and how much bigger it'll be over the next few years.
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Must-Attend Marketing Events of 2014

Must-Attend Marketing Events of 2014 | B2B Marketing and PR | Scoop.it
2013 is almost over, so it’s time to get a jumpstart on your 2014 event plan. There are hundreds of marketing events, so we’ve decided to help you narrow down the list.
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A simple way to boost your marketing and PR efforts

A simple way to boost your marketing and PR efforts | B2B Marketing and PR | Scoop.it
In 2014, you should 'tap' into this easy means of opening communication, fostering collaboration, and cultivating new ideas.
Jenni Hilton's insight:

Make sure your departments are talking to each other! Also ask your customers for feedback.

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Journalists Actually Want More Social Media Pitches - PRNewser

Journalists Actually Want More Social Media Pitches - PRNewser | B2B Marketing and PR | Scoop.it
Journalists Actually Want More Social Media Pitches
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A day in the life of a social media marketer—and the tools that can help

A day in the life of a social media marketer—and the tools that can help | B2B Marketing and PR | Scoop.it
The average day for a social media marketer is packed with work, from checking analytics to engaging with fans. These tools can help keep things in line.
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50 Email Marketing Tips and Stats for 2014

50 Email Marketing Tips and Stats for 2014 | B2B Marketing and PR | Scoop.it
Our friends over at Salesforce.com have written a ton of posts that deal with email marketing tips and tricks for your success.
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Content Marketing for B2B: Becoming Your Buyers' BFF

Content Marketing for B2B: Becoming Your Buyers' BFF | B2B Marketing and PR | Scoop.it

"Here’s a fun fact to throw a wrench in your 2014 marketing plan: Did you know that B2B buyers have the strongest brand attachments and make the most emotionally driven purchasing decisions, more than any other buyer type?"

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Media Relations in the Digital Age

Media Relations in the Digital Age | B2B Marketing and PR | Scoop.it
The web has changed the way most PR pros do their jobs, particularly when it comes to media relations. Here are six tips to handle it in the digital age.
Jenni Hilton's insight:

Six great tips for how to manage media relations.

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Top PR Blunders of 2013 and What Brands Can Learn

Top PR Blunders of 2013 and What Brands Can Learn | B2B Marketing and PR | Scoop.it
With 2014 fast approaching, now is the perfect time to reflect upon the good, bad and the ugly of the previous year — especially the ugly — in an effort to avoid similar #fail moments in the future. Take this year’s biggest PR fails, for example.
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Editorial Calendars: Tools & Tips to Plan Your Media Campaigns

Editorial Calendars: Tools & Tips to Plan Your Media Campaigns | B2B Marketing and PR | Scoop.it
A free guide from Cision that offers insight on using an editorial calendar to pitch media.
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8 Up-and-Coming Design Trends Marketers Should Know About

8 Up-and-Coming Design Trends Marketers Should Know About | B2B Marketing and PR | Scoop.it
Learn several web design trends you should incorporate when putting together your pages or redesigning your site altogether.
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The Top Five Social Media Marketing Mistakes and How to Fix Them - Jeffbullas's Blog

The Top Five Social Media Marketing Mistakes and How to Fix Them - Jeffbullas's Blog | B2B Marketing and PR | Scoop.it
Social media marketing is still the hot topic in town. Rookie mistakes are even made by big business.Here are the top five social media marketing mistakes.
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B2B marketing's greatest lessons from 2013 (straight from the front lines) | @HeinzMarketing

B2B marketing's greatest lessons from 2013 (straight from the front lines) | @HeinzMarketing | B2B Marketing and PR | Scoop.it
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Tweak Your Biz Title Generator by Liam Delahunty & Anita Campbell

Article title idea generation based upon Topical Brainstorm by Liam of Online Sales Tools.
Jenni Hilton's insight:

Need ideas for a snappy headline?

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5 Small-Business Marketing Trends In 2013

5 Small-Business Marketing Trends In 2013 | B2B Marketing and PR | Scoop.it
Bye-bye, daily deal sites, and hello, mobile: A new survey reveals business owners' preferred way to spend their marketing dollars.
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How B2B Marketers Will Spend Their Budgets in 2014 | B2B Marketing Blog | Webbiquity

How B2B Marketers Will Spend Their Budgets in 2014 | B2B Marketing Blog | Webbiquity | B2B Marketing and PR | Scoop.it
While marketing budgets should always be allocated based on a company's unique situation, a recent survey of B2B marketers offers helpful benchmarking guidance.
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Why marketers need to be not just helpful, but useful

Why marketers need to be not just helpful, but useful | B2B Marketing and PR | Scoop.it
The idea of being helpful, of providing content and resources to prospective and current customers that may not have anything to do with your organization, is a new and radical concept for many marketers.
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Your Corporate Website: Four Deadly Mistakes

Your Corporate Website: Four Deadly Mistakes | B2B Marketing and PR | Scoop.it
A corporate website is your digital storefront, and can lure new clients and customers. IF you're not making one of these four deadly mistakes, that is.
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4 reasons why PR pitching is an art form

4 reasons why PR pitching is an art form | B2B Marketing and PR | Scoop.it
Great art connects with people instantaneously, on a gut level. Great pitches do the same thing.
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How to Grow Your Email, Mobile, & Social Audiences [INFOGRAPHIC] - Pardot

How to Grow Your Email, Mobile, & Social Audiences [INFOGRAPHIC] - Pardot | B2B Marketing and PR | Scoop.it
Have you ever noticed how some companies are able to cultivate an audience of thousands, while other companies struggle to get just a couple of shares on their content?
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Mentally Strong People: The 13 Things They Avoid

Mentally Strong People: The 13 Things They Avoid | B2B Marketing and PR | Scoop.it
For all the time executives spend concerned about physical strength and health, when it comes down to it, mental strength can mean even more.
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How should you pitch journalists?

How should you pitch journalists? | B2B Marketing and PR | Scoop.it
Getting publicity is a common goal. It’s a great boost for your organization to be featured by a print, radio, TV or online media outlet.
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Conversion Rates for Different Devices 101

Conversion Rates for Different Devices 101 | B2B Marketing and PR | Scoop.it

Unless you have implemented a responsive website that displays the same no matter the device, chances are people are not having the same experience when they click your ad on a mobile device as those that click through on their PC. .

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The 21 Most Essential Media Training Links | Media Training Tips | Mr. Media Training

The 21 Most Essential Media Training Links | Media Training Tips | Mr. Media Training | B2B Marketing and PR | Scoop.it
Here are 21 links to what I believe are the most important media training tips you need to know to be an effective media spokesperson.
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