B2B Marketing and PR
Follow
Find
1.8K views | +0 today
B2B Marketing and PR
B2B Marketing and PR Insights, Advice and Tips
Curated by Jenni Hilton
Your new post is loading...
Your new post is loading...
Scooped by Jenni Hilton
Scoop.it!

10 Ways to Stretch Your Marketing Budget

10 Ways to Stretch Your Marketing Budget | B2B Marketing and PR | Scoop.it
General Management - All marketing practitioners are seeking ways to save money and get a bigger bang for their budget buck. How to do that isn't at all obvious. But, sometimes, the answer ...
more...
No comment yet.
Scooped by Jenni Hilton
Scoop.it!

Five Ways To Be A Smart PR Person

Five Ways To Be A Smart PR Person | B2B Marketing and PR | Scoop.it
(Photo credit: Wikipedia) I get daily pitches from PR people. Most of them are dumb, and I should know, since I started out in the PR world pretty dumb myself.
more...
No comment yet.
Scooped by Jenni Hilton
Scoop.it!

How to Write, Publish and Market Your Book | Social Media Examiner

How to Write, Publish and Market Your Book | Social Media Examiner | B2B Marketing and PR | Scoop.it
Self publishing: Guy Kawasaki's latest book APE shows you how to go from manuscript to book, without giving up control to a publisher.
more...
No comment yet.
Scooped by Jenni Hilton
Scoop.it!

Hipster Logos in 6 Easy Steps - AdPulp

Hipster Logos in 6 Easy Steps - AdPulp | B2B Marketing and PR | Scoop.it
Thanks to Fast Company’s Co.Design for bring the knowledge of how craft your own Hipster Logo in 6 easy steps.
more...
No comment yet.
Scooped by Jenni Hilton
Scoop.it!

People Don't Buy Price. They Buy an Outcome.

People Don't Buy Price. They Buy an Outcome. | B2B Marketing and PR | Scoop.it
It doesn't matter how cheap you are. Nobody is going to buy if they don't believe what your offering is going to help them. If every purchase is based on an expected outcome, then is there really any reason to worry so much about price?
more...
No comment yet.
Scooped by Jenni Hilton
Scoop.it!

13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships | B2B Marketing and PR | Scoop.it
Getting the most out of Twitter without Twitter getting the most out of you is a daily challenge for consumers, journalists, media, and brands small and large. But following Twitter best practices can ease the pain and increase the exposure rate.
more...
Jennifer Palmer Farrington's curator insight, July 29, 2013 9:18 AM

Twitter and PR are a natural fit, if done correctly.

Scooped by Jenni Hilton
Scoop.it!

How to say ‘I don’t know’

How to say ‘I don’t know’ | B2B Marketing and PR | Scoop.it
Don’t sound like a dunce just because you don’t have the answer. Try these tips for maintaining your professional demeanor, even when lacking a solution.
more...
No comment yet.
Scooped by Jenni Hilton
Scoop.it!

13 writing tips for the Web

13 writing tips for the Web | B2B Marketing and PR | Scoop.it
Whether you’re a brand or a blogger, a new report provides some useful tenets to keep bookmarked to better guide your online content and copy.
more...
No comment yet.
Scooped by Jenni Hilton
Scoop.it!

14 essentials for PR newbies | Articles | Home

14 essentials for PR newbies | Articles | Home | B2B Marketing and PR | Scoop.it
Got what it takes to work in public relations? Better read this PR executive’s checklist to find out.
more...
No comment yet.
Scooped by Jenni Hilton
Scoop.it!

PR for Startups: When Do You Begin?

PR for Startups: When Do You Begin? | B2B Marketing and PR | Scoop.it
One of the questions we hear all the time is when is it time to begin PR for startups? The answer, along with 10 PR tips for startups, can be found here.
more...
No comment yet.
Scooped by Jenni Hilton
Scoop.it!

Content Marketing From Start to Finish (a B2B Marketer's Journey) - Business 2 Community

Content Marketing From Start to Finish (a B2B Marketer's Journey) - Business 2 Community | B2B Marketing and PR | Scoop.it

The task of marketing to a B2B buyer is complex, because you, the seller, must understand the buyer’s questions (AND the questions of other ‘influencers’ the main buyer relies on consulting) throughout the buying journey.

more...
No comment yet.
Scooped by Jenni Hilton
Scoop.it!

Attract Publicity Without A New Story

Attract Publicity Without A New Story | B2B Marketing and PR | Scoop.it
You don't always need a new story to attract publicity. You can grab journalists' attention by promoting existing coverage and building thought leadership.
more...
No comment yet.
Scooped by Jenni Hilton
Scoop.it!

Content Writing Best Practices | Social Media Today

Content Writing Best Practices | Social Media Today | B2B Marketing and PR | Scoop.it
I’ve been asked to give a brief lesson on how to write content for the web. While it’s writing we’re going to cover, to apply the lesson I want you to think of yourself as an artist. You’re going to paint a picture—illustrate a point (or several).
more...
No comment yet.
Scooped by Jenni Hilton
Scoop.it!

How to Find PR Opportunities Online Using HARO

How to Find PR Opportunities Online Using HARO | B2B Marketing and PR | Scoop.it
I went over some useful tools for blogger outreach a while back and mentioned the importance of Google Alerts and other search platforms to find bloggers, but i
more...
No comment yet.
Scooped by Jenni Hilton
Scoop.it!

Facebook Launches "Facebook for Business" Resource for Marketers

Facebook Launches "Facebook for Business" Resource for Marketers | B2B Marketing and PR | Scoop.it
Facebook has announced "Facebook For Business", a major re-launch of all content related to using Facebook as a marketing channel.
more...
No comment yet.
Scooped by Jenni Hilton
Scoop.it!

Password Protect Your Devices - 10 Incredibly Simple Things You Can Do To Protect Your Privacy

Password Protect Your Devices - 10 Incredibly Simple Things You Can Do To Protect Your Privacy | B2B Marketing and PR | Scoop.it
Choosing not to password protect your devices is the digital equivalent of leaving your home or car unlocked. If you're lucky, no one will take advantage of the access.
more...
No comment yet.
Scooped by Jenni Hilton
Scoop.it!

Google+ Turns Two: You Can't Ignore It for Another Minute

Google+ Turns Two: You Can't Ignore It for Another Minute | B2B Marketing and PR | Scoop.it
brands and social-media marketers need to develop a strategy that puts google+ at its center. it will need to be quite different than your facebook strategy.
Jenni Hilton's insight:

Why marketers need to get serious about Google+.

more...
No comment yet.
Scooped by Jenni Hilton
Scoop.it!

3 tips for using Facebook hashtags | Articles | Home

3 tips for using Facebook hashtags | Articles | Home | B2B Marketing and PR | Scoop.it
Hashtags are now on Facebook. Before you work them into your marketing strategy, consider these pointers.
more...
No comment yet.
Scooped by Jenni Hilton
Scoop.it!

90 percent of customers find custom content useful, report says.

90 percent of customers find custom content useful, report says. | B2B Marketing and PR | Scoop.it
Wishpond's "State of Content Marketing 2013" infographic is a report of a practice in excellent health.
more...
No comment yet.
Scooped by Jenni Hilton
Scoop.it!

4 Questions To Ask During The Upcoming ObamaCare Public Relations Blitz

4 Questions To Ask During The Upcoming ObamaCare Public Relations Blitz | B2B Marketing and PR | Scoop.it
The Obama Administration is planning a new PR campaign to sell the health law. Here are 4 questions every American should ask.
more...
No comment yet.
Scooped by Jenni Hilton
Scoop.it!

Expanding Your Reach: How Do You Attract New Customers to Your Coffee Shop Beyond the People That Walk By or Visit

Expanding Your Reach: How Do You Attract New Customers to Your Coffee Shop Beyond the People That Walk By or Visit | B2B Marketing and PR | Scoop.it
more...
No comment yet.
Scooped by Jenni Hilton
Scoop.it!

The 25 Most Essential Public Speaking Tips | Mr. Media Training

The 25 Most Essential Public Speaking Tips | Mr. Media Training | B2B Marketing and PR | Scoop.it
Here are the 25 most important tips you need to know to deliver a terrific presentation that your audience remembers and acts upon.
more...
No comment yet.