B2B Marketing and PR
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B2B Marketing and PR
B2B Marketing and PR Insights, Advice and Tips
Curated by Jenni Hilton
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Three Data Opportunities B2B Marketers Are Missing Today

Three Data Opportunities B2B Marketers Are Missing Today | B2B Marketing and PR | Scoop.it
For all of the discussion of data in marketing, and Big Data in 2014, most B2B marketers are showing they are inept when it comes to actually using data to improve the majority of their marketing. Here are three places to start.
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Lydia's Marketing & Communication Consulting's curator insight, January 29, 2014 8:52 AM

Good tips, fill the holes in your data...

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How to Create a Robust Editorial Calendar for Free Using Google Calendar

How to Create a Robust Editorial Calendar for Free Using Google Calendar | B2B Marketing and PR | Scoop.it
Learn how to stay agile and organized with this free editorial calendar solution: Google Calendar.
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PR is all about writing

PR is all about writing | B2B Marketing and PR | Scoop.it
Be it a press release, a media pitch, or a missive on behalf of a client, your prose must be up to par, or your days as a practitioner might be numbered. Plus, the invention of writing, journalism’s golden age, and more.
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Rules from the "light side": one writer's journey from journalism to PR and back to journalism again - Muck Rack

Rules from the "light side": one writer's journey from journalism to PR and back to journalism again - Muck Rack | B2B Marketing and PR | Scoop.it
When my dot com employer filed Ch. 11 in April, 2001, I decided I’d had it with journalism (or at least freelance work) and took the first well-paying offer I received: a lofty staff writing gig with a Sixth Avenue PR firm.
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Facebook News Feed Changes (and What it Means for Pages)

Facebook News Feed Changes (and What it Means for Pages) | B2B Marketing and PR | Scoop.it
Facebook just changed things up again, but this time it's really good news for Page owners. Yesterday, Facebook announced a slight tweak to the News Feed algorithm. Starting today you will begin to...
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Email 40 times more effective than Facebook and Twitter, survey says

Email 40 times more effective than Facebook and Twitter, survey says | B2B Marketing and PR | Scoop.it
Just when you thought you’d never have to spam a customer or an employee inbox again, a new article argues the power of email.
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6 Essential Components of an Effective B2B Online Marketing Program

6 Essential Components of an Effective B2B Online Marketing Program | B2B Marketing and PR | Scoop.it
This snazzy infographic charts out the indispensable factors to B2B online marketing success, and shows the tactics that make it work.
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How to Stop Hating Writing (and Actually Get Kinda Good)

How to Stop Hating Writing (and Actually Get Kinda Good) | B2B Marketing and PR | Scoop.it
Hate writing? Learn from this long list of marketing pros about how they got over their fears of writing -- and actually became pretty good.
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2014 conferences: Social media, tech, mobile & marketing

2014 conferences: Social media, tech, mobile & marketing | B2B Marketing and PR | Scoop.it
Our annual guide to the best social media, marketing, technology and media conferences in 2014, held in the United States and around the world.
Jenni Hilton's insight:

Great list of events in 2014.

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Why social media is getting even more expensive

Why social media is getting even more expensive | B2B Marketing and PR | Scoop.it
Social media services themselves are free, but organizations will have to pony up a lot more money in 2014 and beyond for staffing and other costs of online marketing and audience engagement.
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One-word copy changes that will increase your ROI

One-word copy changes that will increase your ROI | B2B Marketing and PR | Scoop.it
Your vs. my. Do vs. don't. Dollars vs. percentages. Minor modifications can have major mojo.
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4 Website Content Fails (And How To Avoid Them)

4 Website Content Fails (And How To Avoid Them) | B2B Marketing and PR | Scoop.it
Your website can be your best asset or worst enemy. Are you making these website mistakes that could lose customers?
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Inbound Marketing Has Staying Power – Embrace The Evolution

Inbound Marketing Has Staying Power – Embrace The Evolution | B2B Marketing and PR | Scoop.it
Within any organization, the challenge is learning to handle change effectively – to manage change with evolution as an end goal.
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Looking for Content Marketing Success? Try an Editorial Calendar.

Looking for Content Marketing Success? Try an Editorial Calendar. | B2B Marketing and PR | Scoop.it
Blogging isn't successful unless it's consistent. Learn how to set a posting schedule and stick to it using an editorial calendar.
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New Year, New You: 3 Things Every Marketer Should Be Doing This Year

New Year, New You: 3 Things Every Marketer Should Be Doing This Year | B2B Marketing and PR | Scoop.it
January is, of course, a time of reset and renewal and 2014 resolutions: a time to re-examine your goals, reconsider your tactics, and refocus your content marketing and social media efforts.
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Your Phone's Least Productive App? The One That Makes Calls.

Your Phone's Least Productive App? The One That Makes Calls. | B2B Marketing and PR | Scoop.it
Why we're all better off hanging up and getting busy for real.
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Facebook's News Feed Changes Will Require New Marketing Strategies

Facebook's News Feed changes mean marketers must reach consumers with messages that resonate, and not just capture fans. It will require new ad strategies.
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3 Search Marketing Must-Haves for B2B in 2014

3 Search Marketing Must-Haves for B2B in 2014 | B2B Marketing and PR | Scoop.it

2,161,530,000,000. That’s how many searches were performed in 2013 onGoogle alone. Search is how prospects connect with businesses. And it’s a constantly evolving space.

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8 Hidden but Powerful Google Tools for Business

8 Hidden but Powerful Google Tools for Business | B2B Marketing and PR | Scoop.it
Google is far more than a search engine. If you know where to look, you can find a treasure trove of free or practically free tools to help grow your business.
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Top 20 social media monitoring vendors for business

Top 20 social media monitoring vendors for business | B2B Marketing and PR | Scoop.it
The online landscape is saturated with more than 200 tools and platforms claiming to be able to help you track and assess mentions of your business or brand in social media channels.
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Should you hire a social media community manager?

Should you hire a social media community manager? | B2B Marketing and PR | Scoop.it
The idea of deputizing someone else to act on your behalf in an official capacity is a time-honored tradition. Why then, is it so controversial in social media?
Jenni Hilton's insight:

Don't be afraid to delegate. Be transparent and choose wisely.

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A marketer's guide to collecting and analyzing data

A marketer's guide to collecting and analyzing data | B2B Marketing and PR | Scoop.it
You're not the only communicator intimidated by data. Here are the biggest obstacles organizations face when collecting data, and how to understand the numbers to bring in more business.
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How to improve your social media efforts in 10 minutes

How to improve your social media efforts in 10 minutes | B2B Marketing and PR | Scoop.it
Each of these four actions requires about 10 minutes of your time and could lead to major returns. Do them today.
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5 Must-Know Public Relations Trends For 2014

5 Must-Know Public Relations Trends For 2014 | B2B Marketing and PR | Scoop.it
Start the new year off right by jumping on any of these 5 PR trends that are going to be making an impact in 2014.
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