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4 reasons the PR team should handle social media | Articles

4 reasons the PR team should handle social media | Articles | B2B Marketing and PR | Scoop.it
When The New York Times reaches out to your organization on Twitter, will you be ready?
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B2B Marketing and PR
B2B Marketing and PR Insights, Advice and Tips
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16 Reasons Why People Leave Your Website

16 Reasons Why People Leave Your Website | B2B Marketing and PR | Scoop.it
Are you getting traffic to your website, but very few of those visitors are converting into leads and customers? You might be making one of these mistakes on your website. Here are 16 reasons people leave your site without buying.
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6 Ways B2B Marketers Are Falling Short Today

6 Ways B2B Marketers Are Falling Short Today | B2B Marketing and PR | Scoop.it
Here are six areas that struck me as I returned from a recent conference where we, as B2B marketers, need to do so much more than we are today.
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Don't make it so difficult to get in directly in touch with you

You're cutting off your nose to spite your face if you're not making it as easy as possible for anyone to reach you directly and immediately!

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Stop committing these 3 press release blunders

Stop committing these 3 press release blunders | B2B Marketing and PR | Scoop.it
Simple mistakes can doom your message. Here are three of the most common—plus tips for remedying each so your clients get the coverage their news deserves.
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"Marketing Seat At The Table" cartoon | Tom Fishburne: Marketoonist

"Marketing Seat At The Table" cartoon | Tom Fishburne: Marketoonist | B2B Marketing and PR | Scoop.it
Around the executive table, marketing has traditionally had the hardest time proving their value. The correlation between marketing investment and revenue
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How To Choose Amazing Images And Create Stunning Visual Content

How To Choose Amazing Images And Create Stunning Visual Content | B2B Marketing and PR | Scoop.it
By NewsCred Brand Strategist Caitlin Domke It’s often said that to achieve success in content marketing, brands should “act like a publisher.” But how do publishers act? What should brands specific...
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How PR and SEO are coming together

How PR and SEO are coming together | B2B Marketing and PR | Scoop.it
This infographic from The Cline Group shows how the two disciplines can work toward the same goals.
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Marco Favero's curator insight, May 4, 5:12 PM

aggiungi la tua intuizione ...

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Top 20 Most Useful Mobile Business Apps For 2015

Top 20 Most Useful Mobile Business Apps For 2015 | B2B Marketing and PR | Scoop.it
Looking for the best apps to serve your needs as a marketer? Columnist Aaron Strout rounds up his top picks for personal productivity, travel and more.
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Top 10 Website Eyesores to Avoid | VerticalResponse Blog

Top 10 Website Eyesores to Avoid | VerticalResponse Blog | B2B Marketing and PR | Scoop.it
Avoiding design eyesores on your website is essential to keep visitors coming back. Do any of these bad design choices apply to your site
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A PR pro's guide to link building

A PR pro's guide to link building | B2B Marketing and PR | Scoop.it
Getting your brand or client's links on the right websites can be as important as landing a big story placement. Here's how to make it happen.
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Blue Bell expands recall to all products

Blue Bell expands recall to all products | B2B Marketing and PR | Scoop.it
The ice-cream maker found other products tainted with listeria, and two more people have fallen ill. The CEO says the brand is ‘committed to doing the 100 percent right thing.’
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The State of Digital Marketing 2015 | Marketing Darwinism

The State of Digital Marketing 2015 | Marketing Darwinism | B2B Marketing and PR | Scoop.it
I'd like to offer you some statistics I found eye-opening from a recent report published by Smart Insights
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Why Influencer Marketing Is The New King of Content [Infographic] -

Why Influencer Marketing Is The New King of Content [Infographic] - | B2B Marketing and PR | Scoop.it
Buyers look to influencers before they make purchase decisions. Influencer Marketing is the easiest way to gain access to potential buyers and establish trust. Blogs influence purchases Blogs are the ...
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5 pointers for effective phone pitches

5 pointers for effective phone pitches | B2B Marketing and PR | Scoop.it
If you want your call-down pitches to land, remember to keep them short, sweet and scripted.
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9 tips for better proofreading

9 tips for better proofreading | B2B Marketing and PR | Scoop.it
If you find that mistakes are slipping through despite your best efforts, try these techniques to strengthen your shield against errors.
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30+ Ideas for Measuring Conversions on a B2B Website

30+ Ideas for Measuring Conversions on a B2B Website | B2B Marketing and PR | Scoop.it
In this post, we'll provide a rundown of conversion-oriented opportunities to consider, when measuring the performance of an online marketing program
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5 Practical Content Marketing Tactics to Educate & Inform Your B2B Audience

5 Practical Content Marketing Tactics to Educate & Inform Your B2B Audience | B2B Marketing and PR | Scoop.it
In the spirit of educating ourselves on the significance of this festive holiday (cinco de mayo), here are 5 content marketing tactics you can take to educate and inform your B2B audience
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33 Social Media Groups and Chats You Should Know About

33 Social Media Groups and Chats You Should Know About | B2B Marketing and PR | Scoop.it
Joining a social media group or chat is a great way to bounce around ideas, ask questions and share news. Here are 33 on all social networks to check out!
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Four steps to stay on top of social media trends - Schaefer Marketing Solutions: We Help Businesses {grow}

Four steps to stay on top of social media trends - Schaefer Marketing Solutions: We Help Businesses {grow} | B2B Marketing and PR | Scoop.it
How can a busy marketer possibly keep up with social media trends? Staying ahead of marketing FOMO with Kiki Schirr.
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Why You Should Create a Content Library For Sales — & How to Do It - Pardot

Why You Should Create a Content Library For Sales — & How to Do It - Pardot | B2B Marketing and PR | Scoop.it
Here’s an interesting paradox: according to a January 2015 study by Regalix, generating leads and creating awareness were cited as the top objectives of content marketing by 83% and 76% of marketers, respectively — but a study by IDC states that as much as 80% of the content created by marketers isn’t even used by sales.
As much as 80% of content created by marketers isn’t even used by sales. Tweet This.
Can content really reach its full lead generation and awareness potential when sales doesn’t
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How To Measure Performance Against Google's Mobile Friendly Update

How To Measure Performance Against Google's Mobile Friendly Update | B2B Marketing and PR | Scoop.it
In this post, I will review key performance benchmarks B2B marketers need to review in assessment of Google's Mobile Friendly Update.
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Above the Fold Still Critical for B2B Email Design - The Point

Above the Fold Still Critical for B2B Email Design - The Point | B2B Marketing and PR | Scoop.it
“Above the fold” is a term that originated in the heyday of print advertising and direct mail. Generally speaking, it’s a principle of advertising design that suggests that advertisers, in order to engage the reader and drive that individual to act, should present key selling information in a location within... Read More
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3 ways to find great content within your organization

3 ways to find great content within your organization | B2B Marketing and PR | Scoop.it
The race for creating great content is underway. These tips can help corporate communicators compete.
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