B2B Marketing and PR
Follow
Find
1.6K views | +0 today
Scooped by Jenni Hilton
onto B2B Marketing and PR
Scoop.it!

CEOs: You Can't Afford to Ignore Social Media Anymore

CEOs: You Can't Afford to Ignore Social Media Anymore | B2B Marketing and PR | Scoop.it
See what the social CEO looks like -- and why they don't exist as much as you might expect.
more...
No comment yet.
B2B Marketing and PR
B2B Marketing and PR Insights, Advice and Tips
Curated by Jenni Hilton
Your new post is loading...
Your new post is loading...
Scooped by Jenni Hilton
Scoop.it!

5 Resources to Get More Media Coverage and Interviews

5 Resources to Get More Media Coverage and Interviews | B2B Marketing and PR | Scoop.it
Learn about 5 editorial contact services that help you secure media coverage for your product or service.
more...
No comment yet.
Scooped by Jenni Hilton
Scoop.it!

How to Get Publicity When You Have No News to Share

How to Get Publicity When You Have No News to Share | B2B Marketing and PR | Scoop.it
Tips for getting media attention for your business, even if you don't have a new product, service or website to brag about.
more...
No comment yet.
Scooped by Jenni Hilton
Scoop.it!

13 Fun Facts That Will Make Your 'About Me' A Lot Less Boring

13 Fun Facts That Will Make Your 'About Me' A Lot Less Boring | B2B Marketing and PR | Scoop.it
Don't let your professional bio fall flat. Here's some advice on how to inject a bit of personality.
more...
No comment yet.
Scooped by Jenni Hilton
Scoop.it!

No Photoshop? No Problem: 10 Visual Content Tools for Beginners

No Photoshop? No Problem: 10 Visual Content Tools for Beginners | B2B Marketing and PR | Scoop.it
Learn about tools you can use to design almost all of your marketing materials.
more...
No comment yet.
Scooped by Jenni Hilton
Scoop.it!

Too many blogs, too little time: Experts weigh in on their favorite PR & digital marketing blogs

Too many blogs, too little time: Experts weigh in on their favorite PR & digital marketing blogs | B2B Marketing and PR | Scoop.it
At last week's Cision User Conference West, I was asked what some of my favorite blogs and industry sites are during my session "The PR Makeover: Integrated
more...
No comment yet.
Scooped by Jenni Hilton
Scoop.it!

6 Easy Places to Find Data For Infographics, Charts and Visual Content

6 Easy Places to Find Data For Infographics, Charts and Visual Content | B2B Marketing and PR | Scoop.it
The inspiration for your next visual content project is probably hiding right under your nose. Here are six easy ways to find your next standout piece.
more...
malek's curator insight, July 7, 3:34 PM

If you've ever wanted to make an infographic but ran out of info, you came to the right place. A concise and still comprehensive list of sources good enough to keep you floating.

Scooped by Jenni Hilton
Scoop.it!

Proven Tactics To Make Your PR Campaign A Success

Proven Tactics To Make Your PR Campaign A Success | B2B Marketing and PR | Scoop.it
AirPR crunched its data to reveal these useful pitching tips for PR pros like, Fridays don't exist on the Internet.
more...
No comment yet.
Scooped by Jenni Hilton
Scoop.it!

7 Simple Ways To Demonstrate Your Expertise

7 Simple Ways To Demonstrate Your Expertise | B2B Marketing and PR | Scoop.it
Today's buyers want to check you out, anonymously, from a distance. You do know that. Right? While many of you instantly said "Well good luck because there's nothing incriminating out there" you neglected to say that's because there's actually NOTHING out there with your name on it when they take
more...
No comment yet.
Scooped by Jenni Hilton
Scoop.it!

10 Unique Insights to Look For in Your Social Media Monitoring

10 Unique Insights to Look For in Your Social Media Monitoring | B2B Marketing and PR | Scoop.it
With the tools and strategies of basic social media monitoring, you can always keep an eye on whatever's important to you, wherever it is on the web.
more...
No comment yet.
Scooped by Jenni Hilton
Scoop.it!

The PR Value of a Rapid Response – Schwartz MSL

The PR Value of a Rapid Response – Schwartz MSL | B2B Marketing and PR | Scoop.it

The media industry is fast-paced and journalists are hungry for expert commentary on a variety of topics. This is especially true when a breaking news development, like a data breach or a disruptive product announcement occurs. Companies have an enormous opportunity to provide thought leadership surrounding industry news in the form of a rapid response.

more...
No comment yet.
Scooped by Jenni Hilton
Scoop.it!

5 Phone Charging Myths, Debunked

5 Phone Charging Myths, Debunked | B2B Marketing and PR | Scoop.it
Here's what you should actually know about charging your phone.
more...
No comment yet.
Scooped by Jenni Hilton
Scoop.it!

The B2B Funnel is Now a Sieve - Marketing Interactions

The B2B Funnel is Now a Sieve - Marketing Interactions | B2B Marketing and PR | Scoop.it
The buying process has gotten messy for B2B marketers. This easy access to information means that engagement one second can turn into disinterest in the next. Every new channel puts a hole in your funnel. (Although I've never liked the funnel construct, it's appropriate for making the point.) Marketers who don't integrate new channels into their content marketing strategy will...
more...
No comment yet.
Scooped by Jenni Hilton
Scoop.it!

How to Assemble a Powerful, Data Driven Marketing Team – Vidyard

How to Assemble a Powerful, Data Driven Marketing Team – Vidyard | B2B Marketing and PR | Scoop.it
Looking to bring together super marketers in a team (similar to the powerful X-men)? Well, Professor X, you're in luck. We've got a post outlining the skills and marketing mutants you're looking for.
more...
No comment yet.
Scooped by Jenni Hilton
Scoop.it!

There Are No Shortcuts to Success in Social Media

There Are No Shortcuts to Success in Social Media | B2B Marketing and PR | Scoop.it
A social-media expert can’t give you the secret to their success in five minutes, so don’t ask.
more...
No comment yet.
Scooped by Jenni Hilton
Scoop.it!

How I Use Online Collaboration Tools to Run a Marketing Team

How I Use Online Collaboration Tools to Run a Marketing Team | B2B Marketing and PR | Scoop.it

Marketing teams are under a lot of pressure to deliver. They are often under-staffed, expected to have delivered everything “yesterday," and need to be up on the latest tools and technologies. They may be virtual teams (sometimes in multiple geographies) and will usually work with outside consultants, designers or agencies. They need to keep pump a steady stream of qualified leads into the sales funnel while innovating in both earned and paid media.

more...
No comment yet.
Scooped by Jenni Hilton
Scoop.it!

Words That Drive Social Media Shares [INFOGRAPHIC] - SocialTimes

Words That Drive Social Media Shares [INFOGRAPHIC] - SocialTimes | B2B Marketing and PR | Scoop.it
Choosing between words might seem arbitrary at times -- but they're more important than you think for driving social media shares.
more...
No comment yet.
Scooped by Jenni Hilton
Scoop.it!

21 Things You Didn't Know Your iPhone Could Do

21 Things You Didn't Know Your iPhone Could Do | B2B Marketing and PR | Scoop.it
Be an iPhone ninja with these 21 awesome tricks
more...
No comment yet.
Scooped by Jenni Hilton
Scoop.it!

The Social Media Frequency Guide: How Often to Post

The Social Media Frequency Guide: How Often to Post | B2B Marketing and PR | Scoop.it
Make your social media frequency the most valuable. Find out how often you should be posting to Facebook, Twitter, LinkedIn, Google+ and more.
more...
No comment yet.
Scooped by Jenni Hilton
Scoop.it!

The Big List of 189 Words That Convert

The Big List of 189 Words That Convert | B2B Marketing and PR | Scoop.it
Over 150 phrases and words that convert, as chosen by research studies, advertising legends, and psychology
more...
No comment yet.
Scooped by Jenni Hilton
Scoop.it!

8 reasons not to pitch a story this week

8 reasons not to pitch a story this week | B2B Marketing and PR | Scoop.it
The week of the Fourth of July is often a slow one for news, but this year's holiday week has been a very notable exception. Just two days in, there is a slew of newsworthy stories.
more...
No comment yet.
Scooped by Jenni Hilton
Scoop.it!

How This B2B Brand Marketed With Happy People Instead of a Huge Budget | Convince and Convert: Social Media Strategy and Content Marketing Strategy

How This B2B Brand Marketed With Happy People Instead of a Huge Budget | Convince and Convert: Social Media Strategy and Content Marketing Strategy | B2B Marketing and PR | Scoop.it
When ReadyTalk, a popular web conferencing platform, wanted to grow their reach, they started with their happy customers. Here's how they activated their best brand advocates to gain 190 qualified referrals.
more...
No comment yet.
Scooped by Jenni Hilton
Scoop.it!

How Responsive Design Can Give Your Brand A Mobile Makeover

How Responsive Design Can Give Your Brand A Mobile Makeover | B2B Marketing and PR | Scoop.it
As mobile continues its takeover, giving your audience the best possible online experience is more important than ever. On smartphones and tablets, you can go one of three ways: native apps, mobile sites, or responsive design. They all have their benefits, but over the past few years, one has emerged as the top choice of experts.



If it’s time to redesign your brand’s digital home, you should definitely be considering responsive design. In terms of time and cost efficiency,...
more...
No comment yet.
Scooped by Jenni Hilton
Scoop.it!

Content marketing gaining ground in PR and marketing fields

Content marketing gaining ground in PR and marketing fields | B2B Marketing and PR | Scoop.it
Vocus’ State of PR and State of Marketing reports found that a little more than half of PR and marketing pros have content marketing strategies, but it’s not at full saturation yet.
more...
No comment yet.
Scooped by Jenni Hilton
Scoop.it!

Best-in-Class Marketers Prove They Create Value

Best-in-Class Marketers Prove They Create Value | B2B Marketing and PR | Scoop.it
In 2000, the Advertising Research Foundation probably didn’t realize that their report about marketing’s ability, or lack thereof, to measure its value and contribution would initiate numerous stud...
more...
No comment yet.
Scooped by Jenni Hilton
Scoop.it!

3 Work Hacks to Improve Productivity | Cision

3 Work Hacks to Improve Productivity | Cision | B2B Marketing and PR | Scoop.it
3 tips to improve productivity, which focus on Agile and SCRUM methods.
more...
No comment yet.