Mark Schaefer recently posed the interesting question, “Is this the most difficult time to be in marketing?” Maybe. To be certain, many of the factors Mark listed, such as overwhelming amounts of information and rapidly shifting change are valid and true. That said, what really makes marketing either difficult or not today is dependent on [...]
Mid-to-late summer is often a slow time of year for many businesses. People are on vacation, kids are out of school, and the warm weather often creates an air of sluggishness around the office. But even if the phone’s not ringing, clients are out of town, and nothing much seems to be happening, there are still several important things that marketers can do right now—even during the “slow” time of year—to help boost their sales results.
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