You walk into your monthly meeting with your CMO, armed with all of your campaign data for the past month. You’ve spent the last two days pulling reports from your analytics platform, sifting through endless mounds of data to find the key performance indicators of last month’s campaigns, and now you’re ready to dazzle with all your knowledge.
“So how did last month’s email campaign perform?” your CMO asks briskly.
“Great!” you respond eagerly. “Our open rates were high and our bounce rates were…”
“What was the conversion rate?” the CMO interjects, sounding annoyed.
“Ummm..” is your only answer. Conversion rate? You have no [...]