Sangram Vajre, Director of Marketing at Pardot, explains why marketers should aim to do less marketing in 2014.
Here’s the classic marketing challenge: you’re expected to be in front of every potential buyer, on every social media outlet, and at every major trade show. Basically, you’re expected to be everywhere and doing everything — because that’s what marketing is all about.On average, subscribers receive 416 commercial messages a month. (Return Path)
By 2015, the average business person will be sending and receiving 125 emails per day. (The Radicati Group)
The average person is served over 1,700 banner ads per [...]