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New Year, New You: 3 Things Every Marketer Should Be Doing This Year

New Year, New You: 3 Things Every Marketer Should Be Doing This Year | B2B Marketing and PR | Scoop.it
January is, of course, a time of reset and renewal and 2014 resolutions: a time to re-examine your goals, reconsider your tactics, and refocus your content marketing and social media efforts.
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B2B Marketing and PR
B2B Marketing and PR Insights, Advice and Tips
Curated by Jenni Hilton
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4 ways PR pros can get clients noticed by reporters

4 ways PR pros can get clients noticed by reporters | B2B Marketing and PR | Scoop.it
A top PR topic is, and will always be, media relations. Here are four common-sense ideas to get better coverage for your client or organization.
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Free Report! What’s the State of the Media? | Cision

Free Report! What’s the State of the Media? | Cision | B2B Marketing and PR | Scoop.it
Cision's State of the Media report provides insight on the relationship between journalists and communication pros. Find out how your outreach is affected!
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3 Types Of Content For Your Sales Pipeline

3 Types Of Content For Your Sales Pipeline | B2B Marketing and PR | Scoop.it
Do you need help creating content for your sales pipeline? Here are three types of content that fuel the pipeline and help turn prospects into profit.
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How To Use Google Analytics In B2B Marketing

How To Use Google Analytics In B2B Marketing | B2B Marketing and PR | Scoop.it
Google Analytics offers a range of useful insights for b2b marketing. This blog aims to take your GA skills to the next level.
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Survey: When Good Content Marketing Tools Go Bad - Forbes

Survey: When Good Content Marketing Tools Go Bad - Forbes | B2B Marketing and PR | Scoop.it
Survey of 1,100 small businesses shows what they’re doing right and wrong with online and content marketing.
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15 Hidden Instagram Hacks & Features Everyone Should Know About

15 Hidden Instagram Hacks & Features Everyone Should Know About | B2B Marketing and PR | Scoop.it
Check out this list of 15 little-known Instagram tips and features for beginners and advanced users alike.
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4 Things You Should Do in 2016 | Cision

4 Things You Should Do in 2016 | Cision | B2B Marketing and PR | Scoop.it
Don't worry; it's not too late to make resolutions. Think of yourself like a brand and apply these four ideas to your list to move forward in your PR career.
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Make 2016 A Successful Year With 15 Free Marketing Worksheets - CoSchedule

Make 2016 A Successful Year With 15 Free Marketing Worksheets - CoSchedule | B2B Marketing and PR | Scoop.it
Throughout the year, you’ve seen tons of marketing worksheets from the content marketing blog here at CoSchedule. We’ve filled them with great tips, actionable challenges, infographics, and there are even some …
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60 Twitter tools for PR and marketing pros

60 Twitter tools for PR and marketing pros | B2B Marketing and PR | Scoop.it
This list of resources can help brand managers find and create content, build influence, measure tweets and more.
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Marco Favero's curator insight, January 3, 2:11 PM

aggiungere la vostra comprensione ...

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10 New Facebook Features for 2016 | Cision

10 New Facebook Features for 2016 | Cision | B2B Marketing and PR | Scoop.it
Get a head start on 2016! Learn how Facebook is changing, why it matters to communication professionals and how to leverage new trends in the social world.
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Marco Favero's curator insight, December 24, 2015 9:47 AM

aggiungere la vostra comprensione ...

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8 areas PR pros should focus on in 2016

8 areas PR pros should focus on in 2016 | B2B Marketing and PR | Scoop.it
When planning your strategies for the upcoming year, keep these emerging trends in mind.
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How To Drive Traffic To Your Blog In Little To No Time

How To Drive Traffic To Your Blog In Little To No Time | B2B Marketing and PR | Scoop.it
Want to know how to drive traffic to your blog in little to no time? If so, you will find these tips helpful. People usually forget these.
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Marco Favero's curator insight, December 17, 2015 8:25 AM

aggiungere la vostra comprensione ...

malek's curator insight, December 17, 2015 12:34 PM

Using Long Tail Keywords

The longer it gets, the more specific it is. The more specific it is, the better you can optimize your blog for it because there will naturally be less competition.

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4 ways to tailor your marketing messages for mobile devices

4 ways to tailor your marketing messages for mobile devices | B2B Marketing and PR | Scoop.it
Social media is a popular platform for marketers, but many consumers rely on email for information. Here’s how to boost your content on small screens.
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How social media can help you expand your small business

How social media can help you expand your small business | B2B Marketing and PR | Scoop.it
Not all entrepreneurs use online networks in their organizations’ marketing efforts. One PR pro offers three reasons to log on and broaden your digital reach.
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40 Calls-To-Action For Facebook That Will Spark Engagement

40 Calls-To-Action For Facebook That Will Spark Engagement | B2B Marketing and PR | Scoop.it
Use these 40 calls-to-action for Facebook (and elsewhere!) to help your fans take action on your content rather than just giving it a "like."
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30 B2B Social Media Tips for 2016 | KoMarketing

30 B2B Social Media Tips for 2016 | KoMarketing | B2B Marketing and PR | Scoop.it
As social media has grown, so has the opportunity for businesses to reach customers and potential customers. In fact, according to the Salesforce 2015 State of Marketing Report, 66% of businesses now have a dedicated social media team. Great news, right!? Sort of. The problem is that while a whopping number of businesses have a …
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Séverine Godet's curator insight, February 19, 6:45 PM

le B2B au final c'est aussi du P2P


"we must think beyond just business and think P2P (person to person). We are interacting with humans and we can’t forget that."

Christelle Kamanan's curator insight, February 21, 8:18 AM

These are 30 basic Social Media tips, but relevant to renew/launch a content marketing strategy.

Dorothée Oké's curator insight, March 12, 9:08 AM

These are 30 basic Social Media tips, but relevant to renew/launch a content marketing strategy.

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5 Unique Ways to Score Media Coverage | Cision

5 Unique Ways to Score Media Coverage | Cision | B2B Marketing and PR | Scoop.it
If you're sending the same old pitches as everyone else, reporters are going to get bored fast. Switch it up and try these 5 unique tactics to get coverage.
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23 Tools and Tips for Social Media Marketers : Social Media Examiner

23 Tools and Tips for Social Media Marketers : Social Media Examiner | B2B Marketing and PR | Scoop.it
Do you need to streamline your daily tasks? Discover 23 of the top tools and tips shared on the Social Media Marketing podcast.
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4 Free Tools to Analyze Your Social Media Competitors : Social Media Examiner

4 Free Tools to Analyze Your Social Media Competitors : Social Media Examiner | B2B Marketing and PR | Scoop.it
Do you want to improve your social media marketing? Discover four free tools to compare your social media presence with your competitor's.
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The ultimate list of blog post ideas

The ultimate list of blog post ideas | B2B Marketing and PR | Scoop.it
This infographic from DigitalMarketer includes lots of suggestions to kickstart you on your next piece of content.
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5 Hacks to Improve Your Blog and Get More Traffic

5 Hacks to Improve Your Blog and Get More Traffic | B2B Marketing and PR | Scoop.it
blogging is hard, consistent work. That’s the only way to success.
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21 of the Best Podcasts, Movies, Shows, Books & Apps to Keep You Entertained While Traveling

21 of the Best Podcasts, Movies, Shows, Books & Apps to Keep You Entertained While Traveling | B2B Marketing and PR | Scoop.it
Check out our list of favorite movies, TV shows, podcasts, books, and apps that'll help you pass the time while traveling.
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Web Design vs. Analytics: 5 Little Web Design Decisions That Cause Big Analytics Problems

Web Design vs. Analytics: 5 Little Web Design Decisions That Cause Big Analytics Problems | B2B Marketing and PR | Scoop.it
During the web design process, hundreds of decisions are made. Some little web design decisions have a big impact on how you use Analytics
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3 Brands Successfully Running Random Acts of Kindness Campaigns | Cision

3 Brands Successfully Running Random Acts of Kindness Campaigns | Cision | B2B Marketing and PR | Scoop.it
This holiday season, brands are thinking of new ways to give back to the community. Learn how you can create a successful random acts of kindness campaign.
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