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The Top Five Social Media Marketing Mistakes and How to Fix Them - Jeffbullas's Blog

The Top Five Social Media Marketing Mistakes and How to Fix Them - Jeffbullas's Blog | B2B Marketing and PR | Scoop.it
Social media marketing is still the hot topic in town. Rookie mistakes are even made by big business.Here are the top five social media marketing mistakes.
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B2B Marketing and PR
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Google Tools to Make Your Content Strategy Rock

Google Tools to Make Your Content Strategy Rock | B2B Marketing and PR | Scoop.it
These 8 tools will help you sort, sift, target and organize all that great content you find online, then use it to create a content strategy that reels in your target audience.
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What does marketing strategy look like? - Christopher S. Penn Blog

What does marketing strategy look like? - Christopher S. Penn Blog | B2B Marketing and PR | Scoop.it
Most business and marketing people, when asked, couldn’t tell you what a strategy looks like. They couldn’t tell you what a strategy even was. This isn’t necessarily a bad thing or somehow their fault; it’s just a fact that businesses do a poor job of teaching strategy. The answer to this question of what strategy [...]
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How Inbound Marketing, Blogs and Social Media Generate Qualified B2B Leads -

How Inbound Marketing, Blogs and Social Media Generate Qualified B2B Leads - | B2B Marketing and PR | Scoop.it
To make your B2B lead generation strategy and marketing solutions effective, you need to hone in on the “types of leads that are most likely to convert into paying customers. That ...
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5 compelling social apps - Biznology

5 compelling social apps - Biznology | B2B Marketing and PR | Scoop.it
There are both a number of applications I use every day and several I have played with that I thought I would share with you today.
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27 Masters of Marketing and PR Every Entrepreneur Can Learn From

27 Masters of Marketing and PR Every Entrepreneur Can Learn From | B2B Marketing and PR | Scoop.it
Marketing is a cacophony but a few voices are consistently heard clearly. Listen to those and learn.
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10 Things You Probably Didn’t Know You Could Do With #Twitter Search - AllTwitter

10 Things You Probably Didn’t Know You Could Do With #Twitter Search - AllTwitter | B2B Marketing and PR | Scoop.it
10 Things You Probably Didn’t Know You Could Do With #Twitter Search
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44 Apps That Turn Your Smartphone Into a Productivity Powerhouse (Infographic)

44 Apps That Turn Your Smartphone Into a Productivity Powerhouse (Infographic) | B2B Marketing and PR | Scoop.it

Among our favorites? A task manager that gamifies your accomplishments and a background music player that incorporates neuroscience.

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How to Win Anyone's Attention - The Percolate Blog

How to Win Anyone's Attention - The Percolate Blog | B2B Marketing and PR | Scoop.it
The average person now consumes twelve hours of media, checks their phone close to 110 times and sees an estimated 5,000 marketing messages each day. When most of us also regularly put in 8+ hours on the job, it’s no wonder our collective attention span is more taxed than ever. Data overwhelmingly confirms it too. …
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Digital Detox: Reboot or Die Trying

Digital Detox: Reboot or Die Trying | B2B Marketing and PR | Scoop.it
A star political blogger for Grist.org, David Roberts spent so much time posting and Tweeting and staring at screens that he almost went nuts. So he pulled the plug for a year, restarting his relationship with technology and actively seeking health, balance, and adventure in the real world. What he learned just might save you from meltdown.
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How the Internet is Changing Your Brain - Academic Earth

How the Internet is Changing Your Brain - Academic Earth | B2B Marketing and PR | Scoop.it
Given the ubiquity of Google, is memory obsolete? Academic Earth dares to ask, how is such easy access to information affecting our brains as we rely less and less on memory and more on technology?
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The Comprehensive Guide to Content Marketing Analytics & Metrics | Content Marketing Forum

The Comprehensive Guide to Content Marketing Analytics & Metrics | Content Marketing Forum | B2B Marketing and PR | Scoop.it
Is your content taking you on a journey to nowhere? This guide will help you measure the effectiveness of content across all channels.
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Are You Sharing Other People’s Content? Here’s How to Do it Right | Constant Contact Blogs

Are You Sharing Other People’s Content? Here’s How to Do it Right | Constant Contact Blogs | B2B Marketing and PR | Scoop.it
Let’s face it — continuously coming up with new and fresh content to keep your email readers, followers, and fans engaged isn’t easy. It may be part of the
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Sorry, But “How Many Touches Does it Take to Make a Sale?” is No Longer a Valid Question.

Sorry, But “How Many Touches Does it Take to Make a Sale?” is No Longer a Valid Question. | B2B Marketing and PR | Scoop.it

In the most diplomatic tone I could muster, I responded by stating that I didn’t think there was any correct answer to his question, and moreover, the question itself assumes a sales model that is not only long extinct, but runs completely counter to today’s modern B2B buyer behavior.

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8 Tips to Rapidly Boost Your YouTube Video Views

8 Tips to Rapidly Boost Your YouTube Video Views | B2B Marketing and PR | Scoop.it
Link all your blog posts to your YouTube channel. If you blog regularly, don’t forget to link each blog post to your YouTube Channel. This should enable anyone who likes your articles to check more information in your YouTube channel. This should probably give you some subscriptions in the process.
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10 Things B2B Marketers Should be Doing on LinkedIn - Marketing Action Blog - Act-On

10 Things B2B Marketers Should be Doing on LinkedIn - Marketing Action Blog - Act-On | B2B Marketing and PR | Scoop.it
Learn how to use LinkedIn (313+ million members...6% of all visits from social media channels to corporate websites) for marketing and lead gen.
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10 Great Marketing Tips from Find New Customers

10 Great Marketing Tips from Find New Customers | B2B Marketing and PR | Scoop.it
Here are 10 #Marketing Tips I presented to a 100 employee Saas software company in Cambridge, MA recently.  They loved these tips and for good reason. These tips come from the award-winning marketi...
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23 Tools and Resources to Create Images for Social Media

23 Tools and Resources to Create Images for Social Media | B2B Marketing and PR | Scoop.it
A huge list of tools, apps, icons, and backgrounds for creating amazing, professional images for social media and marketing.
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Three Facebook Advertising Tactics to Reach Your Target Audience by @jlarkin353

Three Facebook Advertising Tactics to Reach Your Target Audience by @jlarkin353 | B2B Marketing and PR | Scoop.it
So, you published a great piece of content and shared it, only to receive... crickets. Here's how to use Facebook advertising to boost your best contest.
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50 Top PR Pros to Follow on Twitter

50 Top PR Pros to Follow on Twitter | B2B Marketing and PR | Scoop.it
Who are the PR industry's top tweeters? We used our proprietary technology to find the 50 best. See who made the list!
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10 Things B2B Marketers Should Be Doing On LinkedIn

10 Things B2B Marketers Should Be Doing On LinkedIn | B2B Marketing and PR | Scoop.it
It’s no secret that LinkedIn is the world’s largest professional network on the Internet. With over 313 million members in over 200 countries, LinkedIn is a vital tool in conveying brand identity…
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15 Free Content Marketing Tools To Make Your Life Easier - Jeffbullas's Blog

15 Free Content Marketing Tools To Make Your Life Easier - Jeffbullas's Blog | B2B Marketing and PR | Scoop.it
Here are 15 free content marketing tools that will help you deliver that amazing content to keep your customers coming back for more.
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15 Big Ways The Internet Is Changing Our Brain - OnlineCollege.org

15 Big Ways The Internet Is Changing Our Brain - OnlineCollege.org | B2B Marketing and PR | Scoop.it
Scientists have begun to note that the Internet has started to rewire our minds.
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6 Ways Social Media Has Changed Public Relations

6 Ways Social Media Has Changed Public Relations | B2B Marketing and PR | Scoop.it
Thank you to Vocus and Jim Dougherty for allowing us to re-post this blog in which Amy Howell is quoted, "PR expert and author of Women in High Gear Amy Howell
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Agencies: Read This Before Your Next New Business Meeting - eMarketer

Agencies: Read This Before Your Next New Business Meeting - eMarketer | B2B Marketing and PR | Scoop.it
Marketers say a lack of analytics and focus on important key performance indicators are the top deficiencies among agencies vying for their business. And when it comes time for an initial meeting, marketers want agencies to come with questions and thoughts about their businesses, but this doesn't happen very frequently.
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5 Problems with B2B Marketing…and How to Fix Them

5 Problems with B2B Marketing…and How to Fix Them | B2B Marketing and PR | Scoop.it
B2B marketing isn’t a perfect industry (what industry is?), but the main arguments against B2B marketing, like unoriginality, competition, and boring products, are also the areas where a company can stand out most online. The following are some of the biggest problems with B2B marketing and how you can make your campaigns stand out. It’s …
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