"I love working a tradeshow booth. Seriously. I’m about to spend four days at Dreamforcedoing just that while talking and demoing to prospects, customers and partners. Doing this will give me valuable feedback on product, messaging and use cases that I’ll use to improve my sales and marketing. I also take an hour or two and walk the floor to check out demos from other companies that interest me. Over the years I’ve noticed all the good demos had a few things in common. Here’s what the best ones do:"