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3 ways video helps with PR | Articles | Home

3 ways video helps with PR | Articles | Home | B2B Marketing and PR | Scoop.it
Videos are great for brands looking for a way to make inroads with potential customers, news outlets, or future advocates.
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B2B Marketing and PR
B2B Marketing and PR Insights, Advice and Tips
Curated by Jenni Hilton
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A PR pro's guide to link building

A PR pro's guide to link building | B2B Marketing and PR | Scoop.it
Getting your brand or client's links on the right websites can be as important as landing a big story placement. Here's how to make it happen.
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Blue Bell expands recall to all products

Blue Bell expands recall to all products | B2B Marketing and PR | Scoop.it
The ice-cream maker found other products tainted with listeria, and two more people have fallen ill. The CEO says the brand is ‘committed to doing the 100 percent right thing.’
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Here's The Right Way To Measure Content Marketing ROI

Here's The Right Way To Measure Content Marketing ROI | B2B Marketing and PR | Scoop.it
You’re measuring content marketing ROI wrong if you don’t track first-click attribution. Here's why you're underestimating revenue from content marketing by 33 percent.
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Everything B2B Marketers Need to Know about Google’s Upcoming Mobile Algorithm Update | KoMarketing

Everything B2B Marketers Need to Know about Google’s Upcoming Mobile Algorithm Update | KoMarketing | B2B Marketing and PR | Scoop.it
Google made an announcement explaining its mobile-friendly ranking signal will expand to cover a larger portion of search queries as of April 21, 2015. Google started using the “mobile-friendly” label in November 2014, so we can infer that the original rollout of the label has led to a positive user experience, ultimately facilitating the decision …
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Essential SEO advice directly from Google

Google's tired of our draft work. Google seems to want us to revise our first drafts of the web. Google doesn't want more of us, they want better from us.
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25 Questions to Help Define Your Social Media Strategy

25 Questions to Help Define Your Social Media Strategy | B2B Marketing and PR | Scoop.it
Learn more about how your brand's goals and strategies align with social media, and how to think deeply about the best social media strategy for you.
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The PR pro's guide to working with designers

The PR pro's guide to working with designers | B2B Marketing and PR | Scoop.it
Hammering out the look of a document or a logo doesn't have to be a Sisyphean task. Follow these guidelines and the collaboration should go smoothly.
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Social Media Tools That Help Optimize Your Time |

Social Media Tools That Help Optimize Your Time | | B2B Marketing and PR | Scoop.it
Do you struggle to keep up with social media tasks? This article shares a number of social media tools that will help maximize your time.
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A Step-by-Step Guide To Hosting or Joining a Twitter Chat

A Step-by-Step Guide To Hosting or Joining a Twitter Chat | B2B Marketing and PR | Scoop.it
Twitter Chats 101: A complete look at how to join in or host your own Twitter chat.
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Three marketing truths for an information dense world - Schaefer Marketing Solutions: We Help Businesses {grow}

Three marketing truths for an information dense world - Schaefer Marketing Solutions: We Help Businesses {grow} | B2B Marketing and PR | Scoop.it
This is arguably the most difficult time to be in marketing. We need new marketing truths to work through information density.
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A Content Marketer's Guide To SEO: A Checklist

A Content Marketer's Guide To SEO: A Checklist | B2B Marketing and PR | Scoop.it
Content is an integral element of search engine optimization (SEO), so check out columnist Thomas Stern's handy checklist to ensure your content reaches its full potential.
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Karina Tama's curator insight, April 2, 1:15 PM

The content has to be optimized first for users then for Search Engines. When users are engaged, they will come back to your site for more information. Then the  Search Engines will give importance to your site.

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3 online newsroom snafus—and how to fix them

3 online newsroom snafus—and how to fix them | B2B Marketing and PR | Scoop.it
Is yours a flashy content hub with no visitors? Here are three reasons why many fail.
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3 ways to find great content within your organization

3 ways to find great content within your organization | B2B Marketing and PR | Scoop.it
The race for creating great content is underway. These tips can help corporate communicators compete.
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A Quick and Easy Content Marketing ROI Tip Sheet

A Quick and Easy Content Marketing ROI Tip Sheet | B2B Marketing and PR | Scoop.it
Content marketing measurement can be an embarrassment of riches: So much data is available, that it can be easy to get overwhelmed when deciding what to focus on. So which metrics matter more than others? Here's a roundup of metrics all content marketers should keep an eye on if they want to know whether their content marketing is truly paying off.
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[Infographic] A Marketer's Guide To Going Mobile - Marketo

[Infographic] A Marketer's Guide To Going Mobile - Marketo | B2B Marketing and PR | Scoop.it
How can marketers effectively market on mobile devices? Because mobile devices are very personal—44% of cellphone owners sleep with their phones next to their bed so they don't miss a message, call, or update—marketers need to be thoughtful about how they deliver marketing messages. Check out our infographic for more:
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Google "mobilegeddon" starts today -- are you prepared?

If your site isn't mobile-native today, April 21, 2015, you might lose a little under 50% of all of your search traffic.
Jenni Hilton's insight:

Is your site mobile friendly? If not, it's time to update it. Why? Because today Google says it needs to be!

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The first step in social media marketing is not social media

The first step in social media marketing is not social media | B2B Marketing and PR | Scoop.it
if you're new in your marketing job and your diving into Facebook, maybe the first step in social media marketing is not social media!
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A 5-step process to guarantee a rock-solid media list

A 5-step process to guarantee a rock-solid media list | B2B Marketing and PR | Scoop.it
A media list is like a blueprint for a house. It should be carefully measured and considered before starting your project.
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9 Things You Need to Know About Google's Mobile-Friendly Update

9 Things You Need to Know About Google's Mobile-Friendly Update | B2B Marketing and PR | Scoop.it
My colleague Emily Grossman and I wanted to cut through the noise and bring online marketers a clearer picture of what's in store later this month. In this post, you'll find our answers to nine key questions about the update.
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Marrying creativity and accountability in PR

Marrying creativity and accountability in PR | B2B Marketing and PR | Scoop.it
For PR to truly work at its full potential, practitioners must embrace creativity while backing up their strategies with concrete measurement.
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Business editor answers 12 crucial PR questions

Business editor answers 12 crucial PR questions | B2B Marketing and PR | Scoop.it
After a flood of queries poured in via Twitter, the author selected a dozen key issues to address.
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Majority Of Digital Media Consumption Now Takes Place In Mobile Apps

Majority Of Digital Media Consumption Now Takes Place In Mobile Apps | B2B Marketing and PR | Scoop.it
U.S. users are now spending the majority of their time consuming digital media within mobile applications, according to a new study released by comScore this..
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How PR's workflow is changing

How PR's workflow is changing | B2B Marketing and PR | Scoop.it
PR deserves a spot at the table alongside advertising and marketing, but it'll take some work to get there.
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60 Twitter tools for PR and marketing pros

60 Twitter tools for PR and marketing pros | B2B Marketing and PR | Scoop.it
This list of resources can help brand managers find and create content, build influence, measure tweets and more. 
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