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B2B Marketing and PR
B2B Marketing and PR Insights, Advice and Tips
Curated by Jenni Hilton
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25 Questions to Help Define Your Social Media Strategy

25 Questions to Help Define Your Social Media Strategy | B2B Marketing and PR | Scoop.it
Learn more about how your brand's goals and strategies align with social media, and how to think deeply about the best social media strategy for you.
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The PR pro's guide to working with designers

The PR pro's guide to working with designers | B2B Marketing and PR | Scoop.it
Hammering out the look of a document or a logo doesn't have to be a Sisyphean task. Follow these guidelines and the collaboration should go smoothly.
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Social Media Tools That Help Optimize Your Time |

Social Media Tools That Help Optimize Your Time | | B2B Marketing and PR | Scoop.it
Do you struggle to keep up with social media tasks? This article shares a number of social media tools that will help maximize your time.
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A Step-by-Step Guide To Hosting or Joining a Twitter Chat

A Step-by-Step Guide To Hosting or Joining a Twitter Chat | B2B Marketing and PR | Scoop.it
Twitter Chats 101: A complete look at how to join in or host your own Twitter chat.
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Three marketing truths for an information dense world - Schaefer Marketing Solutions: We Help Businesses {grow}

Three marketing truths for an information dense world - Schaefer Marketing Solutions: We Help Businesses {grow} | B2B Marketing and PR | Scoop.it
This is arguably the most difficult time to be in marketing. We need new marketing truths to work through information density.
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A Content Marketer's Guide To SEO: A Checklist

A Content Marketer's Guide To SEO: A Checklist | B2B Marketing and PR | Scoop.it
Content is an integral element of search engine optimization (SEO), so check out columnist Thomas Stern's handy checklist to ensure your content reaches its full potential.
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Karina Tama's curator insight, April 2, 1:15 PM

The content has to be optimized first for users then for Search Engines. When users are engaged, they will come back to your site for more information. Then the  Search Engines will give importance to your site.

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3 online newsroom snafus—and how to fix them

3 online newsroom snafus—and how to fix them | B2B Marketing and PR | Scoop.it
Is yours a flashy content hub with no visitors? Here are three reasons why many fail.
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Best Visual Marketing Apps to Create Social Media Graphics

Best Visual Marketing Apps to Create Social Media Graphics | B2B Marketing and PR | Scoop.it
Are you using graphics in your social media posts? 7 of the best visual marketing apps to create social media graphics that POP!
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13 Tips for Transformation: A Checklist for Change Agents

13 Tips for Transformation: A Checklist for Change Agents | B2B Marketing and PR | Scoop.it
If you're reading this blog article, you already know that growing revenue in an integrated and measurable way is the new imperative within modern marketing. It's a challenge that alters the course of companies and careers. But actually DOING IT in the real world can sometimes feel impossibly complex—it all starts with a change agent.
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2015 SEO Checklist [Infographic] | B2B Marketing Blog | Webbiquity

2015 SEO Checklist [Infographic] | B2B Marketing Blog | Webbiquity | B2B Marketing and PR | Scoop.it
As search algorithms have become more sophisticated the practice of SEO has gotten easier to explain yet more challenging to execute. Here's what to do in 2015.
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6 secrets of a successful St. Patrick's Day stunt

6 secrets of a successful St. Patrick's Day stunt | B2B Marketing and PR | Scoop.it
Chicago dyes its river green every year for St. Patrick's Day. Though it wasn't devised as a brand stunt, it works beautifully as one.
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A 5-step process to guarantee a rock-solid media list

A 5-step process to guarantee a rock-solid media list | B2B Marketing and PR | Scoop.it
A media list is like a blueprint for a house. It should be carefully measured and considered before starting your project.
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9 Things You Need to Know About Google's Mobile-Friendly Update

9 Things You Need to Know About Google's Mobile-Friendly Update | B2B Marketing and PR | Scoop.it
My colleague Emily Grossman and I wanted to cut through the noise and bring online marketers a clearer picture of what's in store later this month. In this post, you'll find our answers to nine key questions about the update.
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Marrying creativity and accountability in PR

Marrying creativity and accountability in PR | B2B Marketing and PR | Scoop.it
For PR to truly work at its full potential, practitioners must embrace creativity while backing up their strategies with concrete measurement.
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Business editor answers 12 crucial PR questions

Business editor answers 12 crucial PR questions | B2B Marketing and PR | Scoop.it
After a flood of queries poured in via Twitter, the author selected a dozen key issues to address.
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Majority Of Digital Media Consumption Now Takes Place In Mobile Apps

Majority Of Digital Media Consumption Now Takes Place In Mobile Apps | B2B Marketing and PR | Scoop.it
U.S. users are now spending the majority of their time consuming digital media within mobile applications, according to a new study released by comScore this..
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How PR's workflow is changing

How PR's workflow is changing | B2B Marketing and PR | Scoop.it
PR deserves a spot at the table alongside advertising and marketing, but it'll take some work to get there.
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60 Twitter tools for PR and marketing pros

60 Twitter tools for PR and marketing pros | B2B Marketing and PR | Scoop.it
This list of resources can help brand managers find and create content, build influence, measure tweets and more. 
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7 Tools for Finding & Connecting With Influential Bloggers

7 Tools for Finding & Connecting With Influential Bloggers | B2B Marketing and PR | Scoop.it
Check out these seven helpful tools for finding and connecting with expert bloggers in your niche, along with tips for effectively reaching out to them.
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10 Steps to Creating a Winning Social Media Strategy

10 Steps to Creating a Winning Social Media Strategy | B2B Marketing and PR | Scoop.it
Turn your fans, followers, and subscribers into raving fans and marketing evangelists by creating a winning social media strategy.
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How to Optimize a Blog Post (No SEO Wizard's Hat Required) - Marketing Action Blog - Act-On

How to Optimize a Blog Post (No SEO Wizard's Hat Required) - Marketing Action Blog - Act-On | B2B Marketing and PR | Scoop.it
Every blog post you write can be evergreen, if your content is excellent and you know how to optimize a blog post for search engines.
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The Psychology Behind Writing a Great Pitch

The Psychology Behind Writing a Great Pitch | B2B Marketing and PR | Scoop.it
What makes an editor interested in your pitch? Psychology has the answer and can help give your promotions team a more persuasive edge.
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12 Secrets of the Human Brain to Use in Marketing | Marketing Darwinism

12 Secrets of the Human Brain to Use in Marketing | Marketing Darwinism | B2B Marketing and PR | Scoop.it
Knowing how the human mind processes information and images—and putting that knowledge to use—can help you become a more engaging and effective marketer.
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