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How Oreo Got That Twitter Ad Up So Fast

How Oreo Got That Twitter Ad Up So Fast | B2B Marketing and PR | Scoop.it
Within minutes of the Super Bowl blackout, Oreo tweeted a perfectly zeitgeisty "dunk in the dark" ad . Here's how.
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Brilliant.

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Keys to a successful Twitter chat

Keys to a successful Twitter chat | B2B Marketing and PR | Scoop.it
With a great topic, some influential guests and some smart promotion, your chat can be a big win.
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The 4 Measurement Trends PR Pros Should Watch | Cision

The 4 Measurement Trends PR Pros Should Watch | Cision | B2B Marketing and PR | Scoop.it
Gone are the days where reliying on surveys and educated guesses constituted measuring PR. PR measurement is rapidly evolving. See four of the biggest trends!
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The Top 50 Social Media Influencers on Twitter | Cision

The Top 50 Social Media Influencers on Twitter | Cision | B2B Marketing and PR | Scoop.it
Want to stay up-to-date on social media trends and statistics? Take a look at these 50 key influencers to see who you should follow on Twitter!
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The Top 50 Social Media Influencers on Twitter | Cision

The Top 50 Social Media Influencers on Twitter | Cision | B2B Marketing and PR | Scoop.it
Want to stay up-to-date on social media trends and statistics? Take a look at these 50 key influencers to see who you should follow on Twitter!
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10 Signs Your CEO Has an Outdated View of Marketing

10 Signs Your CEO Has an Outdated View of Marketing | B2B Marketing and PR | Scoop.it
Check out 10 common phrases you'll hear your CEO say if he or she has an outdated view of marketing.
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Complete Guide to YouTube Optimization: Everything You Need to Know

Complete Guide to YouTube Optimization: Everything You Need to Know | B2B Marketing and PR | Scoop.it
The all-in-one guide to YouTube optimization: How to set up a YouTube channel and optimizing for growth.
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18 Exceptional Blogs that Will Keep You Up to Speed on Digital Marketing

18 Exceptional Blogs that Will Keep You Up to Speed on Digital Marketing | B2B Marketing and PR | Scoop.it
When it comes to keeping up with the hottest trends, latest best practices, and most insightful opinions, few resources are better than following industry news sites and blogs.
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How to Get Sales to Use Your Marketing Content - Type A Communications

How to Get Sales to Use Your Marketing Content - Type A Communications | B2B Marketing and PR | Scoop.it

Your marketing team spends time and money to produce quality content. So why won’t the sales team use it? The hard truth is often.. read more

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10 Easy Hacks To Make You a Productivity Ninja | Cision

10 Easy Hacks To Make You a Productivity Ninja | Cision | B2B Marketing and PR | Scoop.it
Working in productivity spurts can prove to be problematic, especially when some days are busier than others. Save time with these 10 tech tools and tips!
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A Facebook Photo Sharing Tactic You Can Take to the Bank

A Facebook Photo Sharing Tactic You Can Take to the Bank | B2B Marketing and PR | Scoop.it
Wishing you could get more engagement on Facebook? Here's help. This old-school photo sharing tactic is getting big traction on new media. Come and see.
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5 Signs You Don’t Know Your B2B Customer | B2B Marketing Insider

Do you remember the board game Guess Who? You and your opponent would try to guess which character each other selected by confirming various features such
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How Do Potential B2B Buyers Find You? - Great B2B Marketing

How Do Potential B2B Buyers Find You? - Great B2B Marketing | B2B Marketing and PR | Scoop.it
B2B buyers are actively searching for relevant products and services. This article discusses how you can use pull marketing to be found by B2B buyers.
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5 magic words to boost your summer pitch

5 magic words to boost your summer pitch | B2B Marketing and PR | Scoop.it
Freshen or sweeten up your pitches with these words that will shine light on your energizing, colorful brand or clients.
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The setbacks of automated marketing communications

The setbacks of automated marketing communications | B2B Marketing and PR | Scoop.it
In this op-ed, a PR exec explains how automatic responses can push away potential customers.
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The 3 Biggest Media Mistakes Top Executives Make | Cision

The 3 Biggest Media Mistakes Top Executives Make | Cision | B2B Marketing and PR | Scoop.it
Not even executives are perfect, especially when it comes to media interviews. Ace your next interview with Brad Phillips' advice tailored to executives.
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The 100 Most Expensive Keywords on Google [Infographic]

The 100 Most Expensive Keywords on Google [Infographic] | B2B Marketing and PR | Scoop.it
Discover which keywords are the most expensive in Google AdWords.
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8 Years, 4 Major Trends: The Evolution of Websites From 2007 to Now

8 Years, 4 Major Trends: The Evolution of Websites From 2007 to Now | B2B Marketing and PR | Scoop.it
A lot has changed since 2007. Learn what web design trends have emerged (and faded) since then.
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Study: More than a third of marketing campaigns are channel ‘silos’

Study: More than a third of marketing campaigns are channel ‘silos’ | B2B Marketing and PR | Scoop.it
A recent survey shows that marketing professionals are struggling to use new platforms, learn more about their audience and create content that consumers enjoy.
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Report: More Journalists Are Finding Social Media Useful | Cision

Report: More Journalists Are Finding Social Media Useful | Cision | B2B Marketing and PR | Scoop.it
Recently, journalists have warmed up to the idea of using social media. See three reasons why those who were once skeptical now frequently use these tools.
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Is this the most difficult time to be in marketing? - Christopher S. Penn Blog

Is this the most difficult time to be in marketing? - Christopher S. Penn Blog | B2B Marketing and PR | Scoop.it
Mark Schaefer recently posed the interesting question, “Is this the most difficult time to be in marketing?” Maybe. To be certain, many of the factors Mark listed, such as overwhelming amounts of information and rapidly shifting change are valid and true. That said, what really makes marketing either difficult or not today is dependent on [...]
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5 ways for PR pros to step up their game

5 ways for PR pros to step up their game | B2B Marketing and PR | Scoop.it
It will take more than being up on the latest tech to succeed in public relations in the years and decades to come.
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3 Actions for Marketers to Take During the Dog Days of Summer

3 Actions for Marketers to Take During the Dog Days of Summer | B2B Marketing and PR | Scoop.it
Mid-to-late summer is often a slow time of year for many businesses. People are on vacation, kids are out of school, and the warm weather often creates an air of sluggishness around the office. But even if the phone’s not ringing, clients are out of town, and nothing much seems to be happening, there are still several important things that marketers can do right now—even during the “slow” time of year—to help boost their sales results.
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Gone In 15 Seconds: The Top 3 Reasons People Leave Your Website

Gone In 15 Seconds: The Top 3 Reasons People Leave Your Website | B2B Marketing and PR | Scoop.it
Columnist Jordan Kretchmer has some insight on why users may be ditching your website — but luckily, he has some tips for what to do about it.
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Journalists Less Skeptical, More Reliant on Social Media | Cision

Journalists Less Skeptical, More Reliant on Social Media | Cision | B2B Marketing and PR | Scoop.it
Social media has altered the way the media does news. Check out the latest findings on social journalism, based on data from journalists based in 11 countries!
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