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10 Places You Can't Afford to Publish Mediocre Marketing Copy

10 Places You Can't Afford to Publish Mediocre Marketing Copy | B2B Marketing and PR | Scoop.it
Learn about the little places in your marketing that actually pack a big marketing copy punch.
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B2B Marketing and PR
B2B Marketing and PR Insights, Advice and Tips
Curated by Jenni Hilton
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Facebook, Twitter, Pinterest, Instagram – Social Media Image Size Cheat Sheet [INFOGRAPHIC] - AllTwitter

Facebook, Twitter, Pinterest, Instagram – Social Media Image Size Cheat Sheet [INFOGRAPHIC] - AllTwitter | B2B Marketing and PR | Scoop.it
Facebook, Twitter, Pinterest, Instagram – Social Media Image Size Cheat Sheet [INFOGRAPHIC]
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How to Easily Create Practical-Value Content to Add Value To Your Audience | Convince and Convert: Social Media Strategy and Content Marketing Strategy

How to Easily Create Practical-Value Content to Add Value To Your Audience | Convince and Convert: Social Media Strategy and Content Marketing Strategy | B2B Marketing and PR | Scoop.it
For many businesses, producing content the provides practical value is one of the easiest ways for your target market to perceive your brand as a thought leader in your industry. In fact, by creating content on practical value, you're also pushing a psychological button on your target market to get them to share the content. Learn how several brands have implemented practical value content for their audiences.
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A guide to free and easy influencer research tools - Schaefer Marketing Solutions: We Help Businesses {grow}

A guide to free and easy influencer research tools - Schaefer Marketing Solutions: We Help Businesses {grow} | B2B Marketing and PR | Scoop.it
The cost of influence marketing tools have gone up but here are some influence research tools to determine who is pulling their weight on the web
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The Secrets to Tweets that Generate Engagement

The Secrets to Tweets that Generate Engagement | B2B Marketing and PR | Scoop.it
Is Twitter part of your social media marketing mix? It should be. With more than 550 million registered users, it is a force to be reckoned with. 66.7% of all public brand mentions on social media happen on Twitter. Some recent changes have made the platform more visual and engaging, including the ability to add photos and Vine videos that are visible in timelines, enabling brands to stand out from the pack.
Jenni Hilton's insight:

Share, advise, inspire!

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5 Resources to Get More Media Coverage and Interviews

5 Resources to Get More Media Coverage and Interviews | B2B Marketing and PR | Scoop.it
Learn about 5 editorial contact services that help you secure media coverage for your product or service.
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How to Get Publicity When You Have No News to Share

How to Get Publicity When You Have No News to Share | B2B Marketing and PR | Scoop.it
Tips for getting media attention for your business, even if you don't have a new product, service or website to brag about.
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13 Fun Facts That Will Make Your 'About Me' A Lot Less Boring

13 Fun Facts That Will Make Your 'About Me' A Lot Less Boring | B2B Marketing and PR | Scoop.it
Don't let your professional bio fall flat. Here's some advice on how to inject a bit of personality.
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No Photoshop? No Problem: 10 Visual Content Tools for Beginners

No Photoshop? No Problem: 10 Visual Content Tools for Beginners | B2B Marketing and PR | Scoop.it
Learn about tools you can use to design almost all of your marketing materials.
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Too many blogs, too little time: Experts weigh in on their favorite PR & digital marketing blogs

Too many blogs, too little time: Experts weigh in on their favorite PR & digital marketing blogs | B2B Marketing and PR | Scoop.it
At last week's Cision User Conference West, I was asked what some of my favorite blogs and industry sites are during my session "The PR Makeover: Integrated
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6 Easy Places to Find Data For Infographics, Charts and Visual Content

6 Easy Places to Find Data For Infographics, Charts and Visual Content | B2B Marketing and PR | Scoop.it
The inspiration for your next visual content project is probably hiding right under your nose. Here are six easy ways to find your next standout piece.
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malek's curator insight, July 7, 3:34 PM

If you've ever wanted to make an infographic but ran out of info, you came to the right place. A concise and still comprehensive list of sources good enough to keep you floating.

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Proven Tactics To Make Your PR Campaign A Success

Proven Tactics To Make Your PR Campaign A Success | B2B Marketing and PR | Scoop.it
AirPR crunched its data to reveal these useful pitching tips for PR pros like, Fridays don't exist on the Internet.
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7 Simple Ways To Demonstrate Your Expertise

7 Simple Ways To Demonstrate Your Expertise | B2B Marketing and PR | Scoop.it
Today's buyers want to check you out, anonymously, from a distance. You do know that. Right? While many of you instantly said "Well good luck because there's nothing incriminating out there" you neglected to say that's because there's actually NOTHING out there with your name on it when they take
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10 Unique Insights to Look For in Your Social Media Monitoring

10 Unique Insights to Look For in Your Social Media Monitoring | B2B Marketing and PR | Scoop.it
With the tools and strategies of basic social media monitoring, you can always keep an eye on whatever's important to you, wherever it is on the web.
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6 reasons why PR pros should blog

6 reasons why PR pros should blog | B2B Marketing and PR | Scoop.it
Blogging may not get the attention it once did, but it remains an invaluable tool for PR professionals looking to raise their profile.
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B2B Marketers: How To Avoid Scaring Away Website Visitors

B2B Marketers: How To Avoid Scaring Away Website Visitors | B2B Marketing and PR | Scoop.it
With these best practices B2B marketers can reduce their bounce rates and better convert site visitors to leads and customers.
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25 of the Best Newsletters and Tools to Discover Shareable Content

25 of the Best Newsletters and Tools to Discover Shareable Content | B2B Marketing and PR | Scoop.it
A huge list of sources for shareable content that your followers will love. Always have amazing stories on hand to share.
Jenni Hilton's insight:

Bookmark this!

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The 6 Mistakes Most Marketers Make Daily

The 6 Mistakes Most Marketers Make Daily | B2B Marketing and PR | Scoop.it
It used to be that "multi-channel marketing" meant ensuring that your print, TV and radio ads looked and sounded the same.
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Carolyn M Todd's curator insight, August 5, 4:25 PM

Good advice! 

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There Are No Shortcuts to Success in Social Media

There Are No Shortcuts to Success in Social Media | B2B Marketing and PR | Scoop.it
A social-media expert can’t give you the secret to their success in five minutes, so don’t ask.
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How I Use Online Collaboration Tools to Run a Marketing Team

How I Use Online Collaboration Tools to Run a Marketing Team | B2B Marketing and PR | Scoop.it

Marketing teams are under a lot of pressure to deliver. They are often under-staffed, expected to have delivered everything “yesterday," and need to be up on the latest tools and technologies. They may be virtual teams (sometimes in multiple geographies) and will usually work with outside consultants, designers or agencies. They need to keep pump a steady stream of qualified leads into the sales funnel while innovating in both earned and paid media.

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Words That Drive Social Media Shares [INFOGRAPHIC] - SocialTimes

Words That Drive Social Media Shares [INFOGRAPHIC] - SocialTimes | B2B Marketing and PR | Scoop.it
Choosing between words might seem arbitrary at times -- but they're more important than you think for driving social media shares.
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21 Things You Didn't Know Your iPhone Could Do

21 Things You Didn't Know Your iPhone Could Do | B2B Marketing and PR | Scoop.it
Be an iPhone ninja with these 21 awesome tricks
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The Social Media Frequency Guide: How Often to Post

The Social Media Frequency Guide: How Often to Post | B2B Marketing and PR | Scoop.it
Make your social media frequency the most valuable. Find out how often you should be posting to Facebook, Twitter, LinkedIn, Google+ and more.
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The Big List of 189 Words That Convert

The Big List of 189 Words That Convert | B2B Marketing and PR | Scoop.it
Over 150 phrases and words that convert, as chosen by research studies, advertising legends, and psychology
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8 reasons not to pitch a story this week

8 reasons not to pitch a story this week | B2B Marketing and PR | Scoop.it
The week of the Fourth of July is often a slow one for news, but this year's holiday week has been a very notable exception. Just two days in, there is a slew of newsworthy stories.
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How This B2B Brand Marketed With Happy People Instead of a Huge Budget | Convince and Convert: Social Media Strategy and Content Marketing Strategy

How This B2B Brand Marketed With Happy People Instead of a Huge Budget | Convince and Convert: Social Media Strategy and Content Marketing Strategy | B2B Marketing and PR | Scoop.it
When ReadyTalk, a popular web conferencing platform, wanted to grow their reach, they started with their happy customers. Here's how they activated their best brand advocates to gain 190 qualified referrals.
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