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10 skills the PR pro of 2022 MUST have

10 skills the PR pro of 2022 MUST have | B2B Marketing and PR | Scoop.it
A few months ago the good folks with the Puget Sound PRSA chapter asked me to keynote their PRSA Pro Conference on June 12. The topic they w
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5 pointers for effective phone pitches

5 pointers for effective phone pitches | B2B Marketing and PR | Scoop.it
If you want your call-down pitches to land, remember to keep them short, sweet and scripted.
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9 tips for better proofreading

9 tips for better proofreading | B2B Marketing and PR | Scoop.it
If you find that mistakes are slipping through despite your best efforts, try these techniques to strengthen your shield against errors.
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30+ Ideas for Measuring Conversions on a B2B Website

30+ Ideas for Measuring Conversions on a B2B Website | B2B Marketing and PR | Scoop.it
In this post, we'll provide a rundown of conversion-oriented opportunities to consider, when measuring the performance of an online marketing program
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5 Practical Content Marketing Tactics to Educate & Inform Your B2B Audience

5 Practical Content Marketing Tactics to Educate & Inform Your B2B Audience | B2B Marketing and PR | Scoop.it
In the spirit of educating ourselves on the significance of this festive holiday (cinco de mayo), here are 5 content marketing tactics you can take to educate and inform your B2B audience
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33 Social Media Groups and Chats You Should Know About

33 Social Media Groups and Chats You Should Know About | B2B Marketing and PR | Scoop.it
Joining a social media group or chat is a great way to bounce around ideas, ask questions and share news. Here are 33 on all social networks to check out!
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Four steps to stay on top of social media trends - Schaefer Marketing Solutions: We Help Businesses {grow}

Four steps to stay on top of social media trends - Schaefer Marketing Solutions: We Help Businesses {grow} | B2B Marketing and PR | Scoop.it
How can a busy marketer possibly keep up with social media trends? Staying ahead of marketing FOMO with Kiki Schirr.
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Why You Should Create a Content Library For Sales — & How to Do It - Pardot

Why You Should Create a Content Library For Sales — & How to Do It - Pardot | B2B Marketing and PR | Scoop.it
Here’s an interesting paradox: according to a January 2015 study by Regalix, generating leads and creating awareness were cited as the top objectives of content marketing by 83% and 76% of marketers, respectively — but a study by IDC states that as much as 80% of the content created by marketers isn’t even used by sales.
As much as 80% of content created by marketers isn’t even used by sales. Tweet This.
Can content really reach its full lead generation and awareness potential when sales doesn’t
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How To Measure Performance Against Google's Mobile Friendly Update

How To Measure Performance Against Google's Mobile Friendly Update | B2B Marketing and PR | Scoop.it
In this post, I will review key performance benchmarks B2B marketers need to review in assessment of Google's Mobile Friendly Update.
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Above the Fold Still Critical for B2B Email Design - The Point

Above the Fold Still Critical for B2B Email Design - The Point | B2B Marketing and PR | Scoop.it
“Above the fold” is a term that originated in the heyday of print advertising and direct mail. Generally speaking, it’s a principle of advertising design that suggests that advertisers, in order to engage the reader and drive that individual to act, should present key selling information in a location within... Read More
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3 ways to find great content within your organization

3 ways to find great content within your organization | B2B Marketing and PR | Scoop.it
The race for creating great content is underway. These tips can help corporate communicators compete.
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A Quick and Easy Content Marketing ROI Tip Sheet

A Quick and Easy Content Marketing ROI Tip Sheet | B2B Marketing and PR | Scoop.it
Content marketing measurement can be an embarrassment of riches: So much data is available, that it can be easy to get overwhelmed when deciding what to focus on. So which metrics matter more than others? Here's a roundup of metrics all content marketers should keep an eye on if they want to know whether their content marketing is truly paying off.
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[Infographic] A Marketer's Guide To Going Mobile - Marketo

[Infographic] A Marketer's Guide To Going Mobile - Marketo | B2B Marketing and PR | Scoop.it
How can marketers effectively market on mobile devices? Because mobile devices are very personal—44% of cellphone owners sleep with their phones next to their bed so they don't miss a message, call, or update—marketers need to be thoughtful about how they deliver marketing messages. Check out our infographic for more:
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Google "mobilegeddon" starts today -- are you prepared?

If your site isn't mobile-native today, April 21, 2015, you might lose a little under 50% of all of your search traffic.
Jenni Hilton's insight:

Is your site mobile friendly? If not, it's time to update it. Why? Because today Google says it needs to be!

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Stop committing these 3 press release blunders

Stop committing these 3 press release blunders | B2B Marketing and PR | Scoop.it
Simple mistakes can doom your message. Here are three of the most common—plus tips for remedying each so your clients get the coverage their news deserves.
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"Marketing Seat At The Table" cartoon | Tom Fishburne: Marketoonist

"Marketing Seat At The Table" cartoon | Tom Fishburne: Marketoonist | B2B Marketing and PR | Scoop.it
Around the executive table, marketing has traditionally had the hardest time proving their value. The correlation between marketing investment and revenue
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How To Choose Amazing Images And Create Stunning Visual Content

How To Choose Amazing Images And Create Stunning Visual Content | B2B Marketing and PR | Scoop.it
By NewsCred Brand Strategist Caitlin Domke It’s often said that to achieve success in content marketing, brands should “act like a publisher.” But how do publishers act? What should brands specific...
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How PR and SEO are coming together

How PR and SEO are coming together | B2B Marketing and PR | Scoop.it
This infographic from The Cline Group shows how the two disciplines can work toward the same goals.
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Marco Favero's curator insight, May 4, 5:12 PM

aggiungi la tua intuizione ...

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Top 20 Most Useful Mobile Business Apps For 2015

Top 20 Most Useful Mobile Business Apps For 2015 | B2B Marketing and PR | Scoop.it
Looking for the best apps to serve your needs as a marketer? Columnist Aaron Strout rounds up his top picks for personal productivity, travel and more.
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Top 10 Website Eyesores to Avoid | VerticalResponse Blog

Top 10 Website Eyesores to Avoid | VerticalResponse Blog | B2B Marketing and PR | Scoop.it
Avoiding design eyesores on your website is essential to keep visitors coming back. Do any of these bad design choices apply to your site
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A PR pro's guide to link building

A PR pro's guide to link building | B2B Marketing and PR | Scoop.it
Getting your brand or client's links on the right websites can be as important as landing a big story placement. Here's how to make it happen.
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Blue Bell expands recall to all products

Blue Bell expands recall to all products | B2B Marketing and PR | Scoop.it
The ice-cream maker found other products tainted with listeria, and two more people have fallen ill. The CEO says the brand is ‘committed to doing the 100 percent right thing.’
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Here's The Right Way To Measure Content Marketing ROI

Here's The Right Way To Measure Content Marketing ROI | B2B Marketing and PR | Scoop.it
You’re measuring content marketing ROI wrong if you don’t track first-click attribution. Here's why you're underestimating revenue from content marketing by 33 percent.
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Everything B2B Marketers Need to Know about Google’s Upcoming Mobile Algorithm Update | KoMarketing

Everything B2B Marketers Need to Know about Google’s Upcoming Mobile Algorithm Update | KoMarketing | B2B Marketing and PR | Scoop.it
Google made an announcement explaining its mobile-friendly ranking signal will expand to cover a larger portion of search queries as of April 21, 2015. Google started using the “mobile-friendly” label in November 2014, so we can infer that the original rollout of the label has led to a positive user experience, ultimately facilitating the decision …
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