Today's buyers want to check you out, anonymously, from a distance. You do know that. Right? While many of you instantly said "Well good luck because there's nothing incriminating out there" you neglected to say that's because there's actually NOTHING out there with your name on it when they take
The media industry is fast-paced and journalists are hungry for expert commentary on a variety of topics. This is especially true when a breaking news development, like a data breach or a disruptive product announcement occurs. Companies have an enormous opportunity to provide thought leadership surrounding industry news in the form of a rapid response.
The buying process has gotten messy for B2B marketers. This easy access to information means that engagement one second can turn into disinterest in the next. Every new channel puts a hole in your funnel. (Although I've never liked the funnel construct, it's appropriate for making the point.) Marketers who don't integrate new channels into their content marketing strategy will...
Marketing teams are under a lot of pressure to deliver. They are often under-staffed, expected to have delivered everything “yesterday," and need to be up on the latest tools and technologies. They may be virtual teams (sometimes in multiple geographies) and will usually work with outside consultants, designers or agencies. They need to keep pump a steady stream of qualified leads into the sales funnel while innovating in both earned and paid media.
When ReadyTalk, a popular web conferencing platform, wanted to grow their reach, they started with their happy customers. Here's how they activated their best brand advocates to gain 190 qualified referrals.
As mobile continues its takeover, giving your audience the best possible online experience is more important than ever. On smartphones and tablets, you can go one of three ways: native apps, mobile sites, or responsive design. They all have their benefits, but over the past few years, one has emerged as the top choice of experts.
If it’s time to redesign your brand’s digital home, you should definitely be considering responsive design. In terms of time and cost efficiency,...