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Why Marketers Must Care After the Handoff - Marketing Interactions

Why Marketers Must Care After the Handoff - Marketing Interactions | B2B Marketing and PR | Scoop.it
I'm still speaking with a lot of B2B marketers who draw a hard line in the sand at the sales handoff. Each time I hear the disinterest and see them disengage, I cringe a bit. Well, a lot. Comments vary, but often include flavors of: It's not my job.
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B2B Marketing and PR
B2B Marketing and PR Insights, Advice and Tips
Curated by Jenni Hilton
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10 Things B2B Marketers Should Be Doing On LinkedIn

10 Things B2B Marketers Should Be Doing On LinkedIn | B2B Marketing and PR | Scoop.it
It’s no secret that LinkedIn is the world’s largest professional network on the Internet. With over 313 million members in over 200 countries, LinkedIn is a vital tool in conveying brand identity…
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15 Free Content Marketing Tools To Make Your Life Easier - Jeffbullas's Blog

15 Free Content Marketing Tools To Make Your Life Easier - Jeffbullas's Blog | B2B Marketing and PR | Scoop.it
Here are 15 free content marketing tools that will help you deliver that amazing content to keep your customers coming back for more.
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15 Big Ways The Internet Is Changing Our Brain - OnlineCollege.org

15 Big Ways The Internet Is Changing Our Brain - OnlineCollege.org | B2B Marketing and PR | Scoop.it
Scientists have begun to note that the Internet has started to rewire our minds.
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6 Ways Social Media Has Changed Public Relations

6 Ways Social Media Has Changed Public Relations | B2B Marketing and PR | Scoop.it
Thank you to Vocus and Jim Dougherty for allowing us to re-post this blog in which Amy Howell is quoted, "PR expert and author of Women in High Gear Amy Howell
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Agencies: Read This Before Your Next New Business Meeting - eMarketer

Agencies: Read This Before Your Next New Business Meeting - eMarketer | B2B Marketing and PR | Scoop.it
Marketers say a lack of analytics and focus on important key performance indicators are the top deficiencies among agencies vying for their business. And when it comes time for an initial meeting, marketers want agencies to come with questions and thoughts about their businesses, but this doesn't happen very frequently.
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5 Problems with B2B Marketing…and How to Fix Them

5 Problems with B2B Marketing…and How to Fix Them | B2B Marketing and PR | Scoop.it
B2B marketing isn’t a perfect industry (what industry is?), but the main arguments against B2B marketing, like unoriginality, competition, and boring products, are also the areas where a company can stand out most online. The following are some of the biggest problems with B2B marketing and how you can make your campaigns stand out. It’s …
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5 Surefire Ways to Get a Reporter’s Attention - PRNewser

5 Surefire Ways to Get a Reporter’s Attention - PRNewser | B2B Marketing and PR | Scoop.it
5 Surefire Ways to Get a Reporter’s Attention
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B2B Marketers still struggle with lead nurturing - Biznology

B2B Marketers still struggle with lead nurturing - Biznology | B2B Marketing and PR | Scoop.it
I thought it was widely understood by now that staying in touch with a prospect who has shown some interest in your product or service can triple, even quadruple, lead-to-sales conversion rates.
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6 reasons why PR pros should blog

6 reasons why PR pros should blog | B2B Marketing and PR | Scoop.it
Blogging may not get the attention it once did, but it remains an invaluable tool for PR professionals looking to raise their profile.
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B2B Marketers: How To Avoid Scaring Away Website Visitors

B2B Marketers: How To Avoid Scaring Away Website Visitors | B2B Marketing and PR | Scoop.it
With these best practices B2B marketers can reduce their bounce rates and better convert site visitors to leads and customers.
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25 of the Best Newsletters and Tools to Discover Shareable Content

25 of the Best Newsletters and Tools to Discover Shareable Content | B2B Marketing and PR | Scoop.it
A huge list of sources for shareable content that your followers will love. Always have amazing stories on hand to share.
Jenni Hilton's insight:

Bookmark this!

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The 6 Mistakes Most Marketers Make Daily

The 6 Mistakes Most Marketers Make Daily | B2B Marketing and PR | Scoop.it
It used to be that "multi-channel marketing" meant ensuring that your print, TV and radio ads looked and sounded the same.
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Carolyn M Todd's curator insight, August 5, 7:25 PM

Good advice! 

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There Are No Shortcuts to Success in Social Media

There Are No Shortcuts to Success in Social Media | B2B Marketing and PR | Scoop.it
A social-media expert can’t give you the secret to their success in five minutes, so don’t ask.
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How to Win Anyone's Attention - The Percolate Blog

How to Win Anyone's Attention - The Percolate Blog | B2B Marketing and PR | Scoop.it
The average person now consumes twelve hours of media, checks their phone close to 110 times and sees an estimated 5,000 marketing messages each day. When most of us also regularly put in 8+ hours on the job, it’s no wonder our collective attention span is more taxed than ever. Data overwhelmingly confirms it too. …
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Digital Detox: Reboot or Die Trying

Digital Detox: Reboot or Die Trying | B2B Marketing and PR | Scoop.it
A star political blogger for Grist.org, David Roberts spent so much time posting and Tweeting and staring at screens that he almost went nuts. So he pulled the plug for a year, restarting his relationship with technology and actively seeking health, balance, and adventure in the real world. What he learned just might save you from meltdown.
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How the Internet is Changing Your Brain - Academic Earth

How the Internet is Changing Your Brain - Academic Earth | B2B Marketing and PR | Scoop.it
Given the ubiquity of Google, is memory obsolete? Academic Earth dares to ask, how is such easy access to information affecting our brains as we rely less and less on memory and more on technology?
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The Comprehensive Guide to Content Marketing Analytics & Metrics | Content Marketing Forum

The Comprehensive Guide to Content Marketing Analytics & Metrics | Content Marketing Forum | B2B Marketing and PR | Scoop.it
Is your content taking you on a journey to nowhere? This guide will help you measure the effectiveness of content across all channels.
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Are You Sharing Other People’s Content? Here’s How to Do it Right | Constant Contact Blogs

Are You Sharing Other People’s Content? Here’s How to Do it Right | Constant Contact Blogs | B2B Marketing and PR | Scoop.it
Let’s face it — continuously coming up with new and fresh content to keep your email readers, followers, and fans engaged isn’t easy. It may be part of the
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Sorry, But “How Many Touches Does it Take to Make a Sale?” is No Longer a Valid Question.

Sorry, But “How Many Touches Does it Take to Make a Sale?” is No Longer a Valid Question. | B2B Marketing and PR | Scoop.it

In the most diplomatic tone I could muster, I responded by stating that I didn’t think there was any correct answer to his question, and moreover, the question itself assumes a sales model that is not only long extinct, but runs completely counter to today’s modern B2B buyer behavior.

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The Powerful Content Curation Tool You're Not Using

The Powerful Content Curation Tool You're Not Using | B2B Marketing and PR | Scoop.it
Content curation is all the rage right now. But finding all this great content is time consuming. Fortunately for content marketers, there's an incredibly powerful social media tool that doubles as...
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Facebook, Twitter, Pinterest, Instagram – Social Media Image Size Cheat Sheet [INFOGRAPHIC] - AllTwitter

Facebook, Twitter, Pinterest, Instagram – Social Media Image Size Cheat Sheet [INFOGRAPHIC] - AllTwitter | B2B Marketing and PR | Scoop.it
Facebook, Twitter, Pinterest, Instagram – Social Media Image Size Cheat Sheet [INFOGRAPHIC]
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How to Easily Create Practical-Value Content to Add Value To Your Audience | Convince and Convert: Social Media Strategy and Content Marketing Strategy

How to Easily Create Practical-Value Content to Add Value To Your Audience | Convince and Convert: Social Media Strategy and Content Marketing Strategy | B2B Marketing and PR | Scoop.it
For many businesses, producing content the provides practical value is one of the easiest ways for your target market to perceive your brand as a thought leader in your industry. In fact, by creating content on practical value, you're also pushing a psychological button on your target market to get them to share the content. Learn how several brands have implemented practical value content for their audiences.
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A guide to free and easy influencer research tools - Schaefer Marketing Solutions: We Help Businesses {grow}

A guide to free and easy influencer research tools - Schaefer Marketing Solutions: We Help Businesses {grow} | B2B Marketing and PR | Scoop.it
The cost of influence marketing tools have gone up but here are some influence research tools to determine who is pulling their weight on the web
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The Secrets to Tweets that Generate Engagement

The Secrets to Tweets that Generate Engagement | B2B Marketing and PR | Scoop.it
Is Twitter part of your social media marketing mix? It should be. With more than 550 million registered users, it is a force to be reckoned with. 66.7% of all public brand mentions on social media happen on Twitter. Some recent changes have made the platform more visual and engaging, including the ability to add photos and Vine videos that are visible in timelines, enabling brands to stand out from the pack.
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Share, advise, inspire!

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5 Resources to Get More Media Coverage and Interviews

5 Resources to Get More Media Coverage and Interviews | B2B Marketing and PR | Scoop.it
Learn about 5 editorial contact services that help you secure media coverage for your product or service.
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