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What Instagram's New Terms of Service Mean for You

What Instagram's New Terms of Service Mean for You | B2B Marketing and PR | Scoop.it
Instagram released an updated version of its privacy policy and terms of service, and they include lengthy stipulations on how photographs uploaded by users may be used by Instagram and its parent company, Facebook.
Jenni Hilton's insight:

I don't want pictures of my family appearing in advertisements. Looks like I will be closing my Instagram account.

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How PR's workflow is changing

How PR's workflow is changing | B2B Marketing and PR | Scoop.it
PR deserves a spot at the table alongside advertising and marketing, but it'll take some work to get there.
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60 Twitter tools for PR and marketing pros

60 Twitter tools for PR and marketing pros | B2B Marketing and PR | Scoop.it
This list of resources can help brand managers find and create content, build influence, measure tweets and more. 
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7 Tools for Finding & Connecting With Influential Bloggers

7 Tools for Finding & Connecting With Influential Bloggers | B2B Marketing and PR | Scoop.it
Check out these seven helpful tools for finding and connecting with expert bloggers in your niche, along with tips for effectively reaching out to them.
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10 Steps to Creating a Winning Social Media Strategy

10 Steps to Creating a Winning Social Media Strategy | B2B Marketing and PR | Scoop.it
Turn your fans, followers, and subscribers into raving fans and marketing evangelists by creating a winning social media strategy.
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How to Optimize a Blog Post (No SEO Wizard's Hat Required) - Marketing Action Blog - Act-On

How to Optimize a Blog Post (No SEO Wizard's Hat Required) - Marketing Action Blog - Act-On | B2B Marketing and PR | Scoop.it
Every blog post you write can be evergreen, if your content is excellent and you know how to optimize a blog post for search engines.
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The Psychology Behind Writing a Great Pitch

The Psychology Behind Writing a Great Pitch | B2B Marketing and PR | Scoop.it
What makes an editor interested in your pitch? Psychology has the answer and can help give your promotions team a more persuasive edge.
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12 Secrets of the Human Brain to Use in Marketing | Marketing Darwinism

12 Secrets of the Human Brain to Use in Marketing | Marketing Darwinism | B2B Marketing and PR | Scoop.it
Knowing how the human mind processes information and images—and putting that knowledge to use—can help you become a more engaging and effective marketer.
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Facebook will cut inactive page 'likes,' but offer brands more data

Facebook will cut inactive page 'likes,' but offer brands more data | B2B Marketing and PR | Scoop.it
In an effort to make information on the social network relevant to marketers, Facebook announced two initiatives that will help brand managers understand audiences.
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13 ways to get on a journalist's good side

13 ways to get on a journalist's good side | B2B Marketing and PR | Scoop.it
There are many, many ways to annoy reporters, but if you respect their time constraints and treat them well, you may just make them happy you're around.
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5 free visual media tools for PR and marketing pros

5 free visual media tools for PR and marketing pros | B2B Marketing and PR | Scoop.it
Brand and community managers can use this guide to embrace content trends without breaking the bank. 
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4 Things to Put on Your Website (and 3 Things to Get Rid of Right Away)

4 Things to Put on Your Website (and 3 Things to Get Rid of Right Away) | B2B Marketing and PR | Scoop.it
What should you put on your website? Here are four things to put on your site and a few things to remove ASAP.
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15 Pitching Tips for 2015 | Cision

15 Pitching Tips for 2015 | Cision | B2B Marketing and PR | Scoop.it
Media coverage is one of the best ways to spread your brand's message. How can you improve your pitches to get more coverage? Follow these 15 pitching tips.
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Why Google Recommends Responsive Web Design

Why Google Recommends Responsive Web Design | B2B Marketing and PR | Scoop.it
An explanation about why exactly Google prefers Responsive Web Design.
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3 online newsroom snafus—and how to fix them

3 online newsroom snafus—and how to fix them | B2B Marketing and PR | Scoop.it
Is yours a flashy content hub with no visitors? Here are three reasons why many fail.
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Best Visual Marketing Apps to Create Social Media Graphics

Best Visual Marketing Apps to Create Social Media Graphics | B2B Marketing and PR | Scoop.it
Are you using graphics in your social media posts? 7 of the best visual marketing apps to create social media graphics that POP!
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13 Tips for Transformation: A Checklist for Change Agents

13 Tips for Transformation: A Checklist for Change Agents | B2B Marketing and PR | Scoop.it
If you're reading this blog article, you already know that growing revenue in an integrated and measurable way is the new imperative within modern marketing. It's a challenge that alters the course of companies and careers. But actually DOING IT in the real world can sometimes feel impossibly complex—it all starts with a change agent.
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2015 SEO Checklist [Infographic] | B2B Marketing Blog | Webbiquity

2015 SEO Checklist [Infographic] | B2B Marketing Blog | Webbiquity | B2B Marketing and PR | Scoop.it
As search algorithms have become more sophisticated the practice of SEO has gotten easier to explain yet more challenging to execute. Here's what to do in 2015.
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6 secrets of a successful St. Patrick's Day stunt

6 secrets of a successful St. Patrick's Day stunt | B2B Marketing and PR | Scoop.it
Chicago dyes its river green every year for St. Patrick's Day. Though it wasn't devised as a brand stunt, it works beautifully as one.
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What a changing media landscape means for marketers and PR pros

What a changing media landscape means for marketers and PR pros | B2B Marketing and PR | Scoop.it
The pool of publications to which marketers and PR practitioners can go is shrinking. It's time to adapt.
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A cheat sheet for online content

A cheat sheet for online content | B2B Marketing and PR | Scoop.it
Different types of content — social media, blogging, website copy — require different approaches. Check out these tips.
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Do you consider customers when you pitch?

Do you consider customers when you pitch? | B2B Marketing and PR | Scoop.it
PR pros should take a note from their marketing counterparts when pitching to a publication. 
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15 Google Marketing Tools You Should Be Using

15 Google Marketing Tools You Should Be Using | B2B Marketing and PR | Scoop.it
Are you taking advantage of these essential Google marketing tools?
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