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Managing client expectations: 6 guidelines for PR firms | Articles | Home

Managing client expectations: 6 guidelines for PR firms | Articles | Home | B2B Marketing and PR | Scoop.it
Public relations is a long-term investment; unfortunately, not every client understands this notion. Here are guidelines for dealing with them.
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3 Actions for Marketers to Take During the Dog Days of Summer

3 Actions for Marketers to Take During the Dog Days of Summer | B2B Marketing and PR | Scoop.it
Mid-to-late summer is often a slow time of year for many businesses. People are on vacation, kids are out of school, and the warm weather often creates an air of sluggishness around the office. But even if the phone’s not ringing, clients are out of town, and nothing much seems to be happening, there are still several important things that marketers can do right now—even during the “slow” time of year—to help boost their sales results.
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Gone In 15 Seconds: The Top 3 Reasons People Leave Your Website

Gone In 15 Seconds: The Top 3 Reasons People Leave Your Website | B2B Marketing and PR | Scoop.it
Columnist Jordan Kretchmer has some insight on why users may be ditching your website — but luckily, he has some tips for what to do about it.
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Journalists Less Skeptical, More Reliant on Social Media | Cision

Journalists Less Skeptical, More Reliant on Social Media | Cision | B2B Marketing and PR | Scoop.it
Social media has altered the way the media does news. Check out the latest findings on social journalism, based on data from journalists based in 11 countries!
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White Paper: 2015 Social Journalism Study | Cision

White Paper: 2015 Social Journalism Study | Cision | B2B Marketing and PR | Scoop.it
Learn how social media has affected journalists’ attitudes toward PR professionals, sources and their own profession. Check out our free 2015 Social Journalism Study today!
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22 Simple Productivity Tools To Help You Do Everything Faster

22 Simple Productivity Tools To Help You Do Everything Faster | B2B Marketing and PR | Scoop.it
Everyone needs a set of simple productivity tools to move faster and get better results. Here's a list of our favorite apps and tools from 2014 and 2015.
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5 ways to use LinkedIn for content marketing

5 ways to use LinkedIn for content marketing | B2B Marketing and PR | Scoop.it
Marketers and PR pros can use these ideas to increase brand buzz on the business-focused social media platform.
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5 digital media tools to your boost PR and marketing efforts

5 digital media tools to your boost PR and marketing efforts | B2B Marketing and PR | Scoop.it
Use these resources to make use of the short time you have for the items on your daily to-do list.
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7 reasons why your pitch hit the ditch - Muck Rack

7 reasons why your pitch hit the ditch - Muck Rack | B2B Marketing and PR | Scoop.it
Oh, pitching. A natural part of any PR professional’s life, many of us would agree that we’re all pitching in our sleep. On any given day, I’m sending out dozens of pitches to dozens of journalists for a handful of different clients. I’m responsible for ensuring that each pitch has ...
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3 business areas where you can sync up storytelling

3 business areas where you can sync up storytelling | B2B Marketing and PR | Scoop.it
Storytelling isn't just for marketers and PR pros. Make sure you stories are in line with those of your colleagues in sales, product development and HR.
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How to Build Your Content Marketing Team at Scale | Convince and Convert: Social Media Strategy and Content Marketing Strategy

How to Build Your Content Marketing Team at Scale | Convince and Convert: Social Media Strategy and Content Marketing Strategy | B2B Marketing and PR | Scoop.it
Building a content marketing for long-term success takes careful methodology. Here's how to scale your team alongside your company's growth.
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6 Tips For Communicating Content Marketing ROI To Your Executive Team

6 Tips For Communicating Content Marketing ROI To Your Executive Team | B2B Marketing and PR | Scoop.it
Marketing teams persuade and captivate audiences every day. They convince people to buy everything from $160 pens to coffee beans that pass through elephants. But a CMO’s toughest sell is always his own boss — especially when it comes to content marketing.
Executives want to know a marketing strategy’s expected ROI before they commit money and resources to it. But content is a different animal than other marketing initiatives. It doesn’t produce impressive short-term...
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Top 20 Content Marketing Blogs You Should Read Every Day | B2B Marketing Insider

Top 20 Content Marketing Blogs You Should Read Every Day | B2B Marketing Insider | B2B Marketing and PR | Scoop.it
What are the top content marketing blogs you read? That's a question I get every day. Check out my answer here and let me know what's your favorite?
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4 ways PR pros can master the art of one-line pitching

4 ways PR pros can master the art of one-line pitching | B2B Marketing and PR | Scoop.it
Journalists don't have an abundance of time, so brevity can help you win with media relations. 
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5 Signs You Don’t Know Your B2B Customer | B2B Marketing Insider

Do you remember the board game Guess Who? You and your opponent would try to guess which character each other selected by confirming various features such
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How Do Potential B2B Buyers Find You? - Great B2B Marketing

How Do Potential B2B Buyers Find You? - Great B2B Marketing | B2B Marketing and PR | Scoop.it
B2B buyers are actively searching for relevant products and services. This article discusses how you can use pull marketing to be found by B2B buyers.
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5 magic words to boost your summer pitch

5 magic words to boost your summer pitch | B2B Marketing and PR | Scoop.it
Freshen or sweeten up your pitches with these words that will shine light on your energizing, colorful brand or clients.
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How to Create a Social Media Marketing Plan From Scratch

How to Create a Social Media Marketing Plan From Scratch | B2B Marketing and PR | Scoop.it
The complete beginner's guide to creating a social media marketing plan, for those brand new to social media and looking for a straightforward way to start.
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7 Quick Ways to Free Up More Time in Your Day

Learn how to free up time in your busy schedule by exploring these seven tips and tricks.
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3 marketing lessons from Amazon's 'Prime Day'

3 marketing lessons from Amazon's 'Prime Day' | B2B Marketing and PR | Scoop.it
The e-commerce giant is starting up its own 'sales holiday' this week, and marketers can learn a few things from its approach.
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8 simple ways to improve your PR writing

8 simple ways to improve your PR writing | B2B Marketing and PR | Scoop.it
These easy, quick exercises and helpful habits can improve your writing exponentially.
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How brand managers can use Twitter’s longer DMs

How brand managers can use Twitter’s longer DMs | B2B Marketing and PR | Scoop.it
PR and marketing pros will soon be able to send private messages that are up to 10,000 characters. But will the feature help in building relationships?
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4 tips for creating effective infographics

4 tips for creating effective infographics | B2B Marketing and PR | Scoop.it
Infographics should strike a balance between respecting the nuances of the data and making the information easily digestible.
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5 lessons learned transitioning from journalist to PR pro

5 lessons learned transitioning from journalist to PR pro | B2B Marketing and PR | Scoop.it
PR pros who come from the world of journalism have the advantage of knowing reporters' schedules and preferences, but there's a lot of guessing involved, too.
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Why Responsive Design is More Important Than Ever | Convince and Convert: Social Media Strategy and Content Marketing Strategy

Why Responsive Design is More Important Than Ever | Convince and Convert: Social Media Strategy and Content Marketing Strategy | B2B Marketing and PR | Scoop.it
The benefits of keeping your web properties mobile-friendly, not to mention the penalties for resisting responsive design, are on the rise.
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