"Here’s a fun fact to throw a wrench in your 2014 marketing plan: Did you know that B2B buyers have the strongest brand attachments and make the most emotionally driven purchasing decisions, more than any other buyer type?"
With 2014 fast approaching, now is the perfect time to reflect upon the good, bad and the ugly of the previous year — especially the ugly — in an effort to avoid similar #fail moments in the future. Take this year’s biggest PR fails, for example.
The idea of being helpful, of providing content and resources to prospective and current customers that may not have anything to do with your organization, is a new and radical concept for many marketers.
Unless you have implemented a responsive website that displays the same no matter the device, chances are people are not having the same experience when they click your ad on a mobile device as those that click through on their PC. .
Social media and publicity go hand in hand. In fact, they need each other in order to function most effectively, as intelligent and responsive community management for a brand will often help or exacerbate a PR crisis as it unfolds in real time.
"Pay-Per-Click (PPC) advertising and Search Engine Optimization (SEO) are distinct activities that are often viewed as opposites. We think of them as complementary with one before the other. Search marketing is best considered in phases, with an overall goal in mind — like a road trip with multiple stops on the route to the destination."