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HOW TO Write a PR Plan: Situation Analysis, Research and Goals/Strategy/Objectives - prTini

HOW TO Write a PR Plan: Situation Analysis, Research and Goals/Strategy/Objectives - prTini | B2B Marketing and PR | Scoop.it

I recently asked you to weigh in on content for the blog — choose your own adventure, if you will. Between the comments, tweets and emails I received, it was clear that you wanted more info about how to write a PR plan.

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B2B Marketing and PR
B2B Marketing and PR Insights, Advice and Tips
Curated by Jenni Hilton
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Journalists Less Skeptical, More Reliant on Social Media | Cision

Journalists Less Skeptical, More Reliant on Social Media | Cision | B2B Marketing and PR | Scoop.it
Social media has altered the way the media does news. Check out the latest findings on social journalism, based on data from journalists based in 11 countries!
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White Paper: 2015 Social Journalism Study | Cision

White Paper: 2015 Social Journalism Study | Cision | B2B Marketing and PR | Scoop.it
Learn how social media has affected journalists’ attitudes toward PR professionals, sources and their own profession. Check out our free 2015 Social Journalism Study today!
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22 Simple Productivity Tools To Help You Do Everything Faster

22 Simple Productivity Tools To Help You Do Everything Faster | B2B Marketing and PR | Scoop.it
Everyone needs a set of simple productivity tools to move faster and get better results. Here's a list of our favorite apps and tools from 2014 and 2015.
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5 ways to use LinkedIn for content marketing

5 ways to use LinkedIn for content marketing | B2B Marketing and PR | Scoop.it
Marketers and PR pros can use these ideas to increase brand buzz on the business-focused social media platform.
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5 digital media tools to your boost PR and marketing efforts

5 digital media tools to your boost PR and marketing efforts | B2B Marketing and PR | Scoop.it
Use these resources to make use of the short time you have for the items on your daily to-do list.
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7 reasons why your pitch hit the ditch - Muck Rack

7 reasons why your pitch hit the ditch - Muck Rack | B2B Marketing and PR | Scoop.it
Oh, pitching. A natural part of any PR professional’s life, many of us would agree that we’re all pitching in our sleep. On any given day, I’m sending out dozens of pitches to dozens of journalists for a handful of different clients. I’m responsible for ensuring that each pitch has ...
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3 business areas where you can sync up storytelling

3 business areas where you can sync up storytelling | B2B Marketing and PR | Scoop.it
Storytelling isn't just for marketers and PR pros. Make sure you stories are in line with those of your colleagues in sales, product development and HR.
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How to Build Your Content Marketing Team at Scale | Convince and Convert: Social Media Strategy and Content Marketing Strategy

How to Build Your Content Marketing Team at Scale | Convince and Convert: Social Media Strategy and Content Marketing Strategy | B2B Marketing and PR | Scoop.it
Building a content marketing for long-term success takes careful methodology. Here's how to scale your team alongside your company's growth.
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6 Tips For Communicating Content Marketing ROI To Your Executive Team

6 Tips For Communicating Content Marketing ROI To Your Executive Team | B2B Marketing and PR | Scoop.it
Marketing teams persuade and captivate audiences every day. They convince people to buy everything from $160 pens to coffee beans that pass through elephants. But a CMO’s toughest sell is always his own boss — especially when it comes to content marketing.
Executives want to know a marketing strategy’s expected ROI before they commit money and resources to it. But content is a different animal than other marketing initiatives. It doesn’t produce impressive short-term...
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Top 20 Content Marketing Blogs You Should Read Every Day | B2B Marketing Insider

Top 20 Content Marketing Blogs You Should Read Every Day | B2B Marketing Insider | B2B Marketing and PR | Scoop.it
What are the top content marketing blogs you read? That's a question I get every day. Check out my answer here and let me know what's your favorite?
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4 ways PR pros can master the art of one-line pitching

4 ways PR pros can master the art of one-line pitching | B2B Marketing and PR | Scoop.it
Journalists don't have an abundance of time, so brevity can help you win with media relations. 
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The Best Tactics for Improving Email CTRs

The Best Tactics for Improving Email CTRs | B2B Marketing and PR | Scoop.it
Email Marketing - Marketers say creating meaningful call-to-action offers is the best way to increasing email click-through rates (CTRs), according to a recent report from Ascend2.
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EXO B2B's curator insight, June 11, 1:27 PM

Les meilleures tactiques pour augmenter les taux de clics de vos campagnes courriels: un appel à l'action significatif et révélateur pour votre auditoire!

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Where and when to share your content

Where and when to share your content | B2B Marketing and PR | Scoop.it
Put the time you spend creating marketing pieces to good use with this social media sharing guide. 
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5 magic words to boost your summer pitch

5 magic words to boost your summer pitch | B2B Marketing and PR | Scoop.it
Freshen or sweeten up your pitches with these words that will shine light on your energizing, colorful brand or clients.
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How to Create a Social Media Marketing Plan From Scratch

How to Create a Social Media Marketing Plan From Scratch | B2B Marketing and PR | Scoop.it
The complete beginner's guide to creating a social media marketing plan, for those brand new to social media and looking for a straightforward way to start.
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7 Quick Ways to Free Up More Time in Your Day

Learn how to free up time in your busy schedule by exploring these seven tips and tricks.
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3 marketing lessons from Amazon's 'Prime Day'

3 marketing lessons from Amazon's 'Prime Day' | B2B Marketing and PR | Scoop.it
The e-commerce giant is starting up its own 'sales holiday' this week, and marketers can learn a few things from its approach.
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8 simple ways to improve your PR writing

8 simple ways to improve your PR writing | B2B Marketing and PR | Scoop.it
These easy, quick exercises and helpful habits can improve your writing exponentially.
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How brand managers can use Twitter’s longer DMs

How brand managers can use Twitter’s longer DMs | B2B Marketing and PR | Scoop.it
PR and marketing pros will soon be able to send private messages that are up to 10,000 characters. But will the feature help in building relationships?
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4 tips for creating effective infographics

4 tips for creating effective infographics | B2B Marketing and PR | Scoop.it
Infographics should strike a balance between respecting the nuances of the data and making the information easily digestible.
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5 lessons learned transitioning from journalist to PR pro

5 lessons learned transitioning from journalist to PR pro | B2B Marketing and PR | Scoop.it
PR pros who come from the world of journalism have the advantage of knowing reporters' schedules and preferences, but there's a lot of guessing involved, too.
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Why Responsive Design is More Important Than Ever | Convince and Convert: Social Media Strategy and Content Marketing Strategy

Why Responsive Design is More Important Than Ever | Convince and Convert: Social Media Strategy and Content Marketing Strategy | B2B Marketing and PR | Scoop.it
The benefits of keeping your web properties mobile-friendly, not to mention the penalties for resisting responsive design, are on the rise.
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8 LinkedIn Marketing Tips From the Experts

8 LinkedIn Marketing Tips From the Experts | B2B Marketing and PR | Scoop.it
Want to improve your LinkedIn marketing? Are you interested in the latest tips and tools? Here are the latest LinkedIn marketing tips from the experts.
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5 LinkedIn Features B2B Marketers May Be Missing Out On

5 LinkedIn Features B2B Marketers May Be Missing Out On | B2B Marketing and PR | Scoop.it
LinkedIn has been found to be the most effective social media lead generator for B2B marketers, with 60-80% of those surveyed (depending on the study) stating that they have gotten real leads from the platform. Thus, it makes sense for those involved in the B2B industry to remain active on LinkedIn, especially because it’s wealth …
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