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How to Craft the Perfect Marketing Elevator Pitch

How to Craft the Perfect Marketing Elevator Pitch | B2B Marketing and PR | Scoop.it
Learn how to craft and deliver an elevator pitch for your business.
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B2B Marketing and PR
B2B Marketing and PR Insights, Advice and Tips
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8 simple ways to improve your PR writing

8 simple ways to improve your PR writing | B2B Marketing and PR | Scoop.it
These easy, quick exercises and helpful habits can improve your writing exponentially.
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How brand managers can use Twitter’s longer DMs

How brand managers can use Twitter’s longer DMs | B2B Marketing and PR | Scoop.it
PR and marketing pros will soon be able to send private messages that are up to 10,000 characters. But will the feature help in building relationships?
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4 tips for creating effective infographics

4 tips for creating effective infographics | B2B Marketing and PR | Scoop.it
Infographics should strike a balance between respecting the nuances of the data and making the information easily digestible.
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5 lessons learned transitioning from journalist to PR pro

5 lessons learned transitioning from journalist to PR pro | B2B Marketing and PR | Scoop.it
PR pros who come from the world of journalism have the advantage of knowing reporters' schedules and preferences, but there's a lot of guessing involved, too.
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Why Responsive Design is More Important Than Ever | Convince and Convert: Social Media Strategy and Content Marketing Strategy

Why Responsive Design is More Important Than Ever | Convince and Convert: Social Media Strategy and Content Marketing Strategy | B2B Marketing and PR | Scoop.it
The benefits of keeping your web properties mobile-friendly, not to mention the penalties for resisting responsive design, are on the rise.
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8 LinkedIn Marketing Tips From the Experts

8 LinkedIn Marketing Tips From the Experts | B2B Marketing and PR | Scoop.it
Want to improve your LinkedIn marketing? Are you interested in the latest tips and tools? Here are the latest LinkedIn marketing tips from the experts.
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5 LinkedIn Features B2B Marketers May Be Missing Out On

5 LinkedIn Features B2B Marketers May Be Missing Out On | B2B Marketing and PR | Scoop.it
LinkedIn has been found to be the most effective social media lead generator for B2B marketers, with 60-80% of those surveyed (depending on the study) stating that they have gotten real leads from the platform. Thus, it makes sense for those involved in the B2B industry to remain active on LinkedIn, especially because it’s wealth …
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How to Reinvent Your Marketing for This Century [Infographic]

How to Reinvent Your Marketing for This Century [Infographic] | B2B Marketing and PR | Scoop.it
Marketing Strategy - Technology has transformed how brands reach out to today's consumers. Some brands, however, are still stuck in the old ways of marketing. Is yours?
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65+ Sites To Find (FREE) Amazing Public Domain Images :)

65+ Sites To Find (FREE) Amazing Public Domain Images :) | B2B Marketing and PR | Scoop.it
A complete list of 65+ awesome sites with high-res, royalty & copyright-free, no attribution public domain images ALL in one place. Start downloading today.
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The State of Digital Marketing 2015 | Marketing Darwinism

The State of Digital Marketing 2015 | Marketing Darwinism | B2B Marketing and PR | Scoop.it
I'd like to offer you some statistics I found eye-opening from a recent report published by Smart Insights
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Why Influencer Marketing Is The New King of Content [Infographic] -

Why Influencer Marketing Is The New King of Content [Infographic] - | B2B Marketing and PR | Scoop.it
Buyers look to influencers before they make purchase decisions. Influencer Marketing is the easiest way to gain access to potential buyers and establish trust. Blogs influence purchases Blogs are the ...
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5 pointers for effective phone pitches

5 pointers for effective phone pitches | B2B Marketing and PR | Scoop.it
If you want your call-down pitches to land, remember to keep them short, sweet and scripted.
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7 reasons why your pitch hit the ditch - Muck Rack

7 reasons why your pitch hit the ditch - Muck Rack | B2B Marketing and PR | Scoop.it
Oh, pitching. A natural part of any PR professional’s life, many of us would agree that we’re all pitching in our sleep. On any given day, I’m sending out dozens of pitches to dozens of journalists for a handful of different clients. I’m responsible for ensuring that each pitch has ...
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3 business areas where you can sync up storytelling

3 business areas where you can sync up storytelling | B2B Marketing and PR | Scoop.it
Storytelling isn't just for marketers and PR pros. Make sure you stories are in line with those of your colleagues in sales, product development and HR.
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How to Build Your Content Marketing Team at Scale | Convince and Convert: Social Media Strategy and Content Marketing Strategy

How to Build Your Content Marketing Team at Scale | Convince and Convert: Social Media Strategy and Content Marketing Strategy | B2B Marketing and PR | Scoop.it
Building a content marketing for long-term success takes careful methodology. Here's how to scale your team alongside your company's growth.
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6 Tips For Communicating Content Marketing ROI To Your Executive Team

6 Tips For Communicating Content Marketing ROI To Your Executive Team | B2B Marketing and PR | Scoop.it
Marketing teams persuade and captivate audiences every day. They convince people to buy everything from $160 pens to coffee beans that pass through elephants. But a CMO’s toughest sell is always his own boss — especially when it comes to content marketing.
Executives want to know a marketing strategy’s expected ROI before they commit money and resources to it. But content is a different animal than other marketing initiatives. It doesn’t produce impressive short-term...
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Top 20 Content Marketing Blogs You Should Read Every Day | B2B Marketing Insider

Top 20 Content Marketing Blogs You Should Read Every Day | B2B Marketing Insider | B2B Marketing and PR | Scoop.it
What are the top content marketing blogs you read? That's a question I get every day. Check out my answer here and let me know what's your favorite?
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4 ways PR pros can master the art of one-line pitching

4 ways PR pros can master the art of one-line pitching | B2B Marketing and PR | Scoop.it
Journalists don't have an abundance of time, so brevity can help you win with media relations. 
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The Best Tactics for Improving Email CTRs

The Best Tactics for Improving Email CTRs | B2B Marketing and PR | Scoop.it
Email Marketing - Marketers say creating meaningful call-to-action offers is the best way to increasing email click-through rates (CTRs), according to a recent report from Ascend2.
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EXO B2B's curator insight, June 11, 1:27 PM

Les meilleures tactiques pour augmenter les taux de clics de vos campagnes courriels: un appel à l'action significatif et révélateur pour votre auditoire!

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Where and when to share your content

Where and when to share your content | B2B Marketing and PR | Scoop.it
Put the time you spend creating marketing pieces to good use with this social media sharing guide. 
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3 pieces of advice from an online PR 'fixer'

3 pieces of advice from an online PR 'fixer' | B2B Marketing and PR | Scoop.it
If you find some unwanted search results for yourself or your brand, there is help.
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16 Reasons Why People Leave Your Website

16 Reasons Why People Leave Your Website | B2B Marketing and PR | Scoop.it
Are you getting traffic to your website, but very few of those visitors are converting into leads and customers? You might be making one of these mistakes on your website. Here are 16 reasons people leave your site without buying.
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6 Ways B2B Marketers Are Falling Short Today

6 Ways B2B Marketers Are Falling Short Today | B2B Marketing and PR | Scoop.it
Here are six areas that struck me as I returned from a recent conference where we, as B2B marketers, need to do so much more than we are today.
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Don't make it so difficult to get in directly in touch with you

You're cutting off your nose to spite your face if you're not making it as easy as possible for anyone to reach you directly and immediately!

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