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25 lesser known social media tips for work and play

25 lesser known social media tips for work and play | B2B Marketing and PR | Scoop.it
Whether you’re a social media newbie or a pro, there’s something in this list to help make your life easier—at the office and on the go.
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A cheat sheet for online content

A cheat sheet for online content | B2B Marketing and PR | Scoop.it
Different types of content — social media, blogging, website copy — require different approaches. Check out these tips.
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Do you consider customers when you pitch?

Do you consider customers when you pitch? | B2B Marketing and PR | Scoop.it
PR pros should take a note from their marketing counterparts when pitching to a publication. 
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15 Google Marketing Tools You Should Be Using

15 Google Marketing Tools You Should Be Using | B2B Marketing and PR | Scoop.it
Are you taking advantage of these essential Google marketing tools?
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What Marketers Get Wrong, According To Seth Godin [Infographic] - Customer Acquisition and Referral Marketing blog

What Marketers Get Wrong, According To Seth Godin [Infographic] - Customer Acquisition and Referral Marketing blog | B2B Marketing and PR | Scoop.it
Seth Godin is THE marketing OG. We really enjoyed these articles packed with Godin’s advice for marketers in a new landscape forever changed by the Internet and social media. We’ve condensed that wisdom into an infographic for your pleasure, enjoy! Learn the art and science of customer acquisition Get our best material on shopper psychology, converting prospects and [...]
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How to Research Blog Topics: A Step-by-Step Process

How to Research Blog Topics: A Step-by-Step Process | B2B Marketing and PR | Scoop.it
Learn an easy methodology for coming up with better blog posts.
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4 ways PR and marketing pros can use hashtags

4 ways PR and marketing pros can use hashtags | B2B Marketing and PR | Scoop.it
This is the year of the social media symbol, with more and more campaigns using it. Follow this guide to ensure you use them correctly. 
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Four online marketing metrics to obsess about - Schaefer Marketing Solutions: We Help Businesses {grow}

Four online marketing metrics to obsess about - Schaefer Marketing Solutions: We Help Businesses {grow} | B2B Marketing and PR | Scoop.it
Are you obsessed with web traffic? Maybe there are better online marketing metrics for your business!
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Why you need a mobile-native website today - Biznology

Why you need a mobile-native website today - Biznology | B2B Marketing and PR | Scoop.it
I have been doing a lot of website audits recently, helping companies figure out how to optimize their websites for search. Even
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10 Marketing Blogs For Intermediate and Advanced Marketers

10 Marketing Blogs For Intermediate and Advanced Marketers | B2B Marketing and PR | Scoop.it
It can be a challenge for intermediate and advanced marketers to find marketing blogs that help them continue learning. Here are 10 blogs worth your time.
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10 Excel Tricks Every Marketer Should Know

10 Excel Tricks Every Marketer Should Know | B2B Marketing and PR | Scoop.it
A part of being a successful marketer is knowing how to flex your analytical muscle. Here are 10 Excel tricks you should master.
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8 Steps To A More Effective B2B Content Marketing Program

8 Steps To A More Effective B2B Content Marketing Program | B2B Marketing and PR | Scoop.it
There is no escaping it. You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a priority as well. But guess what? According to The Content Marketing …
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10 reasons PR pros should love (and use) LinkedIn

10 reasons PR pros should love (and use) LinkedIn | B2B Marketing and PR | Scoop.it
The business-focused social media site has become a robust platform for talent, content, advertising, and a lot more.
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5 free visual media tools for PR and marketing pros

5 free visual media tools for PR and marketing pros | B2B Marketing and PR | Scoop.it
Brand and community managers can use this guide to embrace content trends without breaking the bank. 
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4 Things to Put on Your Website (and 3 Things to Get Rid of Right Away)

4 Things to Put on Your Website (and 3 Things to Get Rid of Right Away) | B2B Marketing and PR | Scoop.it
What should you put on your website? Here are four things to put on your site and a few things to remove ASAP.
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15 Pitching Tips for 2015 | Cision

15 Pitching Tips for 2015 | Cision | B2B Marketing and PR | Scoop.it
Media coverage is one of the best ways to spread your brand's message. How can you improve your pitches to get more coverage? Follow these 15 pitching tips.
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Why Google Recommends Responsive Web Design

Why Google Recommends Responsive Web Design | B2B Marketing and PR | Scoop.it
An explanation about why exactly Google prefers Responsive Web Design.
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6 Rookie Mistakes You Might Be Making on LinkedIn

6 Rookie Mistakes You Might Be Making on LinkedIn | B2B Marketing and PR | Scoop.it
Learn which rookie mistakes you should avoid making on LinkedIn.
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12 Noteworthy Examples of B2B Companies on Instagram

12 Noteworthy Examples of B2B Companies on Instagram | B2B Marketing and PR | Scoop.it
Find out how 12 B2B companies are utilizing Instagram to tell their brand's story in unique and noteworthy ways.
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Essential Google Analytics Resources for Marketers: A Complete Guide |

Essential Google Analytics Resources for Marketers: A Complete Guide | | B2B Marketing and PR | Scoop.it
These Google Analytics resources provide you with the information you need to learn how to use google analytics to improve your blogging and social media.
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5 Ways B2B Organizations Can Incorporate Video Marketing

5 Ways B2B Organizations Can Incorporate Video Marketing | B2B Marketing and PR | Scoop.it
The integration of video content has been a confusing topic for many in the B2B space. However, if you break down the different ways video can work within your specific marketing strategy, it becomes significantly less daunting. And it’s imperative to consider how video can be leveraged for B2B online marketing. This is especially important because …
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How to rebrand without sinking the ship

How to rebrand without sinking the ship | B2B Marketing and PR | Scoop.it
Does your company need a fresh look and name? Check out these helpful tips to rebrand your company with ease.
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14 PowerPoint Presentation Tips to Make Your PPT Designs More Effective [+Templates]

Improve your PowerPoint presentation skills with these PowerPoint creation and design tips and free templates.
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14 Data Visualization Tools to Tell Better Stories with Numbers - Schaefer Marketing Solutions: We Help Businesses {grow}

14 Data Visualization Tools to Tell Better Stories with Numbers - Schaefer Marketing Solutions: We Help Businesses {grow} | B2B Marketing and PR | Scoop.it
14 valuable data visualization tools to help your business tell a story, by {grow} Community Member Rob Petersen
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